Rebirth of Cyber ​​Hegemony

"Chen Yu, are you in Hangzhou?"

"how do you know?"

"Hehe, your Huanyu Mall is our competitor. We have to inquire about your news all the time."

"Tsk tusk...Student Lu, yes, I entered the role so soon."

After receiving Lu Xue's call, Chen Yu had some accidents.

"Have a meal together tonight."

"Are you also in Hangzhou?"

"I have been in Hangzhou for several days."

"Really spying on our Huanyu e-commerce situation?"

"Half and half, I'll talk about it tonight."

"Row."

That night, Chen Yu saw Lu Xue who hadn't seen him for a long time.

"Student Lu, why are you here? I've been waiting for you for half an hour."

"Sorry, sorry, I just inspected the market in Hangzhou, and some customers were delayed."

"You are in good working condition."

"There is no way, we are under great pressure to compete with your Huanyu e-commerce."

"What is your Huanyu e-commerce? Like your Vipshop, I am also a major shareholder."

"I don't care about this, anyway, Vipshop is now in charge of me, and he is mine."

"Well, our manager Lu, drink a glass of water first to quench your thirst."

Chen Yu brought Lu Xue a glass of water: "It seems that you have gained a lot recently. Do you have any insights?"

"I don't have any insights, but after a survey in Hangzhou, I found out why you set up your headquarters in Hangzhou."

"why?"

"There are a series of small and medium-sized enterprises here. Although these small and medium-sized enterprises are not very strong, their product lines are extremely rich. At the same time, their prices are not expensive. In addition, everyone here is more open-minded and easy to accept new things. The computer penetration rate is relatively high, which is very helpful to promote consumers to shop online. On the contrary, our Vipshop will be located in Beishi, and Hangzhou is slightly weaker."

"It's nothing. Beijing is the domestic political, cultural and economic center, but it's not much worse. In addition, logistics will become more and more developed in the future, and the initial advantages of Hangzhou will not be particularly obvious."

"I think so too."

Lu Xue nodded: "By the way, I heard that you are going to have a double 11 promotion festival."

"Yes, didn't you follow up?"

"Of course you need to follow up. You are the leaders in the industry, and your promotions are also a lot of help for us. At least, let alone other, this wave of promotions will increase a lot for the online shopping crowd."

"You borrowed the situation well."

"Ali will probably follow along."

"should be."

Chen Yu nodded.

After several competitions with Ali, Huanyu e-commerce has occupied the first position in the industry.

However, after several rounds of competition with Huanyu e-commerce, Mr. Ma can be regarded as correct in his position, and no longer be fooled by Chen Yu, but put all his business into c2c. Although this area is still incomparable with Huanyu e-commerce for the time being, with the latest wave of financing, Ali has also gained many users and has become the second largest e-commerce platform in China.

"But recently I heard a piece of unfavorable news about you?"

"what news?"

"Did you launch a 50% off promotion plan."

"Yes, do you think this is bad news?"

The 50% discount on Double 11 has been launched. This does not require other competitions to inquire inside information, as long as you know it.

"Then have you discovered that many businesses do not agree with this plan."

"It's nothing."

Chen Yu nodded: "There are people who agree to any plan, and some people are opposed to it."

"But if it's 50% off, the business probably won't make much profit this time."

"This is not necessarily true, if it is measured?"

Once the quantity is up, let alone a 50% discount, some can earn a 40% discount.

Especially commodities like clothing.

Many products are mostly profitable half-and-half.

As for why the profit is so high, it is not lowered.

This is completely the law of the market.

It's not that you want to drop, you can make more money.

The price drop inevitably requires quantitative support.

If the quantity does not rise, the price drop is useless.

Chen Yu is so confident because Chen Yu can beat the price, but he can bring the quantity.

"But users may not think so. I found that many businesses are not willing to participate in your promotion this time."

"There is this phenomenon, but after the promotion, they will understand."

The explosive power of 50% off is not comparable to which store on the street offers clearance sales.

