Rebirth of Cyber ​​Hegemony

"Live broadcast, live broadcast, I didn't expect that e-commerce can still be related to live broadcast."

Amazon founder Bezos was stunned.

Recently, Huanyu Technology's style of play is simply wave after wave.

The first is to accurately locate the sinking user.

Next is to use bargaining to attract traffic.

Followed by group fights to play social group buying.

At this time, he even took out a trick to live broadcast the goods.

It seems that this kind of live streaming is only a Douyin business and has nothing to do with Pinduoduo.

But not at all.

Douyin has benefited a lot from it, and Pinduoduo is also making a lot of money in live streaming.

Especially in Douyin, there are a lot of people who haven't tried online shopping.

It was estimated that they would not be able to shop online in their entire life.

But the emergence of Douyin has brought them an online shopping experience.

"Research on Douyin's live streaming products, in a week, we will also launch our live streaming products."

Before Pinduoduo, Bezos didn't want to learn whether it was bargaining or joining groups.

It's not that he doesn't see the advantages and disadvantages of these models, but the main reason is that Amazon and Pinduoduo are positioned differently.

If you take their model over, not only will it not help Amazon, but it will also make Amazon lose itself.

But live streaming is different.

Douyin can do it, and Amazon can do it too.

Isn’t it just asking the celebrity to help bring the goods?

TikTok can invite Tyson over, and Amazon can also invite a more powerful character.

Don't tell me, Amazon really did it.

Tik Tok invited Tyson, and when he turned around, Amazon invited Jackson.

Jackson, who is also a global superstar like Tyson, has unparalleled popularity.

However, Pinduoduo only spent US$1 million for Tyson, but the price Amazon paid for Tyson was a bit big.

Jackson's price is 30 million U.S. dollars.

The reason for such a high price is not that the Jackson Lions opened their mouths.

Because Jackson is worth the price.

He is not like Tyson.

Tyson has never regarded money as money because he was a drunken fan before.

But Jackson is different.

Although Jackson lived a very luxurious life, Jackson was somewhat less profligate.

More importantly, Jackson has a longer career as an artist than Tyson, so he earns more than Tyson.

According to ordinary endorsements, Jackson's endorsement fee is about 25 million US dollars.

But because it was a live broadcast, Jackson had some concerns, and finally quoted a high price of 30 million US dollars.

Although the price of $30 million is somewhat high, it is still affordable for Amazon.

In the end, a week later, Jackson officially joined the Amazon live broadcast.

...

"Brother Jian, let's watch Jackson's live broadcast together later."

"I was about to tell you this too."

Early in the morning, Zhang Jianming came to Chen Yu's office.

Zhang Jianming naturally knows Amazon's actions in North America.

E-commerce is one of the most important sub-businesses of Huanyu Technology, and even his vice president of Huanyu Technology pays great attention to it.

"Oh, come, sit down, it will start in a while."

Chen Yu took out his phone and clicked to enter the Amazon app.

Although Amazon was originally an e-commerce website and not a live broadcast platform, we have to admire Amazon's capabilities.

In just a week, they developed a live broadcast function on the Amazon shopping platform.

"The internet speed is okay."

While watching, Chen Yu experienced the Amazon live streaming function.

Although the live broadcast hasn't officially started yet, it's not too difficult to enter the room.

"Chen, Jackson and Tyson are both global superstars, and, in terms of popularity, Jackson is stronger than Tyson."

In fact, it's really not very good to say who is the most popular in the world between Tyson and Jackson.

Some say Tyson, some say Jackson.

But from the data point of view, it is actually Jackson.

Boxing is a niche sport after all, and many people have never seen Tyson Boxing.

But Jackson is a singer. Many people have heard of his songs, and more people prefer to listen to songs instead of punching.

also.

Tyson has a short career and has now retired.

But Jackson's career has gone through more than 30 years, and it has been popular until now.

This is why Tyson few people ask him to endorse, but Jackson's endorsement fee will be so high.

"Well, Amazon found Jackson the right one."

Chen Yu nodded, Amazon still has vision, but Chen Yu still doubts how much Jackson can bring out.

This is not because Chen Yu has doubts about Amazon's ability and influence.

The platform is different, the model is different, the time is different... There are many different.

No matter how good Jackson is, he may not be able to reproduce Tyson's effect.

As it is now.

Judging from the number of people in the live broadcast room, it only shows more than 20 million members.

This is not to say that Amazon has fewer members than Douyin.

The key is.

People use Douyin every day, but will you always open shopping websites to shop?

Although there are many prodigal women in this world, most of them are quite sensible.

And these 20 million fans are also the result of Amazon's huge public opinion promotion.

otherwise.

With a shopping platform like Amazon, how could he bring so many people together all at once?

"20 million members, haha... Brother Jian, I don't think I need to watch this live broadcast."

Although Jackson has not officially appeared, Chen Yu has already determined the result.

It's not Chen Yushen's prediction.

This can be seen entirely from the number of members.

If the number of members hasn't reached a certain level, it is impossible for him to convert more consumers.

Just like Tyson’s live broadcast of more than 100 million users.

There are 100 million users who actually bought it~www.wuxiaspot.com~ Let alone 100 million, there are not 10 million.

If there were 100 million, Tyson’s sales record that night would not be 200 million US dollars, but 20 billion US dollars.

If you look at the conversion rate.

In the last Tyson live broadcast, 100 million fans only brought in 200 million U.S. dollars in revenue.

That is, one fan only contributes two dollars.

With 100 million users and 20 million fans, how much conversion can he bring?

40 million dollars?

If only $40 million worth of goods are sold, it is estimated that Amazon will have to cry to death.

In fact, a number of 20 million fans actually hit Bezos.

Originally, he thought that with their propaganda and Jackson's fame, they did not say that the overall popularity of the live broadcast this time exceeded Douyin, but it should not be much different. But things backfired. Their Amazon's popularity is only one-fifth of TikTok's live broadcast. Although it hasn't started yet, he already knows that basically their sales today cannot surpass Douyin.

But this is not the most important.

The most important thing is.

When seeing that their fan popularity is only one-fifth of Douyin, Bezos once again understood.

It turns out that the so-called live streaming is not just live streaming, nor is it just live streaming.

His model, his gameplay, his functions...all revolve around social e-commerce.

But unfortunately, Amazon is just an e-commerce platform, they are not social.

This is just like Ali in the previous life.

Although Ali is the largest e-commerce platform in China, they have not made any achievements in the social field.