rebirth from small pockets

Chapter 294: Exercise hard, Old Dengtou!

The three-on-three basketball game is called bullfighting abroad!

In China, three-on-three basketball is also called half-court!

After all, playing a full-court game requires more personnel and venues.

For three-on-three, you only need a basketball stand and half the court to start playing.

Moreover, playing three-on-three in half court has another advantage than playing full court. You don’t need to run so tired.

As the NBA's global influence gradually expands, basketball, a sport that was originally not that popular, has gradually become more popular in China.

When Chen Li was a child, no one played basketball around him. His friends mostly liked to play table tennis, badminton and even kickball.

Yes~ It’s a ball game, not a football game!

But that's because Erlong Town Primary School doesn't have football at all, let alone a football field.

Erlong Primary School only has one large playground, and there are two basketball hoops on it. However, the basket of one basketball hoop has fallen off. No one is playing basketball anyway, and the school is too lazy to repair it.

By the time Chen Li entered junior high school, after Jordan came back again and won another Triple Crown, more and more people seemed to be paying attention to basketball even in distant China.

It was at this time that Chen Li in his previous life fell in love with playing basketball, because of his height.

At that time, Li Yuan was also obsessed with basketball with him, and the reason was also because of his height.

On the contrary, in this life, because of Chen Li's "butterfly effect", both his own and Li Yuan's love for basketball seems relatively dull.

Hmm~ After all, where can you get money from playing basketball?

Chen Li in his previous life later went to a factory to make screws, but Li Yuan became more interested in playing basketball because he went to college.

Later, this guy even said that he wanted to play professionally! Well, okay, this was basically just a joke.

However, Li Yuan was really good at basketball in his previous life, and at least he was definitely considered a master among ordinary people.

Therefore, both Chen Li and Li Yuan actually have a certain interest in basketball.

This hobby also makes Chen Li pay more attention to various basketball events.

Such as NBA!

Another example is CBA!

One of these two is a world-renowned basketball tournament, and the other is a domestic professional basketball league, so relatively speaking, there is no shortage of attention.

There are also other events that receive less attention, such as CUBA, which is the domestic college basketball league.

Another example is the KFC three-on-three youth basketball game!

Yes! KFC is that KFC, except that it sponsored this three-on-three youth basketball game.

This competition started in 2004 and lasted until Chen Li was reborn before it was temporarily suspended due to some force majeure factors.

For many ordinary people, some may not even know about this event.

Or maybe I saw it occasionally when I went to KFC to eat.

After all, not everyone likes basketball, and naturally not everyone pays attention to basketball.

But for basketball enthusiasts, the annual three-on-three basketball game can be regarded as a small event in the domestic basketball community.

Every year, there are tens of thousands of teams participating in this competition alone, and tens of thousands of contestants.

It can be said that this event is definitely an excellent opportunity for domestic teenagers who like basketball.

But what does this have to do with Chen Li and Deng Weimin?

Chen Li sells fried chicken, and Deng Weimin sells beer. They have nothing to do with basketball!

But in fact, from a product perspective, the two are actually not unrelated!

Needless to say about beer, many people are used to drinking beer while watching football games.

Fried chicken, okay! The acceptance of fried chicken is still quite low these days.

People mostly use peanuts to go with beer, and those who are rich can get some braised food.

This is also the reason why Chen Li gave up this publicity and promotion plan to Deng Weimin, because the current ideal fried chicken is not worthy!

Moreover, Chen Li at this moment does not have the funds, connections and resources to organize such an event.

But Snow Beer does!

The reason is very simple. Behind Snow Beer is a state-owned state-owned enterprise. This network and resources are simply not comparable to any private enterprise.

Moreover, this central enterprise has super strong financial strength.

It is precisely because of this central enterprise as its backer that Snow Beer in its previous life was able to make a name for itself in the country!

So, if it were Snow Beer, they could have launched a national three-on-three basketball competition in 1999.

And this was the flash of inspiration that Chen Li had seen at the previous spring sports meeting at the University of Foreign Studies.

The reason is very simple, although the KFC three-on-three basketball match is essentially a basketball game.

