rebirth from small pockets

The first meeting with Rebus~ was actually quite friendly.

Especially after learning that Red Pony Technology would no longer be a troublemaker, Rebus even invited Chen Li to sing a song at a mass-market KTV in the town after dinner.

It's a pity that Rebus' Internet hit song "Air you ok" hasn't appeared yet, so Chen Li had to accompany Rebus to sing old songs for a while.

It is worth mentioning that Chen Li and Rebus collaborated on the song "Tracker's Love", and Rebus even volunteered to perform a counter-acting when singing the female part.

Of course, as for the effect, let’s not talk about the benefits!

Anyway, judging from the daily interactions between the two after this meeting, it was not apparent at all that Rebus and Chen Li were representatives of competitors belonging to two different companies.

But that's right~ In fact, the reason why Rebus approached Chen Li this time was because he had a high look at Chen Li and wanted to get to know Chen Li, a young man.

As for the threat of Red Pony Technology to Yinshan Company, at least temporarily, it is not that big.

Even if Red Pony Technology really continues to engage in the "free" thing, Yinshan Company is actually not without countermeasures.

It's just that everyone seems more willing to be harmonious and make money than to make the entire industry tense.

This is actually a recognition of Red Pony Technology in the industry. After all, making money by being friendly depends on the opponent.

If Red Pony Technology is just a small company with no strength and no background, then the so-called making money with harmony is meaningless.

Only when the strength of a company or enterprise reaches a certain level and everyone feels that it is not cost-effective to compete with you, then everyone will naturally choose to be friendly and make money.

But if Red Pony Technology really wants to do something real, then these old software companies will not be left to eat.

In fact, to be honest, in terms of company strength alone, Red Pony Technology is still lagging behind those established companies.

It's not about the technical aspect, but about the company's strength and background.

Red Pony Technology may not be inferior to other companies in terms of technology, but it still lacks a lot compared to those competitors in other aspects.

When the time comes, we really have to compete~ You, Red Pony Technology, are good at technology, but others don’t play with your technology at all. That’s the crux of the problem.

It is precisely for these reasons that Ma Xiaoyun and Zhou Hongyi did not insist on being free troublemakers.

In fact, the two of them are also very aware that some of these problems have been exposed during the previous competition in the security software industry.

It's just that although Red Pony Technology is not very strong in this aspect, it still has some guarantees.

Red Pony Technology’s two financings were actually based on this aspect.

In the past, Mr. Chen always thought that the purpose of looking for investors was to find money, but now he understands that finding money is only one of the purposes of looking for investors.

Pure funds are actually not that important to some companies.

After all, for some excellent companies, there is no shortage of investors or institutions who want to get involved.

How to select the most suitable among these people, and how to use the background and connections behind the investors to protect and facilitate the development of their own companies, are things that founders should carefully consider.

After meeting with Rebus, Chen Li returned to his previous busyness.

Because it is a new year, new plans for various subsidiaries of the Ideal Group are gradually being implemented.

For example, the fast food restaurant plan of Ideal Fried Chicken ~ and the breeding plan of Ideal Agricultural Products.

Before this year, the breeding plan of Ideal Agricultural Products Company was mainly based on Ideal chickens.

But this year, with the successful cultivation of Ideal Pig and Ideal Fish, these two are about to join the agricultural product company’s breeding system.

In fact, Chen Li not only genetically improved pigs and fish, but also genetically improved Ideal cattle and Ideal sheep. He had already completed the corresponding tasks and handed over the breeding task to Ren Xiaobo.

However, unlike the short breeding cycles of Ideal pigs and Ideal fish, the breeding cycles of both Ideal cattle and Ideal sheep are relatively long.

And it involves market supply issues, so the breeding process of Ideal cattle and Ideal sheep is relatively slow.

According to the report submitted by Ren Xiaobo, Lili Pig and Lili Fish are now ready for breeding and on the market, while Lili Cattle and Lili Sheep are planned for the second half of this year.

To be honest, this efficiency is actually not very high.

You must know that Chen Li not only exchanged all the breeding materials, but also rented an animal husbandry android from the system.

But Chen Li still thought of these things too simply.

In the past, he thought that as long as a batch of pigs, cattle, sheep, and fish were raised and matured, the matter would be settled.

But in fact, the process of developing a new type of livestock product from scratch is far more complex and cumbersome than Chen Li imagined.

