Rebirth: I Want to Surf

In addition to the guests and students, Newman, Patriot and other competitors also mixed in to see what Meizu is selling.

As the lights dimmed, the audience felt self-consciously quiet.

As the big screen lit up, amidst the disturbing chirping of cicadas in summer, Hu Ge, dressed as an office worker who had just stepped into society, looked at his watch anxiously, and strode up to the bus stop.

There was sweat on his forehead, he looked left and right, glanced casually, and saw Liu Yifei standing on the right side of the platform. Carrying a backpack, long hair fluttering, wearing white headphones, the headphone cable extends down to her clothes pocket.

"Wow!"

The students in the audience praised it, it's eye-catching!

They may not like Hu Ge and Liu Yifei, and they may not even pursue stars, but this is not Tsinghua Academy of Fine Arts, and the basic need for beauty is normal.

In particular, Liu Yifei wore denim shorts, sneakers, and high-waisted white socks to wrap around her calves, and danced a little to the music on the platform—this image, which was different from those in movies and TV, instantly captured the hearts of countless people.

What's playing right now is a short video made by the two of them, about five minutes long.

There is no content, but Hu Ge meets Liu Yifei almost every day on the bus platform, unknowingly falls in love, and the originally boring commute to work becomes joyful and expectant because of her.

Then one day it rained, Hu Ge got up late, I thought I would miss today.

When I came to the platform, I didn't see her. When I was feeling annoyed, I held up an umbrella, and it turned out to be a secret love that went both ways.

At the end, there will be a shot of the miniplayer, but now to maintain the sense of mystery, the ending is cut. The picture stays in the drizzle, a man and a woman look at each other and smile.

The melodious piano sound sounded, very familiar, it was the song "Encounter".

While the piano was playing, the screen slowly turned dark, a female voice sounded, and a thin figure stepped onto the stage and began to sing live:

"On a cloudy day, in the evening, outside the car window, there is a person waiting in the future. Turn left, turn right, look forward..."

"Wow!"

"Ahhh~~~~~"

When the light was on her face, the cheers sounded instantly, Stefanie Sun herself!

"Who I meet will have what kind of dialogue, how far into the future is the person I'm waiting for, I hear the wind coming from the subway and the sea of ​​people, I stand in line holding the number plate of love..."

Stefanie Sun waving her hands while singing, the atmosphere became hot instantly.

This unexpected opening turned the original electronic product launch into an entertaining and down-to-earth one. What is the most taboo for electronic product launches?

Professionalism is the most taboo.

Don't tell everyone about professionalism and those terms, who likes to listen?

In reality, Meizu is famous for holding concerts-every time a new product is released, celebrities must be invited to sing. Yao Yuan copied this form and made it worse.

Stefanie Sun is just the beginning, followed by Xu Wei, Pu Shu, Li Yuchun, and Jane Zhang.

"..."

Lei Jun took out a small notebook from the bottom, and wrote under the dim light: "It's a good way to invite celebrities to help out, and we can learn from it."

Stefanie Sun sang, and Bai Yongxiang, who was on the side stage, was so nervous that he was sweating.

"Can I do it? Can I do it?"

"Yes, yes!"

Yao Yuan gave him psychological training and said: "We have rehearsed so many times, and you performed very well. You are an on-the-spot player, and you must be even better today!"

Bai Yongxiang didn't even know that he was an on-the-spot player, but it didn't matter, what he wanted now was encouragement.

Soon after Stefanie Sun finished singing, the stage lights were brightly lit, and Bai Yongxiang took a few deep breaths and walked onto the stage. He was wearing a pair of jeans, a black turtleneck shirt, glasses, and a not-so-abundant hairline.

This shape basically copied Jobs.

Yao Yuan designed many small details for him, such as a small podium on the left side of the stage with a bottle of water on it. After Bai Yongxiang came out, he picked up the bottle and took a sip of water, then looked at the audience, but did not speak.

And on the screen, a faint blue logo - MEIZU appeared.

"I've been looking forward to this day for 2 years and 5 months..."

Bai Booth Yongxiang finally uttered the first sentence, walked slowly on the stage, opened his hands naturally, waved them slightly, and said:

"In June 2003, Meizu's first MP3 player, the MX, was launched, with only a few thousand units shipped. At that time, we were just starting out, with only 5 backbones, and 3 of them were working on technology.

