Rebirth: I Want to Surf

In 2012, the global smartphone market continued to grow rapidly.

Just looking at the domestic market, the sales volume in the first three quarters was 130 million units, which was more than the whole of last year. There were 377 domestic manufacturers, most of which were unknown small factories that sold 100,000 units a year.

Nokia has completely stopped, and its market share has dropped from 29.9% last year to 3.7%, losing the championship that it had won for more than ten years.

Betting on the right direction, Samsung began to explode, with nearly 100 models on sale, and became the king of sales by relying on the machine-sea tactics. It is expected to sell 37 million units within this year.

The average price of Apple has reached 4,812 yuan, which is three times the average market price, but it cannot stop the enthusiasm of the Chinese people. It is estimated that the annual sales volume will be 20.8 million units, ranking third.

Lenovo ranked second.

ZTE ranked fourth.

The top seven in this list are Samsung, Apple, Meizu, and China Cool Union. The share of domestic machines has risen, but the profits are pitifully small. 90% of the profits are divided between Apple and Samsung.

In short, the mobile era is no longer a concept, but a real arrival.

Most smartphone users are using Weichat, using their mobile phones to browse Weibo, play games, and deal with various APPs that pop up every day...

Mobile phone manufacturers and Internet giants provide platforms to drive the transformation of the whole society to the mobile terminal. This is an overall upsurge—even Qidian has launched the [Qiandian Reading] APP.

Then in 2017, the cute [this chapter said] was launched again, which saved the author from the boring of playing stand-alone, ah~

…………

July and August are the traditional peak seasons for mobile phone promotions, and September is when new mobile phones are released intensively. Major manufacturers have launched new phones one after another, preparing for the fourth quarter.

Meizu is the only exception, because there are too few models, there is only one model a year, and one model lasts for a year.

Yao Yuan has been an old man in the mountains for a summer. He works regularly every day and exercises regularly, so his body is much stronger.

The first thing he did when he came out was naturally to attend the press conference.

"Old White!"

"Abin!"

In the hotel at night, Yao Yuan hugged Bai Yongxiang and Lin Bin warmly, and visited the Meizu team who came to Beijing by the way. Most of them are familiar, but there are also two new faces.

"This is Li Nan!"

Bai Yongxiang pulled a dark-skinned man with an unshaven beard, and said with a smile: "I used to be the architect of NEC's online ERP system, and the product manager of Monstar-Lab Japan's mobile social network applications and games. He is an all-rounder.

It took me a lot of effort to invite him to be the president of Meilan's business department. "

"It's an honor for you to join Meizu!"

Yao Yuan shook hands and said "you". Li Nan was so flattered that he didn't even dare to say.

"This is Yang Yan, the creative director of eico design company. He understands products, design, and technology. He is a rare talent. He is currently the vice president of Flyme business department."

"Thank you for choosing us!"

Yao Yuan shook hands again, with the same courtesy. Yang Yan and Li Nan had two styles, one wild and the other gentle, and they replied slowly.

After Yao Yuan finished greeting, he turned around and his expression became strange.

In the development history of Meizu, there is a saying of "Three Musketeers", referring to: Bai Yongxiang, Li Nan, and Yang Yan.

Needless to say, Bai Yongxiang, after joining Meizu, Li Nan has two main achievements. One is to put forward the concept of "the beauty of wabi-sabi", which is minimalism, simplicity, quietness, elegance, indifference, immersion, and trust.

It is this concept that allows Meizu to form the biggest point of differentiation from other brands.

Another, Li Nan single-handedly created the Charm Blue series.

Generally speaking, this is a comprehensive marketing talent who understands products and markets.

As for Yang Yan, he was mainly responsible for the design, development, and operation of the Flyme system, and later took charge of Meizu's e-commerce business—it's not Yao Yuan's bragging, he really thinks Flyme is easy to use.

These three are the Three Musketeers of the Meizu.

It's a pity that later, Bai Yongxiang retired, Li Nan left the job to start a business, and Yang Yan was even more low-key. I don't know if he is still in Meizu...

Here I have to talk about Huang Zhang again, Huang Zhang has limited abilities, looks like a wild crane, but actually likes to mess around, and it will be a mess after all.

Now, after going round and round, the Three Musketeers are still gathered.

But Meilan was not founded by Li Nan, and Yang Yan was not the founder of Flyme, but under Lin Bin. Lin Bin is the No. 2 figure in Meizu, and the original Xiaomi Eight King Kong is also in an important position.

This may be better, the pressure is not so great, and Li Nan and Yang Yan may be able to play a longer-term role.

Yao Yuan came here today to entertain the Meizu team.

After a round of greetings, everyone went to the restaurant private room of the hotel. There were a dozen or so people in total. After drinking for three rounds, Yao Yuan got up to speak, and said, "I won't talk about the press conference today. Lao Bai is very handy. I was given the nickname 'Conference Man'. I am 100% at ease.

I want to say two things.

The first thing is that the 99 headquarters in Beijing will be settled next year. I didn't think carefully and only left you one building.

Now it seems that it is not enough, so I asked HD District Government and Zhongguancun Management Committee to study whether it is possible to build a separate science and technology park for Meizu. The headquarters can stay in Zhuhai, and Beijing can be used as a research and development center. After all, there are advantages in various resources.

If it is built, it should be in the Shangdi area, and there are still plots in this area.

You are the technical core of the group's strategy for the next ten years, and I count on you to develop the ideas I mentioned at the 10th anniversary meeting..."

"Simple, how many buildings do we have?"

Bai Yongxiang knocked on the table.

"The 99 headquarters has five buildings, and you have eight buildings!"

Yao Yuan made a sign of eight, and said with a smile: "Is it enough? I'll add more if it's not enough!"

"Enough is enough!"

"Ouch, I'm going north in the future!"

"We are originally from the capital!"

"ha!"

In any case, the 8th building made people happy and inspiring. Although Li Nan just met him, he was in the atmosphere group, and he clicked: "Mr. Yao Shengming!"

Um?

Yao Yuan took a look, why does he look like Cheng Wei?

Immediately afterwards, he said: "The second thing is this smart life strategy. I don't know much about technology, but I will put some pressure on you and set a hard target.

In 5 years, up to 5 years, you will develop an AI assistant for me, called Xiaoxi, right? After 5 years, I want to see at least three products: Meizu's AI speakers, TVs, and mobile phones equipped with AI assistants! "

"..."

For a moment, they didn't know how to answer these words, and all looked at Bai Yongxiang.

Bai Yongxiang drank a lot, his face was flushed, he stood up a little nervously, and said, "No problem! Back then when I transformed into a mobile phone, you can give me whatever you want, as long as you can make a mobile phone.

You trust me, and I trust you too!

It's the same now, you set a goal, we will achieve it, if you can't, I will take responsibility! "

"Okay! This sentence is enough."

Yao Yuan poured two glasses of white wine, one for each person at 52 degrees, and it was dry, and a military order was issued in front of everyone.

Good guy!

Li Nan and Yang Yan trembled in their hearts, why is the corporate culture so wild? I thought Meizu was such an elegant blue!

(besides……)