Rebirth of Cyber ​​Hegemony

This song "Mouse Loves Rice" was composed by singer Yang Chengang and was originally sung by him.

　　 However, there was no fire after the release of this song.

　　 Wang Qiwen recently came into contact with a company called YY Music Network, which has an original channel on YY Music Network. There are many singers who upload their own works, or their own cover works. Although there are not a few well-known songs for the time being, because they are very down-to-earth, the people who sing are all online crowds like everyone else.

　　 Therefore, many netizens on this channel click to listen to it, and occasionally listen to it well, and leave a message to support it.

　　 Although there is no money for such a message, but even such a message also warms many singers.

　　 At least they feel that the songs they sing are heard, evaluated, and supported by others.

　　 Today’s "Wang Qiwen" cover is Yang Chengang's "Mouse Loves Rice".

　　 Of course, he never thought about how popular this song could be.

　　 After all, this song has already been released, and it's going to be premature. He just likes this song, so he chooses to cover it.

　　 It’s just, but he doesn’t know.

　　 After he uploaded the song "Mouse Loves Rice", the next day, he has received thousands of people's attention and comments.

　　...

　　 "Xiaoyu, do you want to start joining now?"

　　 YY Music Network has no clue for the time being, and Chen Yu is helpless.

　　 At this time, his father Chen Simian called and asked him to go to the hot pot restaurant to discuss the next step.

　　 "Affiliate program can be done, but it is not suitable for now."

　　 Chen Yu said: "Even if we want to join, we can't join the same snail Xi Shi as before. I am more optimistic about direct sales."

　　 "Directly, the investment is relatively large."

　　 "There are some big ones, but direct sales can better start our brand. Otherwise, anyone can join, our hot pot Xi Shi brand will sooner or later fail."

Seeing that Chen Simian had some hesitation, Chen Yu said: "Dad, I am just giving advice. It is not necessary to directly manage. We can also join, but the franchise must be completely subject to the management of the headquarters. In other words, franchisees can interact with us. Share the profits together, but management and personnel training, including the supply of food materials, have to listen to the headquarters."

　　 "Then I am afraid that few people would like to join in."

　　 "So the best way is to make a direct sales store first. When our other branches can also have such good benefits, I believe that even if it is such a strict franchise, others are willing to join."

　　 "Xiaoyu, what you are thinking about."

Chen Simian also nodded: "The snail Xishi brand is getting worse and worse in the later period. There are already several stores at a loss. This way of joining is really not good for us. However, Xiaoyu, you just said that we are not suitable now. What do you say about joining?"

"Dad, let's put it this way, don't look at our hot pot restaurants now, but if there are strong competitors competing with us, we may not have much advantage. For example, our service, although it is very innovative, in fact, it is such a service. In the early stages of things, they spent money to formulate a specific standard, and some other stores can also find it. Dad, look at the previous stores. Although the service is not as good as ours, their current service is already very good."

　　 Because of the hot pot Xishi, the services of the major hot pot restaurants in the Central Business District are also on par with the hot pot Xishi.

　　 is not just a hot pot restaurant, even some other catering industries also look to hot pot Xi Shi.

　　 The reason why hot pot Xi Shi is still so popular now.

　　 One is that hot pot Xi Shi is the first to establish catering service standards.

　　The other and the most important reason is that there are a lot of navy soldiers propagating hot pot Xi Shi on the Internet every day.

　　 "Xiaoyu, if there is competition, there is no need to open branches, and spread our model to various places, so as to quickly seize the market."

　　 "Dad, you are right. We should indeed seize the market quickly, but we must have our own core competitiveness."

　　 "Isn't it just service?"

　　 Chen's four quilt Chen Yu was confused.

　　From beginning to end, isn’t the core thing about hot pot Xi Shi is service?

　　 "Dad, it's really service on the surface, but, dad, didn't you just say that our service to others can be modeled. Only what they can't imitate is our true core competitiveness."

　　 "Something they can't imitate?"

　　 Chen Simian blinked. He wondered if there is anything other people can't imitate the hot pot Xi Shi.

　　 "Xiaoyu, apart from serving us now that we are more advantageous, there seems to be no special advantage."

　　 Although the taste of hot pot Xi Shi has improved a lot recently, it is not necessarily unique.

　　 "So, Dad, that's why I don't recommend opening a branch so quickly."

　　 "Xiaoyu, then you mean we will operate for a while."

　　 "It doesn't mean that."

　　Chen Yu shook his head: "The same is true for a period of time in business, and there is not much change. I mean, we should really find our core competitiveness during this period of time."

　　 Seeing that his father was dizzy by himself, Chen Yu stopped going around and said directly: "Well, dad, let me tell you directly, the most core competition in the catering industry is not service, but taste."

"taste?"

　　 Chen Simian opened his eyes wide: "Xiaoyu, you won't tease dad."

　　 "No."

