rebirth of cataclysm
Chapter 1227 Arguing over the price
Because the entire Pengbo Electronics Group Science Park is so big, Hu Mingchen's inspection took a whole day.
In the science park, in addition to offices, living and entertainment, a residential area has also been built adjacent to it, covering an area of 390,000 square meters and a construction area of more than 230,000 square meters.
Such a community seems to be quite large, but it cannot accommodate all the employees of Pengbo Electronics Group.
This community is mainly provided for employees who have made outstanding contributions to the company, as well as new employees who have not found suitable housing, including international employees from all over the world, who can transition here for a period of time.
Hu Mingchen is not incapable of solving the housing problem of all employees. He can build two or three more such communities in the surrounding areas.
It's just that Hu Mingchen felt it was unnecessary. He even wanted to divest production. How could it increase the company's bloat and management difficulty?
It is more appropriate to leave issues like housing to the market. As long as they have a higher income, they can buy a house of their choice according to their own preferences and then decorate it in their preferred style, thereby improving their quality of life.
The market's efficiency in allocating resources is far greater than that of a single company. I believe that the entry of Pengbo Electronics Group will bring prosperity to the surrounding area as a whole, thereby making a new round of contribution to the local economic development.
During the inspection, Hu Mingchen put forward some new suggestions and demands. One of them was to add a small train track in the park to facilitate internal personnel exchanges and strengthen the connection between various departments.
This small train track is a bit like a small sightseeing train. It is not very fast, but it is quiet and environmentally friendly. It is driven by pure electricity and can continuously flow in series between various important departments in the park.
It runs every minute, making it convenient for everyone to use.
In order to implement the concept of environmental protection, gasoline vehicles are not allowed to travel around the park. Employees can only drive their cars to the parking lot and then either take a small train or a sightseeing tram.
After returning to the company from the Science Park, Hu Mingchen devoted himself wholeheartedly to the release of ipeng4. He conducted usage tests and held meetings and discussions on this product every day. He must provide the best and best user experience to people all over the world.
users, strive to establish the leading position in the market at one time.
Regarding the pricing of this product, the company's opinion is that it is US$800 in the foreign market and 4,800 RMB in the domestic market.
In comparison, the price in foreign markets is still $100 higher than that in China, which is a special consideration for domestic consumers.
Of course, taking into account the tariffs and other costs on product exports, the actual price is not that much higher and is basically evenly matched.
"How come the price is set like this? The same price for domestic and international prices? It seems that we were not like this before. Why is this?" Seeing this pricing, Hu Mingchen was a little angry.
In the past, when it came to pricing in Xinping, Hu Mingchen usually advocated a scissors gap, that is, domestic prices were completely decoupled from international prices, and domestic prices were generally one-third lower than international prices.
It is because of this tradition that Hu Mingchen is dissatisfied with the pricing of ipeng4.
"Mr. Hu, I was the one who advocated this pricing, and it was I who convinced Mr. Chen." Raymond stood up and replied.
"Uh-huh, okay, then give me an explanation. I hope you can convince me." Hu Mingchen stared at Raymond and shrugged.
Hu Mingchen had the absolute authority to veto Raymond's words without even giving him a chance to speak directly.
But now Hu Mingchen is more mature than before, and to a certain extent he seems more restrained and sophisticated.
Since Raymond has an idea, let him say it. If he is not allowed to speak out, it will definitely dampen his enthusiasm. At the same time, it will also encourage the lower management to put forward opinions.
Hu Mingchen is not omnipotent. He will also make mistakes and think poorly. As the old saying goes, three stooges are better than Zhuge Liang.
A person can be decisive, but must not be arbitrary. A person can be courageous, but at the same time, he must be tolerant. Hu Mingchen would not have thought of this in the past. He would feel that he was reborn and knew better than them.
Everyone is ahead of their time and can definitely tell the truth.
However, after attending college for a whole year, Hu Mingchen has changed. Sometimes even if he has to be stubborn, he still has to show a kind of tolerance. Even if he is acting, this kind of style and attitude is also needed, because he
It can also bring the team together.
Historically, Li Shimin was like this. He had already thought deeply about many things, but he still had to open up his voice and fill in the gaps to become a wise king.
Of course, Hu Mingchen did not dare to compare with Li Shimin, who founded the Zhenguan rule, but this does not prevent Hu Mingchen from going in that direction and learning from his merits that are worth carrying forward and inheriting.
