Rebirth In Hollywood

Since the day its influence spread to the United States, the Oscars are no longer an awards ceremony that belongs only to Hollywood. Not to mention the fashion that is always closely linked to stars. Various social, political and public welfare groups will emerge from time to time. Highlight your presence.

Especially in recent years, the Kodak Theater has always been surrounded by protests.

The most prominent this year is that the Los Angeles Public Health Commission paid for three mobile billboards, demanding that the film boycott smoking scenes, one of which features a child's face and an advertising slogan - the whole world is watching, please Boycott video footage of smoking.

They hope the campaign will persuade the film industry to pay attention to the ill effects on children of smoking scenes in films.

In addition to boycotting ads for smoking scenes, a conservative political group bought a portion of ad space near the Kodak Theater to fight left-leaning politics in Hollywood.

On a billboard, next to a photo of a smiling pig-headed president, was the slogan, 'It's 4 years again, thank you Hollywood! ' 'George is still president, thank you Hollywood! ’

The sponsor of the ad, a group called Citizens United, also put on billboards satirizing Michael Moore, Barbara Streisand, Martin Sean, Whoopi Goldberg, Sean? Photographs of left-leaning filmmakers such as Pan, and Sevi Chase.

Politics has never been far from Hollywood, never far from movies.

With "Argo" nominated for seven Oscars, this year's awards ceremony is full of political flavor, especially with many media predicting "Argo" almost booked the best picture.

Although Ryan thinks so, but Disney's public relations work has not relaxed.

Compared with the past, the bottom line of public relations is getting lower and lower now, and various companies are using various means in public relations. If this situation continues, in a few years, Oscar will become a real public relations. war.

PR is the embodiment of the will to free competition. But the quality of the film is the most basic condition, and more and more people are now focusing on public relations.

In the past, if a movie could win the Oscars and the media would help it, it would be worth a hundred times more in the eyes of moviegoers, not only the box office revenue around the world would rise, but more importantly, the revenue from selling DVDs and renting home videotapes. will greatly increase.

What about the future?

Information is becoming more and more open. In the later years of Ryan's previous life, the film that won the Oscar but was commercialized,

Not a few.

certainly. There are still huge economic benefits to be made.

In the face of direct economic interests, major production companies will naturally spare no effort to devote themselves to the competition for the Oscars, and the publicity expenses invested are rising. In addition to paying for advertisements and free screenings of films, the expenses also include arranging media interviews. , hosting one lavish party after another, and preparing generous gifts for guests.

That's right, it's almost an open secret to prepare inexpensive but very chic gifts for guests at canvassing parties these days.

For example, in the canvassing party held by Disney, some classic Disney dolls will be prepared for the judges who have children.

Because none of this year's nominees were as well-received as last year's The Lord of the Rings: The Return of the King. That makes the Oscar race for best picture more of a money contest, with studios battling every vote on their dollars.

In the run-up to Oscar night, the Oscar-winning "The Aviator" and "Million Dollar Baby" were each spending as much as $15 million, even for small productions like "Life with a Glass of Wine." Promotional expenses also reached more than $10 million, almost half the cost of the film.

In "Argo", Disney's investment has also reached 10 million US dollars.

Who is the initiator of this money war? Recognized in Hollywood circles are Ryan and Harvey Weinstein. The two of them have successively sent Nicole and Gwyneth to the throne of the actress with a huge public relations offensive. It's just that the former is considered worthy of its name, while the latter is one of the most watery actresses in Oscar history...

After 1998 and 1999, it used to be just a little bit of Oscar PR. Suddenly it became intense, and the studio's spending on it skyrocketed.

Expenses have also risen from celebrities from all walks of life. Even if many of them have sponsorships, the cost of spending on the red carpet is getting higher and higher.

After getting out of the car, Ryan realized that this year is popular and retro. Almost all the female stars he saw were fishtail evening dresses, one-shoulder, double-shoulder, sloping shoulders, suspenders, tube tops, etc. It seemed that they all said hello in advance .

After adjusting the teal dress coat, as in recent years, Ryan walked the red carpet alone.

After walking a distance, he looked back. At the end of the red carpet, Scarlett, who was wearing a bright red suspender dress, had already got out of the black Rolls-Royce RV with Taylor and stepped on the red carpet.

Taylor was wearing a ginger yellow wide-shouldered suspender evening dress, retro stiletto heels, blond curly hair rolled up in a bun behind her head, and a diamond princess headband set on top of her head. At first glance, she looked like A very large Barbie doll.

