Rebirth: I Want to Surf

In reality, after Papijiang became famous, she did receive tens of millions of dollars in financing.

This was mainly due to one of her Chinese opera classmates, named Yang Ming. After graduation, he did not pursue the path of actor or director. Instead, he devoted himself to artist management and became Yang Tianbao's agent.

Later, Yang Tianbao's studio received support from the Hong Kong circle and was renamed Taiyang Chuanhe Company. Yang Ming was the boss and signed Chen He, Jin Chen, Zhou Dongyu, Papi Jiang, etc.

Zhou Dongyu won the Three Golden Awards for Best Actress in Hong Kong.

Before the thunder broke out, Zhou Dongyu and Yang Tianbao decisively terminated their contract.

Nowadays, Hong Kong circles are pretending to be grandsons, so naturally there is no such series of operations, and Taiyang Chuanhe has not signed Papi Jiang.

However, Yao Yuan still staged a financing drama, just to buy horse bones for thousands of dollars and make money, and let everyone see how successful a short video maker can be.

"Internet celebrities and the Internet go hand in hand. As early as the BBS era more than ten years ago, there were representative figures such as Xiaopang, Sister Furong, and Sister Tianxian. Now it is just from the era of pictures and texts to the era of videos, or to be precise, it is The era of self-media.”

“It is normal for capital to pay attention to Internet celebrities, but investing in Internet celebrities requires taking great risks. The popularity of Internet celebrities depends on specific fan groups. The stickiness, loyalty, and conversion of fans all vary from person to person.”

“Internet celebrities are basically divided into two categories. One category is mainly based on content, including fashionistas, jokers, video UP hosts, game anchors, etc.

The other category is mainly about selling goods. Beauty experts and clothing matching experts belong to this category. They have their own monetization methods, but the current market size is small and needs to be developed. "

“Don’t think of internet celebrity economy as a derogatory term.

Internet celebrities are entrepreneurs. They rely on content to build their own brands and gain the love of fans. This is in line with the innovation requirements of our country. Even with the development of the Internet, the Internet celebrity economy is expected to become an emerging economic growth model.

Of course, if there are violations of laws and regulations, regulatory authorities will need to intervene... In short, embracing the internet celebrity economy is the most correct approach in this open Internet era! "

In the past two years, the Internet celebrity economy has gained momentum.

Everyone slowly figured out how to play, and they all worked together to grab the first piece of cake. Each has its own channels, but this is the first one like Papi Jiang that raised 12 million yuan in financing.

Suddenly, there was a commotion.

But this is just the beginning. Yao Yuan is deliberately promoting Papi Jiang, so how can he be satisfied with mere financing?

Not long after the financing, an even more exaggerated news came: Midou had held a status communication meeting for Papi Jiang, inviting advertisers and agencies to participate, with the goal of completing China's first new media advertising auction!

And the whole process is live broadcast.

…………

"22 million, first time!"

"22 million, the second time!"

"22 million, the third time! Deal!"

In a small and exquisite auction hall, 26 on-site buyers and 2 online buyers went through fierce competition. The starting price increased from 217,000 yuan to a shocking 22 million yuan in one minute.

The big screen in front shows: Papi Jiang video patch advertising resources, bidding/auction!

"Snapped!"

As the hammer sound fell, the host announced: "Congratulations to Liren Beauty Co., Ltd. for winning this advertising space!"

This is a company that sells cosmetics in Shanghai. The CEO walked up to the stage very happily. He didn’t feel like he had spent 22 million yuan on an Internet celebrity. He smiled and said:

"I think Papi is different from other Internet celebrities. She doesn't just enjoy her youth for a short period of time. She shows off her talents. I like talented people.

Don’t say that the price is too high, I think it is very, very worth it! "

Papi Jiang was too nervous and did not appear at the scene, but after being interviewed by phone, she immediately said: "I want to donate this money.

I believe in my creative ability, and I am confident in the development of MiDou and my future. I believe that I can earn the next amount of funds soon. "

"Whoosh!"

In the closing applause, it all seemed like a choreographed drama.

Financing, auction, 22 million, donations, everything was a little tricky, but it was very successful, and it made all the UP owners who watched the live broadcast and learned about the news later crazy.

“This may be the highest price paid for a single video ad in human history! I’m talking about video ads!”

"Hey, why don't you be so cruel? It's even higher than the Spring Festival Gala advertisement!"

"It took me more than 3 years to get 4 million fans, and Papi Jiang 4 months to get 10 million fans. I talk about philosophical stories every day, and you can find a few jokes and sentences online every day.

