Rebirth of Cyber ​​Hegemony

"genius."

"This is simply the pattern of genius."

When he discovered this, Bezos jumped excitedly.

This is undoubtedly the creation of a new e-commerce model.

And this model has more advantages than pure C2C or B2C in some aspects.

Through social interaction, Pinduoduo hardly needs self-recommendation. Through social interaction between consumers, Pinduoduo can accumulate a large number of orders.

And through social interaction, Pinduoduo's ability to acquire customers has also been significantly enhanced.

It turns out that for an e-commerce platform to allow a user who has never shopped online to join online shopping, they have to spend at least $10 in cost.

This is the cost of customer acquisition.

But with Pinduoduo, his customer acquisition cost is almost infinitely close to zero.

Of course, it is impossible to go to zero, but it is much lower than traditional e-commerce platforms.

Secondly.

Because it is social, they are recommendations between acquaintances and acquaintances, so he can even promote the transaction of goods.

For example, I placed an order on Pinduoduo. I thought this product was good, so I recommended it to my friends.

My friend also placed an order because I felt good with it.

This is better than simply relying on comments on the virtual network, not too much word-of-mouth.

Are strangers easier to believe, or acquaintances easier to believe?

Of course it is an acquaintance.

As for the evaluation and word-of-mouth of a lot of strangers on the Internet, this can be brushed out.

also.

This also seems to be more beneficial to merchants.

The global economic development has reached today, and it can be said that there is a considerable surplus of products.

In many cases, there are many products that do not know how to recommend to consumers, or even cannot be sold.

Although the e-commerce platform seems to have solved part of it, this is only a temporary solution rather than a permanent cure.

With the increase in products, e-commerce platforms can only recommend some relative products. Moreover, such a recommendation also requires an advertising fee for the e-commerce platform.

This is just like we usually go to the e-commerce platform. We search for certain products and then place an order.

For example, if I want to buy a mobile phone, I searched for a mobile phone, and the interface recommended a series of mobile phones to me.

This is people looking for goods.

But Pinduoduo is the other way round.

They use the way of finding people.

After you place your order on Pinduoduo, share it with your friends.

Under normal circumstances, the things you want to buy are also likely to be bought by your friends.

The merchant not only found you, the consumer, but he also found other consumers with this need through you.

This is more effective than keyword advertising, precise recommendation...etc.

Therefore, this model is not traditional B2C, but c2b, driven by consumers to allow businesses to personalize their sales.

It would be even more terrifying if it were to be more specific.

He not only changed the traditional e-commerce model, he even changed the entire consumption model.

Shaking his head, Bezos didn't plan to think about it anymore.

He was afraid that he would have to overthrow Amazon’s sales logic.

What he has to consider now is how to curb Pinduoduo's growth momentum.

Because.

According to the current situation, although Pinduoduo sells some general products, and the quality is not very good.

But this is only their first step.

When Pinduoduo develops steadily, they will definitely steal Amazon's market.

Just think about it.

Bezos sighed.

Before Huanyu Technology did Pinduoduo, they had already created a perfect social platform.

This is not just WeChat.

In addition to WeChat, there are Weibo, Friend Networks... In his system, if you want to defeat Pinduoduo, then you have to defeat Huanyu Technology's social system.

this……

is it possible?

...

"Chen, this is the business situation of major subsidiaries in recent months."

Bamboo sends a document to Chen Yu's office.

Although Chen Yu is not responsible for the specific business of each subsidiary, as the company's largest BOSS, he has to have a general grasp of all businesses.

At the same time, for some aspects, Chen Yu can also advance.

Of course, if a group of subsidiaries run into some trouble, Chen Yu will also come forward to clear the obstacles for them.

Otherwise, is it really a big shopkeeper?

Especially now, although Huanyu Technology seems to be developing very well, there are many areas where Huanyu Technology may not have complete advantages.

For example, in chip semiconductors.

but.

Chen Yu must first stabilize his basic disk before he can focus his energy on semiconductors.

"WeChat is developing very well here."

"Xie Zhang's probing is also very good."

"Huang Zheng, who is responsible for Pinduoduo, is gradually getting better."

"Hey, Xuelin's side..."

After all, it is an overseas business.

The heads of the subsidiaries of Huanyu Technology go overseas, and not all of them are going smoothly.

At this time, in the Huanyu video that Li Xuelin was in charge of, Chen Yu discovered the problem.

This finding is not a problem with Huanyu Technology.

With the help of the short video of Huanyu Video, Li Xuelin went one step further and launched the short video app Douyin.

Tik Tok focuses on short video shooting. Once it was launched, the popularity was close to that of Huanyu Video.

However, while the vibrato is hot, Li Xuelin's steps are a little bigger.

They developed instant messaging and search engine business on this basis.

Unfortunately, the development of these two businesses is not very good.

"Bamboo, is Li Xuelin in America?"

"I just returned to China, I seem to see him at Mr. Zhang."

"Well, ask him to come to me."

"Yes."

...

"Xuelin, why did you return home suddenly?"

In Zhang Jianming's office, Li Xuelin sat a little depressed.

"I called Xiaochuan a few days ago to prepare to cooperate with him in the search engine section, but he refused me."

"Hehe... it's normal for him to refuse you. Xiaochuan has done a good job of searching recently, and there is no need to cooperate with you."

"I'm not helping him, you see, our Huanyu Video is so large, if we add our Huanyu Search to our Huanyu Video, the market share can increase by dozens of points in an instant."

"That's what I said, but Xuelin, if you take such a big step, what do you do? If Mr. Chen knows, he must scold you."

"How come, President Chen has always liked the horse racing mechanism. We are not always competing with each other to create better products."

"You are wrong~www.wuxiaspot.com~Although Mr. Chen likes horse racing, he has a prerequisite. Besides, Mr. Chen has been complaining about your Douyin in the past few days."

"Oh no."

When Zhang Jianming said this, Li Xuelin was a little panicked: "Mr. Zhang, what did Mr. Chen say?"

"Say you are not doing your job properly, your own business has not been done well, and you still want to do other things."

"this……"

Li Xuelin was even more panicked now.

Suddenly, Bamboo knocked on the door and came in: "Mr. Zhang, Mr. Li. Mr. Chen wants to call Mr. Li to the office."

"Let me talk."

He patted Li Xuelin on the shoulder, and Zhang Jianming said, "Okay, I won't tell you more. Go to President Chen's office as soon as possible."

(End of this chapter)

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