Rebirth: I Want to Surf

The total sales volume of Meizu E2 exceeds 300,000 units, and the two interim products of E2 enhanced version and E3 also have a total sales volume of more than 100,000 units.

This year's MP3 market is getting bigger and bigger, profits are getting thinner, and more than 100 factories in the south have closed down. Newman, Patriot, Samsung, and Meizu have the largest share.

As of October, a total of 4.8485 million units were sold in China, an increase of 49.27% ​​over the same period last year.

Among them, Apple is quite special. Apple entered the mainland with iPod as early as 2001. In September this year, it even released the first generation of iPod nano, which can be called a cross-generational product.

The total global sales volume of iPod is more than 20 million, but the share in the mainland is really not much.

Simply put, consumers do not recognize this brand.

Whatever you say, consumers just don't recognize it. When Apple is mentioned, the reaction is niche, high-end, and complicated. Wow, they don't know it.

Then when did the turbulent waves set off in the country?

It started with the iPhone 4, and then Apple became a popular product, cultivating batch after batch of fruit fans.

When Huang Zhang was working on Meizu, he knew the importance of marketing, but suffered from poverty, so he set up a rough BBS to release product information.

Now Yao Yuan took over and directly opened a "Meizu topic group" in the community to reveal the miniplayer's information bit by bit.

Thanks to the success of the previous work, many people have been looking forward to it, and finally came the good news: "On November 6th, [Meizu Night] will be held in the Centennial Lecture Hall of Peking University, admission is free!"

"Wow, looking forward to new products!"

"It's finally out, I'll definitely buy it as soon as it's on the shelves!"

"I wanted to buy an MP3 when I started school in September, but I haven't bought one yet, so I'm just waiting for you!"

"Hopefully surpass E2!"

"A group of people are so funny, a broken domestic MP3 is still making things serious, it's ugly and has no aesthetics at all. If you want to buy it, you can buy Apple, understand? Apple is the world's leading product, and super pretty."

The person who said it also sent a picture, iPod nano, it really looks good.

One of the important reasons why Apple did not follow the traditional MP3 path when developing music players was that Jobs thought MP3 was too ugly!

When an entrepreneur has a good artistic cell, he will often create great works.

For example, the world's three top aesthetics: coconut trees, coal bosses, and Korean chaebols!

As soon as the picture of iPod nano was released, Meizu supporters were discouraged, because Meizu did not win by its appearance.

A group of people on the Internet are making a lot of noise. After all, it is still a minority and has not spread.

Fast forward to November 6th.

…………

Peking University Centennial Lecture Hall, as the name suggests, was built to commemorate the 100th anniversary.

It sounds sacred, and it is, but it is essentially public theater. Here you can receive high-ranking government officials, the richest man in the world, and you can also hold concerts and opera performances.

Like this summer, Zhou Huajian held a concert here.

In the evening, around 6 o'clock.

Lei Jun's car slowly drove into the campus and stopped outside the theater.

His first feeling was that this place was well chosen. If it were in other venues, he would have to worry about the audience, but if it was on a university campus, he would not have to worry about it at all.

After Lei Jun sold Joyo.com, he retired to Jinshan and realized the freedom of wealth early. He came today at the invitation of Yao Yuan.

He got out of the car, and before he could go inside, he saw Zhang Chaoyang getting out of another car, paused, and stepped forward to say hello. Zhang Chaoyang was taken aback, but he had heard the name of this person before, so he shook hands.

"Are you also invited?"

"Well, I join in the fun, Yao Yuan always likes to make some new things, which suits my appetite."

Although Sohu was slowly falling behind, Zhang Chaoyang's momentum remained undiminished, with a lazy sense of superiority. Lei Jun accompanied him into the lecture hall. There were already reception staff waiting inside, leading them to sit in the front row.

Lei Jun looked around. There were two floors upstairs and downstairs, with about 2,000 seats. The stage is not too big, there is a large screen hanging in the center, and a slightly smaller one on the left and right.

It's not an LED screen, it's for projection.

LED technology is relatively backward now and cannot support large screens. The technology will advance by leaps and bounds only after the reel for the opening ceremony of the 2008 Olympic Games comes out.

Lei Jun likes this atmosphere very much. The century-old lecture hall of Peking University is full of academic masters, with infinite youth, which is very good.

After a short while, the receptionist led the two to the guest seat. Zhang Chaoyang was still leaning on the chair with his legs crossed, while Lei Jun had already stood up, and hurriedly said:

"Mr. Zhou, Mr. Wang!"

Who?

Zhang Chaoyang turned his head and stood up reluctantly, and it was Zhou Yunfan and Wang Leilei who came. After exchanging a few polite greetings, Lei Jun muttered in his heart: Yao Yuan has a lot of connections!

That's right, today Yao Yuan invited everyone he could, just to give Meizu a boost.

It's not all from the Internet world, like Huayi's big and small kings have also come, and they don't dare to speak up on such occasions. Compared with this group of people, Huayi is just a small dish.

After a while, Yao Yuan showed up with Yu Jiajia, Liu Qiangdong, Sun Jun and others, came to greet him, and then sat next to Zhou Yunfan.

Zhou Yunfan tilted his head slightly, and said, "Your community has been very lively recently, and you really know how to make noise."

"What movement?"

"Stop pretending! Didn't you bring up the aesthetic debate? Many people know about it and call you bold."

The "many people" that Zhou Yunfan said was unusual, they were not Brahmins, at least they were Kshatriyas.

Yao Yuan chuckled, as acquiesced.

"Online communities are also very popular in the United States this year. Facebook has received a large amount of financing. Back then, when I first started a business, I also engaged in communities. Does ChinaRen know that?

At the hottest time, I signed more than 40 million street sign advertisements in one night.

At that time, all the websites did not think about making money. Investors gave you 1 million US dollars, and he hoped that you would spend them quickly to attract more attention, so that more investors would give you 10 million US dollars and 20 million US dollars.

The faster you spend money, the stronger your ability, if you can't spend it, it means you are a fool.

Later, when the Internet was cold and everyone had no money, I could only sell ChinaRen... Well, I sold it to him! "

Zhou Yunfan pouted in Zhang Chaoyang's direction, and said, "Now that money is alive again, your success in China is not considered a case, but someone has to succeed in the United States. If Facebook succeeds, a large number of similar communities will definitely appear, and you will have many competitor."

"It's normal to have opponents. The Internet is originally a single-plank bridge for thousands of troops to cross, but Maiwo currently does not accept financing. I can still support it. Others, such as entertainment."

"entertainment?"

"That's right! Oh, that's right. I voted for a small film today. It's not bad, and it's going to be released next year. 99 Entertainment also wants to formally enter the film industry. You're also a high-end enthusiast, let's play together?"

"Partnership with you to make a movie?"

"How about it?"

"..."

Zhou Yunfan was surprised. He originally tried to test Yao Yuan's attitude towards the community, but turned to the movie, and said, "I'll think about it."

"Well, let's talk in detail some time."

After chatting for a while, around 6:30, Meizu Night began.

(besides……)