rebirth from small pockets

Chapter 447 Get the prize!

Germany~Frankfurt International Airport.

This is Chen Li's first visit to Germany. He has never been to this country even in his previous life.

Well~ In fact, Chen Li played in several Asian countries in his previous life, and Europe was still a bit expensive.

Traveling abroad within Asia generally costs 10,000 yuan, but if you go to Europe or even the Americas, the cost is much higher.

In his previous life, Chen Li's economic level limited his criteria for choosing tourist destinations, so this time, Chen Li was actually full of curiosity about Germany.

It was also during this trip to Germany that Chen Li learned that there were currently no direct flights to Munich in the country.

However, there are now direct flights from Yanjing to Frankfurt, so Chen Li arrived in Frankfurt first this time.

Chen Li is no stranger to this city. It's not that Chen Li really knows this city, but because of football.

In fact, even if many people have never been to Germany or this city, it does not prevent everyone from knowing Frankfurt.

Because just last year, domestic football player Yang Chen transferred to Bundesliga club Eintracht Frankfurt for 1 million marks on July 1, becoming the first Chinese player to study abroad in the five major leagues.

And he scored eight goals that season, helping the team successfully avoid relegation.

Although Chen Li had never been to Germany in his previous life, he knew Frankfurt.

This is the fifth largest city in Germany, but it has the largest aviation hub and railway hub in Germany!

At the same time, it is also an important industrial, commercial and financial services center in Germany and even Europe. The entire city has hundreds of banks and operates 85% of Germany’s stock transactions!

But for most Chinese people, this is the city where Yang Chen's club is located.

When Chen Li and Zhou Xiaoli completed the formalities, he immediately saw Deng Weimin and Lucas who came to pick him up.

"Oh~ my brother, long time no see, I miss you so much!"

Lucas came up directly and gave Chen Li a bear hug. I have to say that this foreigner was a little too enthusiastic in expressing his reunion after a long separation.

Especially today, Lucas was wearing perfume, which made Chen Li sniff.

However, Chen Li still gave the other party a hug without changing his expression, and then exchanged pleasantries and politeness.

After saying hello to Lucas, Chen Li walked towards Deng Weimin. I don't know if it was Chen Li's illusion, but he seemed to see a trace of "nervousness" on Deng Weimin's face!

Hiss~ To be honest, just this expression of Deng Weimin made Chen Li's heart skip a beat, and subconsciously he felt that something was not right.

Of course, at this time, Chen Li just thought there might be something wrong at work, so he didn't ask any more questions.

After all, we are at the airport now. If you have any questions, we will discuss them later.

"My brother~ I told you before, we have to go to Heidelberg first."

Without being polite to Deng Weimin, Chen Li nodded to him and then looked at Lucas.

"Don't worry~ Chen, I have already arranged it for you."

Lucas waved his hand, and two white men in suits and ties standing aside came up to take over Chen Li and Zhou Xiaoli's luggage.

Chen Li's luggage was fine, with only one suitcase, but Zhou Xiaoli's luggage was quite large - three big suitcases!

God knows why women have so many clothes. In Zhou Xiaoli's three suitcases, except for some daily necessities, they are all clothes.

Okay~ Zhou Xiaoli came here to study, so it’s normal to bring more clothes.

Who makes her family rich and have plenty of clothes?

Unlike Chen Li, he only brought a few changes of clothes for summer and not even a single box was full.

The group of people left the airport and got into the car arranged by Lucas. At this time, Lucas' rich second-generation temperament was reflected.

This guy came to pick me up~he actually drove three Mercedes Benz and a Porsche 911.

You know, the base camp of Lucas' family is in Munich, and this is Frankfurt!

Well~ Lucas’s family’s business is indeed not that small, otherwise domestic manufacturers wouldn’t be so eager to fawn over them before.

And although Mercedes-Benz and Porsche are considered luxury cars in China, in Germany, well, they seem to be considered luxury cars.

