Rebirth of Cyber ​​Hegemony

"Chen, my God, you cut that plane to 0 yuan."

"Why, when my hundreds of millions of fans eat dry rice?"

"No, I was mainly for a gimmick at the time, and I didn't expect anyone to cut 0 yuan."

"Haha, isn't this what I am here? Haha, is it heartache?"

"No, no, no heartache. Although an airplane is expensive, the advertising effect produced this time completely exceeds that of that airplane."

"That's right, what, where is the plane, where can I pick up the goods?"

"President Chen, don't worry, I have already placed an order with Boeing, but Mr. Chen, do you have a pilot certificate?"

"Uh, no."

Chen Yu had a headache: "Well, do you want to take one?"

certainly.

This is just a joke.

Where does Chen Yu have time to take the pilot certificate?

When the time comes, you really need to use a plane, just find a few pilots to drive it.

"Okay, Huang Zheng, your Pinduoduo is doing very well, but this is not enough. You have to continue."

"Yes, Mr. Chen."

Pinduoduo's success in overseas markets gave Huang Zheng great confidence.

Even if you are losing money if you fight for a lot of money now, you will lose money if you lose it.

The Internet model has always been to burn money for traffic.

What's more, they have just burned money and have already exchanged huge amounts of traffic.

On the other side.

The founder of Pinduoduo's biggest competitor, Amazon, has been staring at Pinduoduo.

He did not expect that their recent promotional activities did not have much effect.

Cut a knife, cut a pear cell phone, cut a car, cut an airplane...

The corners of his mouth kept reading, Bezos stared at Pinduoduo's bargaining page.

Although he knows that many people hate this bargaining, it still cannot prevent the madness caused by bargaining.

In particular, the plane was chopped to 0 yuan. Although their own Chen Yuti left, it still attracted the attention of everyone.

"It's a talent, I can think of such a function."

However, although I admire Pinduoduo's bargaining model in my heart, Bezos has no idea to copy him to their Amazon.

Amazon and Pinduoduo have different positioning. Even if the bargaining function is good, they will not easily copy the past.

Amazon has its own business logic, which makes it easy to imitate others. Don't let others do not imitate it by then, but instead mess up its own positioning.

This is like MSN before.

At that time, when Huanyu Technology and Microsoft PK instant messaging, Bezos believed that MSN made a serious mistake.

All of a sudden, they fell into the trap made by Huanyu Technology, and then imitated them all the time, and finally died of imitating themselves.

Up to now, MSN has some confusion about its positioning.

They want to socialize with strangers, and they want to socialize with acquaintances. In the end, MSN didn't do a good job of socializing with strangers and acquaintances.

In contrast, Huanyu Technology.

One of them was to socialize with acquaintances, so they launched WeChat.

The other was socializing with strangers and launched Tantan.

Something is far away.

Bezos does not do instant messaging, he only studies e-commerce.

However, he always feels that Pinduoduo is not just as simple as it seems.

He is more than just bargaining.

But what kind of charm Pinduoduo had, suddenly Bezos couldn't think of it.

"Mr. Bezos, what are you thinking?"

"Do you feel that Pinduoduo seems to have created a new e-commerce model."

"Have it?"

The assistant was taken aback, and then said: "Pinduoduo seems to merge B2C and C2C together."

"It's not just that simple."

Bezos shook his head.

If it was just traditional B2C and C2C, Bezos would not be able to ask.

He always feels that there is a new model between B2C and C2C.

If not, then Pinduoduo could not develop so rapidly.

But what this new model is, Bezos still can't see clearly.

"Mr. Bezos, I think we should start a public opinion war. Recently we have followed Pinduoduo. Although Pinduoduo has attracted a lot of traffic recently, they are doing poorly in many places. The most serious thing is the quality of the products. No matter whether it is a free product bought at a bargain or a product purchased at a low price, their quality is very average. Some netizens don’t have to think about it after using it once, and their reputation is not very good."

"This public opinion is useless for Pinduoduo."

Bezos shook his head: "Pingduoduo's current positioning is to sink the market. The main groups are uncles and aunts and housewives, and of course there are some little girls who are financially tight... They have limited funds and are not too concerned about the quality of the products. Big request. Besides, isn’t Pinduoduo the same as in the early days of Amazon?"

"Nevertheless, we can put a label on him anyway. When we mention Pinduoduo, there will be keywords such as poor quality, fake...etc. in the consumer's impression."

"That's okay."

Bezos nodded, but he knew in his heart that it didn't help much.

Target groups targeting the sinking market are not particularly concerned about the quality of these products, and public opinion is useless for the Pinduoduo label.

This is like many people advising others not to eat cheap junk food, but many people still eat it.

Why?

You think they like to eat cheap junk food, the problem is that they have no money.

The main problem now is that we must first figure out Pinduoduo's business model.

If they didn't even figure out their core business model, how could they rush back to their hometown.

In the following days, Bezos has been studying the core model of Pinduoduo.

It was just research and research, but Bezos didn't work out a general idea.

He has a little idea in his mind, but he doesn't know how to summarize it.

until.

When Pinduoduo was in the bargaining function, and then launched a "join group" function, Bezos finally found something.

Pinduoduo’s team-joining system uses the team leader’s team-joining system.

The group leader can initiate a group fight with his friends, and if one succeeds in the group fight, the group leader can get free merchandise.

On the bright side, it seems that this is the same as bargaining, using free to let a large group of people start a group, and recommend more users to buy.

But at a deeper level, you will find that this group joining is not only as simple as recommending users.

For example, why would anyone join this group?

If it is a stranger, will they join in together?

This reminded Bezos of the group buying they had done before.

In fact, all major e-commerce platforms have engaged in group buying.

At the beginning, group buying was very popular, and everyone liked it very much.

But after doing it for a while, I found that the group buying went out.

Not only businesses don’t like group buying, but even users don’t like group buying anymore.

As for why?

Some say that group buying increases the cost of merchants.

Some also say that group buying reduces the quality of goods.

Some also say...

Until now, Bezos could not fully explain it clearly.

But seeing Pinduoduo's teamwork, Bezos seems to have some clarity.

Previously, their Amazon group purchases and other e-commerce platform group purchases were built on the e-commerce platform.

It is their platform to promote these group buying products.

However, Pinduoduo’s Join Group ~www.wuxiaspot.com~ has become the user's own promotion.

Invisibly, he reduced the intermediate links, because this is the user's spontaneous promotion, at least he does not need to pay for the promotion cost.

It's like the product doesn't need a distributor, it goes directly to the consumer.

Undoubtedly, such a price can naturally be hit to the lowest.

But is it just that?

Do not.

Looking at the bargaining and joining the group, Bezos thought of a series of keywords.

Connect, share, friends... and eventually...socialize.

That's right.

It's social.

Pinduoduo's model is social e-commerce.

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