Rebirth: It’s Like Flowing Water

Oakley was also watching the press conference, ready to see a joke.

The result was not as expected? Even Lagerfeld came to join in the fun?

Netizens also have their foreheads asking questions, is it so pompous? Just a down jacket conference?

Well, actually, the two French designers also thought about it!

Knowing that it won't be as bad as the online scolding, they have seen the design draft, but they didn't expect it to be so serious!

Lagerfeld is here, and he has invited so many stars. It is no exaggeration to say that it is an award ceremony for a certain film festival.

The two are still a little excited. After all, it is their names that are linked. In case of a fire, this wave can make a lot of money.

Including, the Italian brand that is not even a third-tier brand is also beautiful.

Celebrities can be hired for a little money, but Lagerfeld is not something you can ask for.

He attended the brand's joint press conference. This alone makes him a second-tier leader, which shows Lagerfeld's status in the fashion circle.

The process of the press conference is needless to say.

The clothes really differed too much from what people expected. What red with bright yellow? That's a completely different visual experience, a real Chinese color.

As long as you understand a little bit of aesthetics, you can see the logic and aesthetic characteristics of color matching.

This is a huge contrast with the previous bad-mouthing and abuse. It already has all the characteristics of hot news, so that the press conference is only halfway through, and the major media are already thinking about the press release.

As for the content, of course, it is a counterattack and reversal under the strong visual impact and contrast! The public loves watching this, and no one understands the psychology of the audience better than the media.

However, media reporters do not know that it is obviously too early to write a press release.

Because this is just the beginning, the real surprise is yet to come.

When Lagerfeld personally designed the down jacket co-branded by Bingcheng and Chanel, everyone was stunned.

is this real? Bingcheng and Chanel still cooperate? Why was there no wind at all before! ?

The audience was solidly endured by a huge surprise, while the reporters were completely panicked because they had to change the press release.

Oakley almost went crazy, "FUCK!"

Let's not talk about martial arts! Lagerfeld in action? You have hidden such a big selling point until now? Is it human?

What is even more terrifying is that the Chinese people deceive consumers and find an outdated Italian brand to cheat money.

Is it deceit? Is it a scam?

The answer is obvious! Lagerfeld is invited, and Chanel is co-branded. Sincerity is not enough! ? Besides, their work is really good!

Those public criticisms in the past seemed extremely naive.

And it's not over yet.

If it ends here, then Master Tuo will mess with Qi Lei for nothing.

At the end of the conference, not the two leading French designers came to the stage, but Carla Lagerfeld, who only had one work, stood among the models and took the microphone.

"First of all, we would like to thank two outstanding young designers!"

The faces of the two French designers turned black, and they looked at each other's gray beards. Isn't the age difference a bit too much?

Lagerfeld continued, "Thanks to them for letting the world see a strange and novel aesthetic."

He joked again, "I would also like to thank them for their generosity, because among these beautiful Chinese color schemes, they did not use the most moving one and left it to me."

The whole set of works did not use the blue and green color scheme. And blue and green, it is the inspiration that Lagerfeld got from the picture of a thousand miles of rivers and mountains, and is the theme color of his conference.

"They are my right-hand men and excellent advisors. They helped me complete the preparations for Chanel's autumn conference, and they provided infinite inspiration for my design and aesthetic system."

"Thanks to them for creating this unparalleled show!"

There was thunderous applause.

It's just that the two French designers are a little embarrassed, and they have become Lagerfeld's background boards!

Besides, is he talking about us? Why doesn't it feel like it? I feel that Lagerfeld's speech as a whole is inexplicable.

In fact, for the audience and the media, Lagerfeld's speech is indeed worth pondering, and the amount of information is very large.

First of all, the Chinese color scheme that was not used in this show, that is, the theme of Lagerfeld's autumn conference... What will it be?

Everyone is curious.

Secondly, another message was clearly conveyed in the speech, that is, Lagerfeld is also the Chinese color scheme used in Chanel's autumn conference, which is almost certain.

Then, Lagerfeld mentioned the "aesthetic system" in his speech.

