rebirth of cataclysm

Although Hu Mingchen invested tens of billions of dollars in Ascendas Automobile Company, he left all of it to Jin Baiye, an automobile expert. For this reason, the company started from a relatively high starting point and recruited a large number of engineering and technical personnel.

However, after all, the company is just established, has a short time, poor foundation, and no technical reserves. It is unrealistic to become a fat man in one bite.

"I have actually reflected on the fact that a car requires hundreds or thousands of parts. Even the core power system, braking system, electronic system, ventilation system, etc., we do not have to master them all ourselves and use the market for resources.

The configuration is better than having everything covered." Hu Mingchen said.

"From a market perspective, this is indeed lower cost. However, the key point is that it is difficult for us to master these core technologies at once. We produce cars and can be regarded as a high-tech enterprise. If the technology, especially the key

If we cannot master the technology ourselves, then we will be no different from other domestic car companies.

You have always attached great importance to research and development, and I also regard this as a top priority.

In terms of internal combustion locomotives, we basically cannot surpass the West. However, in terms of new energy vehicles, especially pure electric vehicles, we are still at the same level as a whole. As long as we are willing to invest and be patient and dedicated to research, we can bend it.

It’s a way to overtake.”

After Hu Mingchen said that, Jin Baiye said in turn that the company would continue to increase research and development.

"Haha, okay, don't worry, I can hold on. The money we invest in research and development every year, I calculated, is equivalent to the top three domestic car companies combined. By the way, how much do you price this car? What is the market price?

Have the channels been laid?”

Hu Mingchen smiled. He was not afraid that Jin Baiye would focus on research and development, but he was afraid that he would be eager for quick success.

"The current price is set at 138,000. Let Director Lin report to you on the market situation." After Jin Baiye finished speaking, a capable man next to him took two steps forward.

This man's name is Lin Chao, and he is the sales director of Ascendas Motor Company. He previously worked for a southern car company for twelve years, from marketing specialist to regional manager and finally to marketing manager.

Four months ago, he switched jobs to Ascendas Automobile Company as sales director.

After Lin Chao arrived at Ascendas Motor Company, his salary doubled from his previous salary. From a career perspective, he is now considered a successful person.

"Mr. Hu, in terms of market construction, I have already negotiated with more than 60 dealers..." Lin Chao knew that Hu Mingchen was the big boss behind the company, so he came forward to report the work very respectfully.

However, just as he opened his mouth, he was interrupted by Hu Mingchen: "Wait, dealer? Isn't it a 4S store?"

"Mr. Hu, this... because we are a new company and we produce new cars, it would be a bit difficult to build a 4S store system all at once. Currently, there are only four 4S stores, and the rest are dealerships.

shop.

The market currently lacks confidence in our company and our products, and the investment in a 4S store requires at least more than 10 million, and some cities require 50 to 60 million.

Customers will not invest in this area if they are not sure. More importantly, our vehicle products have not yet formed a system. At present, this car is too monotonous..."

After Lin Chao was slightly embarrassed, he gave Hu Mingchen a detailed explanation.

Lin Chao's explanation made Hu Mingchen feel relieved immediately.

Indeed, you are a new brand and currently only have one car. It is indeed risky and unrealistic for people to build a 4S store for such a car whose fate is unknown.

"So how do you plan to open up the market? Once the vehicle is put into production, sales will be a big problem." Hu Mingchen asked again.

"I have a plan here. I will send the plan to you later. There will be three major domestic auto shows in the second half of the year. We have already signed up...

The marketing department has already contacted a domestic star and will start shooting an advertisement next week. It is estimated that 120 million yuan will be invested in advertising fees in the second half of the year...

On the basis of the current more than 60 dealers, we are currently increasing market expansion and strive to develop into 200 dealers by this time next year...

Of course, we will eventually develop into a nationwide 4S store system, but this is related to the speed of our product launch...

In the absence of a complete after-sales system, we currently adopt the method of subsidizing dealers...

All in all, I suggest that we proceed steadily and step by step. We strive to build a nationwide sales and customer protection system within three years."

Lin Chao gave a lengthy introduction to Hu Mingchen.

"Mr. Lin, what you are talking about are your experience in which company you worked in before, right?" Hu Mingchen asked noncommittally after Lin Chao finished speaking.

Hu Mingchen did not say yes or no to the situations Lin Chao mentioned, but skipped them directly.

This made Lin Chao feel a little unsure. He didn't know what Hu Mingchen meant by asking. He looked at Jin Baiye and then at Hu Mingchen.

It was impossible for Jin Baiye to answer such a question on behalf of Lin Chao, let alone asking him.

"What's wrong?" Seeing Lin Chao didn't answer immediately, Hu Mingchen raised his head and glanced at him.

