Rebirth: I Want to Surf

Lei Jun swallowed up Meituan, kicked out Wang Xing, and spent more than half a year reorganizing the company internally and adjusting its direction.

At Yao Yuan’s suggestion, he stole the name “Pinduoduo” and set up a subsidiary company, which was jointly invested by Yao Yuan, Liu Qiangdong, and Lei Jun.

The APP was not developed separately, but was linked to Yuetuan, because its essence is to expand Yuetuan's business - as for Huang Zheng, he is still working on his best products.

After Liu Qiangdong went public, things went smoothly, connecting overseas and rural areas. He was obsessed with logistics construction and put a lot of energy into it.

Both men are in new stages of their careers.

Yao Yuan called them here today and the first thing he said was: "I want to do rural revitalization!"

"..."

The two looked at each other and said, "Aren't we always doing this? Helping farmers, supporting farmers and the like."

“The nature is different. Only by deeply integrating the big theme of rural revitalization with our own business can we highlight our role.

I call this project: new farmers, new e-commerce! "

Yao Yuan explained: "There are three core elements. The first is Mr. Lei's platform. As I said before, Pinduoduo focuses on one bargain, taking care of low-income groups, and connecting with farmers and small manufacturers.

The second is Dongge’s logistics.

The third is the promotion of Mi Dou.

Last year was the year when the live streaming industry prospered. Hardware, internet speeds, and wifi became more and more popular. But don’t think that live streaming is limited to this. I am sure that live streaming will become a vital component of the Internet, regardless of government officials and business tycoons. , celebrities, or grassroots Internet celebrities, they will not be able to escape live broadcasting in the future.

My idea is to combine live streaming with e-commerce, commonly known as bringing goods.

Have you seen TV shopping before?

A man and a woman yelled at the top of their lungs like they were crazy. Cupid cut with eight hearts and eight arrows. More than 200,000 are needed outside, but we only need 998!

Live streaming is an upgraded version of TV shopping, or even an upgraded version of e-commerce.

My plan, to put it simply: Find a place, Mr. Lei will go to connect with it, Brother Dong will ensure the logistics, and I will be responsible for promotion and selling their agricultural products through live streaming.

We have gone deep into poverty alleviation, teaching farmers to live broadcast, bring their own goods, run their own e-commerce, and invest in some local rural industries. We will go from place to place, and we will completely remove the label of poverty! "

"..."

These words were powerful and shocking, but the two people were silent for a while, and Lei Jun muttered: "You just want to promote the live broadcast and bring goods."

"We still need to find a good name for poverty alleviation." Liu Qiangdong said.

"Hey! I always follow my example and do things according to my wishes. Do you dare to say that it doesn't work?" Yao Yuan asked.

I really can’t say.

Yao Yuan has been selling his dreams and feelings for more than ten years. He seems to be a hypocrite who is just trying to gain fame, but in fact, every step he takes is in line with the policy.

Many people want to learn from him, but they have only scratched the surface and lack political sensitivity.

"Have you chosen a good place?" Lei Jun asked.

"You've made your choice, get the map!"

Jiang Chao nonchalantly presented the map, spread it out and saw that it was Shaanxi.

"Weinan!"

Yao Yuan pointed to a place, and saliva flew to Duan Guankou: "The Yellow River is in the east, Xi'an in the west, Qinling Mountains in the south, and Yan'an in the north. It is 60 kilometers away from Xi'an. The two high-speed railways of Zhengxi and Daxi meet here. There are 6 railways, 3 expressways, and 9 national highways running through it. It is the gateway to the northwest from the central and eastern regions, and it is a battleground for military strategists!"

"5 poverty-stricken counties, 501 poverty-stricken villages, and a poverty-stricken population of 248,600!"

"Agricultural products are relatively abundant, such as apples, melons, pears, kiwis, sweet potatoes, etc., which can support the commodity needs of a test site."

"To sum up, I chose Weinan!"

Tsk!

Liu Qiangdong had been with him for many years, and instinctively felt that something was wrong. He shook his head and said, "No, no, you must have other reasons. This little bit of rabbit is not enough for you to act like a hawk."

"Yes, there are many places that meet these conditions. Why Weinan?"

"Weinan has a long history, profound heritage, and many celebrities."

Yao Yuan smiled and said: "Like Cangjie, Du Kang, Wang Jian, Sima Qian, Kou Zhun, Bai Juyi, as well as Emperor Wen of the Sui Dynasty, Emperor Yang of the Sui Dynasty, Guo Ziyi, Yang Hucheng, etc..."

He did this out of nowhere.

Liu Qiangdong frowned, then realized what he was doing, slapped his hands fiercely, and said, "Oh, well done, this business is promising!"

After a few seconds, Lei Jun came to his senses and sighed: "We did it indeed!"

"That's confirmed!"

Yao Yuan finalized the location and discussed some specific contents. In order to get rid of poverty in a place, it is not enough to just rely on a few private enterprises, but also to recruit people.

For example, those infrastructure construction may require the participation of telecommunications companies.

By doing this, he can promote Pinduoduo, MiDou, live-streaming goods, and compare with Kuaishou. This is the most direct benefit. In terms of high-level concepts, there are also golden body protection such as poverty alleviation, new farmers, and new e-commerce.

If you don’t do everything to save face and integrity, it will be in vain.

Anyway, the era of everyone bringing goods is coming, and it gives people a very strange feeling in the future. No matter how big your wrist is, no matter what your identity is, you can still sell goods in a live broadcast room.

The only person who proves that the end of the Internet is not carrying goods is called Dongyong Weige.

…………

This matter requires a period of preparation, and I have to go and investigate it myself, so I can't be careless.

Yao Yuan is mainly responsible for marketing. He first thought of Li Ziqi. Li Ziqi's style is most suitable for products carrying agricultural products, but how to do it depends on what Weinan has.

The second thing that comes to mind is doing variety shows.

As social pressure increases, "slow variety shows" that focus on returning to nature and pastoral life have become popular in recent years. The famous "Longing for Life" will premiere next year.

But Yao Yuan doesn't like it. It's very magical in itself to find a few celebrities who can earn hundreds or tens of millions just by blowing their breath, and to perform the life they long for for a bunch of ordinary people who work hard at work.

He didn't like those people either, especially Huang Lei.

Huang Lei sells chicken soup and he even believes it. He always looks like a mentor who has seen through life. And is his cooking really so delicious? How is it possible? It's just the effect of the program + the sophistication of people.

What's more, He Jiong is holding it.

However, this kind of outdoor variety show is a very good format. It is a major trend in the future. The theme has to change. Let’s work together to create the main theme of the new era.

Yao Yuan's mind turned around and he immediately thought of several candidates: Sa Beining, Shen Teng, Ma Li, Jiang Yan, plus a few guests with a strong sense of variety.

Jiang Yan is not well-known, but she has excellent cooking skills, fair skin, long legs, and is pleasant to the senses. This kind of program must have a good cook, otherwise it will not be able to show the local food characteristics.

"..."

Having made some initial plans, Yao Yuan felt like he had a conscience again.

He asked Liu Weiwei again. Liu Weiwei had already figured out Papi Jiang. She would start promoting it after a while and officially become the number one Internet celebrity in 2016. This was also in sharp contrast to Kuaishou.

(No more...)