rebirth of cataclysm

"Xiaochen, since you regard the international market as Ipeng's main early market, there is a problem. We have no channel customers whether in Europe or the United States. We can say that we have zero understanding of the market there.

,So, should we set up a separate marketing company to do this?"

In Chen Xuesheng's office, he and Hu Mingchen discussed the market operation and even pricing of this new product.

"Uncle Chen, there is no need to set up a separate marketing company. You only need to have a dedicated sales department. At least at this stage, we don't have that much energy and manpower to run a marketing company." Hu Mingchen said.

"In that case, we need to start recruiting people now to make preparations. Since we are focusing on the international market, it is particularly important to be good at foreign languages ​​and understand the operation of the international market. It is best to have direct and successful practical experience.

"People with experience." Chen Xuesheng said, "In terms of the operation of the international market, there is indeed no one in our company who understands it."

Although Chen Xuesheng's words included Hu Mingchen, Hu Mingchen had to admit this. Indeed, including him, Hu Mingchen really knew nothing about the operation of the international market.

"Well... let's take it slow now. We don't launch the new product immediately as soon as it is released. We still have a few months by then. During that time, we will deal with this matter specifically." Hu Mingchen thought.

After thinking about it, he said, "Our first priority now is to get the new product launch conference underway, and we still have to prioritize things."

"It's only six days before the new product launch. I'm getting more and more nervous now. I just asked He Xin about it, and the quality of the products is still unstable."

"Speaking of nervousness... I am much more nervous than you." When it comes to nervousness, Hu Mingchen is now nervous, and his words have become a little unnatural.

Even though Hu Mingchen has seen some turmoil, this project is also completely led by him. However, it is not only the first time for Hu Mingchen to give a demonstration for more than an hour in front of so many media, especially a live broadcast, but also the whole process is not perfect.

Make the slightest mistake, otherwise, the promotional press conference will turn into digging your own grave.

Therefore, the pressure on Hu Mingchen was extremely huge. The pressure was so great that Hu Mingchen started to get nervous just five days before the press conference.

"Indeed, you will be the one to explain on stage. Speaking of it, it is true that no one is more suitable than you. I can understand the pressure. But it is you. If it were someone else, I worry that whether you can speak fluently would still be the same thing.

, it’s my flower anyway, I’m afraid I can’t do it.” Chen Xuesheng sighed and nodded.

"So, in order to ensure nothing goes wrong, starting from tomorrow, we will conduct rehearsals, and we will conduct rehearsals continuously these days."

"Still rehearsing?"

"Of course, it is necessary to solve the problems discovered in the rehearsal in advance, otherwise, it may be too late by the time of the official release. Before, I thought that five machines would be enough, but now it seems that I must at least prepare

Ten parts." Hu Mingchen said.

"Well, that's right. Then the TV station should also synchronize it, right?"

"It is necessary to detect problems in advance not only in our own products, but also in the broadcast of TV stations. Although the rehearsal cannot be broadcast live, we have to test the signal and record the rehearsal footage for study. We only have one chance.

, so it must be perfect.”

"Xiaochen, have you ever thought about the pricing of this product? Since it is a new product launch, the retail price should also be part of the content. It cannot be excluded." Chen Xuesheng asked.

Regarding the sales price of this product, Hu Mingchen has actually been weighing and pondering during this period.

Hu Mingchen and his colleagues have calculated the cost of this brand-new IPeng. In small-scale production, the cost is about two thousand yuan, but once it is mass-produced, the cost can be suppressed to no more than one thousand and five yuan. In other words, this

A new cell phone costs around two hundred dollars.

At first, Hu Mingchen thought of setting the price at 2,499. In this case, they would have a gross profit of about 75%. This profit is not low in theory, but later Hu Mingchen felt that this price was still

Low, especially when positioning the market in the international market and taking the mid-to-high-end route.

"I plan to set the price in the international market at US$499, and in the domestic market it will be RMB 2,999."

"499 US dollars? Is the price too expensive? Our cost can be reduced to less than 200 US dollars. If calculated this way, we will have a 150% profit. It should be a bit expensive. The price is too high.

It's not conducive to our sales and market acceptance. As for the domestic market price of 2,999, I think this price is okay. After all, the more expensive mobile phones on the market now are in the early 2,000." Chen Xuesheng listened to Hu Mingchen's proposal.

I was a little surprised at the price.