Once it has attracted the attention of consumers across the country, this amount will be staggering.

You think it's only a double and double such a big sale.

But the reality will tell you, not 1 times 2 times, but 100 times, 200 times. Even 1000 times, 2000 times.

This is completely subverting everyone's three views.

At the same time, the potential of the e-commerce market is so great that it is far from being fully developed.

Let alone the current year of 2005, even the future of 2020, he exploded with an increase of more than 30% for every promotion.

Imagine that the scale of the Double 11 promotion in 2020 is more than 600 billion, and it can still maintain huge growth.

Can you estimate how big the potential of e-commerce is?

"Chen Yu, you are giving your opponent a chance to dig your corner."

"Student Lu, you mean you Vipshop will want to dig our corner."

"Our Vipshop model is different from your Huanyu e-commerce. We are a website for sale. It is of little use if you want to dig, but don't underestimate Ali."

"Student Lu, amazing, Vipshop will hand it over to you, I am completely relieved."

After talking with Lu Xue, Chen Yu also had a basic judgment on Lu Xue's ability.

Sure enough, she was a female president in her previous life. This ability is really good.

Not to mention other things, just being able to pinpoint one's own position surpasses countless e-commerce platforms.

Many e-commerce platforms have developed well in the early stage and ended in the later stage. What is the reason?

This is because I didn't find my position accurately.

They do not know what they are going to do in the future, nor do they know what advantages they have.

Under the market vent, of course it exploded.

But as soon as the tide ebbs, you will know who is in Guo Yong.

"Don't worry, I don't deal with Mr. Ma in one or two days. I know what he will think."

Chen Yu can be so decisive, except for his judgment on the future market.

More importantly, Chen Yu is not a blindly arrogant person.

Although Ali was suppressed by himself, Chen Yu was always on guard.

really.

After Huanyu e-commerce launched a 50% discount on Double 11, Mr. Ma on one side finally took action.

"Everyone, we finally waited for the opportunity of Huanyu e-commerce to make mistakes."

Teacher Ma summoned his eighteen arhats in the office.

In the past few years, Ali e-commerce has been crushed and beaten by Huanyu e-commerce, but Mr. Ma has been suffocated.

Although Teacher Ma relied on his eloquence, he successfully fudged several financings. But he also knew that it was basically impossible to defeat Huanyu e-commerce. Because they have lost the opportunity of e-commerce, and at the same time, Huanyu e-commerce has also become famous in the brand. No matter how well they develop, they can only rank second in the industry at best.

If you want to really fight with Huanyu e-commerce, or even pull down Huanyu e-commerce in the future, there is basically no chance.

Unless, Huanyu E-commerce makes mistakes on its own.

Will Huanyu E-commerce make mistakes?

It definitely will.

Everyone makes mistakes, and likewise, companies make mistakes.

It's just when you made a mistake, Teacher Ma doesn't know.

Maybe five years, maybe ten years.

Teacher Ma can only wait.

The hard work pays off. With teacher Ma patiently waiting, God gave Ma teacher a chance.

Huanyu e-commerce finally made a mistake.

They even forced a series of merchants to come up with a 50% discount promotion plan.

"Many merchants on the Huanyu e-commerce platform have expressed that they will not participate in the Double 11 promotion festival of Huanyu Technology. We can take advantage of this opportunity to dig these merchants to us. Zhaoxi, you are responsible for creating momentum and pulling a group of Huanyu Electronics Merchants, boycott the promotion of Huanyu e-commerce."

"Mitutoyo, you are responsible for secretly pulling out these merchants to open stores in our Ali, and promise to give a certain RMB reward for every sale."

"Lao Cai, you are responsible for contacting the media to expose Huanyu's e-commerce monopoly and unfair competition."

"Su Quan, this promotion may be the biggest promotion ever made by Huanyu E-commerce, and we have to use their popularity to deliver traffic to our Alibaba platform. You are responsible for this."

"Jiang Fang, you are responsible for..."

