Rebirth: It’s Like Flowing Water

The time is not right!

In the most frenetic period of public opinion, unless you slam into the camera and then crash yourself, this should calm the public's emotions and stop the carnival.

Otherwise, everything you say is sophistry, and no matter how sincere you are, it is hypocrisy.

As long as you don't get the result the angry public wants and give them the answer they imagined, that's cheating, and you're damned!

There are countless people who lock you in their frame. Not only do they disagree with your point of view and deny everything about you, they even dig through your PR draft word by word, looking for every attack point.

Even if there is no attack point, one must be distorted, even if it is an inadvertent look.

There are good people who have written a thousand-word essay to interpret and distort it.

This is the most different place between crazy public opinion and fashion circles.

How did the two of them know about this?

At the same time, on the same day that the two held a press conference, the Bingcheng Down Jacket Factory, also standing on the cusp of the storm, also held a press conference.

Master Tuo still didn't "fall into trouble" this time, and assumed all the responsibilities.

Facing the camera, Tuo Ye admitted all the accusations from the public, and also admitted that the replacement of the two young designers was the responsibility of the Bingcheng Down Jacket Factory.

He sincerely apologized and made remedies.

Giving the two young designers the huge financial compensation they deserved, and at the same time getting their forgiveness, the Bingcheng Down Jacket Factory issued a design contract worth tens of millions of yuan to the two.

And, Bingcheng Down Jacket Factory will do its best to provide them with all resources to help them achieve higher achievements in the field of clothing design.

Well, this is just kneeling down and knocking one, and then crushing yourself.

Look, this is very sincere! It is better to appease the public's emotions than to knock one again and then collapse.

What is the source of public anger?

It lies in the unfair treatment of two ordinary, humble young people.

As for your unspoken rules of the industry, impostors, etc., who cares about those bad things?

What they want to see is very simple, justice is done, and it is done in their own hands. Injustice is punished, and it is punished at their hands.

Bingcheng down jacket is called solving the problem, and it has given the public a satisfactory answer from the root.

Moreover, this is not just an answer as simple as that!

Two little-known designers who just graduated from college and returned from studying abroad, after experiencing injustice, with the help of the masses, they got back what belonged to them, won their careers and wealth, and ascended to a higher life. The pinnacle has a bigger stage!

This is so special, Hollywood movies have come into reality, the standard ugly duckling turns into a swan plot!

This topic, this cool feeling, a proper heroine plot.

Two outstanding designers who are favored by the public, have helped, and are world-famous are on the rise!

More importantly, they are designers who have been praised by Lagerfeld, and their strength has been proven.

(Lagerfeld complimented him, and those scumbag Taylors were used as background boards.)

It's hard not to think about fire!

The most important thing is that they are the current traffic passwords. Oprah, a famous American talk host, specially invited the two to the United States for a show.

In the camera, the two shy oriental girls went through a set of procedures. After the sensational and the previous review, the host asked the question that Tuo Ye spent tens of millions of dollars to buy it.

"Girls, you have succeeded now, congratulations! What is your dream?"

The two girls looked at each other and said, "Our dream is to design better works. One day, Bingcheng down jackets will no longer rely on joint models to create gimmicks, and will have our own brand value and prestige."

Oprah was startled.

(Acting, professional thief.)

With an embarrassed smile, "This dream... seems to be easy to achieve, right? Isn't there a bigger one?"

The two girls shook their heads, "It's not easy at all."

Next, it's a matter of course.

Under the guidance of Oprah, the two girls brought the topic to the Bingcheng brand, and even took out a CD from their pockets and asked the program team for permission to put it on.

Of course, with an embarrassed and embarrassed expression, Oprah began to question the audience. With the unanimous approval of the audience, the CD was released logically.

There are only some fragmentary video footage, which is very unprofessional. However, in the eyes of experts, it is very professional.

A video about Bingcheng down jacket materials, production, and upstream and downstream industries creates a very good craftsman atmosphere.

It contains the production process of China's top silk, made by the "silk master" with white hair.

There are folk craftsmen who make "garlic buttons" by hand. (women textile worker)

The origin of the used goose down is available. (basic pose)

Even the garment workshop is clean and tidy, and the garment making process is very beautiful. (It’s still a pose shot, and the factory buildings are all newly refreshed.)

In addition to the on-site explanations of the two girls, "We use the most precious silk for pocket decoration. The fabrics, buttons and stitches are the best. The amount of goose down and the standard of warmth are far beyond the industry standard."

"But even so, for a Chinese company that is on the verge of bankruptcy, this is still far from enough. The factory can only rely on joint names and OEMs to make profits."

"So, we hope to change this situation through our own design. One day, Bingcheng will win the market's recognition with its own brand! This is our dream!"

