rebirth from small pockets

Chapter 382 Shennong Beer

"new construction ready!"

"Building!"

"plete!"

"low power!"

In the rental house, a small speaker that costs fifteen yuan a pair is making sound.

The sound coming from the speakers is in English, but if you are an experienced game player, even if you don't understand the words, you still understand the meaning.

New construction is ready~Start construction~Construction completed~Insufficient power!

That's right~ Chen Li is playing the famous Red Alert 98 at this moment.

Hmm~ I bought the CD to install the game from Liu Dong.

"YES~!"

When Chenli Kirov's airship destroyed the last local building, he won the battle.

"Drink~!"

Release the mouse~ Chen Li looked up at Lucas next to him and said in German.

"Oh no~ Chen, you can't do this, I really can't drink anymore."

At this moment, Lucas's face was covered with red. This was not because he was shy, but because this guy had drunk alcohol.

Some people say that people who drink alcohol can usually drink it if it hurts their faces, but in fact, this thing is different for everyone.

Some people whose faces get red when they drink are indeed good drinkers, but some people not only blush when they drink, but also get drunk very quickly.

Of course~ Lucas's drinking capacity is actually quite good, but his ability to play games is really poor if he can't stand it.

Whether it's CS, StarCraft or Red Alert 98, this guy is no match for Chen Li.

If you lose a round, drink a bottle of beer. Although you drink Wusu’s green stick, you can still get drunk if you drink too much.

"Dang~!"

Just when Lucas complained that he couldn't drink any more, Chen Li got up and went to the kitchen and took out two bottles of Shennong beer from the refrigerator.

"Huh? Where did it come from? I looked in the refrigerator just now. Didn't I finish the drink?"

He had just said he couldn't drink anymore, but when he saw the Shennong beer Chen Li took out, Lucas instantly became energetic.

In fact, the alcohol content of many beers in Germany is not too high, but the malt concentration of their beers is generally very high.

This makes Lucas, who is used to high-concentration beer, feel that most domestic beers have no taste.

What does that feel like? He probably feels that many domestic beers are not considered wine, but are at best considered alcoholic beverages.

Hmm~ It's probably like how many people in China drink pineapple beer.

But Shennong Beer is naturally different. The alcohol concentration of this beer is even higher than most German beers. For Lucas, a young beer lover, it is definitely quite enjoyable.

Lucas and his mother, Ms. Laura, returned to Yanjing yesterday!

However, Lucas's father has returned to Germany. Among the people who came with them, a few engineers stayed behind. These people were to help the manufacturing plant improve its manufacturing process!

After traveling in China for more than half a month, Lucas and Ms. Laura are about to return to Germany.

But before leaving, Ms. Laura agreed to the invitation of her old classmate and went to Professor Lu’s house as a guest.

Originally, Lucas was also going to accompany him, but in the end, this guy went to Professor Lu's place to meet him, and then made an excuse to come to Chen Li's place.

Professor Lu originally took Chen Li there just to broaden his horizons and make friends, so naturally he would not object to Lucas finding Chen Li.

So a phone call came. Lucas followed Chen Li to the rental house that afternoon.

Lucas came to see Chen Li~ It’s not that he really regarded Chen Li as a good friend, but because he was greedy!

For a young German who loves wine very much, most domestic beers these days do not suit Lucas's taste.

And the rest of it is basically not available anywhere.

In fact, it’s not that there are beers with high alcohol concentration and malt concentration in China, it’s just that the market for these beers is very small, and even many people don’t have access to them.

Chen Li only learned about this news when he discussed it with Deng Weimin some time ago.

For example, there used to be a brewery in Nancheng, Chen Li's hometown. The alcohol concentration of a certain Nancheng beer it produced even reached 10°. However, after this beer was produced, it became unsaleable because it could not be sold.

Eventually, this Nancheng beer disappeared, and the brewery was eventually acquired by Shancheng Beer.

To be honest~ Chen Li used to think that most domestic beers were the same as Zingrenle, and Wusu was basically the leader in domestic beers.

However, in fact, this beer, which was later called "Deadly Dawusu", was nothing among domestic beers.