Just the procedures related to the cultivation and quarantine of new varieties are extremely troublesome.

For this reason, Ren Xiaobo even asked Chen Li to approve a fund and spent a lot of money to hire two professors from the Academy of Agricultural Sciences, which shortened a lot of the procedures and time.

But even this was far more complicated than Chen Li imagined.

There is no way~ After all, if Chen Ideal wants to formalize these new agricultural products that have been systematically improved, he will naturally need to make a complicated preliminary preparation.

If it's just a simple sale, there won't be so many cutscenes.

Now, Ideal Agricultural Products Company, led by Ren Xiaobo, plans to start promoting Ideal Pig, Ideal Fish and Ideal Chicken in Sichuan Province.

The Ideal Cow and Ideal Sheep will be placed in Xijiang Province after they are completely successfully bred.

But in this way, the funds required in the early stage were not a small amount. Therefore, after Chen Li returned the previously misappropriated funds, all the remaining funds brought back from Hong Kong Island were handed over to Ren Xiaobo.

For Ren Xiaobo, this is definitely a happy thing.

But it was not a good thing for Deng Weimin, who also wanted to obtain funds from Chen Li.

"Hey~!"

In Chen Li's residence in Yanjing, Deng Weimin couldn't help but sigh after taking a sip of his own beer.

As Chen Li's big brother, Deng Weimin is indeed qualified to put on a bitter face in front of Chen Li.

You know~ Chen Li tried his best and even asked Deng Weimin's wife for help before he persuaded Deng Weimin to come and help him.

As a result, reality taught Deng Weimin and Chen Li a lesson.

At that time, Chen Li was inevitably a little proud and proud because his journey was so smooth.

This made Chen Li a little too confident at the time, so he resolutely started the Shennong Beer branch, knowing that the beer industry was not that easy to mess with and that he had no understanding of the industry at all.

According to Chen Li's original estimation, this branch line might be a little more difficult, after all, he doesn't understand it!

So he found Deng Weimin, who has been working in the beer industry for many years. He felt that with the systematic black technology and Deng Weimin’s experience, Shennong Beer should be able to quickly gain a foothold and even become a big seller!

But Chen Li misjudged the market at that time. He believed that the domestic market for high-quality and high-priced beer at that stage was very small, so Chen Li took the initiative to persuade Deng Weimin to focus on Shennong Beer abroad.

It happened that Chen Li met a rich second-generation German at that time, so Chen Li started a hell difficulty dungeon for Shennong Beer almost as a joke.

Later results proved Chen Li's mistake, and Shennong Beer failed miserably in the German market.

Of course, for Chen Li, this matter actually has more advantages than disadvantages.

The failure of Shennong Beer reminds us that the Chenli system is not omnipotent.

Although the system can provide certain technical support to Chen Li, unless it reaches the level of black technology, many things still need to comply with market rules.

In terms of quality alone, the taste and quality of Shennong beer are absolutely excellent, but people have blocked Shennong beer directly from the supply chain and channels. No matter how delicious your Shennong beer is, it is of no use.

Just like now, Shennong Beer is very popular in several nightclubs and old pubs in Munich. There are even many wine lovers who linger in the old pubs every day.

It is said that the business of the old tavern that Lucas planned to give to Chen Li has increased several times compared with before!

But even so, Shennong Beer was still unable to gain traction with local beverage suppliers.

People don’t care about the quality of your beer. After all, there are too many good beers in Germany.

Unless Shennong Beer has accumulated fame and reputation, and it must reach a certain level, just like Qindao Beer, why should others choose Shennong Beer?

This failure was a wake-up call for Chen Li, and Chen Li also curbed his previous complacency and pride.

It can be said that Chen Li has become more mature since this incident, but this has not improved much for Shennong Beer.

There is no way~ Shennong Beer is actually a bit ahead of its time for China these days.

Neither the quality of the beer nor its production cost and sales price are suitable for the current domestic beer market.

Especially price~ This is actually the biggest factor limiting the development of Shennong Beer at present.

Take the Shennong beer that Chen Li redeemed at the beginning, which was named Shennong Beer No. 1 by Chen Li, as an example.

The selling price of this beer system is 20 Chinese yuan. Based on 60% of the cost of the system, the cost of each bottle of this beer is as high as 12 yuan.

The system prices for the two beers NO.2 and NO.3 that Chen Li subsequently redeemed were five yuan and ten yuan respectively.

