Rebirth of Cyber ​​Hegemony

After finishing the game, Chen Yu rushed to Hangzhou again.

As soon as he arrived in Hangzhou, Zhang Jianming gave Chen Yu a penalty notice from above.

"Mr. Chen, the punishment from above has come down, with a fine of 500,000 yuan."

"so far so good."

Chen Yu breathed a sigh of relief.

Although a fine of 500,000 yuan is considered a penalty, it is basically equivalent to a verbal warning.

"It seems that the upper level also attaches great importance to consumption."

Zhang Jianming analyzed the reasons and said.

"Domestic demand has been strengthened. This is what the boss has always wanted to do. We were not to blame for this event, but it accidentally stimulated the consumption of the citizens. This is also something that the boss did not expect."

Chen Yu also nodded: "Well, this is all right, what's the situation with Ali?"

"They have reached a cooperation with Gome Suning."

"Gome and Suning have figured it out."

"Gome and Suning are traditional home appliance companies after all. They don't know much about the Internet, so they can only cooperate with Ali and them. However, Ali also sent people to third- and fourth-tier cities."

"Oh, is this following our trick?"

"Yes."

Zhang Jianming was a little depressed: "They sent more local pushers than we did. Although the home appliance store we cooperated with is not better than us, the market is too big, and we can't stop it."

"If you can't stop it, don't stop it, and we don't engage in monopoly."

It is impossible to monopolize e-commerce.

Chen Yu never thought of monopolizing the entire market, but Ali did exactly what Chen Yu wanted.

"Although there is a market for home appliances, the profit is not large, and the future is not the mainstream of the market. Since they are so enthusiastic, then we can rest assured to boldly engage in our c2c, which is our Huanyu Department Store."

Huanyu Department Store is another business of Huanyu Mall.

Huanyu Mall does b2c, and Huanyu Department Store does c2c.

However, although the business is different, they are still placed on the same website.

It's just that they will be separated within the same website.

The reason why we must do c2c is that b2c content resources are not enough.

It is impossible for a user to buy a call on the Internet, and it is impossible for a user to buy a brand for everything.

Only c2c can provide a variety of products.

Similarly, only c2c can encourage more users to try to buy in the initial stage.

"Mr. Chen, we have been working on c2c, but the current transaction volume is still very low."

"In the initial stage, we do not look at the transaction volume, we must pay attention to the transaction order volume and the number of new user registrations."

“We have done several promotions for this area, but the effect is not good. The reason is that the c2c business cannot be used for offline delivery, so it is still difficult for users to try online payment for the first time.”

Zhang Jianming summarized the problems encountered in the c2c market in recent times.

"Many users are the same as the previous b2c. Although they want to try, they are worried about being deceived."

"this is normal."

Chen Yu nodded, and didn't think there was anything in it.

Such things must be experienced in the early days of e-commerce.

Otherwise, why Ali has been engaged in Taobao for so long, and the transaction volume is only more than 20 million.

It's because people don't have enough trust in e-commerce.

Otherwise, they would not enter the B2C market so madly.

Of course, this is what Chen Yu hopes to see.

Now that Mr. Ma is engaged in b2c with great fanfare, the remaining c2c market is left to his own development.

"Mr. Chen, we discussed it and came up with an idea."

"What idea?"

"We can cooperate with major supermarkets."

"You mean Wal-Mart Carrefour?"

"Yes."

Zhang Jianming nodded: "The model is the same as ours and Yongle model, so that users can place an order online and pick up the goods in the supermarket offline."

"no."

Chen Yu shook his head: "Huanyu Department Store can't go the way of Huanyu Mall."

Chen Yu explained: “Let’s not say whether Wal-Mart is willing to cooperate with us. Even if they do, they will not have much profit when working with us. After all, our Huanyu Department Store sells some small commodities. Moreover, their prices have no advantage. When we are a Huanyu Department Store, we must use the resources of the whole country to keep the price down."

Why did Chen Yu set up his e-commerce headquarters in Hangzhou?

It is because the Jiangsu and Zhejiang regions are the most famous small commodity distribution centers in the country.

Generally speaking, ordinary people want to buy these small commodities, and they can only buy them through offline physical stores.

For example, buy some stationery.

But for these stationery, they have to go through a series of channels such as wholesalers and retailers.

In the end, it was sold to users, and the price turned over several times.

One advantage of C2C is that small commodities can be delivered directly to users.

Even if the postage is added, it is still very cost-effective for them to buy these small commodities.

This is the advantage of e-commerce, which can optimize resources across the country.

"In addition, although Wal-Mart has a variety of products, but the types are not complete. Compared with all the small commodities in the country, Wal-Mart has no advantage at all."

Wal-Mart can only sell some commonly used items, but in fact there are many things that Wal-Mart cannot buy.

Even if you can buy it, some varieties are very single and there is no choice.

"Mr. Chen, if we don't pick up the goods offline, we can't eliminate the user's alertness. If we can't eliminate the user's alertness, it's impossible for us to increase the number of orders."

"It's not necessarily."

Chen Yu shook his head: "If we build an honesty system on the Internet, then c2c will be no problem."

"Integrity system?"

Zhang Jianming was puzzled.

"Some of this credit system is like a credit system, just like the Western credit system. We can establish this system for merchants, produce and promote it. Once users recognize this credit system, even if there is no offline delivery, We can still sell products online."

Looking back on the past life, the most commendable thing about online transactions is not technology, logistics, capital, or a series of things.

The most important thing is that e-commerce in the past has created a system of creditworthiness recognized by everyone.

It is precisely because of this integrity system that users will be assured of sellers.

It is precisely because most of the sellers speak of integrity, so users will rest assured to choose to place an order.

Just like Taobao's success.

Was Ali at that time because of his great technology?

To be honest, Ali's technology is very average.

Is it because there are so many talents?

It seems that Teacher Ma has his 18 Arhats.

But to be honest, at the time, except for Cai Congxin, the 18th Arhat of Teacher Ma was very ordinary.

Even Cai Congxin was not a top talent at the time.

But for the major companies at that time, there were countless more than Cai Congxin.

Is it because Ali is rich?

Do not.

Ali doesn't have much money.

Taobao has raised several times, and Mr. Ma has only raised a few hundred million yuan.

Or this time you will think Ali is lucky.

But it is not.

Ali is not the first to do c2c business.

Before them there was eBay.

There was 8848 before eBay.

So, what is it that made Ali? UU reading www.uukanshu.com

According to the memoirs of teacher Ma in his previous life, he said.

Ali's greatest success is that they have created an online integrity system.

It is also because of integrity that makes Ali.

However, although Teacher Ma said so, Taobao's credit system was not very good.

At least there are too many loopholes.

Like Taobao's star diamond level, it is directly the existence of the brush.

For a large number of people in the previous life to do e-commerce, the first priority is not to sell well, but to get the stars first.

If you don't increase your level, you won't be able to do this business.

Imagine that as soon as an order is not sold, dishonesty begins. How honest is there to sell things in the future?

Now Chen Yu wants to develop a brand-new integrity system.