Rebirth of Cyber Hegemony

Vol 3 Chapter 494: : We at Nokia are not convinced

"Mr. Ren, we..."

Yu Chengdong has never been so depressed.

He has always been a proud man.

He is also a very capable person.

In the previous series of work, he hardly encountered any failures.

Even if there is, it is only a small setback at best.

But now, when he dominates Huawei's consumer business and launches mobile phones for the first time, he has completely failed.

Not only did it fail, but it also failed miserably.

The most other series of mobile phones is that the products cannot be sold.

But Yu Chengdong is even more miserable here.

Their mobile phone hasn't even come out of the factory.

It’s not that I don’t want to ship.

No one really wants it.

An old saying can be used to describe Yu Chengdong's current mood: "This is really the first to die before leaving the teacher."

When the dealers ask your price, they turn around and leave.

"What, 500 yuan, why don't you grab it?"

"500 yuan is very low."

"What's lower? Look at the Tianyu mobile phone. It's 299 yuan. This is still the guide price. Our purchase price is 230 yuan."

Don’t know, if you compare, you will know that there is no minimum, only lower.

It doesn't matter what technology Huawei uses, what technology it uses, or what signal is better.

"This is interesting."

Ren Zhengfei smiled.

He was not too disappointed in the failure of Huawei's mobile phones.

Of course, this is not to say that he is not interested in mobile phones.

On the contrary, the performance of Tianyu mobile phone made him discover the charm of the mobile phone industry.

If they can also clear a series of mobile phone brands like Tianyu mobile phones, the profits will be too great.

In particular, they have more advantages than others in the field of terminals.

Terminal + front-end, the combination of the two, the power that will burst out at that time is absolutely unimaginable.

"Sung Dong, what are you doing with a bitter face, afraid that I will withdraw your position as the CEO of the consumer business?"

"Mr. Ren, I didn't expect Tianyu mobile phone to be sold at such a low price."

"You didn't expect, there are many things you didn't expect. However, the situation is not as bad as expected."

"Mr. Ren, what do you mean?"

"Chen Yu."

Ren Zhengfei read out Chen Yu's name.

Yu Chengdong understood what Ren Zhengfei meant, and said, "Mr. Ren, I am afraid that Huanyu Technology will not cooperate."

"This is not necessarily true, as long as it is in the interests of both parties, there is nothing that cannot be cooperated."

Everything in the mall is profit.

Although Chen Yu had just dug the two of them with the front foot, it is not impossible to come back and cooperate.

...

"Everyone, what do you think about the price of 299 yuan for Tianyu mobile phone?"

Xu Ban, President of Nokia China, held a meeting to discuss the next strategy.

"Mr. Xu, I think the positioning of Tianyu mobile phone is different from ours. We don't need to worry too much."

"Talk about it?"

"Tianyu mobile phone itself is the main low-end market, so their Tianyu mobile phone does not pay attention to the brand, they only need to sell the mobile phone. But our Nokia is different, our Nokia is more high-end than a series of mobile phone brands in the eyes of other users. , The market can accept higher prices."

"But what if Tianyu mobile phones enter the mid-range or even the high-end market in the future?"

"It should be impossible. First, Tianyu mobile phone does not have this technology. Second, the brand awareness of Tianyu mobile phone is not enough. This is not to say that no one knows Tianyu mobile phone, mainly because Tianyu mobile phone is positioned for users to be low-end or even very cheap mobile phones. , Even if they want to enter the high-end, users will not accept it."

"Well, who else talks about Tianyu Mobile's views."

Xu Ban nodded, but he was not particularly satisfied.

"Manager Jiang, what do you think?"

At this time, Xu Ban looked at "Jiang Zi", Nokia's chief operating officer.

"Manager Jiang, you have led the cooperation with Huanyu Technology before and achieved good results. What do you think about Tianyu Mobile."

"I think we should follow up."

Jiang Zi thought for a while and said his opinion.

"Mr. Xu, Tianyu mobile phone is a business under Universal Technology. On the face of it, he only sells mobile phones, but in fact, Universal Technology has multiple businesses. There are mobile phones, portals, e-commerce trading sites, and online games. Business, including music websites. Maybe Tianyu mobile phones are only in the ultra-low-end market, but as long as they are given the opportunity, Universal Technology can fully promote Tianyu mobile phones to the high-end through its various businesses."

"It makes sense."

Xu Ban motioned Jiang Zi to continue.

"Just like when we cooperated with Huanyu Technology at that time, including now we are also cooperating with Huanyu Technology in Huanyu Mall. Through their website, our sales volume has been good. The price of 299 on Tianyu mobile phone does not seem to affect our Nokia, after all. The positioning is different. But if all we see on the street for a period of time are Tianyu phones, it would be unrealistic to say that it will not affect Nokia."

Brand not only represents popularity, it also represents penetration.

Some brands are well-known, but their penetration is not good.

Some brands are not well-known, but their penetration is very strong.

This kind of penetration often affects the judgment of users, which in turn affects their choices.

This is easy to understand.

You are using a Tianyu mobile phone, and I am using a Tianyu mobile phone. If the next Huanyu Technology produces a slightly better mobile phone, will you continue to use the Tianyu mobile phone?

The answer is that not everyone will use it, but it is very possible.

And this is very likely, it will affect the sales of Nokia's series of mobile phone models.

"At present, Nokia has launched more than a dozen types of mobile phones, including high, middle and low-end mobile phones. We may not consider sinking the market now, but we must consider the future of our Nokia."

"good."

Very satisfied.

He agrees with what Jiang Zi said.

According to the current sales of Tianyu mobile phones, they may exceed 30 million sales this year.

Such terrible figures, although the level of profitability is not as good as theirs, but when it comes to sales, even their Nokia has blown up.

By the end of the year, when Tianyu’s mobile phone roars that it is the number one in sales of the year, it is not a boast.

No. 1 in annual sales, what is this?

This is also real strength.

With such strength, why can't they enter the high-end?

Besides, the Tianyu series cannot enter the mid-to-high-end range. Isn't it possible to change the model?

It's not too difficult.

"You mean, we also grab the ultra-low-end market?"

"Yes."

Jiang Zi said: "Tianyu's mobile phone strategy is not complicated. They use a low price for sales. Once sales go up, their costs will drop significantly."

"Then how do you price it?"

"We, Nokia, do not necessarily have to offer a price of 299. We have brand premium power. We can launch 399 or even 499, but there is a problem."

"what is the problem?"

"We must make a production plan for tens of millions of mobile phones before we make this strategy. Because in this way, we can reduce the entire production cost during procurement, production, and design.

Having said this, Jiang Zi hesitated for a moment, and said, "But there is a certain risk in it."

Once the mobile phone produced cannot be sold, the loss can be huge.

This is also the reason why a series of domestic mobile phone manufacturers dare not take effective measures.

In the first step, you did not keep up with the rhythm of Tianyu mobile phone~www.wuxiaspot.com~ In the second step, you were led by the nose.

But if you don't follow along, you will not be able to reduce production costs.

If your production cost is not reduced, why can you beat Huanyu Technology?

For this, Xu Ban naturally understands this point.

but.

Nokia is no ordinary mobile phone manufacturer.

What others can't do, their Nokia may not be able to do it.

Other mobile phone manufacturers do not have this strength, and their Nokia has this strength.

Can Tianyu Mobile really monopolize the ultra-low-end mobile phone market?