rebirth from small pockets

Chapter 386 Brewery location problem

Some things, once started, are difficult to take back.

There is a proverb that is quite vivid in describing this kind of thing. It is called "There is no turning back when the bow is opened"!

This sentence is simply too accurate to describe Chen Li at this moment.

The reason why this happened was because he had the idea of ​​starting a brewery.

Not only did he want the formula he exchanged for 500,000 mall currency to avoid going to waste, but he also wanted to win over his friend Deng Weimin.

But ~ Chen Li really didn’t expect that starting a beer brand would not be as easy as he imagined.

In Chen Li’s opinion, the steps to start a beer brand are as follows.

Find a place to build a brewery, the equipment can be ordered from Shennong Food, and the brewing method has been successfully redeemed.

Then~ began to brew beer, managed by Deng Weimin!

After the beer was successfully brewed, the sales were handed over to Lucas and Deng Weimin.

Then, because of its quality, Shennong Beer sold so well that it directly captured a huge overseas market.

Finally, we turned from external to internal, and when the domestic high-end beer market matured, we specialized in the domestic high-end beer market.

To be fair~ Judging from these steps, there is actually nothing wrong with it!

At least the logic is established!

However, when the first step of this matter was officially implemented, Chen Li was confused, and quite confused.

"Boss, how have you considered the location of the brewery?"

Deng Weimin's eyes were bloodshot, and he could tell that this guy hadn't had much rest in the past two days.

"Brother Deng, we are all brothers, why don't you just become the same boss?"

Chen Li was a little helpless. After Deng Weimin officially started working, he changed his name to his boss.

Although Chen Li felt that it was not necessary, Deng Weimin still insisted on doing this, but because of his previous habits, the boss and his brothers often called him out.

"Don't mention it~ The rules are the rules. We can call you whatever you want in private, but when we are at work, I still have to call you boss."

Deng Weimin had a smile on his face. It could be seen that although this guy looked very tired recently, his energy level was completely different from before.

"Okay~ okay~ whatever you say!"

"Tell me about the address! Is an address so troublesome?"

Chen Li waved his hand and brought the topic back to business.

The important thing is to choose the location of the brewery.

In Chen Li's original concept, wouldn't it be enough for a brewery to have land?

Find a piece of land to set up a factory, number 12345!

But in the hands of Deng Weimin, this matter became extremely detailed.

The choice of land area should be based on local transportation, water conservancy, and even investment policies, etc.

Needless to say transportation, since we are building a brewery, transportation must be convenient.

In particular, Shennong Beer still focuses on overseas markets. In fact, strictly speaking, it should build factories in overseas sales markets.

After all, if it were just ordinary beer, the profit would probably not even be earned by shipping it overseas.

This is why Chen Li was very excited when he thought that Shennong Food could be delivered to his door.

Once the transportation is handed over to Shennong Food, it will be difficult for Chen Li to make money from tinkering with beer.

Especially for those low-priced beers, a large part of the cost of those beers is actually burdened by transportation costs.

Otherwise, why would Snowflake grow mushrooms everywhere and build factories?

It's because they feel that when a brewery covers more than two hundred kilometers, there is basically no profit.

Because the transportation costs are there!

If the distance is too far, you won't even be able to make back the cost of driving a truck of beer, and you'll be selling crappy beer.

Therefore, many beer brands have their own production bases and branches all over the country.

After all, China is so big~ Only by doing this can we maximize our benefits.

But Shennong Beer is obviously different, because from the beginning, Shennong Beer did not focus on the domestic market.

So to be honest, building a factory abroad is actually the best choice.

This is what Chen Li originally thought~ Once Lucas opens a certain market, he can just build a brewery in the area where the market is located.

But later, after discussing transportation matters with Manager Hu, Chen Li had other ideas.

Since the transportation can be left to Shennong Food, and the transportation cost is almost outrageous, although Manager Hu asked Chen Li to increase money, the amount of extra money is completely within Chen Li's tolerance.

To put it bluntly, after Manager Hu told Chen Li the transportation price, Chen Li actually had another idea in mind.

