rebirth from small pockets

Chapter 448 Lucas’ Apology

Fame, or reputation, if it were in the past, would have to be accumulated bit by bit.

Especially in the past when informatization was not very developed, it often took decades or even hundreds of years to accumulate fame and reputation.

However, with the development of science and technology and the advent of the information age, this process has been reduced without limit.

Among them, the most famous example in China is probably CCTV's "Biao Wang".

If you invest a lot of real money, your fame will reach its peak that year.

But what is very sad is that among those companies that have won the title of champion, very few companies can actually succeed in the end.

Some people say that CCTV’s top bids are poisonous, but in fact, these companies have indeed achieved considerable publicity effects after winning the top spots.

To be honest, if a company could spend the same amount of money twenty years later or achieve the same kind of publicity effect twenty years ago, it would probably make them laugh out loud.

But this one and the other are twenty years!

In 1997, CCTV's winning bidder spent 320 million yuan on the company.

In 1998~CCTV's winning bidder spent 210 million yuan.

This year, that is, 1999, the new bid-winning company spent 159 million.

Although it seems that the winning bid funds are decreasing year by year, in fact, even if it is 159 million this year, the winning bid price is extremely outrageous.

Many companies that win bids actually have less production value than they imagined. This kind of bidding-for-the-win-style publicity is more like a kind of gambling.

Among them, some won the bet, but most of them ended up losing completely due to their own problems.

Therefore, in the past life on the Internet, there were always people who said that CCTV’s bids were poisonous, because many companies either went bankrupt or went bankrupt and reorganized within a few years after receiving the bids.

But in reality? After these companies won the title of CCTV, the publicity effect they obtained was simply explosive.

Some small businesses that were originally small businesses transformed themselves into nationally renowned brands after winning the title of King of Brands, with sales increasing several times or dozens of times.

If this blame is placed on CCTV, then CCTV will definitely be wronged.

After all, the people who are willing to pay real money are the managers of the company itself, not the CCTV who uses a knife to force anyone to pay.

Moreover, the publicity effect of CCTV's "Biao Wang" is indeed very good, otherwise there would not be so many people pursuing the so-called "Biao Wang".

But it is also because too many people know the effect of this propaganda, so the original propaganda is regarded as a "gamble" by some people.

Although you may taste the benefits at the beginning, if you don't make a good product and just rely on publicity, the end result will naturally not be good.

But the same thing~ In today's information age, if you just rely on the quality of your products to slowly accumulate reputation, it's not impossible. But doing so will slow your development, and secondly, you will easily be squeezed out by competitors.

These days, it doesn't mean that if you do a good job on your own, you can continue to do so.

Sometimes if you don't provoke others, others will come to trouble you.

The idea of ​​doing business alone. In today's era, it's not that it's impossible, I can only say that it's very difficult.

Especially in the beer industry, profits are actually not as big as imagined unless the brand value is high.

And the most egregious thing is that the cost of Shennong Beer is so high that the selling price cannot be too low. Therefore, if you don’t improve the brand reputation and value, it will be really difficult to just rely on word of mouth to slowly accumulate it!

So there is indeed nothing wrong with what Deng Weimin said about "getting awards."

The quality of Shennong beer is still good, and it is a beer brand that has become popular all over the world.

But to be honest, participating in the selection is not just based on whether your beer is good or not.

The quality of the beer is good. At most, it can only be regarded as a basic condition for you to win the award. Other conditions require connections and funds.

It is not difficult to make connections. Although Deng Weimin was mainly responsible for sales at his old club, he also met some people.

Through person-to-person transmission, it is not a problem to build some personal connections.

So the most critical point ~ mainly funds!

It sounds realistic, but the fact is that as long as the "publicity" funds are in place, many problems will not be a problem.

"How much funding is needed?"

Chen Li was hesitant. He understood what Deng Weimin meant and agreed with Deng Weimin's proposal.

But he really didn't have much money on hand.

You must know that from the beginning, he actually wanted to start a small brewery, and the funds he originally prepared were not much.

