rebirth of cataclysm

In fact, there is a big problem with production capacity, which also reflects a shortcoming in Hu Mingchen's understanding. Even if he is reborn, he also has limitations in his understanding.

Almost all large international companies rarely rely on their own factories to meet production requirements. Almost without exception, they rely on foundries, especially in the electronics industry.

Therefore, if Hu Mingchen wants to solve this problem, he must find a large foundry to cooperate, give away part of the production profits, and let a professional company do professional things.

Of course, Pengbo Electronics used to be a foundry, but a factory like theirs was relatively small and not worth mentioning.

For a truly large-scale foundry, the number of production employees is measured in tens of thousands of people.

On the eve of Valentine's Day in the West, ipeng produced by Pengbo Electronics was finally launched simultaneously in the North American market and the Chinese market.

In Hu Mingchen's expectation, if the two markets were launched at the same time, consumers would flock to it all of a sudden. However, contrary to expectations, after sales started in thousands of stores and on the Internet, the response was mediocre and not as popular as expected.

On the first day, only 3,000 mobile phones were sold in the United States and Canada, while less than 2,000 were sold in the Chinese market.

On the second and third days, there was no obvious change in sales volume, and there was even some weakness.

Hu Mingchen was sitting at the company headquarters. Seeing the sales data compiled from various places, Hu Mingchen became a little anxious.

Although 5,000 mobile phones a day can achieve sales of more than 1 million a year, this is not the result Hu Mingchen hopes to see.

In a hurry, Hu Mingchen organized several major company executives to analyze the reasons. They must find out the problem. Otherwise, if this continues, once the sales volume drops further, it will be over.

"Why is it so deserted? The sales volume is too small. Please tell me what the problem is. Fred, please tell me about the situation in North America first." Hu Mingchen nodded bluntly.

Fred's name.

"Mr. Hu, this situation is not surprising. The sales volume of three thousand units per day is not too small." Fred said calmly.

"Not too little? I remember you said at the time that you need to have an inventory of 200,000 units. Now 200,000 units are enough to sell in the North American market for two months. I saw the report, and some stores even sold one unit a day.

Even if they can’t be sold, isn’t that a problem?” Hu Mingchen said with a frown.

"Mr. Hu... we have also noticed the situation you mentioned. I have also done my own understanding and analysis. On the one hand, ipeng has not yet been advertised. On the other hand, due to the early media publicity, there have been many

Many consumers are still waiting to see the negative news about our product. Third... it should be related to Apple. They are now doing aggressive hunger marketing and placing a lot of advertisements. In view of their previous

There are some consumers who are waiting for Apple's products to come out and compare the two before making a choice." Fred analyzed the situation.

"Mr. Luo, how are you preparing your advertisement? Why haven't you launched it yet?" Hu Mingchen turned to look at Luo Guangcong, the general manager of the international marketing department, and asked.

"Mr. Hu, we have hired an advertising company in Los Angeles to shoot a series of ads, including print ads and subway ads. We started putting them online yesterday, and we are still discussing other media. As for celebrity endorsements, we

I found a few big names in Hollywood, but their endorsement fees were very high, so it was hard to get started for a while." Luo Guangcong replied.

"Efficiency, efficiency, can it be more efficient?" Hu Mingchen tapped the tabletop of his desk and said, "Also, if the cost of celebrity endorsement is too high, then we can completely abandon the celebrity and just find ordinary people.

When I come to shoot, as long as it highlights the lifestyle and the characteristics of the product, I think ordinary people may be more suitable than celebrities. I quickly adjust my thinking and get results quickly."

"Okay, I'll do it right after the meeting."

"Don't wait until after the meeting. Go do it now. Time waits for no one. If we are late, the market will be taken away by Apple." Hu Mingchen waved his hand.

As soon as Hu Mingchen showed his majesty, Luo Guangcong couldn't even speak. He stood up in a hurry and went to arrange things.

"Mr. Zhuang, where are you? Why isn't the domestic market doing very well?" As soon as Luo Guangcong left, Hu Mingchen turned to Zhuang Keming, the general manager of the domestic marketing department.

"Mr. Hu, there are objective reasons on our side." Zhuang Ke said.

"What objective reasons? I hope you really have objective reasons." Hu Mingchen said with a straight face.

"I reported this problem to Mr. Chen. Now our main domestic sales channel is through the operator Tonglian Company, and Tonglian Company's distribution is not yet fully in place. It is basically available in first- and second-tier cities, but then

The third, fourth and fifth tier cities going down

Almost all of them are out of stock. On the one hand, another important issue is that Vanity Company has already launched the market before us, and their prices are much lower than ours. The first wave of customers have already been sold out.