"No, it's nothing. What Mr. Hu said just now is indeed the experience of my previous company. The entire market construction is based on this method. I think the effect is not bad." Lin Chao felt uncertain in his heart.

Answered honestly.

"I know that the last company you worked for was very prosperous in the first two years, with sales of 700,000 to 800,000 vehicles a year. However... Mr. Lin, let me give you a suggestion. It is not that past experience cannot be used.

It is good to have experience, but don’t be superstitious about experience.

After all, the company is different. Before entering the market, we must first find our positioning.

If we were following the same path as the last company you worked for, then a lot of experience could indeed be transferred over, but we are not. What we want to do is breakthrough, not inheritance. Do you understand what I mean?"

Lin Chao was confused. He seemed to understand, but he seemed not to understand.

And even Jin Baiye, who was standing next to him, was also thoughtful.

"Let me put it this way, have we positioned ourselves as an ordinary car company from the beginning? Do we want to follow the trend and get a share of the car market?" Seeing that Jin Baiye and Lin Chao didn't say anything, Hu Mingchen simply said

Point it a little more clearly.

Lin Chao shook his head.

"We want to be a trend-setting car company," Jin Baiye replied.

"Well, since we want to lead the trend, there is a problem with the market plan just now." Hu Mingchen looked at the two people and said.

"Mr. Hu, I know where the problem lies." The marketing manager who was following closely behind interjected.

"Oh...you know?" Hu Mingchen turned around and saw that the person speaking was a beautiful woman in her early thirties.

"Mr. Hu, she is Tu Limeng, the marketing manager of our company." Jin Baiye quickly introduced Hu Mingchen.

Hu Mingchen nodded, staring at Tu Limeng, waiting for her to tell her why.

"I feel that our company was not a company that focused on volume from the beginning. Since we want to lead the trend, it is not just the vehicle itself, but also different from traditional car companies in all aspects. It is better to be deficient than excessive, and to be high rather than low."

Tu Limeng said in Lin Chao's wary and complaining eyes.

Lin Chao felt that Tu Limeng had stolen his limelight and was trying to gain merit.

"I understand it is better to be quench than to be indiscriminate. What does it mean to be high rather than low?" Hu Mingchen asked.

"That is, we must have high standards in everything, even the selling price of the car must be high." Tu Limeng replied succinctly.

"Manager Tu, regarding the selling price of the vehicle, we held a meeting to study and decide based on market conditions, and you also participated at that time." Lin Chao retorted.

"Mr. Lin, I had reservations at that time," Tu Limeng said, neither humble nor overbearing.

"Mr. Jin, please tell me." Hu Mingchen waved his hand and asked Jin Baiye.

"As for the selling price of the vehicle, we did hold two meetings to do research. I chaired the meeting, and the sales department, marketing department, R&D department, production department, finance department and other departments participated. We also found a consulting company to do the research.

Market consultation.

At the meeting, the price suggested by Manager Tu was more than 250,000 yuan. However, everyone finally negotiated our cost and market acceptance and settled on 138,000 yuan. At the meeting, Manager Tu reserved his opinion." Jin Baiye said.

.

"Then how much does our car cost?" Hu Mingchen asked Jin Baiye.

"More than 120,000, but this is because our production capacity is not large enough. As the production capacity becomes saturated or even doubles later, the cost can be reduced to less than 100,000." Jin Baiye replied.

"So in other words, the previous sales are actually loss-making sales, right? Because if market expenses are included, I'm afraid it's not far away from 138,000." Hu Mingchen asked.

"Well... we hope to open the market first with a cost-effective price, and then increase the prices of the second and third cars to achieve profitability." Jin Baiye is also a little embarrassed now.

"Manager Tu, why did you set the price so high? Don't you know that it is difficult to sell this car at such a high price?" Hu Mingchen asked Tu Limeng instead.

"Mr. Hu, as a test car, the sales volume of our new car will not be very good. More importantly, once the price is low at the front, it is basically impossible to raise it later.

.

The company has invested tens of billions, and if it is building a car worth hundreds of thousands, it will be impossible to earn back the investment.

What's more, our company's investment in technology research and development itself is huge. Therefore, only after we raise the price of the first car can we price the subsequent cars easily.

Otherwise, when a company launches a pure electric vehicle or even a driverless vehicle, how will the price be determined? It’s like a copycat mobile phone manufacturer suddenly launching a mobile phone priced at RMB 5,000 or RMB 6,000. Who will it sell to? I think we should learn from this aspect.

Pengbo Electronics Group.”

Hearing Tu Limeng mention Pengbo Electronics Group, Hu Mingchen laughed, and so did Hu Jianqiang.

Could it be that she knows that the boss of Pengbo Electronics Group is also the same person?