But ten million Huaxia coins is actually enough to start a small brewery these days.

In particular, the most important brewing equipment was what Chen Li planned to order from the system, and the funds spent were still mall currency.

But at this moment, Deng Weimin raised this question alone and looked so solemn, so Chen Li understood what he meant.

"I asked someone to find out if we want our Shennong beer to gain a certain reputation."

"It's almost half a million dollars!"

Half a million US dollars, for those big brands, this is simply a drop in the bucket.

But for Shennong Beer, which currently doesn’t even have a factory, it’s really a lot.

You must know that the total investment in Shennong Beer is actually only 10 million Huaxia coins. Of course, the mall currency that Chen Li spent when exchanging the formula from the system was not included in the calculation.

And the most important thing is that the original use of Shennong Beer's 10 million Huaxia coins has been planned for a long time.

Now the extra $500,000 in expenses is considered extra.

When Chen Li heard the amount reported by Deng Weimin, he looked up at Lucas.

"Chen~my brother, I was just trying to tell you about this."

"I betrayed your trust~!"

"I overestimated my ability, but I actually tried very hard."

"But the result is not ideal!"

"So~Chen~I think I am not qualified to stay at Shennong Beer anymore."

"I give up the shares I own!"

"But~my brother, I will still support your career."

"If you need my help in Germany and it's within my ability, I will help you."

"Chen~ I'm really sorry!"

At this moment, Lucas expressed his apology to Chen Li with a wry smile on his face, and also expressed his thoughts.

As a result, Chen Li had no expression on his face when he said these words, but in his heart, he just wanted to punch this guy twice.

At this moment, Chen Li even suspected that this guy had brought two strong assistants here today, probably because he was worried about beating him.

Okay~ Chen Li was in a bit of a mess at this moment, because Lucas' sudden move really caught him off guard.

From the beginning, Chen Li was not really worried about publicity.

After all, Lucas is considered a super rich second generation. Using his family's background to help open up the German market shouldn't be a problem in Chen Li's opinion.

It's just that Chen Li never expected that a rich second generation like Lucas would be unable to handle this matter.

Although foreigners do have prejudices against Chinese manufacturing these days, isn't Lucas's ability simply useless?

Chen Li even suspected that even the rich second generations in China whom he looked down upon might have played a greater role in this matter than Lucas.

Of course, this also has a lot to do with the way Chinese people communicate.

No matter how useless the rich second generation are, some people will sell some thin noodles for the sake of their parents.

But Chen Li never expected that he was also a rich second generation, and a rich second generation whom Chen Li felt was quite good, but he turned out to be so useless!

Actually, it makes sense~ As a rich second generation, Lucas actually has nothing wrong with his own qualities.

This can be seen from Chen Li's willingness to work with him.

It's just that Chen Ideal is missing one thing. Quality and ability are not the same thing at all.

Lucas can be Chen Li's friend, but he may not be suitable to be Chen Li's partner.

When Lucas was promoting Shennong Beer, others might treat him well out of consideration for his father, but once it came to business, these people would ignore Lucas at all.

To put it bluntly, no matter how good the quality of Shennong Beer is, if it cannot bring enough benefits to these people, they will not care whose son Lucas is!

In addition, Shennong Beer does not follow a low-end route, and it is not well-known, so it is simply impossible to get the Germans to pay for it!

After Lucas encountered a series of setbacks, he seemed to be shocked, and then became a little disheartened with this career.

So Lucas directly proposed to withdraw~he had nothing to lose anyway!

At this moment, Chen Li extremely regretted his previous behavior, that is, not letting Lucas pay.

Because this guy didn't contribute any money himself, so after encountering a setback, the first thing he thought of was not how to solve the problem but to just give up.

"Is this why you had to let me come to Germany?"

Chen Li did not respond to Lucas's words, but turned to look at Deng Weimin.

In fact, the expression on Deng Weimin's face at this time was also a bit shocked.

