Rebirth: I Want to Surf

In 2003, Tencent, which had just turned a profit, decided to enter the game market.

They wanted to imitate the success of Shanda's agency "Legend", and also introduced a game called "Triumph" from South Korea.

Tencent is full of sincerity as an agent for the first time, but the game is not good, equipment disappears, characters disappear, data is abnormal... Only half a year later, the number of online users of "Triumph" has decreased by 90%.

At that time, Shanda also jumped out to ridicule: "We are in awe of Tencent's entry into the field of online games, but Tencent should also be in awe of online games themselves."

In the following years, Tencent never touched an agent again.

But Lianzhong became a victim. Tencent launched the QQ game hall and killed Lianzhong in a very short time. In 2006, Bao Yueqiao, the founder of Lianzhong, resigned and later became an investor, insisting on only doing projects that Tencent does not do.

At present, Tencent's game business is not strong, and it is not ranked well in China. Except for the game hall mainly based on chess and cards, there are only "QQ Tang", "QQ Fantasy" and "QQ Sonic".

The real take-off factor is to rely on the four kings of "DNF", "Cross Fire", "QQ Speed", and "League of Legends" to eventually become a generation of game empires.

And now, Tencent has found a successful model: copy a mature product, rewrite the code, add its own small design and optimization, and then use the strong traffic of QQ to dismantle the original version.

Mai Mai's humble "Parking Space Grab" directly brought 8 million new users and created a new way of socializing. This kind of pressure has never been given by MSN, Netease Bubble, and Sina UC.

So QQ was in a hurry, even if it was openly ridiculed, it had the cheek to open Sharingan, and tinkered with "Parking Battle".

…………

meeting room.

Yao Yuan sat down in person, and a PPT was displayed on the big screen, but the topic of discussion was not "Parking Wars".

Wu Jun was explaining, saying: "We divide the users into two groups, some are old netizens who already have QQ accounts, and they ran to Maimai because of our various services.

Some of them are new netizens who have just come into contact with the Internet and do not have any accounts.

For the group of old netizens, we have pulled our teeth out of QQ. Although these people have registered for Maimai, they will basically use QQ at the same time.

The new netizen group has a first love for the Internet. If their first social software is Maimai, and the experience is not bad, this feeling will last for a long time. Even if they may register for QQ again, they still will not abandon Maimai. "

"The other way around?"

"Yes, the behaviors of these two groups are reversed. Now we need to poach the wall and seize the new market. This kind of social game is perfect.

"Parking Space Grab" was copied as we expected, and there was no way to take a shortcut. Whoever's game is fun, novel, and further sinks the market, whoever is the winner! "

"Still sinking into the market? Are you sinking into primary school students?"

"What's wrong with elementary school students? A few years ago, home computers were still a novelty. Now household broadband is almost universal. Now children are smarter."

"Let me tell you something!"

Gu Jiaming took over the topic and said: "The gameplay of "Parking Fight" is more complicated, and some extra rules have been added.

In fact, the simpler the game, the better. If it is complicated, I put the cart before the horse. Anyway, I can't grasp the key points, and the game experience is not as good as "Grab a Parking Space".

But QQ launched this, at least it can stabilize the loss of some old users.

I agree with Lao Wu's idea. When you meet in a narrow road, the brave wins. What you fight for is creativity and fun. We have made a new tour plan in the past few days, let's refer to it together. "

He also made a PPT, explaining: "The game department opened a [Big Pineapple] discussion group in the community to recruit talents from the wild. This idea was proposed by a college student named Wang Xinwen. After we perfected it, we finally formed this idea. plan."

The big screen changed, and four red letters appeared:

"Moore Park!"

"This is a social game for younger age groups and female groups."

"How low is it?" Yao Yuan asked with a smile.

"From elementary school students, but not college students, in short, it is to earn money from women and children!"

Gu Jiaming replied, and also smiled: "I was the earliest employee of the game department, and I was still working on text messaging games at that time, one of them was called "Pet Homeland", and there was a setting in the Moore Continent, so I just took it over. "

"Has "Pet Home" sold to Tom?"

"Tom hasn't developed it either!"

"Then there are no copyright disputes?"

Several people looked at Yao Yuan, Yao Yuan shrugged: "It doesn't matter, we are allies now, just take it back."

Gu Jiaming continued to explain: "First of all, the art style should be cute and warm, full of pink bubbles everywhere. The character image is not human, we consider using bears, raccoons, rabbits, cats, moles and other animals instead.

The gameplay can be farming, breeding, raising pets, buying beautiful clothes, building beautiful houses, or fighting monsters to upgrade.

The key is fun and interactivity. There are some small games in it, just like playing cards in "Wulin Biography". A gang is not called a gang, but a family, or simply a class..."

Tut tut tut!

Yao Yuan knew that such a day would come.

"Moore Park"!

It is designed to pit primary school students, ah, a casual social game specially developed for young age groups, it is very popular, and there are also cartoons and movies.

Later, he also joined the embrace of the sentimental party and developed a mobile game version.

In fact, according to his idea, Mai Mai not only wants to sink the market, but also develop horizontally, so as to bring in those middle-aged people who don't play games.

By what?

Of course it is a big killer, steal food!

When stealing vegetables was in vogue, a bunch of parents and teachers yelled at the unhealthy trend and tempted children to indulge in stealing vegetables, but they all stole happily one by one!

Gu Jiaming suggested that "Moore Manor" is also good, with a two-pronged approach to seize the whole age group.

It's easy to steal food and develop it, don't worry, it will be done at the most critical time, there is another thing to do now.

"Yes, you are responsible for this project yourself."

"good!"

Gu Jiaming nodded.

After a half-day meeting, Yao Yuan said: "Tencent has always been good at imitating games, but this time it's a bit substandard. Although "Parking Space" is special, it more or less proves their mentality. Hurry up!

They are in a hurry, but we don't need to be in a hurry.

It's good to be steady, and don't make faint moves.

You were half right just now, we really have to rely on games to decide the outcome, but there is one other thing..."

"Another one?"

Wu Jun and Gu Jiaming frowned, unable to remember for a while.

"Wu Jun! How many fans does Shen Ke have?"

"1.3 million!"

oh! Speaking of Shen Ke, Wu Jun remembered a project that had been planned but never started.

"1.3 million...that's about the same."

Yao Yuan nodded, stroked the table lightly, and ordered directly:

"The updated version of "Audition", the family system is online; the updated version of Mai Mai is online, the family photo album is online; the Martian text converter is released, Liu Weiwei cooperates, and then find someone to shoot a documentary...Everyone get ready, non-mainstream is coming !"

(no more...)