They took it away," the banker said.

"Haha, according to what you said, doesn't it mean that all the hype we did on the previous topics was in vain? And our live broadcast on the national TV station was also wasted? Since Tonglian Company's products are not spread, why don't you go?

Supervise? Today I went to the market to look around. I

The x display racks we provided to Tonglian Company were not put up at all. In this case, sales would be good? As for Vanity Company, they grabbed some customers. Those are just low-end customers, which are not the same as ours.

There is a difference." Hu Mingchen sneered twice.

"Mr. Hu... It hasn't been long since we signed the contract with Tonglian Company as an agent. A lot of work is still in the running-in stage... What's more, our production capacity can't keep up, so we can't do everything."

All the stores have the goods, and you said that some stores don't display our advertisements, maybe they don't have our products for sale at all." Zhuang Keming hesitated.

"Don't talk to me about these useless things. What I want to hear now is not the reason. What I want is the method. Do you understand? How to increase sales. As for the supply issue, can't you sell it now?

Are all the first- and second-tier cities you mentioned sold out? Pengcheng is considered a first-tier city, so why are there stores out of stock?" Hu Mingchen slapped his hand on his desk and said angrily.

Maybe part of what Zhuang Keming said is true, but Hu Mingchen cannot fully accept it. It can be said that Hu Mingchen is a bit harsh, but it also reflects Hu Mingchen's impatience.

"Xiaochen, the domestic marketing department does not have enough manpower, and our supply to the domestic market is indeed not that large." Chen Xuesheng stood up and helped Zhuang Keming.

Hu Mingchen took a deep breath, leaned back in his chair, rubbed his head and said, "Sorry, I'm a little impatient."

"Mr. Hu, I will go to the market right now to implement public relations in one city and reflect our work in sales as soon as possible." After hearing Hu Mingchen's self-criticism, Zhuang Keming said quickly.

"Well, since there are not enough manpower, let's focus on the first and second tier cities first, and don't be distracted. At the same time, we can consider setting up business departments in several key cities and provinces to increase manpower. In short, where are you at Vanity Company?

Don't worry about it, let me focus on the high-end customers first, especially the young market customers." Hu Mingchen said.

"Mr. Hu, shall we also find some models to shoot advertisements?" Zhuangke asked.

"I'll leave this to you. First find two or three advertising companies to come up with plans for me to take a look at. Anyway, our advertisements must be exquisite, must highlight fashion, and must have a sense of leading the trend. You can start from

Start inserting it from the perspective of white-collar workers." Hu Mingchen provided his advertising ideas.

.......

"Hahaha, Pengbo Electronics still wants to struggle. Their market will be eaten up by us soon. They think that we are taking the low-price route because we are completely focusing on the bottom workers. They are really whimsical." Guo Mingli is also summoning the company now.

The senior executive was in his office, but his mood was in sharp contrast to Hu Mingchen's.

"Mr. Guo, our daily shipments are more than 10,000 units, and one-third of them are actually high-end customers. This is due to our advertising media selection. In many professional magazines, we are the ones who are featured

iph advertising, and Tonglian Company’s channel coverage capability is far from rivals of Yixin Company. In terms of the number of existing customers, Yixin Company is nearly twice that of Tonglian Company,” said the general manager of the marketing department.

"Don't be proud. You must keep up your efforts. The mainland market has done well, but we need to further increase our efforts in the Southeast Asian market. Pengbo Electronics is really stupid. It even thought of conquering the North American market at the same time without looking at them.

Do you have any strength?" Guo Mingli said.

"Mr. Guo, don't worry about the Southeast Asian market. We have successfully entered four countries. The next stage is to deepen cultivation and expand. We are very confident that we can achieve the sales volume of one million units you have set for us this year." Southeast Asia.

The marketing director said with confidence.

"Very good, this year will be harder. After today, after the market has adapted to smartphones, next year's sales will be even more impressive. Don't worry, your performance has improved, and I will not treat you badly." Guo pointed out fame and fortune.

He nodded.

"Mr. Guo, can we consider the European and American markets in the second half of the year? That market is the big cake and we can't just let it go. There is no problem with our production capacity and we can open up market channels. I think we should enter early and get in early."

Well, once that market is occupied by Apple, it will be difficult for us to enter again," Guo Mingli's senior assistant said.