"No, you never mentioned the taste before you opened the hot pot restaurant, and you also said that the taste of hot pot is actually the same. If you eat too much, it will not taste good. Besides, if you look at others and keep it, it is said that the taste is good. , But it didn’t work well either."

　　 "Dad, the taste I am talking about is not the taste of hot pot, but the taste I am talking about is the taste of the ingredients."

"Ingredients?"

　　 "Let’s make an analogy."

　　 Chen Yu explained: "What is the most important ingredient in our hot pot restaurant."

　　 "Meat."

　　 "Does fresh meat taste much different from frozen meat?"

　　 "Of course there is a lot of difference."

　　 "If our meat can be fresh, do you think it has a huge advantage over other hot pot restaurants."

Everyone has different opinions on the taste of 　　 hot pot.

　　 But if the ingredients are fresh and hygienic, diners can tell at a glance.

"Not too possible."

Chen Simian shook his head: "Where there are so many fresh meats available, we can't go to the vegetable market every day to purchase. Even if we can go to the vegetable market every day, the cost will increase greatly and there is no profit. "

　　 "But what if we build our own food supply channels?"

　　 "Establish your own food supply channels?"

　　 Chen Simian was taken aback.

　　 He has never thought about this.

　　 "It's not necessary, how much investment is needed?"

"Because of the large investment, it is difficult for other hot pot restaurants to follow up. If we have our own food supply channels, first, we can guarantee the freshness of our ingredients, second, we can ensure the hygiene and safety of our ingredients, and third, we You can also purchase ingredients that are impossible to purchase in other hot pot restaurants.

　　 Just like beef, the best domestic beef is Guichuan's scalpers, but so many catering industries require beef, how can they purchase these scalpers? But if we go to Guichuan to build a cattle farm, dad, do you think this is our core competitiveness? "

　　 With this, Chen Simian looked at Chen Yu with wide eyes.

　　 He didn't expect that this hot pot can still achieve such a realm.

　　 "My God, Xiaoyu, this investment can't be tens of millions or hundreds of millions?"

　　 "If all channels are to be fully completed, hundreds of millions are not enough. But because of this, it is difficult for other competitors to imitate."

　　 Chen Yu continued: "We not only have to establish our own food supply channels, we also have to establish our own pot bottom channels. Our current pot bottom is someone else's, and then we will produce our own pot bottom..."

　　 "Xiaoyu, stop, stop, you let Dad digest and digest well."

　　 The information content of Chen Yu's remarks today is so great that even Chen Simian, who has been in business for a while, cannot digest some of it. In particular, what Chen Yu said about establishing his own food supply channels really broke Chen Simian's business philosophy. He didn't expect a small hot pot to be so big...

　　 What if this happened?

　　 Is this still a hot pot restaurant?

　　 I'm afraid this is really going to be listed.

　　 "Okay, Dad, just think about it."

　　 The business philosophy that led the world for decades in previous lives is really not that easy to understand.

　　 There is time now, and Chen Yu is not in a hurry.

　　...

　　 A few days later, Chen Simian figured it out and called Chen Yu to the store.

　　 "Xiaoyu, you are right. Our service seems to have core competitiveness, but in fact there are some falsehoods. The real core competitiveness cannot be imitated by others, and I don't think we should open a branch now."

　　 "Great, dad, you finally figured it out."

　　 "Hehe, why can't I figure it out? There are few things I can't think of when I study, but you have said so clearly. If I still can't figure it out, then I might as well go home and sell snails."

　　 "Haha, dad, don't think about snails, our hot pot restaurant is more promising than snail Xishi."

　　 "Well, I believe it."

　　 Chen Simian is also extremely excited.

　　 He has a lifelong feeling of fighting for the hot pot business. UU reading www.uukanshu.com

　　 "However, Xiaoyu, how did you talk about building our food supply channels?"

　　 "It's very simple, spend money to buy a few food wholesale companies."

　　 "How much is this? I only have more than 1 million here, I am afraid it is not enough."

　　 "Of course more than 1 million is not enough. But it's okay, dad, we can take a loan."

　　 "How much is the loan?"

　　 "Don't borrow so much first, just loan 10 million first."

　　 "10 million..."

　　 With a flick of his hand, Chen Simian was intimidated by Chen Yu.

　　 "Xiaoyu, 10 million, I can't afford to pay this interest for the rest of my life."

　　 "Dad, how come, it's only 10 million, it's not a big deal."

　　 "But, will the bank lend us 10 million?"

　　 "Yes, of course."

　　Chen Yu nodded: "The bank is rich. Maybe the people at the bank saw that you only borrowed 10 million, and they would say that the loan was too small, and they would add tens of millions to you."

　　 "Look at what you said, the money in the bank is not windy, so how can it be so casual."

　　 "If you don't believe me, go and see."

　　 "Okay, I will ask another day."

　　 Chen Simian doesn't know the true and false, but the hot pot Xi Shi wants to be bigger and stronger, so take a loan.