Rebirth: I Want to Surf

In reality, Tencent's launch of WeChat is a way to get rid of the burden and pack lightly.

Baggage refers to the already extremely bloated QQ.

When WeChat was first launched, it was extremely concise, and Zhang Xiaolong was also very cautious in operating this product. It took a year and three months to launch Moments.

The target of Moments is Qzone. On this new mobile social platform, everyone found the fun of playing QQ in the first place.

It's a pity that WeChat has become more and more bloated, and it has become what I hated at the beginning.

The circle of friends has also changed from being popular to being cold and depressed. Many people can't post a post all year round, and they don't even bother to read it, and they don't want to like it...

Not to mention all kinds of micro-business and personal sales.

Yao Yuan's current situation is very similar to Xiao Ma's. Mai Mai can't get rid of his tail, he has to engage in micro-chat, and it starts from being extremely simple...

The target of Moments is naturally Maimai Space.

The method of publicity is very rough, and it is OK to advertise directly, because the growth of Weichat is along with the growth of smartphone users, and the focus is still on channels.

Yao Yuan got stuck with China Unicom and China Telecom’s 1000 yuan mobile phones, and last year he gave up 200 million in profit. If Meizu 3 can really reach the predicted sales of 6 million+, this number will rise to 600 million!

Including promotional expenses, 1 billion won't be enough.

…………

Ten days before the Spring Festival, the International Convention and Exhibition Center.

Meizu conference held.

It was a little smaller than Meizu 3, but there were still many guests, and Bai Yongxiang ran over again. On the 10th anniversary, he did not give a speech on stage. Yao Yuan talked about the "smart life" plan, because this is the overall strategy of the group.

There are many difficulties, the most basic is money. However, Meizu has introduced three capitals: Milner’s DST, Singapore’s Temasek, and Hong Kong’s Morningside Capital.

There is no need to worry about funds.

Before the press conference started, Yao Yuan and Yin Yin sat in the front row chatting, and suddenly heard a greeting: "Brother Yao!"

"..."

Yao Yuan turned his head and saw the vice president of China Unicom, followed by a man in his 40s. Bald, wearing glasses, drooping eyelids, there is a feeling of uncertainty.

Seeing this person, Yao Yuan quickly stood up and said unexpectedly: "President Yi, why are you here?"

"I have always been a loyal user of Meizu mobile phones. Of course I have to take a look. I hope I don't disturb you." The other party laughed.

"Where, if you can come, it will be full of glory!"

"Hello, President Yi!"

Yinyin also shook hands.

The surname is Yi Huiman, the vice president of ICBC. Last year, when Yao Yuan made overseas acquisitions, he had a drink with a major domestic bank. In the end, ICBC provided a loan and served as a 99 acquisition consultant.

This is the contact person.

He has a bright future ahead of him...

At this moment, Yi Huiman appeared inexplicably, came over to exchange some pleasantries, made an appointment to have a brief gathering after the press conference was over, and then returned to his seat.

Waiting for him to stay away, Yinyin asked strangely: "What does he want from you?"

"I wonder too!"

Yao Yuan looked puzzled, thought for a moment, and said, "Maybe it's for mobile payment?"

"How to say?"

"Overseas acquisitions are over. I don't have any money left. I can't think of anything other than mobile payment that can connect the bank with us. And I didn't invite him today. A person of his level must come to support him in person. It must be for a piece of cake. Important matter."

He wasn't sure, and said, "Hey, we'll find out after we talk, don't talk about that."

After a small episode, the press conference soon started, and Bai Yongxiang came on stage familiarly.

Introduced the configuration and performance of Meizu, which is probably between Meizu 2 and Meizu 3, and the model photos also appeared on the big screen. Others are similar to Meizu 3, the main four shoulders are made straight, the overall look is very square, not as soft and smooth as Meizu 3.

In reality, after the success of Mi 1, China Mobile took the initiative to find Lei Jun, hoping that Xiaomi could make a thousand yuan smartphone.

Lei Jun conducted research and found that the quality of thousand yuan mobile phones is higher than that of junk, but they are selling very well, which shows that the market is vast and promising.

Ever since, the first-generation Redmi mobile phone was developed, priced at 799 yuan!

As a result, Redmi 1 plus Redmi 1S sold a terrifying 44.6 million units! Xiaomi has been able to quickly seize market share within a few years of its establishment, thanks to Redmi.

It also proved the fact once again: low-income groups are the real blue ocean.

Redmi 1 was released in 2013, when the supply chain was more complicated and cheaper, so Lei Jun was able to maximize the price-performance ratio of Redmi.

Meilan followed this route.

It's just that the time is a bit earlier, and the configuration is not so exaggerated, but it is enough to make people's hearts move, especially at the end, Bai Yongxiang beeped on the stage:

"Last year, Meizu 2+Meizu 3 sold 5.3 million units, and the revenue broke the record since the company was founded. But today's press conference, as everyone can see, is not as big as before.

Because our profit is very low, so low that even the press conference has become very shabby.

With the configuration of Meizu, mobile phones usually cost no less than 2,000 yuan in the market. How much should we sell for it? May wish to guess? "

There was a commotion downstairs, and someone immediately shouted: "1200!"

"1300!"

"999!"

"1000!"

Bai Yongxiang smiled and said: "We have been emphasizing that we only pursue the ultimate cost performance..."

boom!

Suddenly there was an animation effect on the big screen, and the huge numbers shone brightly, which stimulated the attention of everyone, especially the netizens watching the live broadcast.

799 yuan!

"Oh!"

When the number 799 came out, everyone went crazy.

The most real income level and the strongest consumption desire are unified in an instant. Everyone imagines that it will be very cheap, but they did not expect it to be so cheap.

"grass!"

And those friends who paid attention to the press conference, China Cool Union, a big manufacturer of thousand yuan mobile phones, etc., all gave out praises in unison. Don't look at how many mobile phones they sell, in fact, they know best that they are all rubbish.

Meizu, do you want to be so curly?

If you do this, how can we still live?

Even Ma, who is far away in Shenzhen, hammered the table. The potential of Meizu 2 has been exhausted, and Meizu 3 is still on the rise. Now there is another Meizu, which must be full of WeChat chat, no WeChat.

He knew that he lost 90% of the game, but he couldn't help fantasizing that Yao Yuan underestimated the enemy and was arrogant, and relaxed the promotion of Weichat... At this moment, he saw that it was over early.

"On February 1st, online pre-sales will begin."

"March, Meizu will be officially released!"

"This is our attempt, with the most rigorous market research and the most sincere respect for users... Thank you for attending today's press conference, thank you!"

With Bai Yongxiang's bow, the press conference ended.

Now he doesn't need Yao Yuan's guidance, he can do it himself. In order to create an atmosphere where the masses have to use conscientious mobile phones even if they sell everything, they don't even sing a song, and there are no lights.

Bai Yongxiang is not worried about Meilan at all. Under Yao Yuan's leadership, everyone has figured it out: "There are so many poor people!"

(no more...

It hurts my liver to check the information. There are some mistakes in the elaboration of the mobile payment standard in the previous chapter, which has been revised. )