Rebirth: My 1990s
Chapter 195
While the Lanling Distillery is discussing the sales plan, the outside world is also discussing what form the Lanling Distillery will use to promote their products.
At this time, many so-called experts and scholars began to emerge.
Under the title of commentators, they began to analyze the next sales plan of Lanling Distillery.
Some people say that Haoyang Health Products Company will definitely compete for the standard king of CCTV in the future.
And they swear by a variety of reasons.
What Haoyang health care products company is not short of money, what CCTV standard king is the most powerful name-making movement in the whole of China.
There is also someone according to Liu Haoyang's personality analysis, for advertising, this kind of thing Haoyang health care products company has never been false. Especially when Haoyang Health Products Company just built a factory, it spent a huge amount of money on advertising all over the country.
In short, almost everyone agrees that Haoyang Health Products Company must be imperative for this CCTV standard.
Many people have even begun to speculate that the CCTV standard on November 8 this year will make the flowers fall to whom?
You must know that in the past two years, Qinchi Liquor, Confucian Liquor and other enterprises have jumped from a little-known local small enterprise to a well-known enterprise in China because of this one standard king.
The annual marketing volume has reached more than 1 billion yuan.
You must know that this is 90 years, and enterprises with more than 1 billion yuan can be said to be rare.
But just an advertisement can create such a brand and create such a myth.
Coupled with the strong participation of Lanling Distillery, it is no wonder that everyone analyzes that Liu Haoyang will spend a lot of money at this CCTV dart conference!
Some people analyze that Lanling Distillery will use sales channels that are like health care product companies.
In fact, this is something that anyone with a discerning eye can see.
After all, the sales channels of Haoyang Health Products Company are too huge, and if there are such good resources and do not use them, then the leadership of Lanling Distillery has a problem.
Therefore, when we analyze, we focus on analyzing how Haoyang Health Products Company and Lanling Distillery are organically combined.
After all, the span between these two industries is somewhat large, one is drinking. One is health care products, and it can even be said that there are some hedging in the two industries.
Some people speculate that Lanling Distillery is likely to borrow the sales channels of Haoyang health products and redevelop the sales channels of Lanling Distillery.
There is also speculation that Lanling Distillery may have formed a special sales method with Lanling Distillery producing and Haoyang Health Products Company as the sales channel.
Of course, some people believe that whether it is Haoyang health care products or Lanling Distillery, it is Liu Haoyang's own industry.
What to sell, not to sell, just let the salesman run these products.
However, there is also speculation that Lanling Distillery will make big moves in the future.
After all, Liu Haoyang said before that he will not invest easily, as long as he invests, then he must become the first in this industry.
Therefore, many people think that Lanling Distillery will attack Qinchi Liquor this time.
After all, this year, because Qinchi Liquor won the bid again last year, it was in the limelight for a while, and its sales directly became the top three in the domestic liquor industry. No. 1 in Qilu Province.
In the face of the boiling publicity in the media, the liquor industry can be said to have caused a shock.
The director of Qinchi Distillery, Qin Chi is in the office, one after another, smoking cigarettes.
On his desk, there are all kinds of analyses and reports of Lanling Distillery in the recent period.
During this time, Qin Chi was under a lot of pressure.
Three years ago, when Qinchi accepted Qinchi Distillery, Qinchi Distillery was only a third-rate small state-owned enterprise, and Qinchi Distillery could be said to be in ruins.
However, it was only after a winning bid.
Qinchi Distillery immediately became a well-known wine in China.
In fact, Qin Chi's decision at that time was very dangerous.
After all, that year's bid king cost 66 million.
You must know that at that time, the total estimated value of their Qinchi distillery was only 80 million.
In other words, if their Qinchi Distillery advertising does not get positive feedback, then Qinchi Distillery will have to sell itself.
It can be said that Qin Chi took a huge risk and took a risky move to become a benevolent if he did not succeed.
But luckily, he got the bet right this time.
Soon after Qinchi Distillery won the bid king, the sales of Qinchi wine showed an exponential increase due to the huge exposure.
Qin Chi still remembers that all the products accumulated in their Qinchi Distillery at that time were sold out in less than half a month.
In just one year, Qinchi Liquor paid back 66 million advertising expenses, and even so, the company made huge profits.
So in the second year, Qin Chi made another desperate bet and bought another year of bidding with a sky-high advertising fee of 230 million yuan.
It can be said that Qinchi Winery has made the right bet again this time.
The sales volume of Qinchi Distillery has doubled several times. The turnover even reached as much as 1.5 billion yuan.
You must know that when Qin Chi first became the director of Qinchi Distillery, the annual turnover of the entire Qinchi Distillery was less than 30 million.
And now it has increased by more than 50 times.
Crazy, absolutely crazy!
But behind the madness, Qin Chi was deeply afraid.
After all, when a poor family suddenly has hundreds of millions of wealth, it is not happiness, but fear.
Moreover, Qinchi Distillery itself is only a small distillery, where is there such a large production capacity? Where is there such a large sales capacity?
Moreover, in two years, the turnover has directly increased by 50 times.
There was no way, Qin Chi had to come up with a large amount of money to quickly expand the company.
The number of canning lines has changed from four to 50.
The previous factory area has also been directly expanded several times.
However, the brewing of liquor requires a period of accumulation, and Qinchi liquor has no way to brew a large amount of liquor in a short period of time.
There was no choice but to buy a large amount of liquor from Sichuan and then blend it.
In fact, liquor blending is a normal liquor production process, but in this era, mixing water into liquor is a fraud in people's concepts.
Therefore, Qin Chi didn't dare to reveal this matter to the outside world at all.
However, every day Qinchi Distillery has to buy a large amount of liquor from other places, and it is indeed difficult to hide it.
Qin Chi felt that he had a Dharma sword on his head, and he didn't know when it would fall, and he and his Qin Chi Distillery would perish together.
And now that Lanling Distillery has emerged strongly, Qin Chi can still maintain a stable mentality at the beginning.
But with the overwhelming publicity of the media and the strong strength of the Lanling Distillery, these made Qin Chi feel a deep crisis.
He's afraid, he's afraid.
After all, the current Qinchi Distillery, although it seems to be very powerful, is like a balloon man who has been blown up by a balloon.
All it takes is someone to stick a needle in this giant balloon man.
Then their Qinchi Distillery will immediately turn into nothingness.
The next bid king, Qin Chi really doesn't have the slightest confidence to be able to compete with Lanling Distillery.
Haoyang Health Products Company is too powerful, and the powerful makes people a little desperate, and Qin Chi finds that he has no hope at all.
If there is no Qinchi distillery of Biaowang, then there is no guarantee of the next sales, and the collapse of the distillery is not far away.
Somehow, Qin Chi suddenly felt that this was good.
In this way, Qinchi Winery may also have a smooth landing.
If Qin Chi wins the bid again this year.
And after winning the bid king, Qinchi Winery had problems.
That's when the sky really fell.
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