I have a team of more than a dozen people and earn several million a year. You are alone and haven’t even started selling anything yet. You’ve got more than 30 million, how can you let us sleep? "

"I admit that I am jealous!"

"I was still hesitating at first, but now I'm officially announcing that I'm going to start making short videos too!"

"I majored in drama, and now I'm working as a clerk. Damn, I'm only in my 20s. I don't want to waste it like this. I plan to scrape together some money and try filming a short play first. I'll admit it if it fails!"

"Mi Dou sent out red envelopes during the Spring Festival Gala, and I was too lazy to download them. I finally downloaded them yesterday, and I kept reading until three in the morning!"

"Hahaha, this is my first time watching a short video. I couldn't stop watching it until five o'clock. I couldn't stop at all!"

"Speaking of which, the secret code used to be palace jade liquor. Will it become pickled vegetables and tofu in the future???"

“One thing to say, MiDou’s content is of high quality and full of creativity, much better than Kuaishou.”

"What is Kuaishou?"

"I advise people upstairs not to download it. It can cause eye irritation at best, or physical discomfort at worst!"

For a time, under the craze caused by Papi Jiang, all the UP masters in the world were attracted. But for Yao Yuan, OK, her value has been used up.

Next, she may open her own company, cultivate Internet celebrities, and gain wealth and freedom. That will all be her own business.

Yao Yuan waited to see Kuaishou's reaction.

…………

"Da da da!"

"Da da!"

Robin Li's crisp footsteps echoed in the corridor of Kuaishou Company. He still looked polite and frowned slightly, not in anger, but in confusion.

At the beginning of the year, Baidu invested US$129 million in Kuaishou, accounting for 8.2%.

It stands to reason that after Internet products receive financing, they have to burn money to expand, then raise money again, and burn money again, until they become monopolized or eliminated.

Especially since Mi Dou has been so popular recently, Robin Li was also waiting for a quick move, but it turned out that all the waiting was in vain.

"Mr. Li!"

"Mr. Li!"

He entered the office. Su Hua and Cheng Yixiao were both there.

Robin Li got straight to the point: "Although I am not involved in your specific operations, as a shareholder I have the right to know, in the face of such a situation, what is your next plan?"

"plan?"

Su Hua didn't feel any nervousness and said with a smile: "It's just promotion. Your investment is very timely. We have done a lot of advertising."

"Our data is also growing, whether it is the number of users, number of anchors, number of daily active users, monthly live broadcast revenue, etc., they are all growing."

Cheng Yixiao said.

"..."

Robin Li was a little stunned and asked: "I mean, Mi Dou has arrived, don't you have any countermeasures? They are promoting Papi Jiang, which is obviously attracting traffic and forming a class distinction between internet celebrities. You can also try to support anchors. , fight against it.”

"Oh, that's right!"

Su Hua smiled and said: "Our philosophy has always been that everyone is equal, fair and beneficial to all, and we will not give resources to celebrities."

“We believe in users’ creativity and judgment, and let users control the direction of the community themselves,” Cheng Yixiao said.

What the fuck!

Robin Li almost cursed.

He had heard this theory when he was investing, but theory is theory. Every company has its own so-called "corporate philosophy", so just listen to it.

If something really happens, you have to adapt to circumstances.

But he didn't expect that these two people really took their ideals as their criterion!

In fact, this was the case in the early days of Kuaishou. Su Hua and Cheng Yixiao not only believed it themselves, but also PUA employees. It was not until Douyin overtook them that they made changes, introduced celebrities, and even invited Jay Chou and Jackie Chan.

By then it was too late.

"..."

Robin Li was extremely depressed and could not interfere with management, so he left angrily.

But he didn’t regret the investment. He just felt that these two people were incompetent and had a clear understanding of Kuaishou’s market positioning. As long as Kuaishou grasps Laotie 666, it will definitely have a place.

…………

Robin Li was depressed and Yao Yuan was puzzled.

"No response?"

"Yeah, I'm surprised too. They should be promoting it and live broadcasting it, just like normal people." Liu Weiwei said.

"Where are the users?"

"Their users should grow."

"Where can I reason from this?"

Yao Yuan was speechless. Kuaishou's user growth was not due to any tricks, but because it was targeting the old market. People would sign up even if they didn't do anything.

You say my users are vulgar and my culture is bad, but my data is increasing! You say I lack content control and have low-end operations, but my data is rising!

In this case, most people would choose to stay the same rather than reform themselves...

"Forget it, we are used to picking off tricks at a glance. It's rare to encounter someone who can win without any tricks."

Yao Yuan thought for a while and ordered: "Then don't think about their reaction, just do it!"

(No more...)