Rebirth: I Want to Surf
Chapter 374 Pushing the Market Flat
A press conference lasted two and a half hours, interspersed with five songs.
Around nine o'clock, the show ends.
Yao Yuan shook hands with the guests one by one to bid farewell. Except for Huayi's big and small kings who came to cheer, the others were very touched by today's Meizu Night.
Brand + product + leader, the marketing package of the trinity.
The press conference is your own territory, you can use various means to show what you want to show, to bury what you want to bury, free, popular, and topical.
It turns out that you can still play like this!
The hundreds of media invited by the audience were also very excited. The manuscript from this angle has never been written before, and it is the first of its kind.
Competing players like Newman and the Patriots are worried. The function of miniplayer is not unusual at all, and everyone basically has it, but the key is: it looks good!
Exactly what Bai Yongxiang said, MP3 has been developed for so many years, and its aesthetics are the same as shit!
Only the ipod is different, and now there is another Meizu.
"What an eye-opener!"
The last one to say goodbye was Lei Jun, who shook hands with Yao Yuan and smiled in his unique Mandarin: "Today's press conference has benefited me a lot, thank you!"
"Actually, it's nothing. It's just using the foreign methods."
"I have time to drink tea, let's go first."
Yao Yuan sent the grinning Lei Jun into the car, curled his lips, and knew at a glance that the other party's talent had awakened.
The development conference is addictive, because most people have the desire to perform, and it is a very comfortable thing to perform on a site that is completely their own.
After sending Lei Jun away, Bai Yongxiang also came out. After changing his clothes, he said in fear: "I was sweating all over my body when I stepped off the stage, and my legs were shaking badly. As a technician, I would be killed if I stood in front of the stage."
"The performance is very good, I may not be as good as you."
"Yeah, it was perfect just now!"
When Liu Qiangdong and Sun Jun answered the conversation, they were looking forward to it, and they seemed to be looking for a chance to show off.
Yu Jiajia is different, cuddling in the entertainment industry all day long, not looking at this opportunity to show her face, and shouting: "I'm hungry, go eat! Eat hot pot, boiled lamb!"
The only woman spoke, and everyone responded, so they found a hot pot restaurant.
Old-fashioned copper hot pot, hand-cut mutton, two catties of meat per person is effortless.
Yao Yuan is very interested, Yu Jiajia, Liu Qiangdong, Sun Jun, Bai Yongxiang, the strongest high-level talents at this stage... Oh, there is Cheng Wei in Jiangxi, there are five of the Four Heavenly Kings!
Both Liu Qiangdong and Sun Jun are in the field of e-commerce, Bai Yongxiang is in hardware, and Yu Jiajia is in entertainment. After Cheng Wei's experience, he plans to transfer Cheng Wei to his side to help him manage the big community.
This is called 99 series!
…………
After Meizu Night, miniplayer was officially launched.
First, the first road show was held simultaneously in more than 20 cities across the country, and then from late November until the Spring Festival, there was a series of "university campus concerts".
There will be a New Year's Eve concert at the end of the year, where superstars gather.
This year is a good time for the performance market, making money is easy, and it happens to be the business scope of 99 Entertainment.
At the same time, the commercials made by Hu Ge and Liu Yifei were also broadcast on TV. The people are good-looking, the player is also good-looking, and the commercials are even better. All in all, it is pleasing to the eye.
In a stupid MP3 market, Meizu is like the white lotus that emerges from the water. It is unique and forgets the vulgar.
There are four versions: 512M, 699 yuan; 1GB, 850 yuan; 2GB, 1099 yuan; 4GB, 1599 yuan.
"Everyone bragging without conscience, blatantly copying Apple, can't you see it? Domestic brands are so sloppy, I feel sad for you!"
"If you're insane, go see it right away. They have clearly stated that the appearance patent was registered at the end of last year. Apple's Nano only came out in September this year. Copy your sister's copy!"
"I can't see that domestic products are good, garbage!"
"I found that after the exposure of the evil forces headed by Professor Xiao, there are more and more people like this in the community.
"Lu Yan has already logged out, do you want to try?"
This is attacking each other's ass.
Since the great debate on aesthetics, a seed has been planted in the minds of the majority of netizens: This thing is really not a conspiracy theory, or persecution paranoia, there are really bad people among the masses!
Although it has not yet reached the messy scene of the public knowledge, the second devil, the five hairs, and the little pink, the germination is already growing.
Another part is not interested in this and only pays attention to product prices.
"Watched another unboxing video, I felt that I couldn't hold back anymore, but I told myself that I must endure until Meizu lowers its price!"
"Brothers, I'm also waiting for the price to drop!"
"Equal and equal!"
"When will the price be lowered? Now MP3s cost 100 yuan, and Meizu is still so expensive. Let me see how many people buy the 4G version."
"Don't tell me, my roommate just bought one. It just arrived today. It's the prettiest boy in the whole building!"
"I bought a 1G one!"
"It doesn't matter if you are rich. If you want to buy the poor version, you should start early. I think the mall is almost out of stock."
The 2G and 4G versions are indeed a bit expensive in the current market.
But there is no way, the cost is there.
In addition to selling miniplayers on the mall, offline dealers and agents also sell them. These people often lower their prices privately in order to sell more.
But this time Yao Yuan was ruthless. Whoever adjusted the price without permission immediately stopped the supply, and would no longer cooperate with him in the future. And issued a reward order, whoever reports the price adjustment without permission, will be rewarded with 2000 yuan!
Agents and dealers have been deterred to a large extent.
Yao Yuan knows that electronic products are updated very quickly, and the price cannot remain firm all the time. But he tried to keep it as long as possible, at least there were no fluctuations in the first few months.
Meizu will soon transform into a mobile phone. During this period, at most one new product will be released, and it will not make MP3 in the future.
Based on this, he also wants to prolong the lifespan of the miniplayer, selling it for one year is one year.
…………
Bai Yongxiang did not go back for the time being, and stayed in the capital to cooperate with the publicity and accept interviews from various media.
Almost overnight, from a little-known owner of a small factory in Zhuhai to a pioneer of the times on the cusp of the storm, this feeling of success cannot be given by Huang Zhang.
Just because Yao Yuan gave up the position of the press conference and pushed himself up to say it, he was already determined.
Three days after the press conference.
Bai Yongxiang had just participated in an event and returned to the newspaper building. He found the corridor was quiet and there was no one there. Feeling strange, he pushed open the door of Yao Yuan's office.
As soon as I pushed it away, I heard bang bang bang!
Several ribbons hung on him immediately, and the core members of the company were all present, applauding and cheering.
"what happens?"
Bai Yongxiang was dumbfounded.
"Let's celebrate a little, come and cut the cake, I'll be waiting for you!"
Yao Yuan pulled him over, and there was a big cake on the table, with a red number written on it: 200,000!
"this……"
Bai Yongxiang's heart skipped a beat, and he looked at Yao Yuan. The other party lived up to his expectations, and said with a smile, "The 512M and 1G models are sold out, 200,000 units in 3 days!"
Hiss!
Bai Yongxiang sucked in a mouthful of shrimp rice cakes, what is the concept of 200,000 units in 3 days?
Flat push the domestic MP3 market!
"Come, come, half of the military medal is mine, and half is yours. It's all thanks to everyone!"
Yao Yuan held a knife, just like a meat butcher in ancient times, sharing cakes with his subordinates.
This time, he didn't use external tricks this time, and pushed it openly.
Historically, how much miniplayer has been sold? 1 billion sales, more than one million units! Now that he has his own bonus, he can even break the record.
(no more...)
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