Rebirth of Cyber ​​Hegemony

"Zhaoxi, how are your arrangements?"

"I have brought many Huanyu e-commerce merchants to our platform."

"Jiang Fang, where is your side?"

"I have led more than 20 medium-sized companies to the Huanyu e-commerce headquarters and forced them to force the palace."

"Very well, Jiang Fang, remember your work."

"Lao Cai, where is your side?"

"The major mainstream media have been contacted, and many netizens are on our side in this time the media's attack on Huanyu e-commerce."

"Yes, Lao Cai."

In Ali's office, Teacher Ma laughed.

It's been a long time since I was so happy.

As long as they follow this strategy, sooner or later their Ali will stand in the first position again.

only.

Before Teacher Ma finished the meeting, Jiang Fang suddenly received a call.

"Mr. Ma, it's not good."

"What's wrong?"

"The 20 mid-sized businesses we sent are back."

"What a bad thing... they came back when they came back, maybe they didn't achieve our goal. Jiang Fang, it's okay, Huanyu's e-commerce plate is so big, the strength of these more than 20 medium-sized businesses is not very strong, how can it be forced? Huanyu E-commerce. However, this has already allowed Huanyu E-commerce to see our contest. I believe he must be under a lot of pressure."

Teacher Ma is relatively calm.

Regarding these 20 medium-sized businesses going to Huanyu e-commerce, Mr. Ma did not think that they would be able to force the e-commerce business.

Their strength is still too weak.

If we can unite Gree, Haier, TCL... these heavy-duty home appliance companies, perhaps Chen Yu can make concessions.

It's just not possible.

When Huanyu e-commerce started, they reached cooperation with home appliance companies.

The more heavyweight the company is, the more difficult it is for them to leave.

but it does not matter.

What Teacher Ma wants is not to make concessions from Huanyu e-commerce, but to put pressure on Chen Yu.

However, Teacher Ma seemed to be wrong.

Jiang Fang's face became a little ugly, and he said weakly: "Mr. Ma, these 20 merchants said that they did not want to leave the Huanyu e-commerce platform. At the same time, more than 100 medium-sized sellers also said that they will no longer come to us. When Taobao opens stores, they will continue to stay on the Huanyu e-commerce platform."

"Oh?"

This surprised Teacher Ma a little bit. However, he still looks as usual: "Chen Yu is a great guy, so he won't be buying them."

It seems possible.

But Jiang Fang still shook his head: "Mr. Ma, no, the main thing is that Huanyu E-commerce has registered the double 11 trademark this time."

"The trademark of Double 11?"

"what……"

Teacher Ma's heart shuddered, and immediately, his whole body was trembling.

...

Yes.

Chen Yu took out the double 11 trademark registration license, which is of course not just for a group of businesses.

Similarly, Chen Yu also showed this to a group of friends and businessmen.

After Huanyu's e-commerce headquarters revealed the trademark registration license, Chen Yu immediately ordered that the trademark be published in the media.

Huanyu E-commerce stated that the Double 11 trademark was originally created by Huanyu e-commerce and was first used as a logo. Since the launch of the Double 11 promotion festival, Huanyu E-commerce has spent huge manpower, material and financial resources for Double 11 promotion, and has played a very important role. Good publicity effect. Without the authorization of Huanyu E-commerce, it is illegal for any enterprise or individual to use the Double 11 trademark. At the same time, Huanyu E-commerce will pursue the relevant responsibilities of the relevant enterprises and the media, and reserves the right to sue the court. With immediate effect, I hope that friends who were previously suspected of infringing on the Double 11 trademark of Huanyu E-commerce will remove all Double 11 advertisements and logos.

What is shameless.

This is.

What is Wang Fried?

This too.

No one thought that the Double 11 promotion would be registered as a trademark by Huanyu e-commerce.

Moreover, when the double 11 war started, Huanyu e-commerce took out the double 11 double standard.

This kind of operation was just one thing, and the more than 20 medium-sized companies that ran to the Huanyu e-commerce headquarters that day were dumbfounded.

Even more dumbfounded, but also the likes of friends and merchants mentioned by Huanyu e-commerce.

For example, Ali.

"Chen Yu is shameless."

"The **** of Huanyu Technology, how can Double 11 be registered as a trademark separately?"

"What does it mean that they spent a huge amount of manpower, material and financial resources for the promotion of Double 11, and we also spent a huge amount of money for the promotion of Double 11?"

Eighteen Arhats were directly overwhelmed by Huanyu Technology's trick.

It turns out that they also wanted to take advantage of the promotion festival of Huanyu e-commerce this time, and follow them to increase a wave of users.

