rebirth from small pockets

Chapter 293 Isn’t basketball meant for five people?

Sponsorship~ refers to a behavior in which certain people or certain enterprises provide financial support to certain activities (sports, arts, social groups) in order to achieve a purpose.

Like when Yang Tao found Chen Li before, it was actually an act of soliciting sponsorship.

It's just that Chen Li has no interest in sponsoring the spring sports meeting of the University of Foreign Studies. At that time, something else flashed in his mind.

Unfortunately, the current scale of the ideal fried chicken restaurant was not enough to support this plan, so he could only give this idea to Deng Weimin.

"Organize a basketball game?"

"Brother, are you serious?"

But at this moment, Deng Weimin couldn't get Chen Li's idea at all.

In the past, when Chen Li came up with ideas, Deng Weimin could naturally sense the beauty of Chen Li's "methods".

But this time, Deng Weimin couldn't feel the connection between organizing a basketball game and promoting it?

Yes~ Deng Weimin knows that sponsoring competitions or activities can play a certain role in publicity.

But to be honest, the effect was not even as good as Deng Weimin hiring a few people to go out and distribute leaflets.

Most of the time, "sponsorship" these days is real sponsorship, because it is almost impossible to expect that sponsorship fee to have its proper effect.

To put it bluntly, the commercial development of many activities nowadays is not very satisfactory. Compared with sponsors, everyone almost only focuses on the competition itself.

But who is Chen Li? He is a rebirth after all. Although he was just a nightclub director in his previous life, he still has some understanding of the procedures of business activities.

The so-called business activities can be roughly divided into two types!

One is for direct profit-making, and the other is for publicity.

To put it bluntly, the ultimate goal of both is to make profits, but the methods are different.

What Chen Li was thinking of at this moment was the second type.

Aim for publicity!

Publicity is a big issue!

Advertising in newspapers, magazines and television stations is called publicity, and handing out flyers on the streets is also called publicity.

Depending on the cost of investment, the benefits returned will also vary.

Some people would say that the role of publicity is not as great as imagined. But this is definitely a wrong perception.

Just like some products are obviously very useful, but just can't be sold, this is actually a problem with the promotion!

If you don't let customers know the function of this product, then customers will naturally not choose your product when they need it.

The situation of "the fragrance of wine is not afraid of the depth of the alley" does not mean that it does not exist, but that it requires the accumulation of time and years.

But the actual situation is that many people have destroyed themselves in this "accumulation" process!

On the contrary, those who are famous everywhere, even if the actual value of the goods is not as great as imagined, can achieve better results because of their reputation.

This is the role of propaganda!

Otherwise, none of those big companies are fools, so why would they still spend so much on publicity every year?

It’s just that publicity must pay attention to value expression.

You spent 5 million in publicity fees, but the profits you created in the end were only 50,000 yuan. That can only mean that you have been cheated.

If you spend 50,000 yuan in publicity fees and the value you create in the end far exceeds the 50,000 yuan, then the publicity is worthwhile.

And this is the reason why Deng Weimin hesitated.

Because the idea Chen Li gave him was not as simple as spending some money to sponsor a competition.

Chen Li's idea was to ask Deng Weimin's Snow Beer Yanjing Branch to come forward and directly organize a basketball event.

Yes~ it is to organize and create a basketball game, not to sponsor a basketball game!

This is not something you can just give someone a few thousand or tens of thousands of dollars!

If you want to organize and create an event, the manpower, material resources, financial resources, venues, connections, relationships, etc. added up are no joke.

So when he heard the plan proposed by Chen Li, Deng Weimin's subconscious reaction was to reject it!

If it weren't for the relationship between Chen Li and him, and Chen Li's previous plans were all useful reasons, Deng Weimin would probably be scolding him now.

According to the suggestions given by Chen Li, this event will be held in Yanjing first, and then further spread to the whole country.

Isn't this nonsense?

You know, Deng Weimin is just the head of a branch, not the boss of Snowflake Group.!

Although Chen Li only briefly mentioned the entire plan, Deng Weimin clearly felt that this "plan" was definitely not something he, Deng Weimin, could handle.

"Hey~ Brother Deng!"

"Can I not be serious about this kind of thing?"

"I know it will be difficult for you to handle this matter, but isn't there someone above you?"

In fact, Chen Li's plan was really not for Deng Weimin.

To be precise, this plan was for Deng Weimin, but Chen Li did not mean it was for Deng Weimin.

This plan was planned by Chen Li to ask Deng Weimin to hand it over to his patron above him!

Such a plan could not be completed by Deng Weimin alone. Only by handing it over to the propaganda department of Snowflake Group for unified operation could the desired effect be achieved.

As the "proponent" of this plan, once this plan is implemented, Deng Weimin's status can be said to be rock solid in a short period of time.

