rebirth from small pockets

Chapter 556 Deng Weimin stood up!

The entertainment venues in 2000 were naturally not as diverse as they would be more than twenty years later.

Even many entertainment venues these days are basically in the business of selling dog meat.

Oh~ By the way, the terms "nightclub" and "nightclub" are not even very popular these days, and many entertainment venues even have the outdated name of nightclub on their head.

And the entertainment venues these days are not like later, which mainly target young people as their customers.

During this time, in most nighttime entertainment venues, the customer base is often businessmen and some social elite white-collar workers.

In other words, most of the entertainment venues at this time were for those with a certain financial base.

As for young people, most of them are still concentrated in discos, roller skating rinks, Internet cafes and other places.

After all, the consumption in these places is relatively low~ places such as discotheques or roller skating rinks can often be settled with just one ticket.

Not to mention Internet cafes, the cost of Internet access in some Internet cafes has been reduced to two yuan an hour.

Of course, these are only for big data, and some few cases are not included.

Therefore, in entertainment venues these days, you rarely see a bunch of young people spending money there. Most of them are businessmen with big bellies, or white-collar workers with exquisite makeup and well-dressed clothes.

These people still have some spending power, and they also like to pursue some cards or petty bourgeoisie enjoyment.

Therefore, in entertainment venues these days, it seems to be very popular to drink something like Remy Martin ~

Of course, this does not mean that the sales volume of beer is not large. In fact, beer sales in entertainment venues have always occupied the majority, but relatively speaking, the sales situation of domestic beer is not very good.

The reason is simple. Profits cannot go up!

The same bottle of wine sells for more than one yuan outside and five yuan in entertainment venues. It seems that the profit percentage is very high, but this is not how it is calculated.

The profit from a bottle of foreign wine or red wine is estimated to be close to the profit from a hundred bottles of domestic beer at least. If possible, I am afraid that entertainment venues are not willing to sell beer.

But this is impossible~ After all, it is the customer's freedom to drink whatever they want. You can let the customer choose among the alcohol brands, but you cannot force the customer to choose which alcohol to drink.

Therefore, even if the profit is not high enough, beer must exist in various entertainment venues.

Under such circumstances, choosing a beer brand with higher profits is naturally the choice made by entertainment venues.

The price of domestic beer is almost transparent. If the price is outrageous, customers will think you are treating them as fools.

But if you are selling beer from a foreign brand, that’s a different story.

First of all, the selling price of these foreign brands of beer is not low. On the basis of not low selling price, it is easy to increase the profit margin. It is easy for people to accept it.

So here’s the question~Ideal beer is not a foreign brand?

Hey~ This is a coincidence. In order to bring the beer that was still Shennong Beer into the German market, Chen Li and Deng Weimin specially completed the brand registration in Germany.

At this point, many people may have understood. To put it bluntly, this is a trick to change the situation.

When Chen Li heard Deng Weimin's idea at first, he actually felt that doing so was somewhat despicable.

In fact, even Chen Li in his previous life had been exposed to such things.

Especially in the home furnishing industry, many so-called overseas famous brands in the past were actually domestically produced.

They all registered a company abroad, and then used this name to promote it.

From a legal perspective, this thing is actually not illegal.

Because overseas companies do exist!

It's just that the registrant of this company is the owner of a certain domestic furniture brand, so this overseas company is actually an empty shell.

The reason why people register overseas is actually to get the name of a foreign brand, because at this stage, foreign monks are really good at chanting sutras!

No matter what it is, if you put a foreign name and an imported brand on it, the price will increase several times.

But consumers at this time really recognize this!

The vast majority of consumers believe that imported products are better than domestic ones, which is why this phenomenon occurs.

Deng Weimin seized on this psychology of consumers and wanted to directly turn Ideal Beer into a German brand.

Of course, Ideal Beer will not be produced in Germany for the time being. After all, there is no Ideal Beer production plant there.