Many of the early domestic beers had very high alcohol concentrations, but due to market reasons, these beers have almost disappeared.

There is no way~ Chinese people do not like beer with high alcohol concentration and high malt concentration.

Just like Wusu beer, it later became an internet celebrity beer, but in fact, the fate of this beer was also quite unsatisfactory.

Wusu is actually a small county in Western Xinjiang. In the 1980s, the county established its own brewery, and Wusu beer was officially born!

Wusu Beer subsequently expanded its market to the entire Western Xinjiang and can be said to be the best-selling beer brand in Western Xinjiang, with a market share of more than 70%.

However, Wusu Beer was not satisfied with the Xijiang market and began to expand to the national and even international markets.

But it is a pity that the alcohol concentration of Wusu beer is higher than that of ordinary beer, and it has caused little response in other domestic markets.

The domestic market has not yet gained a firm foothold, but Wusu Beer seems to be impacting the international market.

In 2002, Wusu Beer cooperated with Sichuan Lanjian Group to prepare to hit the Central Asian market.

Uh~ Yes! It's the Blue Sword Group that fought to the death with Xuehua in Sichuan Province in his previous life.

But this step came too hastily, and there were also some problems with the partners they chose to cooperate with.

At that time, Blue Sword's strength was greatly damaged due to competition with Snowflake. Not to mention helping Wusu enter the international market, even Blue Sword Beer itself was eventually acquired by Snowflake.

So in the end, Wusu Beer not only failed to gain a firm foothold in the domestic market, but also failed in the international market.

After that, Wusu Beer was in decline and even on the verge of bankruptcy, but it still persisted.

Until 2015, Wusu Beer was acquired by the giant Carlsberg.

However, although Wusu was later acquired by foreign capital, it still persisted. I don’t know how many small brewery manufacturers failed to survive the fierce competition in the beer industry.

Most of these small manufacturers are regional brands with small audiences, many restrictions, and difficult development.

Although these regional brands once had a high market share in the local beer market and even prevented other brands from entering the local market, it is also difficult for them to enter other markets.

Because the overall audience is limited, it restricts the development of the brand. As the development reaches a bottleneck, it has to seek external funding, otherwise it will just disappear with the wind.

So ~ Chen Li originally had the idea of ​​opening a brewery because he spent a lot of credit redeeming Shennong Beer. It was somewhat idealistic.

To put it bluntly, the reason why Chen Li had that idea at that time was not that he wanted to do something for domestic beer. He just simply felt a little unwilling to do so because he spent half a million to show off.

In addition, because he heard what Deng Weimin's wife said, he felt that Deng Weimin might be a little reluctant, so Chen Li thought of taking advantage of the trend to launch a beer brand.

It can not only help your friends solve their problems, but also allow you to redeem the right formula without wasting it.

So Chen Li once thought about leaving Ideal Fried Chicken to Xiao Zhang and asked Deng Weimin to build a new beer factory.

But in fact, this road is difficult!

The difficulty actually lies not only in building a new beer factory and creating a new beer brand, but also in Deng Weimin himself.

You know, when Chen Li came to poach Deng Weimin, he not only offered him a fairly generous salary, but also a certain amount of dividends from the shares of Ideal Fried Chicken.

But if Deng Weimin is asked to make beer, it is impossible to let him receive the salary originally agreed upon.

In that case, it will purely harm the interests of other shareholders.

And the most important thing is that if Deng Weimin is the kind of person who doesn't steam steamed buns to win reputation, then this matter may be quite easy to handle.

After all, if it was Deng Weimin like that, he would probably be willing to try his luck on his own.

But in fact, Deng Weimin is a very realistic person.

His "ideal" is important, but it is absolutely more important than reality.

In other words, if Deng Weimin was asked to give up his original salary and start making beer from scratch, Deng Weimin himself would probably not agree.

Chen Li was so excited at the time that he came up with this idea, but after he started planning seriously, he found that this choice was a bit difficult.

The best way~ is to put up the shelf of Shennong Beer first, or even get Shennong Beer on track first, and then invite Deng Weimin to manage it.

But in that case, if Shennong Beer was on the right track, where would Deng Weimin be needed?

