Rebirth: I Want to Surf

“The traditional way of realizing rural resources is through superposition of channels and layers of agents, but the original producers are at the bottom of the wealth ladder.

The significance of developing rural e-commerce and logistics distribution is to change this method of monetization, reduce the market links for agricultural products to consumers, and allow farmers to rise from the bottom of wealth.

Using the power of the Internet to turn resources into products is a convenient way to accelerate rural development and increase farmers' income... and may become an important model in the overall strategy of rural revitalization. "

Weinan was so popular that the official media naturally came out to speak out.

The tone is roughly the same. First, we affirm the enthusiasm of e-commerce to help farmers, analyze it, and finally say that it may become a model for rural revitalization.

There is no clear conclusion, but overall it is encouraging and praising.

This was a big catalyst. The local governments onlookers were ready to take action. Weinan was overjoyed, and Zhong Xiaonan also became a favorite...

Yao Yuan helped others to the end, striking while the iron was hot, and asked Liu Weiwei to go to Weinan to shoot a short film for Zhong Xiaonan.

Why are some of the cultural and tourism directors of later generations praised and others scolded?

The question is, are they showing off the local tourism resources, humanities, history, and rich products, or are they just for their own enjoyment, taking pictures for themselves?

It's clear at a glance and easy to distinguish.

Weinan has many resources. Cangjie, Dukang, and Sima Qian are called the Three Sages. Kou Zhun, Zhang Renyuan, and Bai Juyi are called the Three Sages.

There are also Huashan, Huayin and countless cultural relics and historic sites. You can choose the materials at will. Of course, the name of "one of the birthplaces of Chinese civilization" is bluffing.

Zhong Xiaonan is 41 years old. He was originally a deputy bureau chief. After this experience, he was promoted to a full-time position no matter what.

In short, the first Internet celebrity director has been born.

…………

"Bang bang bang!"

"Bang bang!"

Jiang Chao held a small box and ran down the corridor like a bear, breaking into the office and shouting: "Boss, good luck! Good luck!"

"What the hell?"

Yao Yuan raised his head.

"Weinan elders are grateful for your kindness, and I would like to send you a thousand years of auspiciousness to express my sincere gratitude!"

Jiang Chao presented the box, a rather exquisite small wooden box, carved with beautiful cloud patterns and tied with red silk. Yao Yuan opened it inexplicably, and there were two persimmons lying inside.

It's not a very big and round persimmon. It's small in size, has a dark skin, and doesn't look good. It feels overripe and a little soft.

"..."

He looked at Jiang Chao doubtfully, waiting for an explanation.

"There is a thousand-year-old persimmon tree in Fuping. It was planted during the Tang Dynasty and is considered auspicious in the local area. Every year after frost, villagers tie red silk on the old tree in the hope of a good harvest.

This tree is protected by the local government and can still bear persimmons, but it is not allowed to be picked. It is either eaten by birds, which is called respecting the sky, or it matures and falls naturally, which is called respecting the ground.

In order to thank you for your kindness, the local people made an exception and picked these two best-quality persimmons and flew them over directly... This is called respecting people! Good guy, boss, you live as long as heaven and earth! "

Jiang Chao was salivating and beaming. If he matched up with Shan Tianfang's duck voice, he would get two drops of reward even if he went to the teahouse.

"Ouch!"

Yao Yuan instantly felt that the box weighed a thousand kilograms. He lowered his head, smelled it and poked it carefully, and said, "If I eat it, will the incense become a god?"

"It's possible to ascend during the day!"

"Fuck you, you were a sycophant in ancient times, you will be the first to be beheaded!"

Yao Yuan looked at these two persimmons and really wanted to eat them, but he didn't dare to take a bite. Who knows what the fruit of a thousand-year-old tree is? Moreover, this auspicious sign is almost rotten and may not last until tomorrow.

But I was still very happy. I suddenly experienced the feeling of taking an umbrella from the people in ancient times, and the emotional value was full.

It's a pity that he is a businessman, and if he engages in the drama of people's wishes, rain and dew, and Yao Yuan's excellence and greatness, I am afraid that he will soon become auspicious.

Keep it!

Take it back and show it to your wife and children, and you can also experience the fruits of this thousand-year-old tree.

"Boss, you don't want to eat?"

Jiang Chao waited eagerly, but they put it away.

"Eat a piece of cake, I'm afraid I'll get sick from it! Don't make any noise about this matter, just let it pass by quietly, but I accept the wishes of Mr. Weinan..."

Yao Yuan thought for a while and said: "The so-called sending Buddha to the West, we help the local area create a brand plan and invest some money."

"What kind of investment?"

"Build an agricultural ecological park and develop tourism business. Thousand-year-old trees are such a good selling point. Every year, we hold a fruit-picking ceremony and let tourists kowtow under the tree. Then we auction three persimmons, just like the head fish in Chagan Lake. alley.

Build a persimmon museum in the ecological park, build an in-depth processing factory, produce persimmon wine, persimmon vinegar, persimmon tea and other products, and supply them exclusively to our platform... Well, these will be enough. "

Chagan Lake is famous throughout the country for its winter fishing.

Is that fish really amazing? Is it really better than other places? Not necessarily, this is something that has been marketed continuously for more than ten years.

As early as 2003, the first fish auction in Chagan Lake began.

The first fish refers to the biggest and best fish caught in the first net.

At that time, Ling Feng and He Qingkui were invited to cut the ribbon for the first fish. The starting price was 488 yuan, and the price was finally won at 1,388 yuan. It was a long time ago and the consumption level was not high yet.

Since then, it has been rising year by year. The most expensive one in 2020 was won by the Zhejiang Chamber of Commerce in Jilin Province for 2,999,999 yuan.

Because as the reputation of winter fishing in Chagan Lake spreads, it is a natural advertising space. Companies have flocked in and can make a national broadcast with a small amount of money. In addition, there is indeed a superstitious mentality.

Everyone doing business is looking for good luck!

Yao Yuan also wants to try to promote Fuping's thousand-year-old persimmon tree in this area. Persimmons have been associated with good luck and everything goes well since ancient times. Even if it doesn't work, he can develop some peripheral products.

Kaki Kofuku, Kaki Koki, Kaki Koju, etc., if we turn them into cartoons, maybe we can make a cartoon.

…

While he was studying, someone suddenly called: "Mr. Yao, someone is here from Miyun!"

"Please come in!"

When Yao Yuan heard this, he looked helpless. He got up and went to the reception room. A leader from Miyun was waiting. When he saw him, he smiled and said: "We have already discussed it. I can't make it today. If the second-in-command comes tomorrow, we still can't make it. The day after tomorrow The leader comes, if it doesn’t work, we form a group..."

"Don't, don't, don't, you're going to hurt me!"

"If word of this gets out, how can I behave as a human being?"

Yao Yuan quickly stopped and asked the other party to take a seat.

After the live broadcast, various places were ready to take action. In the Beijing area, Pinggu, Changping, Huairou, Daxing, Fangshan, Tongzhou, Yanqing, and Mentougou all expressed that we also have agricultural products and we also need to be taken.

Time was short and Yao Yuan could not promise anything, so he could only decline.

But Miyun is different. When he started delivering vegetables from the farm, his first stop was Longyang Village in Miyun. The vegetable base was operating well.

Later, Liu Shuping expanded production, and with the popularity of Gubei Water Town, Yao Yuan was closely tied to Miyun and was familiar with the local leaders.

It’s difficult because we are all familiar with each other.

(besides……)