Rebirth: I Want to Surf

Maike Eslite became an instant hit, sales rose and then fell back. This is a normal phenomenon. The vitality of a brand depends on long-term activity, and it is impossible to achieve it in one step.

And the north is getting colder and colder, directly erasing half of the consumers.

It's noon today.

Yao Yuan went to Zhongguancun to talk to Sun Jun about future development, brought back a few shoe boxes by the way, parked the car in the garage in Palm Springs, and carried the boxes upstairs.

Before I opened the door, I heard strange sounds of "da da da" and "ouch ouch" inside. He opened the door and saw that Yinyin was practicing crookedly in a pair of high heels.

"What are you doing?"

"Practice!"

"Why are you practicing it?"

"I think in the future... Oh, help me..."

Yinyin swayed again, nearly sprained her ankle, grabbed Yao Yuan's arm in time, and said distressedly: "I've never worn high heels before, so it's so difficult."

"Okay, okay, take it off!"

Yao Yuan stopped this kind of behavior and said: "First, Maike Eslite will never produce high-heeled shoes; second, if you like to wear them, I have no objection, if you are reluctant to do so, then don't wear them."

"I just feel that there is always a time to wear it."

Yinyin tore off her shoes and rubbed her toes. She was right, high heels are standard for many formal occasions, especially when you wear an evening dress, you need a pair of high heels.

But Yao Yuan thought for a while, and said: "Then I will make those occasions not appear, or in other words, you can wear whatever you want!"

"whispering sound!"

Yinyin pursed her lips, she was very happy, this guy basically fulfilled what he promised.

"Okay, look at the shoes I brought back for you!"

Yao Yuan took those boxes and opened them one by one. Inside were two pairs of brand new shoes.

One pair has dark blue uppers, high tops, toes, laces, and soles are white. The style is simple and beautiful. The other pair is similar in style but with a very low collar.

It doesn't take much effort, and you can put your feet in it as soon as you stretch out.

"This is……"

Yinyin picked it up, broke it, touched the fabric, and asked unsurely, "Jiefang shoes?"

"It should be called canvas shoes to be precise. Maike Eslite's main product next year. These pairs are samples, and I will take them for your picture album."

Canvas shoes originated very early.

In China, it existed in the period of the Republic of China. It would be called yellow rubber shoes. There are Nanyang brand, chrysanthemum brand and the familiar Huili brand-Huaili was founded in 1927.

It was first used as military supplies, and it was also the same after the founding of the People's Republic of China. It was changed to Jiefang Shoes. Later, they became civilians and became labor insurance shoes.

In the 1990s, fewer and fewer people wore these shoes. After entering the new century, the retro style emerged in the West, and canvas shoes were picked up again. The design is more fashionable and more in line with the aesthetics of young people.

This society has just picked up in China, and it hasn't become popular yet.

"It's so pretty, I'll try it!"

Just as Yin Yin wanted to try it, Yao Yuan stopped her again, took out a pair of jeans and a pair of socks, and said, "Put these on, it's a set."

"The waist of these socks is so short!"

She stretched out the sock, almost no waist, like a pocket, and said: "Wouldn't the ankle be exposed if I put it on?"

"It's the one showing the ankle, try it quickly."

She tore off her socks, put on these, and put on the jeans again. She didn't feel it just now, but when she put it on, she realized something was wrong. These pants are a bit short, probably in the style of 9-point pants.

Then wear those low top shoes.

"That's right! That's how you dress."

Yao Yuan nodded in satisfaction. In this match, the socks are completely hidden in the shoes, and the trousers are so short that the ankles will be completely exposed—it is the popular "open anklet outfit" in later generations.

"how do you feel?"

"Pants and socks are fine, shoes are bad."

Yinyin walked back and forth a few times, and said, "The soles are thin, without air cushions, and the shock absorption is very poor, so they are not suitable for sports. The uppers are made of canvas, which is not breathable, and it is a bit wet. You must sweat when you run..."

"..."

Yao Yuan was speechless, and said: "These are not sports shoes, what kind of air cushion do you want? Canvas shoes are about fashion and versatile, do you understand that they can be worn with any clothes!"

"I don't understand at all, but I understand after you tell me? What are you calling?"

Fine!

After a rough trial, Yao Yuan checked the time, and the two went downstairs to an advertising studio.

After Yinyin signed the contract, he allocated a team, but he was still worried, so he brought them here and supervised them himself to show the importance.

In fact, if he doesn't come, everyone dare not neglect, who doesn't know that this is the boss's girlfriend, or even the future boss' wife?

What I took today is a picture book, which is going to be mailed to users who spend more than 100 yuan before the Spring Festival. It is a new product that will be launched next year.

In addition to all kinds of T-shirts, the key is canvas shoes.

The time for Maike Eslite to go online is not very good. It is already autumn, and summer is the most active time for the consumer market. He plans to boost sales next year.

"Okay, ready to shoot!"

"Do the way you usually walk, yes, be natural, don't deliberately look at the camera!"

"Give me this angle... It's great, it's great, but let's do it again to make it perfect?"

All the staff speak softly and take good care of them, even coughing and turning their faces away. Of course, Yinyin is also very upbeat, as if she has awakened her talent, she quickly grasped the tricks, and the effect is getting better and better.

"..."

Yao Yuan put his hips on his hips and watched from the side, knowing that her life had changed. As for how to go in the future, he is really looking forward to Yinyin's choice.

…………

Meanwhile, in another studio.

"Struggle·I am the second generation of rich, I don't want this kind of life" is taking photos for final makeup.

Zhao Baogang came to the scene in person, and the cast has not changed. Tong Dawei, Ma Yili, Wen Wen, Li Xiaolu, Wang Luodan, Zhu Yuchen, etc. are all there.

The actor has already put on his makeup, but he has not started work for a long time. Zhao Baogang cursed angrily: "Why haven't the costumes been delivered yet?"

"Immediately! Immediately!"

"What time is it, do you know about the delay?"

"I'm really sorry, we airlifted it from Hangzhou, so it was a little rushed... Hey, it's here!"

With that said, several people came in with a big box and opened it with a clatter.

Inside are dozens of short-sleeved and long-sleeved T-shirts, a dozen pairs of jeans, a dozen pairs of shoes, and even socks. Zhao Baogang looked at it for a moment, what are the socks for? !

But there is no empty control, so I quickly changed it and strictly followed the requirements of the stylist.

Among these actors, Tong Dawei, Ma Yili, and Li Xiaolu are somewhat well-known, and the rest are small party dishes.

The article is well-behaved and sensible, showing a sunny smile when he smiles, without any trembling and swishing appearance later, changing socks when asked to change socks.

Among male actors of the same age, he has one of the best acting skills and has a very wide range of roles. Famous at a young age, drifted away, ruined himself by drifting around, and even got a Yao Di.

Zhu Yuchen is Tang Wei's first love boyfriend. He has good acting skills and is always tepid.

According to the standards of the "rule of law and morality entertainment industry" more than ten years later, two of the six leading actors have been eliminated - Wen Zhang and Li Xiaolu, which is not bad.

And the whole army was wiped out!

"Returning the Pearl and Princess", it means that Nanny is a good person.

(besides……)