On the one hand, Hu Mingchen's pricing makes the profit margin really high. On the other hand, Chen Xuesheng has been doing OEM work for a long time, and the profit of OEM is very low. About 10% is good, which leads to

Chen Xuesheng's thinking is a bit difficult to keep up with.

In other words, if this product was entrusted to Pengbo Electronics for OEM production, they might only earn a few hundred yuan. But now that Hu Mingchen has set the price for overseas markets, he can indeed earn more than 2,000 yuan.

"Is four hundred and ninety-nine US dollars considered high? No, it is not high. For the income of ordinary people in Europe and the United States, this price is completely within the affordable range. The key is the product. As long as our products are attractive enough

, especially for young people, that is not a problem. As for a 150% gross profit, it is nothing for an original company dedicated to technology research and development.

For now, I don’t think there is any problem. What’s more, only higher profits can ensure that we continue to maintain high investment in research and development. Moreover, don’t forget that our products exported to Europe and the United States are subject to tariffs.

, if we subtract the reasonable profits of intermediary agents and dealers, we actually do not have such high profits, at most we can maintain them at 100%." ​​Hu Mingchen explained.

"I just think our company is not famous. If the price is too high and people don't accept it, it will be troublesome. Although the incomes of European and American people are much higher than ours, giant companies such as Nokia and Motorola have invested in products in foreign markets.

The price seems to be around US$300 to US$350. We are suddenly more than US$100 higher than them... Such pricing carries certain risks."

"Risk? Yes, there must be risk, not to mention the risk of making this product itself. But we can't dare not boldly try just because there is a little risk. It is precisely because their price is in that range that I want to

Raising the price is not only for profit, but also to differentiate product positioning. We must lead the fashion and make our product the most fashionable and popular

and popular mobile phones, then the price is not good. Because there is a basic idea all over the world, that is, cheap goods are not good. Take a look at the shoes, pairs, and even cars, cosmetics, etc. sold in our country from Europe and the United States.

Wait, are they all cheap? No, they are all expensive, but why don’t we buy them because they are expensive? On the contrary, rich people in China are eager for those things, so price has never been an issue for me."

"But those are big brands, even luxury brands. They have brand effects, but we don't." Chen Xuesheng pointed out a key point.

"I don't deny what you said. It is true that brand effect is very important. Brand effect can generate additional value. Because of this, we have to go for high-end prices, because as a product, low-end prices will not bring about brand effects.

Moreover, with low profits, we have no money for brand marketing. In a word, I would rather we sell smaller quantities than let our company's products become synonymous with vulgarity." Hu Mingchen said firmly.

It is not that Hu Mingchen has not considered the factors mentioned by Chen Xuesheng. It is precisely because of careful consideration that he has such persistence.

After tightening our belts and investing so much R&D funds, if we continue to take the low-end route, then why bother? We might as well just build assembly machines.

And in Hu Mingchen's mind, he has a huge plan for the future. Although this plan is still a bit vague and a bit crazy, one thing is certain, that is, he must continue to invest large sums of money in technological innovation. If there is no

High profits are not sustainable.

Technology is the primary productive force, not only because technology can bring efficiency and produce better products, but also because technology can bring profits.

Not to mention anything else, in the competition between new smartphones and existing mobile phones, if there is no distinctive positioning and strong strength, it may be defeated by the old forces.

Chen Xuesheng was not completely convinced by Hu Mingchen, which naturally had a lot to do with his lack of information about this IPeng.

However, Hu Mingchen is the actual leader of the company. He insists on such a price strategy, and Chen Xuesheng can only agree. So what if he doesn't agree? He can't overturn it.

After chatting with Chen Xuesheng for more than half an hour, Hu Mingchen went to the media liaison team to check the situation. At the same time, he also wanted to contact Ma Jiahao to see how he was preparing for the webcast.

With the help of the relatively professional media team sent by Penguin Technology, Pengbo Electronics’ invitation and contact with the media has become much more efficient. So far, nearly two hundred media, large and small, have

Everyone has expressed their willingness to participate in this press conference, and they have also sent out invitation cards.

Among the nearly two hundred media, there are relatively few mass media, and more are professional media for consumer electronics. Of course, these media also include more than two dozen overseas media, some of which are branches in the mainland, and some of which are based in mainland China.

It is a branch based in Japan. Of course, there are also a few magazines and websites from the UK, the United States and Singapore.