But although they are both luxury cars, due to tariff issues, the prices of these cars are actually different on both sides.

Perhaps in Chen Li's view, three Mercedes-Benz and a Porsche 911 are definitely considered a show, but maybe for Lucas, this is just a normal trip.

This Porsche 911 is Lucas's car, and as Lucas's "brother", naturally it was Chen Li who got into this car.

But to be honest, if Chen Li had a choice, he would rather sit in the back of the Mercedes-Benz.

Although the sports car is cool, it is definitely not as comfortable to sit in as a car.

Especially for this guy Lucas, he had to wear the car with the top down. Even though it looked cool, Chen Li really didn't want to get in this car.

Moreover, there is a section of highway between Frankfurt and Heidelberg. Lucas even drove the car at a speed of 250+. At this time, instead of feeling excited, Chen Li felt very uncomfortable.

In China, as long as it is a normal driver, it is difficult to drive at such a high speed. Of course, those speedsters are not included in this!

Not to mention 250+, Chen Li's previous life only drove up to 150 on the highway, and it was only for a short time.

This is actually already exceeding the speed limit of that expressway.

At a speed of 150, Chen Li already felt very fast, and at 250+, Chen Li almost cursed.

But Chen Li was helpless because Lucas did not violate local traffic laws.

Many highways in Germany have no speed limit.

In fact, it does not mean that there is no speed limit at all, but even if there is a speed limit, it is still very high. Chen Li saw that the speed limit on this highway was 350 kilometers before.

Although Chen Li had to admit that the highway conditions here are indeed very good ~ but for a person like him who is used to driving slowly, the highways in Germany are really helpless!

Fortunately, Lucas knew what was going on, and there were three Mercedes-Benzes following him, so he just "drove" for a short while.

It was very close from Frankfurt to Heidelberg. After more than an hour, Chen Li and his party arrived at the famous Heidelberg University.

Originally, Chen Li had no idea how to help Zhou Xiaoli complete her enrollment, but Lucas directly helped solve the problem.

Well, to be precise, it was an assistant brought by Lucas who solved this problem.

And this assistant graduated from Heidelberg University.

Chen Li didn't even follow. The assistant took Zhou Xiaoli directly to go through various procedures, while Chen Li found a coffee shop with Lucas and Deng Weimin.

It was at this time that Chen Li discussed the serious matter of his visit to Germany.

"Tell me~ what's going on?"

"Is it hard to sell beer here?"

Chen Li took a sip of coffee. It was a bit hard to swallow. It was not that the coffee was not authentic enough, but that Chen Li was used to Nestlé espresso and was not very used to the ordinary coffee in this kind of coffee shop.

"No, my brother, our beer is actually very popular."

Lucas shook his head, then as if he was organizing his words, he thought for a moment and then continued:

"As Chen~伱 knows, although we Germans did not invent beer, the best beer is in Germany."

"We like beer as much as you like rice."

"So in Germany, there is a complete set of rules for brewing beer."

"Of course~ Shennong Beer is a Chinese product, so it doesn't logically need to abide by our rules, but that's where the problem lies."

When he said this, a look of embarrassment appeared on Lucas's face, and Chen Li felt a little enlightened.

Although Chen Li didn't understand what he heard, he vaguely guessed something.

Sure enough, at the next moment, Lucas said with some embarrassment:

"When I promoted this beer from China to them, they didn't even want to try it."

"My brother~ I know this is a prejudice, but I'm sorry~ I didn't convince them to change this prejudice."

"In fact, those who have tasted Shennong beer are very interested in this beer."

"But even these people seemed to have lost interest after learning that Shennong beer came from China."

Yeah~ As soon as Lucas said these words, Chen Li understood what he meant.

As Lucas said, this is indeed a prejudice, and it is a common prejudice.

That is, something produced by Huaxia~it must be bad!

Different from the Made in China that spread all over the world later, China's export trade in 1999 was actually relatively backward.

The main reason is because the outside world doesn’t trust Huaxia’s products that much!