Although Ideal beer was sold in the old pub and several of Lucas's cousin's nightclubs, they were all shipped directly by Chen Li through system orders.

Currently, Ideal Beer actually has only one factory, which is the Ideal Brewery located on the outskirts of Chengdu.

In other words, Deng Weimin also wanted to play this trick and give Ideal Beer the name of an overseas brand, and then take the opportunity to make a comeback.

Faced with Deng Weimin's idea, Chen Li's first reaction was naturally to disagree.

After all, the fundamental reason why he exchanged the production formula of Ideal Beer in the first place was because that guy Lucas had some contempt for domestically produced beer.

Although Lucas didn't actually have any malicious intentions at the time, and the bigger reason was just a casual comment, Chen Li was still furious when he heard it.

Then he impulsively spent hundreds of thousands of mall currency to exchange for beer production recipes, and ordered several boxes of Shennong beer from the system.

To put it bluntly, Chen Li made this beer just for the sake of the smell, but now Deng Weimin wants to develop the beer for the sake of it. Let Chen Li swallow this breath!

This is naturally unacceptable to Chen Li!

Although Deng Weimin persuaded Chen Li many times, Chen Li still firmly accepted this point.

He would rather give up the development of Ideal Beer than turn this brand into a foreign brand.

Then, after confirming Chen Li's firm position, Deng retreated and chose another path for the people.

That is to give the ideal beer a foreign name.

This time, Chen Li did not object, because it was actually a matter of sooner or later.

In the future, Ideal Beer will develop abroad sooner or later, so having a foreign name is actually very normal.

Of course, Chen Li knew that the reason why Deng Weimin raised this issue was naturally not as simple as just a name.

To put it bluntly, Deng Weimin still wanted to take the same path as before, but he changed the proposal of making Ideal Beer an overseas brand into a sideline.

Yes~ It’s just a borderline!

Although Ideal Beer is given a foreign name, Ideal Beer is still a serious domestic brand.

When the time comes to promote Ideal Beer, try to mention that Ideal Beer is registered in Germany.

This is somewhat like taking off your pants and farting, but don't underestimate this trick.

Because of this move, Ideal Beer successfully knocked on the doors of many entertainment venues in Chengdu.

After all, the name of German beer is quite loud. Although Ideal Beer is not German beer, in Deng Weimin's mouth, Ideal Beer is a beer recognized by the German Beer Brewing Association.

Regarding this point~ I have to mention the rich second generation Lucas.

Deng Weimin and Lucas directly colluded, and Ideal Beer funded it. Then Lucas pulled the strings and directly made Ideal Beer win the gold medal at a beer award in Germany.

The award itself still has a certain degree of credibility, but not much.

But this name can still fool some people.

However, even though this series of operations has opened the door to entertainment venues in Chengdu, this is just the beginning.

After all, this trick can only allow Ideal Beer to get tickets to entertainment venues.

As for whether it can win the favor of the customer base, it depends on the quality of Ideal beer.

And this point is naturally beyond doubt.

After all, this was a beer brand that was popular all over the world in its previous life. It’s okay to say that this beer is not well-known now, but the quality of the beer itself is definitely quite guaranteed.

This time, Deng Weimin recommended Ideal Beer No. 2 and No. 3.

As for the reason, of course it’s because of the price!

This price not only refers to the cost of the beer itself and the ex-factory price given by the system, but the main reason is to leave enough profit margin for the entertainment venues.

After all, no matter how good the quality of Ideal Beer is, if entertainment venues cannot make money, they will definitely not choose Ideal Beer.

So this time, the overly expensive ideal beer No. 1 is not the main recommendation.

Deng Weimin made corresponding plans. He assigned Ideal Beer No. 123 to two grades: high, middle and low.

Low-end ~ naturally refers to NO.2, this beer is considered to have the lowest cost and lowest price among ideal beers.

Mid-range is NO.3. The cost and price of this beer are actually the most suitable for entertainment venues.

