Rebirth: I Want to Surf

One month after the press conference, Meizu 4 was officially released.

It is not as hot as Meizu, but it has maintained the sales level of the third generation, easily breaking one million. So far, Meizu has issued a total of five mobile phones, and the total sales volume has reached 20 million units.

The potential of the 1st and 2nd generations has long been exhausted, and the 3rd generation can still be sold, reaching the expected 6 million units without any problem. Meilan is still very popular, and went straight to Wanwan.

The strength of this kind of individual combat is only under Apple.

And domestic manufacturers are increasingly hostile to Meizu, and they always want to do something, so let's not mention it for now.

In the blink of an eye, it was already after the National Day, the weather in the capital was unpredictable, everything suddenly became noisy, and everything seemed to be quiet again, because the general meeting was about to be held!

All online and offline media platforms have received a "thesaurus" from the competent authority.

This is a common practice. Before every major event, the media will receive such a "thesaurus", which is full of sensitive words that need attention.

In addition to the "thesaurus", the platform cannot be taken lightly.

Yao Yuan gave the order: "I would rather kill a mistake than let it go! Arrange a 24-hour editor on duty, and let me spend these two months in peace!"

…………

This kind of big event has nothing to do with otaku.

Otaku didn't pay attention either.

At the end of autumn, Shanghai has just passed the season of lingering rain and ushered in relatively dry weather. However, there are still a few light rains to come, which will continue until the end of the month, and then enter the wet and cold winter.

"Wow, boom!"

Liu Wei held an umbrella, carrying a large bag of take-out boxes, and stood at the door of a "vegetable, rice, bone soup" and waited to cross the road.

Caifan bone soup is a fast food brand similar to Shaxian snacks. It is a franchise store model. It is said that it is a business run by AH people. It is more common in Shanghai, but it does not seem to be in the north.

When the red light turned green, Liu Wei rushed over at a trot, turned a few turns, and entered a residential area.

This is the residence of Liu Wei, Cai Haoyu, and Luo Yuhao. They rented a 70-square-meter small shabby house divided into three rooms. The monthly rent is 3900, and the rent is shared equally.

He opened the door, and saw Cai Haoyu's busy back at a glance, put the food on the table, and greeted: "Hey! Come and eat!"

"..."

Cai Haoyu ignored him and only raised a middle finger. Luo Yuhao came over, opened it and took a look: "It's vegetable rice bone soup again? I'm almost turning into bone soup!"

"I'll buy Sha County for you tomorrow!"

"Sha County?"

"Then Lanzhou ramen?"

"Forget it, it's still bone broth."

Liu Wei took a copy, put it on Cai Haoyu's desk, and asked, "How is it changed?"

"It's easy to modify, but unfortunately the essence is gone."

"No way, who let Apple's father Wei Guang be right!"

Their "Henghuai Academy" has been completed, and it is mainly featured in the Apple App Store. As a result, it encountered a review pass when it was submitted: Apple thought that "Henghuai Academy" had too many "gentleman elements" and rejected it.

What is a gentleman element?

This is a game where beautiful girls fight zombies. They borrowed from Japanese fighting games and created a broken armor system—beautiful girls will make seductive screams and burst their clothes at the same time.

The enemy shames me to take off his clothes!

Mihayou: Explosive clothing is very good, very harmonious, very two-dimensional!

Apple: Get out!

Helpless, several people had no choice but to modify it.

Cai Haoyu was busy for a while before he picked up the meal and said: "It's almost done after finishing this. If Apple is not satisfied, we might as well stop playing."

"Why is Apple like Disney? Does it have to be PG-13?" Luo Yuhao said.

"People are targeting the public, so of course we have to control the scale."

Liu Wei sucked on the food and said, "If we put it on the shelf, the price will be 6 yuan, and Apple will get 30%. For each download, we can get 4 yuan. The goal is 1 million, that is, that is..."

"4.2 million!"

"That's right, 4.2 million!"

"Wow!"

The three of them suddenly became excited, what a huge sum of money.

…………

A few days later, "Honkai Academy" submitted an application again, and it was finally approved.

Mihayou has a total of six people. They went to Sha County for a group building, ate dumplings and drank beer, celebrated a good meal, fantasized about success and fame, bought Rei Ayanami if they wanted to buy Rei Ayanami, and Asuka if they wanted to buy Asuka—well, figurines.

After a few more days, Qiqi was dumbfounded.

"its not right!"

"Why are there so few downloads? Only over a hundred?"

"Is it a data error?"

"No way, our official account on Weibo has only a few active fans."

"..."

Everyone looked at each other in blank dismay, a basin of cold water was poured on their heads, and a terrible thought came up: Damn it! Has our game crashed?

Yay!

Liu Wei quickly shook his head, shaking out this terrifying guess, and said, "Don't panic, don't panic! Observe for a few days, it may be a new game, and it hasn't been noticed yet."

"Yes, yes, it must be so!"

The self-consolation of an otaku is roughly equal to Zhou Dongyu's chest.

A few days later, let alone, the results have improved a lot: the number of downloads has reached 800, which has doubled several times!

Liu Wei couldn't bear it anymore. As the only extroverted player in the team, he first reported to Song Tao from Skye Network. The two of them did some research, and then contacted Apple. They asked about the reason.

It's kind of complicated.

First of all, since the Apple Store was born, the game profit model has been paid downloads, commonly known as buyouts. But now free games are a big trend. Among the newly released Apple apps this year, only 34% chose the paid model, and most of them turned into advertisements and built-in purchases to make money.

Secondly, Apple currently has 600,000 apps, but there are only a few positions on the ranking list, and there are only so many that can go up. If a game doesn't make it to the rankings, it has to be promoted off-site, but MiHoYo has no money to promote it.

Finally, in view of the fact that the new game is too serious to hit the charts, and the Apple Store is undergoing a revision, new games are not recommended for the time being.

In general, "Honkai Academy" made the wrong choice to land on Apple at this time, adopted the buyout system by mistake, and ignored the role of channels and publicity...

Short name: mallet!

As for the Android platform, that's not even up.

Faced with this situation, Song Tao was helpless. Skye Network itself was in a transition period, and its future was uncertain. How could it spare any energy to help Mihayou?

Of course, he also did some work, helping to recommend in channels, but the effect was mediocre.

At this point, Liu Wei, Cai Haoyu and others had to accept a fact: "Benghuai Academy" hit the street!

Otaku are all hopeless!

It's over, the second dimension is over, we can't save the world!

In fact, there is one thing to say, this rush to the street does not refer to bankruptcy, but to failure to meet expectations.

"Honkai Academy" has some income intermittently, and the turnover in the next year is about 2 million, which is enough for daily operations, but it is a bit difficult.

Several people tightened their belts and developed "Honkai Academy 2". At that time, they paid attention to channels and publicity, and this is a later story.

(besides……)