If products made in Germany always give people a label of "trustworthy quality", then Chinese products probably give foreigners the impression of being inferior and cheap these days!

There is no way~ After all, China's manufacturing level was there before. It would be absolutely bluffing to say how awesome it was.

In the past, the products produced and exported by China, except for some very specialty products, were mostly due to their low prices!

If the same product produced by the Germans sells for 1 US dollar, then the product produced in China may not even require 1 Chinese coin.

Although China has received some export trade orders because of its low prices, it has also put a label on Made in China.

But it is precisely because of this that consumers have shown a distrust of Chinese manufacturing.

In addition, China's manufacturing level was indeed not as good as foreign countries before, so this concept became an inertial thinking over time.

That's what China produces. It's probably not a good thing.

This is actually somewhat unacceptable to the Chinese people, but it does exist objectively.

But that was China in the past. At that time, China was very backward. Whether it was productivity or production level, it was not at the same level as those of developed countries.

Although this situation has long been improved, that kind of inertial thinking still exists in the minds of most foreigners.

Just like Lucas said, after drinking Shennong beer, those people obviously praised this beer as a good wine.

But when they learned that this beer was produced in China, they became suspicious of this beer.

Then, in order to solve this problem, Lucas thought about building a brewery in Germany.

But then the problem came again. The production method of Shennong Beer did not comply with German beer brewing regulations. This is the biggest problem Shennong Beer encounters now!

To be honest, this question was actually too simple that Chen Li thought before.

At that time, all Chen Li could think about was that this beer would be extremely popular in overseas markets in the future, and even the brewery manufacturers killed in Germany complained endlessly.

But Chen Li completely ignored one issue. That is, the year when Shennong Beer was born was not 1999!

Made in China in the era when Shennong Beer was born, and Made in China in 1999. In fact, they are not the same thing at all.

In the era when Shennong Beer was born, Huaxia Manufacturing was not as famous as it is now, and foreigners’ recognition of Huaxia Manufacturing was far from the concept these people have today.

Let alone the era when Shennong Beer was born, even more than 20 years later, foreigners' recognition of Chinese manufacturing is not at the same level as it was in 1999.

In that era, foreigners could accept "good things" made in China, but now, people don't trust Chinese products at all.

As soon as the beer was a product of a Chinese company, the Germans, who were already very proud of their beer brewing, would naturally not accept it.

"Is there any solution now?"

Regarding these situations, Chen Li had actually learned something about it on the phone before. Although he understood it more clearly now, he actually had no better way.

Chen Li was just an ordinary person in his previous life, not even a social elite. Even if he is reborn, it does not mean that his work ability will reach the level of a professional.

So at this time, it is most important to listen to the opinions of professionals.

The professional at the scene was naturally Deng Weimin.

"Cough~!"

Deng Weimin coughed lightly, then nodded and said:

"There is a way!"

"Say~!"

Chen Li looked at Deng Weimin. The reason why he recruited Deng Weimin was because he had been in the beer industry for so many years.

This kind of professional problem naturally needs to be solved by Deng Weimin.

"Based on the current situation of our Shennong Beer, I think the best way for us to solve our current predicament is."

"Get the prize!"

Deng Weimin is talking about winning awards, not participating in the competition!

As a consumer product, beer also has various competitions.

For example, the domestic Qindao Beer has won many awards internationally.

Not to mention domestically, since the emergence of New China, Qindao Beer has always won gold medals in major domestic competitions without exception.

Of course, as Qindao Beer is No. 1 in the domestic beer industry, it is no surprise that it won the award.

But if it were replaced by Shennong beer, it would be different.

Shennong Beer has no reputation at all. Let alone winning awards, it probably won’t even get a place in the competition.

Moreover, Deng Weimin directly said "getting the award" instead of participating, so he knew that whether he participated or not did not mean anything. Winning the gold medal was the ultimate goal.

To put it bluntly, Deng Weimin’s purpose is to...

Fame!

(End of chapter)