Rebirth: I Want to Surf

Nowadays, various platforms are producing variety shows. The rich ones are based on rich practices, such as "Running Man", and the poor ones are based on moneyless practices, such as Shandong Grand Stage.

"Extreme Challenge" was launched last year, with regular guests including Huang Bo, Sun Honglei, Huang Lei, Luo Zhixiang, Wang Xun, and Zhang Yixing. It became a hit as soon as it was released. The second season this year has continued the quality and popularity of the first season.

Some people say that this is due to its director Yan Min, but this is not entirely true.

Yan Min produced the first four seasons of "Extreme Challenge" and the quality was indeed very high. However, his subsequent variety shows basically did not last more than two seasons. Most of them were cut off in one season and did not cause any splash.

Yan Min's variety show has very high requirements for the quality of guests, and the people in "Extreme Challenge" and he are mutually successful.

The second season has now been aired, and "Extreme Challenge" has received an order from Kuaishou. Theoretically, the advertising space has been sold long ago, but the money delivered to the door is not in vain. You can insert one in the program, which is easy to operate.

But Yan Min did not dare to agree easily. He contacted Yu Jiajia first.

why?

Scared!

In the past two years, the Hong Kong circle has withdrawn from the mainland. Everyone in the industry knows that it was 99's handiwork, which stripped away all the dignity of the Hong Kong circle, and black history is everywhere.

It's too easy for them to create a star. If they are exposed on Weibo today, the person can go to the factory to drive screws the day after tomorrow - this is the power of monopolizing the domestic online public opinion platform.

So Yan Min was afraid and took the order from Kuaishou, but ended up destroying those people and the program was ruined.

As a star, so and so, who hasn’t posted any dirty information yet?

After hearing this, Yu Jiajia naturally did not agree, but Yan Min was relieved.

But Yu Jiajia didn't take it seriously. She communicated with Liu Weiwei, and Liu Weiwei's meaning was: No matter how hard Kuaishou works, it will eventually explode, and Mi Dou can develop at its own pace.

So when they learned that Kuaishou had contacted some film studios to prepare pre-screening advertisements, they didn't pay much attention.

Just look at the movies selected by Kuaishou, such as "Grand Trail", "Railway Flying Tiger", "The Ferryman", "The Great Wall"... It thinks it is forming an "Anti-99 Alliance", but in fact they are all not wanted by Yao Yuan.

But outsiders don’t know, such as "The Great Wall".

A 3D masterpiece jointly invested by China Film, Legendary Pictures and Universal, directed by Zhang Yimou, starring Matt Damon, Jing Tian, ​​Andy Lau, Zhang Hanyu and others, with a cost of US$150 million.

What about Classic of Mountains and Seas, Taotie, Oriental Fantasy... Everyone didn't know that this was a bad movie, and their expectations were high.

Kuaishou may also be proud of grabbing the advertising space.

As a result, this created an effect: Kuaishou and Zeng Guangming felt that they were fighting back, but Yao Yuan felt that they were struggling to their death.

…………

The original version of "Running Man" is the Korean variety show "Running Man", which was introduced by Zhejiang Satellite TV.

It’s the fourth season this year. Regular guests include Deng Chao, Yang Tianbao, Li Chen, Chen He, Zheng Kai, Wang Zulan, and Lu Han. The online broadcast platforms are Tencent and iQiyi.

Large-scale outdoor variety shows are the most expensive. The production cost for a season exceeds 100 million, and the TV station will not pay for them themselves. Sponsors and video websites all exchange resources.

The negotiations for "Running Man" went smoothly, and the program team agreed to Kuaishou's advertising placement.

Zeng Guangming likes to use the entertainment industry to promote and further communicate. He wants to invite a few celebrities to live broadcast on Kuaishou. Seven people, each playing a game, each lasting about an hour, with a total quotation of 20 million!

Lu Han and Deng Chao are the most expensive, with 4 million each.

In other words, they don't have to do anything, just sit in front of their mobile phones and chat, and they will have millions in their accounts.

Zeng Guangming personally called several celebrities, and the "Running Man" program team also helped negotiate peace, because the program team did not want to lose this new financial backer - a wealthy Internet person.

"Mr. Zeng, there is news!"

"The seven-member team of "Running Man" agreed, let us confirm the broadcast time!"

"Agreed? Okay!"

In the office, Zeng Guangming's face was full of joy, and he quickly studied it and said: "Then the beginning of next month, one day per person, preferably between 8 and 9 pm."

"OK!"

The assistant hurried away.

Zeng Guangming walked around the room, feeling a little worried, and called several people one by one.

"I understand, I know how to live broadcast, don't worry."

"Then please, we will make arrangements then. I will go visit the class when I have time. There will be many opportunities for cooperation in the future."

"Hi, we're old friends, you're welcome!"

He has deep connections in the entertainment industry and knows them all. He focuses on Deng Chao, Lu Han and Yang Tianbao, the three most popular ones.

In the global entertainment industry, South Korea is undoubtedly the country that distinguishes idols, singers, and actors most clearly.

Korean idols refer specifically to those young stars who have gone through several years of training and debuted in the form of singing and dancing. They are usually in a group and have the lowest status.

Above idols are singers, the kind who release solo albums.

Above singers are TV drama actors, above TV dramas are movie actors, above actors are movie directors... This is the basic structure of the Korean entertainment industry.

But analyzing the specific situation, if an idol group is particularly popular, its status will also rise accordingly. If a TV drama actor is particularly popular, his net worth will be lower than that of most movie actors.

As for Big S's mistress, Goo Jun Ye, he is the worst kind. He is called an old idol and can only DJ in nightclubs.

In the past two years, the domestic idol trend has been blowing up. A big factor is that Chinese/Chinese idols in South Korea have returned one after another, such as Lu Han, Zhang Yixing, Liu Xianhua, Huang Zitao, Cheng Xiao, Zhou Jieqiong, and Fanfan who uses a sewing machine. to represent.

And a new generation of fans has also grown up. They have received this kind of idol culture since they were young, and they are willing to spend money and risk their lives for their idols.

Now that idols and fans are all here, capital will naturally come to an end, fueling the fire behind the scenes, and completely opening up the traffic era of domestic entertainment. This is also the intention of 99 Entertainment’s investment in SNH48 to prepare for the Creation Camp.

Zeng Guangming has a keen sense of smell and paid 4 million to Lu Han for a live broadcast. He didn't feel it was a loss at all.

After finalizing the matter, he couldn't help but let out a sigh of relief and moved around in the office, feeling like an old man starting a business again and rejuvenating his life.

"The new track is still exciting, but it is meaningless in a decadent place like NetEase!"

"But why is there no movement in Mi Dou? What are they doing?"

Zeng Guangming muttered to himself as he left the office again and came to the product department.

Kuaishou's former Taicaotai team carried out drastic reforms, refined the division of labor, established several new departments, and recruited many new people.

At this moment, I see that the employees are working hard with great enthusiasm, which makes me feel very relieved.

"Mr. Zeng!"

"Um?"

At this moment, a designer from the product department stopped him. Zeng Guangming walked over and asked, "What's wrong?"

"You asked us to make some new special effects. We updated 20 backgrounds, banners, and text effects, but very few people used them!"

"Those are very beautiful, high-end and creative, how come no one uses them?"

(besides……)