Unexpectedly, Huanyu E-commerce had already guarded him.

Moreover, they are shameless enough.

If the Double 11 trademark is not used early or late, they will use it again when they have spent a lot of money and saw that Double 11 is about to come.

This kind of operation directly makes Ali's huge promotion before it becomes zero.

So here comes the problem.

At this time, are you continuing to promote Double 11, or are you interrupting it?

Continuing to promote Double 11 will definitely be sued by Huanyu e-commerce, and they have a trademark, Ali will definitely lose the lawsuit.

But if the publicity is interrupted, all the previous publicity costs will be destroyed.

certainly.

This is not the most important.

The most important thing is.

Although Double 11 is the original creation of Huanyu e-commerce, many e-commerce platforms want to take advantage of the momentum of Huanyu e-commerce to take a share of online shopping this time. Therefore, not only Ali, but also some other e-commerce platforms have also invested a lot of money into promotional activities to promote Double 11. But now, not only can they not engage in double 11 promotions, but instead all the funds they spent before have become publicity for Huanyu e-commerce.

This is a truly unique place.

After I have been busy for so long, I did not expect that this is to make wedding clothes for others.

...

"Mr. Ma, what do you say?"

"Mr. Shao, don't look at me, how can I know what to do?"

"President Wang, what do you think?"

"Don't look at me, ask Dangdang's Li and Yu."

Alibaba, eBay, Amazon, Dangdang, the founders of four domestic second-tier e-commerce platforms gathered together.

In fact, Vipshop must be added to it.

However, the major shareholder of Vipshop is Chen Yu. Although Vipshop and Huanyu are two e-commerce companies, they are actually the same.

Naturally, these people would not invite Vipshop to come.

As for the other Jingdong, Fanke... etc., they have just been established recently, and they are not large in scale, and they are not qualified to sit with them.

"We Dangdang are only selling books. To be honest, we are not directly competing with Huanyu e-commerce."

Li Chenqing gave a wry smile and said with his eyes open.

"Mr. Li, this battle hasn't started yet, is this persuaded?"

Excellent Amazon CEO Wang Shutong snorted softly and turned to Dangdang's other founder, Li Yu's wife, Yu Yu: "Mr. Yu, it is said that you have the final say in Dangdang, right."

Yu Yu, who has always been shrewd, said: "Who said that, I should have beaten Lao Li. However, since everyone is sitting together, let’s discuss it together. Otherwise, this time we were really beaten by Chen Yu. The vitality is badly hurt."

Although Dangdang only sells books online, there is no direct competition with Huanyu e-commerce.

But Huanyu e-commerce is a comprehensive e-commerce platform.

Since it is a comprehensive platform, he can sell everything, and naturally he will also sell books.

And in order to combat Dangdang, the book channel of Huanyu e-commerce has formulated a five-year non-profit strategy.

It doesn't matter whether you make money or not, what matters is whether you can defeat Dangdang.

Undoubtedly, even if Dangdang does not compete head-on with Huanyu e-commerce, it is actually a lot of pressure.

This time the Double 11 promotion festival, Huanyu e-commerce has done a lot.

Naturally, Dangdang wanted to catch a wave of heat.

But I didn't expect that the heat hadn't caught up, and the funds I had invested were squandered.

"Mr. Ma, you have been fighting with Huanyu Technology for the longest time and know the best about Huanyu e-commerce. Let's say it for you."

Yu Yu turned the topic back to Teacher Ma.

"its me……"

"In fact, I don't have a good way to deal with Huanyu e-commerce."

However, despite saying that, waiting to die is not Teacher Ma’s specialty. After thinking about it, Teacher Ma said: “Or else, we will gather all our forces to respond to the relevant departments. Huanyu e-commerce does this, and some of our e-commerce How does the business platform survive. Of course, whether our platform is dead or alive may not be so important, but we can focus on all businesses on our platform."

"It makes sense. Although the strength of each of these businesses is average, they add up to a large amount, and they must be fully considered."

Shao Yibo nodded in recognition.

But Wang Shutong shook his head: "But the Double 11 trademark is in the hands of Huanyu Technology after all, and this trademark was also issued to Huanyu Mall from the top. Even if the top wants to protect us, they cannot ignore the Double 11 trademark."

"So, this is also the hardest."

Teacher Ma sighed.

Huanyu E-commerce's advance registration of the Double 11 trademark is not just a matter of trademarks, it also cares about upper management and legal issues.

If the trademarks issued above are ignored, how will they be managed in the future?

