Rebirth of Cyber ​​Hegemony

　　 "Mr. Chen, the Internet is too virtual. C2C is a small and medium-sized enterprise, and most of them are individual sellers. It is difficult to establish such a credit system."

　　 "Although it is difficult, but it is not impossible, we will come step by step."

　　 Chen Yu said: "The first step is the real-name system."

　　 B2C does not have the problem of real-name system, because it cooperates with brands and well-known companies.

　　 is the real name inherently.

　　 "The second step is to introduce seller credit points. The higher the points, the higher the credibility."

　　 "Is it through buyer evaluation to increase credit scores?"

　　 "Buyer evaluation is only one aspect."

　　 I have done c2c on eBay before, and there is also a buyer rating.

　　 However, there will be a problem with this buyer's evaluation.

　　 Then there will be points.

　　 When a seller feels it is necessary, they can find the team that scores to score.

　　 As for how to brush?

　　 is too simple, register a large number of accounts to evaluate.

　　 Even if you need to provide the courier tracking number, this is nothing, because the express delivery side has long been empty.

　　 Even to the back, some of the points are more expensive, so you can directly pay the real order.

　　 Relying solely on buyer reviews is too simple and rude, which is not conducive to credit scores.

　　 "Credit points are not just buyer reviews, they also include supplier services, product quality, on-time delivery, business history, complaints, comparisons with the same industry, and big data analysis."

　　Big data analysis is difficult for ordinary enterprises to do.

　　 Before we started, Ali, JD.com, and all major Internet sites were powerless to analyze big data.

　　 They can only analyze some data roughly.

　　 Until the subsequent technological development, there are more and more talents, but big data analysis is getting more and more accurate.

　　 But this is not difficult for the current Huanyu Technology.

　　 Because Huanyu Technology has a search engine that is easy to search.

　　 search engine can not only provide search, it can also conduct in-depth analysis of data.

　　 In fact, search engines are best at processing all kinds of data.

　　 Of course, Ali and Baidu have also cooperated.

　　 But the cooperation between Ali and Baidu is to sell things.

　　 is how to sell products on their website as much as possible.

　　 However, Chen Yu believes that big data can not only sell products more accurately, but also analyze the credit performance of sellers more accurately.

　　 "Mr. Chen, your credit system is too complicated."

"It is indeed complicated, but if it is too simple, then credit is very likely to be fraudulent. If fraudulent, it will ruin our Universal Department Store. Even if our Universal Department Store is built in the future, everyone may say, we There are too many fakes on the website."

　　 Chen Yu does not want his e-commerce website to be the same as Taobao in his previous life.

　　 Although it has grown in scale, its reputation is bad.

　　 "Look for Xiaochuan in this area and work out the credit system as soon as possible."

"OK."

　　 Zhang Jianming nodded.

"However, seller credit alone is not enough. We have to introduce more settings to make users feel at ease. For example, we can set up a [seven days no reason to return] rule, as long as users receive the goods within 7 days If you feel unsatisfied, you can return it unconditionally."

　　 Chen Yu continued to add.

　　 "This is a good idea, so that users will feel more at ease about online shopping. You wait, I will take a note."

　　 There was too much content, and suddenly Zhang Jianming was afraid that he could not remember, so he took out the notepad.

"Therefore, within this regulation, we have to add a merchant deposit. If the merchant does not open a store, the deposit can be refunded. The function of this deposit is to make users more assured of placing orders on the one hand, and on the other hand, it is also for users to return When the payment is made, the compensation can be paid as soon as possible."

　　 Chen Yu, who has bought too many things, knows the trouble of returning goods.

　　 Without these guarantee mechanisms, it would be difficult to attract large-scale users to join the online shopping force.

　　 "By the way, our payment pass must be promoted more."

　　PayPass was launched very early.

　　 Moreover, many users of PayPass have used it.

　　 However, the previous use of PayPal is relative to online game users.

　　 Most online game users buy some cards and equipment, and they are more accepting of online payments.