After all, let’s talk about it~ In fact, Deng Weimin’s ability is not as powerful as imagined.

If we cannot accumulate experience step by step, it is simply unrealistic to rashly hand over a beer brand to Deng Weimin.

Chen Li felt a little embarrassed to let Deng Weimin start from scratch, because it meant that Deng Weimin had to give up the stable income that Chen Li had promised.

And after Chen Li settled everything, Deng Weimin seemed not so important.

This is somewhat contradictory, so ~ this issue has reached a deadlock!

Fortunately~ In this matter itself, there is a third party, and that is Lucas!

This second-generation rich man from Germany was originally the one Chen Li wanted to win over.

At that time, Chen was very ambitious, thinking that in the future, Shennong Beer would break out of China and enter the international market, and he would definitely be able to use his family's connections.

This is actually understandable. Just like many companies that are obviously in good operating conditions, they will choose to accept investment from other people. What they need is not the money from the other party's investment, but the help that the other party can provide.

At that time, Chen Li did not hide it, but casually mentioned it to Lucas in a very natural tone.

Lucas didn't think much about it, he thought it was a good thing in itself.

The reason is very simple~ Even though Lucas is young, this guy is also a good drinker and has a very clear understanding of beer tasting.

In Lucas's opinion, Shennong Beer can definitely be regarded as a premium-grade beer. With the quality of Shennong Beer, as long as the price is not outrageous, it will definitely be welcomed by the beer market.

Yes~ In Lucas’s opinion, Shennong Beer’s price of 20 Chinese coins is not expensive.

Because this beer itself is not aimed at mass consumption, otherwise the price would be considered high even in Germany.

You must know that Germany, as a place rich in beer, has low beer prices, and there are a large number of low-priced beers on the market. Therefore, it is actually a ridiculous idea for Shennong Beer to rely on its price advantage to open up the market.

And to be honest~ with the quality of Shennong beer, there is no need to do this.

The only thing Shennong Beer needs to do is to maintain the quality of its beer. In this way, as long as it is not greedy, there is absolutely no problem in opening up the market.

It's just that Chen Li can't do this. What he can do is maintain the quality of Shennong beer.

Originally, he wanted to leave the matter of opening the market to Deng Weimin, but now he can only leave it to Lucas.

“Do you really think this beer can crack the German market?”

After Chen Li opened the beer, he touched it with Lucas, and then asked casually.

"Don't worry~Chen~my friend!"

"I have a cousin who owns five bars in our local area!"

"Believe me~ Shennong beer tastes great~ German people will definitely like this beer!"

Lucas was somewhat drunk at the moment, which made his words less credible in Chen Li's ears.

However, Chen Li still chose to believe Lucas, mainly because he didn’t believe it. There was nothing he could do!

"Okay then~! I'll leave this matter to you!"

"Don't get drunk! We have to go to the factory to have a look when we get down!"

Chen Li watched Lucas take a big sip of beer, and looked at the German guy helplessly. This guy really likes drinking beer!

"Don't worry~Chen, drinking is drinking~but I will definitely not delay the business."

"I also want to bring Shennong beer back to Germany and give it to my friends to try!"

Lucas gestured to Chen Li and then took another sip of beer.

But fortunately~ Lucas was not drunk after all. After taking a nap, this guy followed Chen Li to a brewery on the outskirts of Yanjing City in great excitement.

This brewery is located on the outskirts of Yanjing City, specifically in the Shennong Food Industrial Park.

There is no way~ It is impossible for Chen Li to create a brewery in a short period of time.

Moreover, direct investment in setting up a factory is extremely risky, so after consulting Xiaomeng, Chen Li decided to take Lucas to the Shennong Food Industrial Park.

According to Xiaomeng, Shennong Beer is produced there, and all procedures are complete.

So Chen Li decided not to invest in setting up a factory, but to directly pick up the goods from Shennong Foods, and then wait for the market to open before thinking about investing in building a factory.

When Chen Li's van arrived at Shennong Food, it was Manager Hu who received them.

"Boss Chen~ Welcome!"

"I have received instructions from above and am ready!"

"You two~ This way please!"

(End of chapter)