"Ryan is looking back." Tyler waved to both sides as he walked, showing a charming smile, and at the same time he didn't forget to whisper a few words to Scarlett, "He doesn't seem to be worried about us."

"It's not us, it's you!" Scarlett made a covert gesture, indicating that the speed should be a little faster, "I said, you won't be allowed to wear such high heels!"

With a height of more than five feet ten inches, and with four-inch high heels, not to mention Scarlett, most of the male stars who walked on the red carpet were almost compared by Taylor in terms of height.

In the past ten years, Taylor has experienced countless luxurious places and big scenes. The red carpet is just a trifle to her. She is neither nervous nor showing off like other female stars. She has always maintained a fast speed and waited for Rui in front of her. They were no more than thirty feet away from him as he walked through the interview area.

The interview area was concentrated on a platform in front of the Kodak Theater, where there were not only reporters from the broadcaster's TV station, but also entertainment reporters from across the United States.

Maybe it's not right to say that, in addition to entertainment reporters, there are also many reporters and editors who run current affairs and fashion.

Among them is a handsome male reporter who is complacent. His name is Isaac Mezlassi. He is also an actor, an editor of "Vogue" magazine and a fashion designer. He is also well-known in the United States. This time After getting the admission ticket for Oscar's interview, and standing in the interview area that was broadcast live by TV cameras, naturally I wanted to make a splash.

He didn't want to be famous just for coming out publicly.

But in such a chaotic scene, it is not easy to attract attention, but Isaac Mezrahi has his own way.

Hilary Swank, the most powerful contender for the leading actress in this year's Oscars, walked into the interview area, and Isaac Mezlassi, who was ready to go, immediately grabbed her in front of her.

"Miss Swank, you are so beautiful today." He handed over the microphone and complimented the other party first.

"Thank you!" Hilary Swank smiled politely.

"Is this a Versace dress?" Isaac Mezlassie asked, and after the other party nodded, he added, "Don't you know Miss Swank is wearing underwear?"

Just when Hilary Swank was a little stunned, he suddenly said, "I'd better try it myself."

After speaking, the empty right hand was already pinched on Hilary Swank's chest.

The female man was stunned immediately and stayed for almost two seconds, as if she didn't know how to react. The other party's behavior was very rude, but what should she do?

There is live TV here, she must pay attention to her image, and the other party is a famous gay man in the United States...

"Sorry, I just wanted to try it out." Isaac Mezlassie was not a fool, he said immediately, "Presumably Miss Swank wouldn't mind."

Although her face was gloomy, Hilary Swank left the interview area angrily and walked into the Kodak Theater.

Just behind her, Isaac Mezrahi in the interview area exclaimed into the live TV camera, "I touched Hillary Swank's boobs! You know? I touched the Oscar winner's boobs! "

This is just the beginning.

A few minutes later, Jessica Alba, who was famous in the just-released "Sin City", walked into the interview area. Maybe it's just a little star relationship. Not many people interviewed her. Isaac Mezrahi easily squeezed to the front, and he repeated his tricks. In the same way and for the same reason, he squeezed the opponent's pair of firm hands.

"Feel sorry……"

Isaac Mezrahi was an openly gay man, and Jessica Alba also left helplessly.

"Wow, I touched Jessica Alba's boobs again."

Again facing the TV camera, Isaac Mezrahi yelled, "I promise, neither she nor Hilary Swank is wearing a bra."

I will definitely be the front page headlines of the major media tomorrow! Isaac Mezrahi looked calm on the surface, but was extremely proud inside.

He is not worried that these female stars will sue, after all, he is openly gay.

It's just that Isaac Mezrahi didn't know that the TV station still adopted a delayed live broadcast method this year. The live broadcasts that he expected to make a big splash were all cut by the TV editor.

Later, Isaac Mezlasse continued his tricks, teasing Virginia Madsen and Selma Hayek successively, and even teasing Olado Bloom and Kerry with the question of underwear husband Owen.

Anyway, he has already thrown away his shame, and those celebrities still want shame. Under the pretext of freedom of the press and the cover of gay identity, they have nothing to do with him.

Of course, Isaac Mezlasi also chose the target, such as Charlize Theron and Natalie Portman, who came one after the other, he didn't have the guts to move forward at all.

However, he immediately had better goals. Last year, Scarlett Johansson, the number one sexy actress in Men's Gang magazine, walked into the interview area. (To be continued..) ()