Our technology, performance, and quality are all excellent, but we do not have our own sales channels, so we cooperate with other manufacturers and help them OEM. A large part of the original Meizu products are sold under the Onda brand. "

Bai Yongxiang memorized the manuscripts by heart, not only introducing products, but also talking about life, dreams, and the changes of the times. Let's review the development history of Meizu first, and soon we will talk about E2.

"In September last year, E2 was released, and we hired a very good spokesperson named Charlotte."

"Hahaha!"

The students laughed.

"We hired another very good singer named Xu Wei. It is said that after listening to "Once Upon a Time", some people really quit their jobs to watch the sea.

I am moved by this kind of pure sentiment, and at the same time I am sorry, because we only tell you to break free from the shackles and pursue freedom, but forgot to tell you what to do if you can’t find a job after quitting your job? "

"Life is not only the troubles in front of you, but also poetry and the distance, and vice versa, life is not only poetry and distance, but also the troubles in front of you.

E2 sold 330,000 units.

It is the most successful product of Meizu so far.

We did a survey, why do you like E2? Is it because of Charlotte, is it because of Xu Wei, is it because of the pursuit of poetry and distance?

There are some reasons for this, but more of the reason is that, uh, the E2 can change the shell itself.

Can read e-books.

A high school student told us very proudly that he told his parents to buy an MP3 player to learn English, but he finished watching "Chengdu, Please Forget Me Tonight" on the E2. "

"Hahaha!"

Bai Yongxiang used the way of talk show to guide the rhythm, and the effect was very good. The students also like to listen, and what they talk about are things in their own lives, which is very immersive.

Lei Jun's eyes lit up even more, he could see that this is an all-round package, the trinity of product, cultural concept, and leader, which is extremely avant-garde.

"We were deeply hit at one time, and the product we worked so hard to make was just to let a high school student watch "Chengdu, Please Forget Me Tonight"?

Consumers don't seem to need such a high-level concept. Being able to change the shell and read e-books has already met their needs. "

"So, should we choose poetry and the distant place, or the current struggle? Should we continue to stick to our own ideas, or make money by making money?"

"..."

Bai Yongxiang paused, drinking water tactically, and the big screen changed.

"Before showing Meizu's new products, let's talk about the so-called mp3 or mp4 products on the market."

"In the late 1990s, when Sony was still focusing on MD, Diamond (RIO) saw the future of the MP3 industry very early and developed a lot of it.

At that time, owning a Diamond MP3 player was a symbol of wealth and handsomeness, and it was indeed because of it that people in the world knew that there was such a thing as an MP3 player.

Since entering the new millennium, MP3 has developed rapidly.

Newman, Samsung, Patriot, Onda, Taipower... domestic and foreign, dazzling. They're usually shaped like this, and this, and this, and this..."

Following Bai Yongxiang's rhythm, photos appeared on the screen one by one, all of those competing products.

"The functions of MP3 have also become diverse, and it is becoming more and more like a multi-functional concentrated product, but no matter what functions they add, one thing in common has never changed..."

Bai Yongxiang waved his hand, and the sound effect sounded.

On the screen, red stamps with the words "ugly", "stupid", "big", "thick" and "steel aesthetic" were printed on the photos one by one.

Lei Jun was dumbfounded.

Fuck!

It was the first time he had seen the majestic black competitor, but a strange impulse was also growing in his heart, which seemed to prompt him to try it too, because it seemed very cool to do so!

"Meizu is an idealist, we always pursue perfection, pursue further progress, pursue poetry and distant places.

In 2005, five years into the new century, we must not let others laugh at our lack of aesthetics, just like the big debate that happened not long ago.

What kind of player do we need?

listen to music? listen to radio? Can you record? Can I see pictures? e-book? Watch a video? Add some naive Internet features..."

Bai Yongxiang raised questions, and the labels of these functions appeared one after another on the screen, and they were printed on them one by one. Then, he waved his hand and said with a smile:

"And, to be a work of art?"

As soon as the voice fell, the screen was swept away.

"Wow!"

"Wow!"

Accompanied by the exclamation of the audience, it was replaced by the Meizu miniplayer, which appeared in front of the public for the first time.

(no more...)