Oprah was so moved that she seriously said to the two girls, "I'm sorry! You... can you give me a down jacket?"

"Don't get me wrong, I don't want the Italian co-branded model or Chanel, I just want the Bingcheng brand, because this is the best down jacket!"

"Girls, don't feel inferior! I still insist, this dream of yours is too easy to achieve."

There was thunderous applause and the show ended in a happy atmosphere.

Oak Ray, who was also watching TV, almost broke his teeth, "This is a talk show? This is a commercial that lasts for dozens of minutes!"

However, you can only watch it, because this is not a commercial from 20 years later. Twenty years ago, even in commercials, the audience had never seen such a sensational commercial.

And, it's very American.

As long as you have the money, as long as you have the power, then one of the most famous hosts in the country can use the show to advertise for you, turning the Oprah talk show into your commercial time.

It's so realistic!

So the question is, does it work?

Of course it works.

The two design girls were held by the public. I said before, what is this called?

This is called the [feeding effect]!

The public can save penguins like they are nursing babies, so now they will not be stingy to save the girl they hold up again.

Besides, the story is so beautiful.

The encounter between Bingcheng and the two girls was too tragic. Their difficulties, their helplessness, and their dreams made the public feel strong sympathy.

Coincidentally, public opinion likes this tone.

Why does Bingcheng do OEM?

Why do you want to make joint names?

Now you have the best quality, the most thoughtful design, the best word of mouth, and the most popular designer.

Let the co-branded models die, Bingcheng doesn't need such publicity!

After the two French designers, the Italian brand also became cannon fodder.

This is why Mr. Tuo did not sign a buyout, but only signed a joint name.

Moreover, the most dirty thing about Master Tuo is that he also played a psychological gap in price.

There is a small detail, that is, the co-branded model produced by Bingcheng, the one co-branded with Chanel, entered Chanel's sales channel, 16,000 yuan, limited to 1,000 pieces.

(It has been out of stock, and the price of 100% of the second-hand new ones has reached 30,000 yuan.)

Co-branded models with Italian brands are unlimited. The price to dealers is 3,900 yuan, and the retail price is about 8,000 yuan.

And now, the ex-factory price of Bingcheng's own brand after continuous promotion, that is, the price sold to the dealer is 2,100 meters, which is equivalent to 17,000 yuan.

Earn 16,000 with tears in your eyes...

But everyone still thinks it's cheap. It's much cheaper than that stupid Italian brand.

Where are you going to reason?

Although luxury goods don't care about price, cheapness is not necessarily a good thing, but lowers the style.

However, luxury goods need fans and worship!

Let's put it this way, the value of Chanel is not in how much the owner admires Chanel, but in the admiration of the owner by those who can't own it.

The thing about fashion taste is not what I think it has aesthetic value, but what kind of aesthetic taste the audience I have thinks it has.

Moreover, it is not the price that Bingcheng pulls down, it is the distance between it and its admirers.

The question is, does anyone buy it?

Have! This is the case with products, if you find the right position and the popularity is enough, then there must be sales.

Besides, this is not a business issue, Tuo Ye played it as an information dissemination position issue.

Imagine if you are a public figure and you wear a Bingcheng down jacket, then in the eyes of the public, it means that you also choose to support the two young designers, and you and the public are on the same stance.

Then it's you. If you want to please the public, will you wear it?

This will be invisible advertising, more effective than how much money you spend on advertising.

Besides, this is not over yet, Master Tuo has more.

Although Lagerfeld's autumn new product launch conference has not yet been presented to the public, some disc reports and preparation progress have been revealed one after another.

The chief designer of the conference, UU Kanshu www.uukanshu.com is of course Mr. Lagerfeld.

But what is unusual is that behind Galeries Lafayette are not those famous designers from Chanel, but two girls from Bingcheng.

By this time, no one will think that these two girls are just a flash in the pan, and no one will doubt that they are two rising stars.

Originally, the most missing luxury attribute in Bingcheng, the social currency attribute, was filled here.

In just a few months, the brand Bingcheng has become a big fashion brand with taste, content and attention.

As for the brand of Bingcheng, does it sound a bit earthy? Could this be a big deal?

Maybe the Chinese feel a little dirty, but it’s not a brand that’s bad for their own people, and the foreigner thinks it’s OK?

You said, is the "People's brand" sedan not soiled?

In fact, it is called the public.

Is the "Bavarian Engine Factory" soiled?

Actually, it's called BMW.

Then why didn't "BMW" say that he was dirty, but "Bao Jun" didn't get this kind of treatment?

For the same reason, foreigners think Bingcheng is very good.

Thief tide!

…

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I wanted to collect another 4,000, but I couldn't.

Dizzy, I got pimples all over my body.

Maybe not tomorrow, if not, I won't ask for leave alone.

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