But in fact, this thing is essentially a commercial activity.

KFC spent a lot of money and even used its stores across the country to promote the event.

What is the purpose of this kind of money and effort?

Of course it’s for publicity!

It’s impossible for anyone to really think that this is KFC’s intention to support the basketball development of Chinese youths, right?

That thing is something that the Basketball Association should consider. Is it even remotely related to a catering group?

Businessmen cannot afford to be early if they are not profitable!

KFC contributes both money and effort, so it naturally needs something in return.

The "return" they pursue is also very simple. That is the long-term and continuous publicity effect this event brings to KFC.

As for whether this effect is good or not, we will know from the fact that this event has been held for more than ten times.

After all, KFC's money does not come from strong winds. They may have to carry out some public welfare sponsorship and charity for some reasons.

But it is absolutely nonsense to say that the effect is not good after it has been held for more than ten years.

Not to mention anything else, just by relying on this event every year, KFC can be reported in relevant media many times. How much advertising fees can KFC save?

Moreover, publicity is only one part of this business plan. This matter itself has another meaning.

Promote the development of youth basketball across the country!

This is a big proposition, but for the state-owned enterprises behind Snowflake Group, it is the most suitable proposition.

Just in recent years, sports are being vigorously promoted in China, and basketball is the top priority among the promotion projects.

Among these sports, the one with the greatest tilt in resources is actually football.

It’s just that, hey, it’s hard to explain in words!

In short! This plan is very suitable for the current Snow Beer, both in terms of starting point and purpose.

Connections, resources, funds, and even relationships with higher-ups are all available here at Snowflake.

Once this plan is implemented, Snowflake Group will obtain considerable publicity resources through this event every year.

For Snow Beer, which is eager to open up in the domestic beer market, this is exactly what they lack the most.

Today's Snow Beer has no shortage of money, no shortage of people, and no shortage of human resources in all aspects.

But even so, if Snow Beer wants to break into the domestic beer market, it will still need a certain amount of accumulation.

In today's era when publicity relies almost exclusively on traditional media, how to use these media resources is something that needs to be carefully considered.

As for those media, instead of paying them to promote it, let them take the initiative to help promote it.

And what do these media want? Of course, topicality!

As soon as this plan came out, it was mixed with the current trend of the country vigorously promoting sports, and the most indispensable thing was the topic. So.

"Hiss~!"

Deng Weimin took a breath and couldn't help but stared at Chen Li with a stupid expression.

He was actually a little confused after hearing this!

It's not that he was confused because he didn't understand. It was precisely because he understood that he was a little confused.

He didn't understand at all, why did Chen Li feel so "high and mighty" after hearing it from Chen Li's mouth when he was clearly just paying to sponsor and organize a competition?

Uh~ Okay! Deng Weimin didn't know the word "tall and superior". He just simply felt that there were too many twists and turns behind Chen Li's plan, right?

Was this really thought up by a college student?

Although Deng Weimin had long known about Chen Li's talent in business, this was no longer just about business.

So even though Deng Weimin had already experienced Chen Li's "differentness from ordinary people", at this moment he still looked at Chen Li with admiration.

"Huh~!"

Chen Li blew out a smoke ring. He actually regretted his impulse.

He should make an appointment with Deng Weimin at a coffee shop or something, or even go to a rental house to chat.

But Chen Li chose to talk to Deng Weimin about this matter on the side of the road because this matter was something that came to him in a flash of inspiration.

Chen Li thought that this immature idea could be explained in less than a few sentences, and the specific and detailed steps needed to be continuously conceived and improved.

But in the end, he chatted for almost an hour.

"I haven't thought about the specific details yet!"

"You can mention it to the guy above you!"

"It's definitely not something you can handle, but if it's going to happen, you'd better be responsible."

"In this case, not only will you be able to jump out of the quagmire of the branch, but it will also be of great help to your future development."

When he said this, Chen Li looked at Deng Weimin next to him and couldn't help but mutter in his heart.

"Exercise well! Old Dengtou!"

"When my brother's plate is bigger in the future, I will find a way to get you over!"

(End of chapter)