…

Teacher Ma is an individual talent.

No, he is one of the talents.

When Teacher Ma calmed down, his thinking became extremely clear and thorough.

Although he was holding a fire in his heart, he wanted to have a fight with Huanyu Technology.

But he knows that everything can't be anxious.

How Huanyu Technology pulled them off the horse back then, he will also be very patient to pull off Huanyu e-commerce.

Although this time is a rare opportunity for them.

But he knew that it was impossible to beat Huanyu E-commerce to the ground this time.

but it does not matter.

As long as they keep moving in this direction, they will surely pull Huanyu E-commerce from the top spot.

…

"50% off, Huanyu E-commerce is a threat to us."

"Using our concessions to subsidize consumers, this girl can't pay a dime, it's disgusting."

"That is, I used to think that the Huanyu e-commerce platform was not bad, but now it is squeezing us more and more."

"Brothers, what do you say?"

"What to do, leave, I won't do it here."

"Don't, buddy, I don't know where Huanyu E-commerce can sell things. Although Huanyu E-commerce is a bit disgusting, it can still make some money."

"I know a better website. The welfare policy of this company is much stronger than that of Huanyu e-commerce."

"Which one?"

"Taobao."

"Taobao, the traffic is not good, there are no consumers."

"That was before. Now Taobao has a lot of advertisements and there are many users. Although it can't compare with Huanyu e-commerce, they have red envelopes for every order they sell. And, secretly telling you, it's okay there. Swipe the order."

"Swipe the order, I'm grass, the official will seal it."

"No, now the official acquiescence is that we want us to make a relatively high transaction order."

"Isn't this cheating?"

"It doesn't matter if he is cheating or not, what he is opening a shop online for, not just to make money. As long as it is making money, whether it is cheating or real, we can. Besides, the platform will not pursue it."

"That's true."

Making money in this world is the last word.

Although scalping is shameless, it is also a means of cheating.

But if the platform defaults to you, do you think this is shameless?

Everyone opened a store to make money. At this time, Huanyu e-commerce offered such a mandatory 50% discount, which many merchants could not bear.

As a result, being stimulated by some interested people, they started to shop on the Taobao platform one after another.

Of course, they are not stupid to Taobao teachers.

They naturally know the hazards of scalping, and they know that these people cheat to cover their money.

but it does not matter.

The more you compete with Huanyu e-commerce, the more Mr. Ma understands why Huanyu e-commerce can do it.

Don't focus too much on profits at the beginning.

As long as users are trained and consumers are trained, no matter how much you lose before, you will earn money in the future.

This is not only the style of e-commerce platforms, but also the style of the Internet.

Looking at the various businesses on the Internet, isn't it the same?

…

"Chen Yu, I still get up, it's 10 o'clock."

"Can't get up, let me sleep again."

"Then you continue to sleep, I am back to Beishi."

"Ah, don't, since you are in Hangzhou, I will take you around Hangzhou."

"Come less, you want to take advantage of me, right?"

"Anyway, it's all accounted for."

"roll roll roll…"

Lu Xuebai gave Chen Yu a glance.

Chen Yu had no choice but to get up.

He also knew that this promotion was also a big challenge for Lu Xue.

After all, Vipshop hasn't been established for a long time. Although Lu Xue is a female academic leader with first-rate ability, he has no idea.

"All right, I'll take you to the airport."

Without any other thoughts, Chen Yu sent Lu Xue to the airport.

Before leaving, Lu Xue especially told Chen Yu to beware of some Teacher Ma.

Chen Yu naturally nodded and said yes.

Back at the company, Huang Zheng ran over in a hurry.

"Mr. Chen, something went wrong."

"what's up?"

"The major media published articles saying that we have a monopoly on Huanyu's e-commerce and unfair competition."

"Teacher Ma's ghost?"

Chen Yu's expression was calm.

Teacher Ma used this trick back then.

Of course, Chen Yu also used it to others.

"It should be. However, this is not the key, mainly because they privately brought a lot of merchants to their Taobao."