Deng Weimin himself does not understand German. This time he came to Germany with an assistant who could speak German. He just learned what Lucas said through this assistant, so at this moment, his face looked very ugly.

"Yes~Boss!"

"But I wasn't sure before, and he didn't tell me about it."

"But a few days ago, I felt that he was a little careless about our affairs. I guess he might want to give up his job."

"So I called you and told you to come over!"

"I didn't expect that he would make it clear to you as soon as you came."

"This bastard."

Deng Weimin said this in the Sichuan dialect, but because this guy didn't stay in Sichuan for long, he actually said Trump.

But this way, the Chinese-speaking assistant behind Lucas couldn't understand.

Originally, Deng Weimin wanted to scold Lucas because he was angry, but Chen Li waved his hand to stop him.

It's not that he's not angry, it's not that he's not angry~ but he knows that it doesn't make any sense at all.

In the final analysis, this matter is still his own problem. He thought too well of Lucas at first, but because of his second-generation rich status, he chose to let him use his connections to invest in shares. As a result,

"This Guawazi~Hamapi~ is simply the best among fetal gods!"

Okay~ Although Chen Li stopped Deng Weimin from swearing, he himself couldn't hold back the curse.

Of course, Lucas would definitely not be able to understand it. Let alone Lucas, even the assistant Deng Weimin brought could only understand a few words.

"Chen~I'm really sorry!"

"To express my apology, this is the compensation I prepared for you!"

"Chen~ Please accept it~ Otherwise I will feel very sad."

At this moment, Lucas on the side suddenly interrupted, and he took a document bag from the assistant behind him and handed it to Chen Li.

To be honest, Chen Li didn't want to talk to Lucas at this time.

What this guy did was really unkind~ This is in Germany. If this were in China, Chen Li would definitely look for an opportunity to deal with him.

But no matter how angry he was, Chen Li also knew that simply being "angry" was actually meaningless.

In the end, Chen Li took the document bag from Lucas.

After opening it, Chen Li took out the documents inside and looked at them. Then he was stunned.

"This is a traditional tavern located in the old city. It was originally our family's business."

"When I came of age, this pub became my property."

"Chen~ I know this incident makes you very embarrassed, and I don't want this incident to affect our friendship."

"So~ Chen, this tavern represents my apology."

"I hope you accept it!"

Lucas looked at Chen Li with sincerity in his eyes and anxiety on his face.

It can be seen~ This guy seems to really care about the friendship between him and Chen Li?

Bah~! Chen Li spat in his heart, then carefully read the document in his hand and stuffed it back.

"No~Lucas, my brother."

"This gift is too precious. Even if it is used to express apology, it is still too precious."

"I did feel a little angry because of this incident, but it did not affect our friendship."

"I am indeed a little angry, but the reason why I am angry is that you chose to give up."

"My brother, you gave up the process of starting a business with me. This is the reason for my anger."

Chen Li also put on a sincere face, although he actually wanted to accept the gift Lucas gave him.

Although Chen Li didn't know the location of this hotel, since Lucas was willing to take action, it would usually not be too bad.

In addition, the area of ​​​​this pub is a full 680 square meters. Is this the way a rich second generation in Germany expresses their apology?

Even if Chen Li doesn't know the housing prices in Munich, he can think with his toes and understand that a pub with more than 1,000 square meters in the old town of Munich is probably more valuable than the entire Shennong beer now, right?

Just now, Chen Li was still thinking that because Lucas was not allowed to pay, this guy quit so happily.

As a result, Chen Li is now being given a large tavern as a gift.

This made Chen Li very confused!

"No no no~Chen!"

"It's not what you think!"

"I actually want to start a business with you~"

"But~Chen, what happened this time made me understand something."

"My ability is not enough!"

"So, my father plans to let me go back to my family's business to work and get some exercise."

"I promised~!"

Lucas waved his hand, but what he said left Chen Li speechless for a moment.

This guy is quitting his shares because he wants to escape. It’s because his business has been frustrated and he plans to go home and inherit a fortune worth hundreds of millions!

(End of chapter)