That is, doing logistics, and also international logistics.

Chen Li dares to say that as long as Shennong Foods engages in logistics, 100% of logistics companies in the world will go bankrupt, and no one can survive!

Compared with Shennong Foods, the rabbit that made a mess of the domestic logistics market in the previous life is not enough.

Because the price Manager Hu offered Chen Li was 10 cents for a bottle of wine!

This is international logistics. A bottle of beer only costs a dime. Chen Li even dared to dump Snow Beer abroad.

And based on this logistics price, Chen Li guarantees that as long as he does logistics business, there will basically be no problem for other logistics companies.

It’s just a pity that Shennong Food is only responsible for providing logistics services to members and does not allow members to use their logistics services to make profits.

Therefore, after a brief discussion with Manager Hu, Chen Li could only give up the idea of ​​making "big" money.

However, although there is no chance to dominate the logistics business, the logistics services provided by Shennong Food are enough for Chen Li to consider using more of this convenience in his future development.

Beer~it only costs a dime to ship abroad, but what about other things?

You know, many domestic products are actually limited by transportation costs and are difficult to sell abroad.

But if the transportation cost is solved, then none of this will be a problem.

So Chen Li was a little excited at that time, and various businesses quickly flashed through his mind.

But when he calmed down, he felt something was wrong.

After all, it’s still the same saying~ There is no such thing as a free lunch, and no pie will fall from the sky.

So ~ Shennong Food’s 10 cent shipping fee may contain some hidden tricks.

Chen Li knows Xiaomeng very well now. That little girl is just a miser.

Even though Chen Li might have taken advantage of the shipping costs, maybe this little girl was waiting for him somewhere else.

So Chen Li hesitated a little later, but with all the fat on his lips, Chen Li couldn't bear it even if he didn't eat it.

So in the end, Chen Li decided to continue making beer and put his other ideas on hold for now.

After he figures out what's wrong with this logistics, he can talk about other things.

So after he made his choice, he decided to put the brewery in China.

Not just in China, he even plans to put the brewery in his hometown.

Anyway, Shennong Food is responsible for the transportation, and it doesn’t matter where the brewery is built. In fact, it’s the same.

But the facts proved that Chen Li's idea was too simple, one-sided, and even too unreliable.

Chen Li knew that Shennong Food’s logistics must have black technology attributes, but others didn’t know that!

When Deng Weimin heard that Chen Li planned to put the brewery in his hometown of Nancheng, he almost became anxious with Chen Li.

As the former regional head of Snow Beer, Deng Weimin does not have a deep understanding of beer production, but he is definitely knowledgeable about beer costs and sales operations.

He knew that Shennong Beer was going to overseas markets, but that didn't mean that Chen Li could just choose a place to build a factory.

From Chen Li's hometown, Nancheng, to the nearest international airport, Rongcheng Airport, the distance alone is hundreds of kilometers.

And the most important thing is that the road condition from Chengdu to Nancheng is very poor. The distance between the two places is not far, but the drive takes nearly four or five hours.

Just because of this, the transportation cost suddenly increased a lot.

If the brewery is built near Chengdu, it will save the brewery an unknown amount of money every year.

Chen Li felt helpless when he heard this. He couldn't tell Deng Weimin about my system. The system would solve the logistics problem, so Deng Weimin could probably send him to a mental hospital.

And after careful consideration, what Deng Weimin said does make sense.

Chen Liguang thought about building his hometown, and wanted to bring any good things to his hometown, but in fact, Nancheng these days did not have such conditions at all.

The Rongnan Expressway that will run through Chengdu and Nancheng in the future is probably still under discussion or bidding?

Chen Li remembered that Rongnan told us that construction started in November this year and that it would only be opened to traffic in 2002.

And even after the Rongnan Expressway is opened to traffic, the time from Rongcheng to Nancheng will still take more than two hours.

This is only the second issue. The most important issue is the raw material issue pointed out by Deng Weimin.

Yes~ a brewery's beer is not conjured out of thin air.