It seems... he is establishing a new aesthetic system. And this system is almost certain, that is, Chinese aesthetics.

Finally, public opinion also wants to ask, why are these two young designers? Those two Frenchmen are not young at all!

However, Lagerfeld does not say, everyone can only guess. Moreover, if you can't guess, you can only itch, and endless discussions and quarrels are launched on the Internet and the media.

But one thing can be agreed upon:

First, the press conference was obviously successful, extremely successful, and completely reversed the stereotyped image of Chinese aesthetics in the West.

Second, the biggest winner is Lagerfeld, who overshadowed everyone.

Third, two French designers and Italian brands are also winners, and they have earned their reputation.

Then, if you take it again, it will be spread after the fact.

Various public opinion conjectures, media reports, and professional analysis emerge in an endless stream.

All kinds of celebrity endorsements, platforms, and blogs to build momentum, one after another.

These are all routine operations, marketing consensus.

Oakley was dumbfounded. If it continues to develop like this, it will be useless. Does it really make the Chinese clothing brand rise?

He quickly looked for Adams again, "What's going on? Come up with a solution!"

This time Adams disappointed Oakley, "Boss, I'm so sorry!"

Adams didn't go to see Oakley, and the phone had a very regretful tone, "No one expected that they would invite Lagerfeld out to form such a big topic of public opinion. Now I can't help it."

"What?" Oakley was going crazy, you couldn't do anything at the critical moment?

Adams, "I'm really sorry, it was too sudden! However, in order to express our apology, EDN will refund all the research fees."

"Sorry again for not being able to help."

Oakley: "…"

However, he couldn't say anything. Adams still tried his best. Every step was predicted in advance, and he made a correct response.

Mainly, it was indeed an accident that Lagerfeld came out, and Adams could not be blamed.

"Is there really nothing that can be done?"

Adams, "There's really no way! Anything can be done or not. Lagerfeld's appearance is a killer move, and I can't do anything about it!"

Oakley sighed: "Forget it, it's not your Adams fault, I hope we will have a chance to cooperate in the future!"

Adams heard, "Of course, I'd love to serve you!"

In the end, EDN didn't return Oakley's research fee.

Now it's not about the money, and he doesn't care about the money, the main thing is depression.

I can't figure it out, I'm having a good time, and I'm enjoying it. How can the sky change?

It's just that Oakley doesn't know, and what makes him even more frustrated is yet to come!

Because Master Tuo's trick, to be precise, hasn't started yet!

So far, only one Italian brand has become popular, and two French designers have become popular. The order for the Bingcheng down jacket has indeed been obtained because of the conference.

However, as for luxury goods, and it is a luxury that is only popular for a while, this thing still needs a heritage and brand precipitation.

If one press conference can bring a brand on fire, then anyone can play luxury goods.

not that simple.

In a word, success is only temporary, and it is still 108,000 miles away from Qi Lei's goal of boosting the brand value of Bingcheng down jackets, and even driving the premium price of the entire Chinese clothing industry!

Then the next step, Master Tuo, who was in China, pushed his glasses. There was no turbulence, and he was calm and terrifying.

The old Qin who watched it was secretly surprised, this is also a big contestant, and the more critical moment he is, the more stable he is.

Oh, it's rare!

"The next step is to get to the point, right?"

Master Tuo nodded lightly, "That's ok."

So, at the same time when the popularity of the conference was pushed to the highest point, a fashion blogger suddenly broke the news in the Penguin community:

"The amazing and excellent designer of the ice city down jacket is someone else, and two shameless French **** have an honor that does not belong to them! 》

The article wrote, "The real designers are actually two senior consultants around Lagerfeld, who are also Lagerfeld's students, and are supernovas in the Chinese fashion design industry."

This blog, which hit a thousand waves with one stone, solved the strange remarks made by Lagerfeld at the press conference, and completely detonated public opinion.

With continuous revelations and network analysis. Two young Chinese designers, who are praised by Lagerfeld, who are rising, and who are outstanding, have gradually emerged in the public eye.