As for NO.1, which has the highest price, it is a special feature of Ideal Beer!

According to original predictions, NO.2 and NO.3 are actually the current main targets of Ideal Beer.

In fact, this is indeed the case. From the beginning, among the entertainment venues in Chengdu, the first ones accepted by customers were No. 2 and No. 3.

But one time, a veteran in the beer industry came into contact with the ideal beer No. 1, but was knocked down by two bottles of No. 1. After that, this phenomenon appeared a little bit wrong.

That guy originally claimed that he couldn't drink beer, but he was knocked over by two bottles of Ideal No. 1. This gave many people a new understanding of Ideal No. 1 beer.

Today's ideal NO.1 has become the "wine of the brave" in many entertainment venues in Chengdu.

There are often some courageous guys who come to entertainment venues to challenge their ideal No. 1.

Some nightclubs even held a prize-giving event. Anyone who could drink a dozen of the ideal NO.

However, this event only lasted for one day, because two buddies drank it and ended up in the hospital that night.

At that time, some people doubted whether there was something wrong with Ideal Beer, and even a friend who was admitted to the hospital suspected that he had drunk fake wine.

So~ the next day, someone came to investigate, and naturally there was no problem.

Not to mention that the entertainment venue itself has its own connections and background, as far as the quality of the ideal beer is concerned, there will naturally be no problem.

The next day, the nightclub canceled the event, but the pros and cons of Ideal Beer No. 1 were also spread.

Then suddenly Ideal Beer sold out!

Please note that the entire Ideal Beer series has sold out, not the Ideal Beer NO.1.

In fact, so far, the sales volume of Ideal Beer No. 1 is still the lowest among the three series, but its name is the loudest.

Nowadays, drinking competitions are held in entertainment venues in Chengdu. Basically, the ideal number one is used to determine the winner.

That is to say, under this premise, the Chengdu Ideal Brewery can directly fill up its factory.

So Deng Weimin seemed to have seen the dawn and wanted to open up new markets.

Chen Li is also very supportive of this, but as Deng Weimin said, the importance attached to Ideal Beer is actually the lowest among several subsidiaries of the Ideal Group.

So this time, Chen Li paid the money to Ren Xiaobo's agricultural product company, and Deng Weimin naturally spent all the money.

However, compared with the difficult life of Ideal Beer before, Deng Weimin's life is much better now.

Even if Chen Li does not give him support, with the current development efficiency of Ideal Beer, it is definitely only a matter of time before the scale is expanded.

In particular, Deng Weimin now feels that he has found the right development path for Ideal Beer. He has decided to temporarily abandon the retail market and focus on direct supply to entertainment venues.

In Deng Weimin’s words, he plans to create the first domestic beer brand specifically targeted at entertainment venues.

And his plan was also approved by Chen Li.

To be honest, Chen Li really didn't expect that Deng Weimin, who was not considered very capable in his opinion, could actually bring Ideal Beer to life.

To be fair~ Chen Li had always been obsessed with poaching Deng Weimin for three main reasons.

First of all, there was really a shortage of people around Chen Li at that time.

As an old friend of Chen Li, although Deng Weimin is engaged in the beer industry, he does have rich management experience.

Even though Deng Weimin's ability is not as strong as he imagined, it is definitely enough!

Secondly, the relationship between Deng Weimin and Chen Li gradually evolved from a relationship of interest to friendship.

Deng Weimin encountered a series of injustices in his former workplace. As a friend, Chen Li naturally wanted to give him a hand.

The third thing, of course, is that Chen Li felt a little distressed because he spent a lot of money to redeem Shennong beer from the system. Apart from feeling distressed, he decided to give it a try in order not to waste it.

The result was obvious. Chen Li had miscalculated many things, causing the matter to almost end in a disastrous failure.

And it was under such circumstances, when Chen Li kept thinking about how to make up for Deng Weimin.

Deng Weimin actually stood up on his own!

(End of chapter)