You can order the equipment from the system, but you can’t also order the raw materials from the system, right?

The raw materials a brewery needs to brew beer include malt, hops, yeast and even water!

It can be said that the quality of beer is also limited to the quality of these raw materials to a large extent.

At first, Chen Lili thought it was quite simple, just go to the system and order directly.

But after being proposed by Deng Weimin, Chen Li found that this thing was unreliable!

Just like why Chen Li's ideal fried chicken requires a chicken farm, this brewery also needs high-quality raw material suppliers.

After all, these raw materials are not like equipment. Purchasing the equipment is considered a one-time deal. In the future, at most, a few bionic people will be sent to maintain and repair it from time to time.

The impact of this situation is very small and completely within the controllable range, so it is nothing.

But if the raw materials are ordered directly from the system, it is a long-term business. If this thing is not done well, it is very easy to reveal the secret.

If nothing else, what if those suppliers say they want to visit the raw material supply places?

Mr. Chen can't just create a piece of land and take people to visit it, right?

So ~ Chen Li has to resolve the matter of raw materials himself.

But how does he solve it?

In his previous life, Chen Li could only focus on which brand of beer tasted better. Who would care about the raw materials of this beer?

Fortunately, it’s good to have a system~ After consulting Xiaomeng, I got a solution.

Shennong Food can separate a department to help Chen Li purchase corresponding raw materials.

In fact, just like the chicken that Shennong Food provided to Ideal Fried Chicken in the early days, Chen Li placed the order, and then the system helped Chen Li purchase it from the supplier.

It's just that the quality of the purchased chicken is completely different from the chicken produced in Chen Li's own chicken farm.

Therefore, if you want to have the best raw materials for brewing beer, the best solution is for Chen Li to exchange seeds in the system and find someone to plant them.

Before that, the system can help Chen Li purchase raw materials that meet the requirements.

It’s just that the system requires a certain handling fee!

Hmm~ This was completely within Chen Li's expectation. After all, this was how the system used to earn him the price difference when purchasing goods from fried chicken restaurants.

Although the price is a bit expensive, it is indeed guaranteed!

Ideal Fried Chicken has never had any problems with the quality of its ingredients so far, it’s because of this.

Therefore, Chen Li quickly accepted the proposal based on his experience.

But here comes the problem. The problem of raw materials has been solved, but the transportation of raw materials must also be handed over to Shennong Food?

That is a must~ The logistics of Shennong Food is so convenient, how could Chen Li not use it!

But Chen Li knows Shennong Food’s logistics level, but others don’t know it!

In Deng Weimin's view, Chen Lili's idea of ​​​​locating the brewery in Nancheng was like a ping pong in his head!

The profits from beer itself were not as high as expected, so Chen Li even located the factory in Nancheng.

The cost of raw materials has increased a lot. After the beer is successfully brewed, the transportation cost has increased again. Although the profit of Shennong Beer is not small, since this money can be saved, why not save it?

So~ Deng Weimin personally went to the scene, visited several areas within a week, and then provided three options to Chen Li.

As the former regional head of Snow Beer, Deng Weimin definitely has some advantages in the industry.

These three places are all concentrated in Rongcheng. Needless to say, the reason for this is because Deng Weimin used to be the top executive of Snow Beer in Sichuan Province.

These places suitable for building a brewery are actually some of the places that Snowflake Group originally inspected.

However, with the help of Deng Weimin’s several marketing plans, Snowflake Group quickly suppressed its competitors and eventually occupied the beer market in Sichuan Province.

In just two years, Xuehua’s beer market share in Sichuan Province has exceeded 50%. Some of the original beer brands in Sichuan Province either went bankrupt or were acquired.

After acquiring these breweries, Snowflake Group slowed down its original factory building plan.

But now, this plan is considered cheaper, Chen Li.

"Let me see~ this is it!"

Chen Li took a document and pushed it to Deng Weimin.

"It's next to Airport Road, so it's convenient."

“It probably doesn’t get any more convenient than here!”

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