In other words, the production cost of No. 2, the cheapest Shennong Beer at present, is as high as three yuan per bottle.

And it’s worth mentioning that these three beers are all in small 330 ml bottles.

With this cost ~ this price, it is difficult to make any splash in the domestic beer market.

You know, the selling price of many beers on the market now is not even more than two yuan, and some beers are even available for only a few cents.

How do you ask Shennong Beer to compete for market share with other competitors?

Of course ~ this is the previous Shennong beer.

In fact, Shennong Beer has now found a way to gain a firm foothold, and has even established a firm foothold.

The reason why Deng Weimin sighed was actually acting with Chen Li, because he felt that Chen Li was somewhat biased in his treatment of Shennong Beer.

Chen Li gave all of the millions of dollars in funds to Ren Xiaobo's agricultural products company, but he didn't get even a hair from Shennong Beer, which made Deng Weimin a little depressed.

After all, Shennong Beer has now established a firm foothold and is thinking of taking this opportunity to slightly expand its production capacity. However, Chen Li does not support him.

"Okay~Brother Deng!"

"Don't sigh like this!"

"The matter with Mr. Ren is more urgent, so I will give him the funds first."

"I also keep your matters in mind."

"Wait for one more. No, two months at most!"

"I will get you some more funds, and then you can think about the development of Shennong Beer."

Chen Li felt a little uncomfortable with this old man's sigh. After all, it seemed that he had tricked Deng Weimin in this matter.

Chen Li even wanted to give up Shennong Beer and let Deng Weimin work in Ideal Foods.

In the end, Deng Weimin actively rejected Chen Li's proposal. This guy always liked to listen to other people's suggestions. But this time he actually offered to continue operating the Shennong Beer brand.

However, Deng Weimin made a request to Chen Li.

"Um?"

"It's Ideal Beer~ How long has this been going on? Why haven't you changed your mind yet?"

Well, yes, Deng Weimin's request was to change the brand name of Shennong Beer to Ideal Beer.

The purpose of changing this name is also very obvious, that is, to take advantage of the brand name "Ideal".

Especially Ideal Fried Chicken. After all, with the development speed of Ideal Fried Chicken, it is estimated that branches will be opened all over the country in a few years.

At that time, Ideal Beer can take advantage of the brand name "Ideal" and take advantage of the trend.

At that time, Chen Li didn't think much about it. After all, Chen Li always felt a little sorry for Deng Weimin, so he readily agreed.

Originally, Chen Li thought that Shennong Beer would struggle to survive in the next few years if it did not have Ideal Beer.

As a result, what Chen Li never expected was that Deng Weimin actually found another way for Shennong Beer, that is

Direct supply from nightclub!

In fact, Deng Weimin had no choice at first. The main reason was that the previous brewery was located in Chengdu.

But what is the beer market in Chengdu like at this time? Deng Weimin, the former No. 2 person in charge of Snow Beer Sichuan Province, knows it all too well.

In the current Chengdu beer market, Xuehua occupies a considerable advantage.

However, the local brewery manufacturers in Sichuan Province did not surrender directly. Instead, the battle with Xuehua intensified.

Of course~ Generally speaking, Snowflake still has the upper hand, and it is estimated that it will not be long before Snowflake can completely win the beer market in Sichuan Province.

But there is one thing. Whether it is Snow Beer or other local breweries, the market share they compete for mainly comes from the retail industry and catering industry.

On the contrary, the entertainment industry is also a major contributor to beer sales. Neither Snowflake nor local breweries paid much attention to it.

The reason is also very simple~because almost all the beer share in entertainment venues has been snatched up by foreign beer brands.

Budweiser~Heineken~Carlsberg and more!

Like Snowflake and most other domestic beer brands, there is no way to compete with these foreign beers.

But Youdao means that if you deliberately pick flowers, they will not bloom, but if you do not intend to plant willows, they will create shade!

Deng Weimin, with the attitude of giving it a try, directly extended the tentacles of Ideal Beer into this area, and unexpectedly achieved unexpected gains.

From a few entertainment venues in the beginning, Ideal Beer has now entered nearly 60% of the entertainment venues in Chengdu.

And at the beginning, the other party only allowed the entry of ideal beer. After all, it is the customer's freedom to choose what to drink.

But the quality of Ideal Beer is there~ As time goes by, local entertainment venues in Chengdu now choose people who drink Ideal Beer.

More and more!