"This is also normal. They have done this before, but later these merchants returned to our store."

"There is another question. More than 20 medium-sized companies may come to us this afternoon."

"They are forcing the palace?"

"almost."

"Oh, that's interesting."

Chen Yu smiled slightly: "Ali's strategy is good, this series of tricks really caused us a lot of trouble."

"In that case, so, I will meet them in the afternoon."

"Okay, let me arrange it."

afternoon.

More than 20 medium-sized enterprises from all over the country came to the headquarters of Huanyu E-commerce.

These companies are medium-sized sellers on the Huanyu Mall platform, as well as medium-sized enterprises.

These companies are much stronger than the sellers of c2c Huanyu Department Store, but are much weaker than well-known domestic companies.

However, their strength is also very strong, and some are said to be preparing to go public.

This time around the 50% discount that Huanyu E-commerce offered, they were the first to raise objections.

Only seeing that Huanyu E-commerce did not deal with their opposition, they joined dozens of other companies and came to Huanyu headquarters together.

This is naturally forced.

"Mr. Chen, we are the representatives of all the companies in Huanyu Mall. This time we come to your company specially, hoping that your company can withdraw the 50% off sales promotion plan for the audience."

In the conference hall, twenty delegates were seated, and one of the leaders stood up and said to Chen Yu.

"Mr. Liu, our promotion is for everyone."

"President Chen, but we cannot accept your mandatory 50% discount. You should also know that the things we sell online are already very cheap for me. Originally, our profits were not large. You asked us for a 50% discount. We are going to lose money completely."

"Mr. Liu, it is exaggerated to say that he is losing money."

"Even if we don't lose money, we don't make much money. According to your sales promotion method, we do the calculations. This time, we are not making any money at all in the promotion."

"This is not necessarily true. Mr. Huang also communicated with you before. This time our promotion is very strong. I believe you have also seen our advertisements on various TV stations and various media. Once our promotion starts, our sales There will be explosive growth. It will be you who will get the most profit at that time."

"This is only what you think, Mr. Chen, unilaterally. If the amount is not up, wouldn't it be an advertisement for you with our money?"

The two sides are competing against each other, and no one can convince anyone.

From their respective standpoints, Chen Yu is right, but Chen Yu also knows that they are not necessarily wrong.

Who can guarantee the future volume will definitely rise.

These medium-sized companies are worried, but this is not unreasonable.

"Everyone, our promotion is not once or twice. You can look back and see which promotion you lost."

"Mr. Chen, your family has a big business and you can afford it, but we will lose the entire enterprise once we lose it. We cannot accept the 50% off promotion."

"Then this is fine, everyone, you can also not participate."

"Mr. Chen, are you forcing us to go to another platform?"

"You are threatening us Huanyu e-commerce?"

In fact, the 50% off promotion plan has been made very clear, and the platform has also analyzed the advantages and disadvantages of it in a very specific way.

Chen Yu doesn't actually need to explain to them too much.

It's just that they are sellers who have been working with before, and Chen Yu doesn't want them to cause losses because of short-sightedness.

But it seems that this time they are not discussing with themselves, but are pushing the palace.

Either as they want, or they leave.

"Mr. Chen, we don't want to threaten your company, but your company should not embarrass us either."

"Is this your personal opinion?"

"No, UU read www.uukanshu.com, President Chen, this is our unanimous opinion. In addition, there are other merchants who are not present, and they will also act in concert with us."

"It seems that everyone is very united."

Chen Yu had no choice but to nod his head: "If you really make up your mind to go to another platform, I won't keep you guys."

"Mr. Chen, you..."

"Everyone, don't get excited, just listen to me."

"Although everyone is free to choose the platform, but this time the Double 11 promotion, I am afraid that other platforms will not be able to run it."

"?"

Many businesses are a little confused.

Chen Yu said apologetically: "I'm really sorry, we just registered the double 11 trademark."

With that said, Chen Yu took out the registered double 11 trademark registration license.