Not to mention the average strength of these major e-commerce platforms, no matter how strong they are, they can't mess around at will.

Besides, this was originally a manifestation of market competition.

Although these major e-commerce platforms are related to the economy, it is normal for them to be eliminated by the market if they cannot compete.

Generally speaking, the above do not want to intervene in such market competition.

"Another plan is that we will not participate in this Double 11 promotion, we will postpone the time."

Teacher Ma came up with the second plan.

The first option is obviously not working, and only the second option can be used.

However, the second option is also obviously problematic.

Everyone knows this problem.

That is the issue of publicity and investment for the Double 11 promotion.

The four companies have invested a lot of money. At this time, no effect is seen, but instead they have supported Huanyu e-commerce.

This is simply uncle tolerable, and aunt can't swallow this breath.

"I know what everyone thinks, but this pit was obviously dug for us by Huanyu e-commerce. We have already jumped down and can only admit defeat."

Teacher Ma was naturally dissatisfied.

However, even if you refuse to accept the things in the market, you can only endure it now.

"Mr. Ma is right, don't be arrogant."

Zhao Yibo also sensibly said.

"Okay, this time we have admitted it."

The Dangdang couple also nodded.

The lesson this time is profound.

But even if they refuse to accept it, they are useless.

Can they continue to carry on with the Double 11 promotion?

People's trademarks are there, don't get half of them, they ask the industrial and commercial departments to trouble them.

When the time comes, it will not end well.

"But the effect of changing a time node is far less effective than Double 11."

Although Wang Shutong felt uncomfortable, he had no choice but to accept it.

Except for Double 11, there are not many days left in 2005.

"Why don't you choose December 12?"

Teacher Ma suggested.

Double 11 is on November 11.

This time node should be the best.

This point in time is in the second half of the year.

It is different from the first half of the year.

In the first half of the year, everyone just finished the Chinese New Year. It was time to make money. Where can I spend it?

Therefore, the main force of general consumption is in the second half of the year.

On November 11th in the second half of the year, he still has a period of time before the Chinese New Year. At the same time, the public also made a lot of money at this time.

This time is the best time to reflect consumption.

It is precisely because of the special node on November 11 that the public platforms have also spent a lot of money to keep up with this wave of promotions.

But they didn't expect that such an important promotion day would be unavailable for them.

"I think December 12 will be fine."

Shao Yibo agreed and said: "On December 12, they double 11, we double 12."

Although some of Double 12 is not better than Double 11, it is still a good node.

"Okay, then let's say it. When Double 12 arrives, we will work together to engage in this wave of promotions."

Teacher Ma looked at everyone, he was vying for everyone's meaning.

"no problem."

Everyone nodded.

"By the way, we have to register the double 12 trademark. Here, the four of us have to establish a new company, and the new company registers the double 12 trademark and authorizes the use of the double 12 trademark."

"Mr. Wang, your idea is good, so that everyone can use the trademark, and there is no question of where the trademark belongs."

Teacher Ma also agrees with this plan: "Don't tell me, I haven't thought of it before."

"It's okay, I am also afraid of Huanyu Technology."

Wang Shutong felt a little depressed in his heart.

She also had to be more careful about being engaged by Huanyu Technology.

"Okay, let's put it this way."

When the business was finished, everyone was ready to leave.

There are a lot of things waiting for them to do.

For example, the previous double 11 advertisement was removed.

At the same time, it is necessary to appease the merchants who cooperate with them.

In addition, make every effort to prepare for the next wave of promotions, which is double 12.

However, just when everyone was about to leave, Wang Shutong said, "Well, everyone, don't leave. We probably won't be able to do it on Double 12."

"why?"

Teacher Ma asked strangely.

"No, look."

Wang Shutong turned his notebook over: "I checked the trademark website just now, and the double 12 trademark has also been registered by Huanyu E-commerce."

"My grass..."

Looking at the data displayed on the trademark website ~ www.wuxiaspot.com ~ the founders of the four e-commerce platforms collapsed.

"The Double 11 trademark was registered by them, and the Double 12 trademark was registered by them again. Does this still make you want to live?"

"Chen Yu is trying to kill us?"

"Check other times, what about double 10?"

"Double 10 was also registered by them."

Wang Shutong felt some pain in his heart.

Not only that, Wang Shutong went on to check it out again: "Not just the double 10s, 518, 618, 818... and other time nodes that look good, they have all registered trademarks."

Even if Wang Shu's investigation is serious enough.

She will find that all of them have been registered by Huanyu e-commerce, 365 days a year.

Anyway, trademark registration does not require much money. After registering all of them, it depends on how you choose the time of promotion.