Rebirth: I Want to Surf

"Papa papa!"

In the Internet cafe, Zhang Xiaowu was taking pictures of the table. After he almost got into a fight with the network administrator, he changed to taking pictures of the table.

On the computer screen in front of me is the latest announcement of Maike Eslite after the apology: "'The sky is sunny for the giraffe' has been invited to shoot the first commercial of this product!

Maike always stands with everyone and opposes aesthetic hegemony! "

Victory!

At this moment, Zhang Xiaowu really felt a sense of victory, and he personally participated in the battle and snatched the fruit from the enemy.

Lu Yan did not become the spokesperson, Professor Xiao turned off the comments disheveledly, the official mouthpiece ended, and set the record straight with the most authoritative comments...

Overseas Students Union's fans skyrocketed by 200,000 overnight, and the history decryption also reached 100,000. The giraffe was even more incredible, and went straight to the million UP owner.

When Zhang Xiaowu looked at the words Maike Chengpin again, there was no longer any disturbance. In Yao Yuan's words, he felt full of immersion!

He ran to the giraffe's space first, and couldn't help being startled. The old photo on the field had tens of thousands of comments. When he opened it casually, all he saw was:

"Giraffes are the most beautiful!"

“Giraffes are great!”

"I think Lu Yan has a super personality, I choose the giraffe!"

"You all don't understand aesthetics. Lu Yan represents the most distinctive oriental charm. She will definitely be a man who changes the fashion pattern. She is destined to be recorded in history. I choose the giraffe!"

"Hahaha!"

Zhang Xiaowu's music is not good, Lu Yan has already become a meme, and it will be circulated for a long time. Afterwards, he ran to the mall again, and was startled again, because Maike Eslite's clothes were new.

"It's not even a month, is it so fast?"

He looked at all the T-shirts that looked good, and couldn't hold back. He picked five T-shirts and two pairs of jeans and put them in the shopping cart, planning to go back to the dormitory to buy them again.

"Hey, it's a waste of money."

"Actually, it doesn't matter. You can wear it for a long time if you buy it once. It's not a loss."

Zhang Xiaowu felt impulsive and self-consoling, but he didn't mean to regret - of course I want to buy the clothes of Maike Eslite, which we won with our own hands!

…………

"Good method!"

Xiong Xiaoge also praised it, but he really didn't expect Yao Yuan to "learn skills from barbarians to control barbarians".

In the second round of financing, Maike Eslite's plan accounted for a large part. Everyone was waiting and watching. They thought it would take a year and a half to achieve results, but Yao Yuan played a public opinion war.

Xiong Xiaoge is very excited and is already thinking about the next round of investment, but he is worried that IDG has already taken a lot of shares in the two rounds, and the other party may not agree to continue to follow.

...

"snort!"

Xiao Ma, who was far away in Shenzhen, snorted, and the surname Yao would do nothing but hype.

Doing business should be grand and dignified. When I convert all QQ users into Paipai users, whether you are Taobao or Maiwo, they are all small party dishes!

...

The old horse is worried.

Taobao is taking advantage of the victory to pursue eBay, but Paipai.com is stabbed in the back, and Maiwo has created a clothing brand again, obviously to expand its product range.

Both are powerful rivals, and for a while, they feel like they are divided into three parts of the world.

…………

In the morning, the bus.

There were quite a few people in the car, and Yin Yin was wearing a denim outfit and was standing at the back.

The bus stopped and walked, swaying, and her legs were like poles propped on the ground, motionless. She looked like a tall and cold sister, her eyes were clean, but she was actually distracted.

Thinking about what happened recently.

She promised Yao Yuan to operate, so she had some mental preparations, but the actual result far exceeded her expectations.

Just like now, she clearly felt that there were two eyes watching her, accompanied by whispering, she remembered that direction, as if there was a young couple sitting there.

It was quite sudden, so I could only pretend that I didn't feel it, and continued to stand.

She even got off the car one stop earlier, but the two people followed and shouted: "Please wait! Please wait!"

Tsk!

The moment Yinyin was called to a stop, she knew she wasn't ready at all, so she adjusted quickly, turned her head and smiled: "Is there something wrong?"

"Excuse me, are you a giraffe?"

The girl in the couple asked, she was petite and had to hold her head up.

"It should be me."

"Wow!"

The girl jumped up and said happily: "I saw you, you are really tall, do you have 180? Tsk tsk tsk, everyone's eyes are sharp, you are prettier than Lu Yan!"

Met a social cow.

Yinyin is polite and well-bred, but it doesn't mean she likes to chat with strangers, so she keeps thanking and saying goodbye, which feels quite weird.

After walking for a while, the middle-aged and elderly people were fine, but they were surprised by their height.

The younger ones are obvious, from the moment they appear in their line of sight to the moment they pass by, their eyes follow them all the time, and some are ready to move and want to talk to them.

This makes her move faster.

After finally arriving at Company 99, he breathed a sigh of relief when he entered the office.

"What's wrong?" Yao Yuan was surprised.

"It's so awkward. I seem to have become a mascot overnight. Many people know me."

"Then are you okay?"

"It's okay. Most of them are very polite, but they are also very strange. They are a little uncomfortable looking at me."