Loyal advice may offend the ears, but it may be harmful to others. As long as Hu Mingchen has his own judgment, no matter what the people below say, Hu Mingchen can take the essence and discard the dross, adopt and utilize the beneficial aspects, and suppress the negative aspects.
and stripping.
"Mr. Hu, I don't know if you have noticed. In the past year, there has been a statement in the European and American markets, including Southeast Asia and Latin America, that our company is exploiting them by using its product monopoly. The evidence is, why sell
The prices of our products are much lower than those in the domestic market. Some media have branded us as a hugely profitable company, earning hundreds of dollars from a mobile phone. This voice was not loud before, but now it is an intensifying trend.
If we don't avoid it, once such a label is attached to us, it will be impossible to tear it off, which will be extremely detrimental to the long-term development of our company. It is because of this that I proposed to Mr. Chen that the pricing of ipeng4
, domestic and international prices should not differ too much, and try to maintain them on the same level, that way, those discordant voices and media will not find an excuse to attack us." Raymond explained his reasons.
After listening to Raymond's explanation, Hu Mingchen pondered for a moment, and then looked at Chen Xuesheng.
Chen Xuesheng knew what he should say.
"Xiaochen, what Raymond said is true. I not only received reports from the sales department, but also received some feedback from the public relations department at our headquarters. When I was on a business trip to Europe and the United States, I also saw it there.
Some newspapers have this kind of statement, so I...after weighing it up, I think what Raymond said makes sense. Of course, the final decision on the pricing is still up to you, what do you think is appropriate?
Just decide." Although Chen Xuesheng also gave an explanation, in the end, he completely kicked the ball to Hu Mingchen with one sentence.
"I would like to ask, what is the cost of our product?" Hu Mingchen asked a different question without making any comments.
"We have communicated and negotiated with Mingli Company about this. Guo Mingli reported that the production cost should be around 1,280 yuan. Of course, this is only the production cost. Due to our high research and development costs, if we add
If the research and development cost is calculated based on 10 million units, our cost should be around 1,900 yuan." Chen Xuesheng replied.
"You mean we invested 6.2 billion in the research and development of this product, is that true?" Hu Mingchen asked.
"If you don't count the superposition of previous investments, it should be about the same." Chen Xuesheng said.
"Including superposition, I will give it 10 billion, which is equivalent to the research and development cost of a mobile phone, 1,000 yuan, and the overall cost is 2,280 yuan." Hu Mingchen said with his fingers.
"Indeed, to put it this way, our profits are quite considerable." Chen Xuesheng and Raymond looked at each other and nodded.
Chen Xuesheng had never thought that taking the technical route would lead to such high profits. When they were doing OEM, all they could earn was a few dollars per piece, and they made money entirely through hard work. Unlike now, where most of the profits are made
In their hands, they have tasted this kind of benefit, and they will heartily support Hu Mingchen's full investment in research and development regardless of cost.
"Our investment in R&D seems to be a lot, but in fact, it is far from enough. I hope that one day, the money we invest in R&D will be 60 billion, or even 160 billion, instead of the pitiful 6.2 billion."
Hu Mingchen first set the overall tone for future research and development work, and then
Then he continued with the previous topic: "Although there are international criticisms about our price designation differences, we have to see that the spending power of our domestic consumers is still low, which depends on their income. So.
, I still hope that the price difference remains.”
"Mr. Hu, if that happens, it will affect our company image and product image, and it will be very detrimental to us. Moreover, if you want to increase investment in research and development, you will inevitably need more profits to protect it. If the price in the domestic market
Cutting too much will also affect our profits. Without sufficient funds, how can we ensure R&D investment?" Raymond continued to express his objections.
"This problem is nothing. The domestic market only accounts for 22% of our global market, and 78% of our products are sold in the international market. If a small piece is missing, it will not affect the overall situation. Besides,
, in the future, the Greater China market will surely become the world's largest smartphone market, but this market still needs to be cultivated. If we raise the price too much now,
It will inevitably affect our market share and give other small and medium-sized companies an opportunity to take advantage of it. You should have seen that some copycat phone companies have emerged in Pengcheng. Among other things, they are cheap and very attractive.
If our consumers adapt to their products, it will be very difficult for us to take them back..." Hu Mingchen argued with Raymond.
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