Rebirth: My 1990s

Liu Haoyang smoked cigarette by cigarette, and the cigarette butts in the ashtray were already piled up, and he didn't notice it.

He was thinking, thinking about how to promote his new products, and he thought of the classic cases of various propaganda in later generations.

Like the brainless but brainwashing propaganda of brain platinum, like the original ecological propaganda of Nongfu Spring under the guise of natural porters, and the creative propaganda of white and black...

However, these were vetoed by him one by one, because he felt that there was no need to make such a high-end, you are selling health care products, nutrition, health, and rest assured, and the people now are very simple, and if you make the advertisement high, they may not necessarily buy it.

Thinking of this, Liu Haoyang remembered that in his previous life, on the radio, on the TV, the videos of various experts selling medicines were performed for more than ten minutes, making it look like a special lecture, and there were many actual cases, showing up to say.

In fact, this is the advertisement that the people like to see, and Liu Haoyang's main market now is the countryside, which is the goal he set from the beginning.

In fact, this is also no way, now the city market, have been occupied by the sun god, Chinese turtle essence, Bei Lijian these well-known enterprises, they are now fighting in the city market is the head of the blood. It

is very unwise to get involved now, so Liu Haoyang decided to open the rural market that these big-name health care products can't look down on first, and then slowly besiege the city.

After thinking of his advertising plan, Liu Haoyang immediately found Yan Chaoping and asked him to take some products to the families of some company employees, so that they could use Life No. 1, and when it was effective, he would let reporters interview them.

After all, they are all their own families, and the fertilizer and water don't flow into the fields of outsiders.

Next, Liu Haoyang found another advertising company and designed a company logo for them, and the CI system also had to be introduced, after all, this is the hottest management model in this era, you can look down on him and think he is LOW, but you can't do without him.

After these things were completed, Liu Haoyang seized the time to contact major TV stations, and he was going to start advertising.

First of all, Liu Haoyang contacted CCTV, at this time, CCTV can be said to be the virgin land of major brand products competing for advertising in the country, a prime-time advertising space, dozens of companies competing there, and more than ten seconds of advertising have been sold at sky-high prices.

But even so, you have to wait to advertise in CCTV prime time, and you can only go on after the other person's schedule is over, okay, Liu Haoyang asked, this prime time advertising space, the latest one has to wait for two months, and he is already the Nth person to ask.

However, when Liu Haoyang asked about other non-prime time periods, the attitude of the CCTV staff was a 180-degree turn.

They told Liu Haoyang that in other non-prime time periods, some are schedules, and the price is very cheap, as long as you order now, you can buy one get one free.

Liu Haoyang also wondered, what does this mean by buying one get one free, the staff smiled and introduced to him, the so-called buy one get one free, is that you buy a minute of advertising, I will give you another minute.

For such a good thing, Liu Haoyang naturally would not refuse, and asked to order two non-prime time advertising spaces at that time.

After negotiating the advertisement, Liu Haoyang personally handled it and filled in the script.

After the script was written, he went to find the actors according

to the script, he first took the product to a research institute under the jurisdiction of the Chinese Academy of Sciences for product testing, in the docking process, Liu Haoyang proposed that as long as the inspectors tested the real data of their own products, they said it on the TV station.

Then Liu Haoyang will not only pay them for testing, but also give them a large donation to the science fund of the institute.

As soon as the leaders of the research institute heard that this was a good thing, they did not violate the principles, they were not fraudulent, and they could make a lot of money, so he agreed to Liu Haoyang's request.

At the same time, Yan Chaoping also took the script and began to visit the families of those workers who had used Life No. 1.

Everyone reacted well, since drinking Life No. 1, eating Ma Ma Xiang, sleeping well, obviously feeling much better than before.

This situation makes them advertise, and naturally there is no difficulty.

Here, the advertising agency also made the logo.

Under the dazzling sun, there is a green meadow, and there is a large green plant shoot on the grass, which is stained with dew, shining in the sunlight. Next to the plant, there is a group of children and old people, all laughing and talking about something, which is significantly very lively.

In Liu Haoyang's opinion, this logo is not very good, and it is even a little rough, but what he wants is this simplicity, this kind of roughness and down-to-earthness.

Everything was ready, Liu Haoyang contacted the CCTV advertising department again and asked them to officially start shooting advertisements.

The shooting of the advertisement went very smoothly, and in less than a week, CCTV had completed the advertising shooting.

Soon, the advertisement of Haoyang health care product Life No. 1 was officially launched on CCTV.

This advertisement is very long, more than ten minutes, and there are research institute personnel, Haoyang health care products executives to introduce the mechanism of the life No. 1 product, as well as the interaction between the host and Liu Haoyang, as well as the stories of ordinary people who take life No. 1.

Where is this an advertisement, it is clearly a concise documentary about Life One.

Looking at the stinky and long advertisements on TV that were like old lady's footcloths, Zhao Gang was a little unacceptable and asked Liu Haoyang: "Boss, are we doing this for advertising?

Let's do this well, just sprinkle it for more than ten minutes, will anyone really watch our kind of advertisement?

" "What do you mean that someone will watch our kind of advertisement?" Liu Haoyang looked at Yan Chaoping, who was watching with relish on the sidelines, and asked, "Chaoping, what do you think of our advertisement?"

"Okay, great, it feels like chatter, and there are small stories, which are much better than other advertisements in a few seconds."

"Did you hear that?" Liu Haoyang said with a smile: "This is the advertisement that our farmer friends are willing to see."

I have been emphasizing that our products are mainly sold to farmers, and our positioning is rural.

These farmers in the countryside, they don't have much knowledge, you shoot the advertisement too high, they can't stand it, and the product is still not grounded.

If you look at our advertisement again, it's like chattering, giving you facts, listing data, and reasoning.

At the same time, I will add a variety of interesting realistic stories to you.

Advertising like ours is the real targeted advertising.

But now we are not enough, in the future, I want to buy all the spare time in each province, so that the health care product advertisement of Life No. 1 will appear on the provincial platform of each province.

Zhao Gang, you just wait to see the day when our life number one sells crazy. "