"Normal, now the whole network recognizes you."

"But this will affect my life. I was so nervous on the bus just now..."

"So get used to it!"

Yao Yuan looked at the 21-year-old Yin Yin, who was gradually maturing and gradually transforming from boyish to feminine, and said with a smile: "Most things in this world can basically be solved by spending money. Don't you think it's not good to be approached on the bus?" Are you comfortable?"

"Um!"

"Then you can buy a car."

"ha?"

Seeing that he found out a contract from nowhere, Yin Yin said, "Sign it, you are the first spokesperson of Maike Eslite!"

…………

"How many?"

"Are you sure?"

"well!"

At the Maike Eslite headquarters in Zhongguancun, Sun Jun got the latest data, and immediately called Yao Yuan to announce the good news: "Mr. Yao, yesterday's daily sales exceeded 10,000!"

"Ten thousand pieces! What can I tell you for ten thousand yuan? I'll slap myself in the face!"

"No, it's all thanks to you!"

"Okay, I will continue to work hard!"

Hanging up the phone, Sun Jun let out a sigh of relief. This was much more refreshing than being in Mengniu. Mengniu's marketing was too traditional, and he couldn't let his own nature fly.

And he likes the novel model of Maike Eslite, the data center built on the basis of the mall, with the capital as the headquarters and two branches in Shanghai and Guangzhou.

I found several fabric and garment factories in Zhejiang and Guangdong. Once the online order came, it was immediately transferred to the factory, and the production was completed and sent to the warehouse in Beijing, Shanghai and Guangzhou.

Part of our own logistics is delivered, and the rest is outsourced.

At the same time, I am looking for a large number of part-time designers to continuously design new products... I have no factory buildings, no equipment, and no stores. I am only responsible for data, customer service, quality supervision, and promotion.

Who has seen this pattern? Sun Jun thought it was a genius idea, throwing away all the burdens and traveling lightly, saving at least 50% of the cost!

In fact, he didn't know that this model was also copied by Yao Yuan.

In the past 20 years of China's Internet, countless people have died on the beach.

For example, when it comes to B2C clothing direct sales, we will always say Fancl Eslite, but in fact there is another company before Fancl, called PPG Shirt!

Headquartered in Shanghai, it was founded at the end of this year.

Mainly men's Oxford business shirts, the market price is 200-300 yuan, and PPG sells for 99-150.

If it is an entity, the scale of clothing enterprises will be very large. For example, Youngor, the leader of shirts, has invested more than 2 billion in production and sales. It also has a textile industrial city covering an area of ​​500 acres and more than 1,500 physical stores.

But not the Internet.

PPG outsources all production, logistics, quality inspection and other links, which greatly saves costs. This "asset-light" model caused a sensation in the business world at that time, and PPG became the second largest shirt company, second only to Youngor.

A few years later, he went to the street, and the boss absconded with the money.

Although PPG failed, but the model is correct, it has inspired a group of latecomers, and Vancl is one of them.

Vancl is also different. It produces by itself and builds its own logistics. The burden is heavier, and it is more popular at the peak. It has the momentum to compete with Taobao and JD.com, and then it also rushed.

1. Crazy advertising and publicity, huge investment, resulting in tight capital chain.

2. Blind expansion and overstaffing.

3. The quality control is not strict, the attractiveness of the product is reduced, and the inventory is backlogged.

4. The listing was unsuccessful.

PPG made these mistakes first, and Fanke made them again intact, which is also miraculous. After Vancl, everyone finally learned the lesson, and B2C self-operated clothing continues to this day.

Maike Eslite is currently using the PPG model, with very little pressure, almost free prostitution.

And Yao Yuan, as always, was superficial, but in reality he was a dog. He spent a small amount of money to do big things, started the brand with a public opinion war, won Yin Yin, and destroyed the prestige of the public once. By the way, he showed off the "main theme".

This kind of main theme is different from the traditional Wei Guangzheng, which can be regarded as a clear stream in the era when it is widely known. It is very innovative and puts forward the viewpoint of "aesthetic hegemony" and emphasizes "cultural self-confidence".

Who will it be revealed to?

Ahem, I understand everything.

…………

It is said that with the rapid development of the domestic Internet, a new business was born, called "public opinion monitoring".

In 2005, that is, this year, Founder of Peking University developed the first "public opinion monitoring system".

The first batch of buyers is the official.

To put it simply, it is to capture recent hot spots on the Internet, conduct analysis and research, and then make corresponding responses. And the matter that Maiwo.com made, there is no need to grab it at all.

As the paper media called it "the largest debate since the birth of Chinese characters", as the focus of comments from Xinhua News Agency and second-rate newspapers, as an ideological confrontation between East and West...

From the beginning to the end, as well as various analysis and research, the materials were pulled out several meters long and were photographed on the desks of officials at all levels.

Although Yao Yuan put on a vest and used the account of "Overseas Students Alliance" and "History Decryption", this thing is on his platform, it is possible to fool netizens, but it is almost impossible to fool official analysts.

Ever since, some people praised secretly, some scoffed, and some were noncommittal.

The times are changing...it depends on whose appetite.

(No more!

Only found out that Chapter 335 entered the small black room)