　　 However, for ordinary people, it is much harder for them to make online purchases for the first time.

　　 Therefore, it is necessary to fight off the reputation of Alipay.

　　 His purpose is actually to ensure that users shop.

　　 When you place an order to pay, the money is not in the hands of the merchant, but on the Paypass.

　　 The merchant can receive the money only after you have received the confirmation.

　　Of course, Alipay is not only a guarantee for buyers, but also a guarantee for sellers.

　　 The sellers are afraid that users will not pay after they send the goods. With the middleman of Paypass, they can also do business with peace of mind.

　　 Before, Huanyu Mall mainly used the b2c mode, and the delivery of goods under the wire was used as a guarantee, but it did not promote the payment pass. But now in Huanyu Department Store, Alipay must be promoted in all aspects.

　　 "Yes, Mr. Chen."

　　 Zhang Jianming wrote down the contents of Chen Yu's arrangement in the notebook.

　　 "Okay, that's all my proposal."

　　Although there are some functions in the back, it has to be done step by step.

　　 However, Zhang Jianming entered the book, but said: "Mr. Chen, Ali is very capable of imitating. Once our credit system comes out, I am worried that they will imitate us."

　　 "It's okay, they have no energy now."

　　 Why didn't Chen Yu bring out the entire credit system before? He was worried that Teacher Ma would imitate it.

　　 It is too easy to imitate the Internet.

　　 Often as soon as your function comes out, they can come up with it the next day.

　　 In addition, Huanyu Technology entered the e-commerce market later than Ali, and the credit system was developed for Teacher Ma as a wedding dress. But now it's different. Now Teacher Ma is thinking about the b2c market.

　　 Even if he does such a big move, it is very likely to be ignored by Teacher Ma.

　　 In fact, this is the case.

　　 After Ali cooperated with Inter Mi Suning, Ali tried to engage in a small-scale home appliance promotion.

　　 Although the scale is not large, the effect is very good.

　　 A day's sales broke tens of millions, and the previous Taobao transaction data was beaten every minute.

　　 This also gave Ma Yun a hope.

　　 "Mr. Ma, we have contacted more than 1,500 small home appliance stores."

　　 "It's a bit missing."

　　 "The main reason is that Huanyu Mall discovered our actions and competed with us for merchants in major third- and fourth-tier cities. Some home appliance stores that we have cooperated with were even robbed by them."

"This guy."

　　 "However, you can rest assured, Mr. Ma, that we have increased the investment of ground push personnel, and even went deep into many rural areas. It is expected that we will be able to attract 2500 at the end of the month."

　　 "Okay, Zhaoxi, you can do it."

　　 Ma Yun nodded.

　　 Although the situation is not the best, the performance is okay.

　　 Even if the number of small appliance stores is not as good as Huanyu Mall, they have more Gome and Suning.

　　 Both of these two are much better than Yongle~www.wuxiaspot.com~The big promotion at the end of the month, he believes that it may not be impossible to pull Huanyu Mall off the horse.

　　 "Old Ma, Huanyu Mall has another action."

Cai Congxin, who was on the side of 　　, opened Huanyu Mall and pointed to another business that said "Huanyu Department Store".

　　 "This Huanyu Department Store is independent of Huanyu Mall and is a c2c business like our Taobao."

　　 "I saw it too."

　　Ma Yun is a little confused about how Huanyu Technology has come up with a c2c: "What do they think, but it seems that there is no volume."

　　 "There is really not much trading volume, only a small part of the transaction orders, mainly relying on Huanyu Mall to attract traffic."

　　 "Look again, c2c has no trading volume right now. We have to focus our energy on the big promotion at the end of the month."

"Um."

　　 Cai Congxin is also recognized.

　　 He just felt that it was a bit strange that Huanyu Technology launched a c2c business. As for what action to take, there was nothing. After all, when you have seen transactions of tens of millions and hundreds of millions a day, you will no longer be interested in the c2c business, which had a turnover of only more than 20 million in that year and a half.

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