Rebirth: My 1990s

In the face of all kinds of overwhelming discussions in the outside world, Lanling Distillery did not move at all.

On this day, Liu Baozhu couldn't help it, and he found Liu Haoyang.

"Boss

, we have a lot of inventory of our products now, and we have not yet put on the advertisement.

Look?"

Looking at Liu Baozhu, a little anxious, Liu Haoyang said with a smile.

"Baozhu, is it because of all kinds of discussions and studies that have been overwhelming these days?"

After Liu Baozhu heard this, he smiled a little helplessly and said: "No, as long as you open your eyes every day, all kinds of news media speculate about the next movement of our Lanling Distillery."

Do you think I won't be in a hurry when I look at it?"

Liu Haoyang said with a smile after hearing this.

"Hosuke, have you thought about it, now all the media are discussing the next development direction of our Lanling Distillery.

This is not equivalent to propaganda in disguise for us.

For these free publicity, let's just let them fly for a while.

We don't have to be in such a hurry to show our attitude, in that case, who will analyze us? Who will be given free propaganda by us.

After listening to Liu Haoyang's words, Liu Baozhu said with a smile: "Boss, you still have a strategic vision! You said that I didn't think of it?"

"Okay, okay." Liu Haoyang waved his hand and said with a smile: "You kid can't make sycophants, so don't be blind here."

But now, we're almost done.

If it goes down further, it will be a bit too much, and by then everyone has lost interest in our Lanling Winery.

In this case, we will not be able to promote the next issue.

After listening to Liu Haoyang's words, Liu Baozhu asked, "Boss, what do you mean?"

"I mean, the advertisements of our Lanling Distillery will start running now."

Didn't we shoot all of our advertising samples before, and now you immediately ask Fang Yuan to contact the TV stations in various places.

Send me all the advertisements that have been prepared before, This time, we will pay for the advertising cost, and we will listen to it for 50 million in the early stage.

Let's also see how our Lanling Distillery advertises.

After listening to Liu Haoyang's words, Liu Baozhu suddenly became excited.

"Okay boss, I'll go and let Fang Yuan contact you. "

With everyone's various discussions, Lanling Distillery has not moved, so the attention has begun to decrease.

But on this day, when everyone turned on the TV, they found an advertisement for Lanling Distillery in the advertisement.

Turn on the radio, it is also an advertisement for Lanling Distillery

, buy a newspaper, the front page headline is the beautiful packaging of

Lanling Wang Liquor, and even some lace tabloids are also reporting on Lanling Wang Liquor.

It can be said that Lanling Distillery's advertisement this time is really pervasive.

This time, the promotional advertisement of Lanling Distillery followed the model of their previous advertising.

According to those review experts, looking at the advertisement of Haoyang Health Products Company, it is the old lady's footcloth, which is smelly and long.

It is not so much an advertisement as a short documentary

, and Lanling Distillery tailors documentary advertisements for the local area according to the situation of each place and the wine culture of each place.

In the general TV station, it is the focus of the promotion of the advanced equipment of the Lanling Distillery and the advanced plant facilities.

In the advertisement, the production environment of the entire Lanling Distillery was filmed.

For the Chinese people now, winemaking is a hard job.

In the general public's mind, the brewery is full of shirtless men, fermented grains, and steaming cauldrons. ......

But when they saw the video of Lanling Distillery on TV. It can be said that it has completely refreshed their understanding.

Clean workshop, shiny stainless steel equipment, fully automatic filling equipment.

There are not a few workers in the whole workshop at all, and even if there are workers, they are all wearing clean clothes and wearing masks in the factory and pressing various buttons in the factory, and the wine is brewed.

It can be said that Lanling Distillery has led the most cutting-edge technology in the Chinese liquor industry.

In the 90s, it was not like the later generations, with traditional craftsmanship as a propaganda point, in this era, the higher the technological content of the product, the more respected your company is.

Even if you're just photographing a few lab people in white coats and looking at yeast there, it makes people feel compelling.

Just when everyone thought that Lanling Distillery was preparing to follow the saturated propaganda of Haoyang Health Products Company.

Liu Haoyang began to appear frequently in major media and events.

And every time he went, Liu Haoyang held a bottle of Lanling King wine in his arms.

And the first thing he said was: I came here with half of the rivers and lakes in my arms, but after drinking the wine of the king of Lanling, you will be the whole rivers and lakes.

As Liu Haoyang left the country more and more, the bottle of Lanling King wine in Liu Haoyang's arms, as well as the propaganda slogan that he could have the entire rivers and lakes if he drank it in his arms.

The humorous and witty language has completely inspired the martial arts dreams in the hearts of countless men.

When Liu Haoyang completely aroused people's yearning for Lanling King wine.

However, everyone found that there was no sale of Lanling Wang wine in the market at all.

For this reason, many people even came to the door of Lanling Distillery and asked to buy wine.

In this regard, Liu Haoyang's explanation is.

Because Lanling Distillery has not been established for too long. Although their equipment is very advanced, the output is also very sufficient.

But winemaking is a kung fu, and it takes a while.

However, Liu Haoyang also said that he can understand everyone's expectations for Lanling King Wine, after all, this is the entire rivers and lakes.

Therefore, he said that as long as it is possible to buy more than two cases of Lanling King wine at one time.

It can be registered at the offices of Haoyang health care products companies in various places.

Because the first batch of Lanling King wine can only be sold for a maximum of 1 million cases.

So until it sells out, if you can't buy the first batch, you can only wait for the second batch.

That's right! Liu Haoyang is planning to conduct a hunger marketing.

You must know that in this era, everyone's thinking is to sell as much as you want, and if you don't, even if it's fake, you have to get something out and sell it.

After all, you can only make money by selling things.

So no one thought that Lanling Winery would do hunger marketing at all.

After Liu Haoyang announced the news, Liu Baozhu and Fang Yuan, the vice president of sales of Lanling Distillery, came to Liu Haoyang in a hurry.

Is the boss crazy, people say that they have sufficient supply, but their boss says that they are out of stock, and they will not say such things without convulsions.

When he came to Liu Haoyang's office, Liu Baozhu asked directly.

"Boss, now we have more than 1.5 million cases in stock.

In less than half a month, the inventory will exceed two million boxes.

How do you say that we only sell 1 million boxes at a time?

, then what should we do with the rest?"

Fang Yuan on the side also looked at Liu Haoyang a little anxiously.

After hearing this, Liu Haoyang looked at Liu Baozhu and Fang Yuan, who were anxious, and said with a smile: "Come on, let me explain to you, I call this hunger marketing." "

Hunger marketing, what's that?!"

Liu Baozhu and Fang Yuan glanced at each other.

They both saw the confusion in each other's eyes!