Because the resources required for this plan are not small, in order to avoid deviations in the plan, Deng Weimin, the proposer, must be responsible for escorting it.

If the plan succeeds, Deng Weimin will receive unprecedented "benefits", and it is not impossible to even jump directly into the Snowflake Group headquarters to serve as a senior executive!

Because this is a reflection of Deng Weimin's ability and he has shown enough "value", he will naturally be valued by the bosses above.

If the plan fails, although Deng Weimin may get the blame, he may even be thrown out to take the blame.

But his position is not high, and even if he takes the blame, his responsibility will not be too heavy.

The reason is also very simple, because there is actually nothing wrong with the plan itself.

And to be honest, based on Chen Li's feeling, once this plan is put forward, as long as the people on Xuehua's side don't mess around, it will definitely achieve great success.

Of course, that's all. After all, this plan is just an idea now, and Chen Li needs to slowly improve the plan.

Then we need to get the approval and support of the backer behind Deng Weimin, or even the backer of that backer.

"Anyway, that's what happened."

"Anyway, I can guarantee that once this plan succeeds, Brother Deng, your status in Snowflake will definitely be greatly improved."

"It's your old boss. If you want to move him at that time, you have to think carefully about it."

Chen Li took the freshly fried fried chicken set meal from Huang Biao, took out a chicken drumstick and took a bite before handing the rest to Deng Weimin.

Deng Weimin took the fried chicken set meal, but was not in the mood to eat it.

He held the brown paper bag containing the fried chicken, looked at Chen Li helplessly and asked:

"Brother, are you gambling again?"

"Are you a bit too adventurous for gambling?"

Deng Weimin was not joking. Ever since he met Chen Li, Chen Li had given him several suggestions.

The suggestions given by Chen Li are almost brilliant, but most of them have one flaw. There is almost no way out.

Including the "reverse channel creation" marketing plan that Chen Li proposed to him for the first time, if Deng Weimin hadn't been unable to develop in the Nancheng market at that time, he might not have adopted it.

The reason is simple. It’s okay if the plan succeeds. If it fails, it will offend those agents and dealers.

After all, the original sales channels were in the hands of these people. As a result, Deng Weimin made a reverse operation, which greatly reduced the voice of those dealers and agents.

Fortunately, it was successful, otherwise once those agents and distributors boycotted Snow Beer, Snow Beer would not know how much effort it would take to open up the beer market in Sichuan Province.

At that time, Deng Weimin had no choice. In addition, Snow Beer had just entered the beer market in Sichuan Province and the relationship with those dealers and agents was not deep enough, so Deng Weimin dared to do this.

Otherwise, based on this guy's character, he really wouldn't necessarily choose such a radical approach.

But later facts proved that Deng Weimin made the right bet, and he was promoted to Rongcheng and became the vice president of the Sichuan branch.

But the good times didn't last long, and then he was picked off the peach, and he was even transferred to the Yanjing branch, which had yet to make a breakthrough.

Then Chen Li's two ideas helped Deng Weimin get out of trouble again, but these two ideas were also full of gambling.

One more bottle~ This marketing plan is actually not that clever!

Because this thing is a double-edged sword. If you use it well, you will naturally achieve good results. If you use it poorly, it will be a failure.

But this was actually quite good, and Chen Li's subsequent ideas made Deng Weimin even more troubled.

Change your backer.!

This is worse than a double-edged sword, it is simply dancing on the edge of the sword.

Deng Weimin did not tell Chen Li what kind of ideological struggle he went through before changing his backer.

In short, Deng Weimin seems to have become accustomed to Chen Li's style. Although it is easy to use, it is also extremely dangerous.

All it takes is one failure and all of Deng Weimin's previous efforts may be in vain.

But the suggestions given by Chen Li were successful every time.

This is why Deng Weimin is more and more convinced that Chen Li is his "elegant person"!

Don't care whether this is superstition or not, anyway, the benefits Deng Weimin received are real.

If Chen Li had not appeared, Deng Weimin might still be worrying about how to open up the situation in the small city of Nancheng!

Of course, it makes sense, but it does not prevent Deng Weimin from making a complaint.

With his current relationship with Chen Li, a few words of criticism would not do any harm to their relationship.

"How can this be called gambling?"

"This is called an opportunity!"

"Brother Deng, you have to know that once this plan is implemented, your position in Snowflake Group will be stable."

"At least within a certain period of time, no one can affect your status."

"It's just that you might have to change jobs by then."

"Brother Deng, you have to believe me, this will be good for you"

Chen Li wanted to continue explaining, but Deng Weimin waved his hand.

"Brother, I definitely believe you!"

"I just have a question?"

"Basketball, isn't it for five people?"

"Why do you mean three versus three?"

(End of chapter)