At first, the two French designers didn't take it seriously at all. When they took the money, they thought of this possibility.

Besides, in the fashion world, this is not a problem. Moreover, they did a lot of defensive work in the early stage, and they couldn't get the handle.

So, it really doesn't matter.

However, they never thought about what it means to "get out of the circle".

It's normal in the fashion circle, but it's another matter in the public opinion circle. Ordinary people have empathy and sympathy for the weak.

Don't say that in their eyes, the French are not at all reasonable. Even if they are reasonable, it would be intolerable for you to bully two young designers.

This is like seeing some absurd cases in the West all the time.

For example, the matter of JK. Rowling, which was originally a matter of righteousness, was manipulated by public opinion and the interests were weighed, and it was also fired into a heinous thing.

Harry Potter fans have refused to admit that Rowling is the author. How can they be reasonable?

This kind of absurd thing can make public opinion come true, not to mention this kind of incident that the public can make sense at a glance?

Gradually, it fell into a well-known formula: public opinion represents votes, represents purchasing power, and represents everything.

Politicians began to take the opportunity to win over the public, companies began to take the opportunity to create a good image to support public opinion, and finally, the fashion industry would be under pressure and began to condemn this kind of behavior.

What used to be nothing, has now become a big deal, a different kind of carnival.

When the two French designers realized the seriousness of the problem, they had been abandoned by the world, it was too late.

The two French people don't know that their so-called camera obscura principle in the fashion circle is not a big deal. When it comes to public opinion, sometimes it works, sometimes it doesn't.

Moreover, not only is it useless, it is also unreasonable!

When everyone started to cast aside those so-called insiders who started chasing interests and abandoned them, it was indeed a little late to realize this.

However, people are so stubborn, no one is willing to accept failure beyond recognition.

The two Frenchmen could only pin their hopes on the Bingcheng down jacket and on Master Tuo.

They began to ask the Chinese for help, hoping that the Chinese could stand up and take on everything. After all, in this contract, they are passive, and everything is made by the Chinese.

Although they also know that in this case, most of them will be abandoned by the Chinese, and let the two of them bear the anger of public opinion in order to minimize the loss.

But you still have to try, if you are sick, you go to the doctor!

"Mr. Ma, we implore you to clarify the current public opinion, otherwise our career will be ruined!"

Opposite Ma Tuo, facing two pairs of helpless eyes, unexpectedly, "Of course we have to make clarifications, and we won't let you take responsibility that you shouldn't!"

Two people: "?"

Okay, so happy? The righteousness makes them want to cry, which is really unexpected.

And then, Master Tuo really took on everything.

Not only did Bingcheng Down Jacket make a clarification announcement, but it also instructed the two French people on how to cooperate with public relations.

First of all, two French designers held a press conference to explain the replacement of the works of young designers.

As soon as they came up, the two apologized, "I am deeply sorry for the hurt of the two ladies, I am deeply remorseful for taking up public resources, and I do not quibble about the mistakes in the incident. UU Kanshu www.uukanshu.com does not hide it, and accepts public criticism! "

The attitude is still very sincere, and at first glance, it is full of sincerity.

Next, the two explained why the replacement phenomenon occurred.

The responsibility lies mainly in the Bingcheng Down Jacket Factory. At the same time, as the design director of the brand, they do have the right to modify and sign the works of their subordinate designers, which is a normal business operation.

In short, there is a plausible explanation for what should be recognized and what should not be recognized.

The two still recognized this PR draft very much. Mr. Tuo's attitude was sincere and his PR strategy was professional.

I don't know why, but after the PR draft was sent out, the effect didn't seem to be very good?

The public did not approve of it, and they were quite opinionated about their sincere apology.

"Is this the so-called non-quibble?"

"Talking that appropriation of other people's works is a normal job modification? Calling shameless possession a business operation!?"

"We don't accept it!"

Such remarks are still overwhelming.

How could they know that the operation that Tuo gave them was correct, very professional and in line with the logic of public relations.

But, the time is wrong!

…

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