Rebirth of Cyber ​​Hegemony

　　 Nokia.

　　 "Mr. Xu, our first batch of mobile phones will soon leave the factory. We are currently preparing to carry out marketing arrangements. However, you have to decide on the pricing of Mr. Xu."

　　 Nokia Marketing Director "Jiang Zi" took out a marketing plan and reported to Xu Ban, President of Nokia China.

　　 "Pricing."

　　 knocked on the table softly.

　　 Recently, he is also considering this issue.

　　 "Manager Jiang, what do you think is a good price?"

"I think……"

After thinking about it, Jiang Zi said: "The sinking market is all ultra-low-end users. The current price of Tianyu mobile phone is 299, which is quite low. If we set 299, we will definitely lose money. However, we Nokia has a brand premium, and users should A premium of 200 yuan or more is acceptable, and I suggest setting it at 499 yuan."

"let me see."

　　 Xu Ban did not immediately reply.

　　 Although Nokia does not make much money at the price of 499, if it can grab half of the market, it will also make money. However, Xu Ban has some concerns about Huanyu Technology. You know, Huanyu Technology was only an Internet company before, but he just rushed into the mobile phone field with heinous prices.

　　 Although this seems to be a spoiler, it undoubtedly shows its incomparable strength.

　　 Just like now, the sinking market will defeat all mobile phone manufacturers, so powerful that even their Nokia can't do it.

　　 "Will 499 be too high."

　　 Xu generally hesitated: "You know, Tianyu mobile phone is only 299, although we have a brand premium for Nokia. But at such a low price, I am afraid that users will basically not consider the brand or brand."

　　 Do you have a lot of face when you buy a Nokia phone for 499 yuan?

not at all.

　　 If you buy a Nokia that costs more than 2,000 yuan, you may still be able to install it.

　　 "Mr. Xu, what do you mean?"

　　 "399."

　　 promised a number.

　　 It's just this number that makes Jiang Zi extremely worried: "Mr Xu, the price set at 399 is too dangerous."

　　 "If the guide price is 399, the operator must give him 350, or even lower. If it sells well, maybe we can make a little bit, but if it doesn't sell well, we will have a big loss."

　　 You know, in order to reduce costs, Nokia has carried out large-scale production this time.

　　 This kind of production certainly reduced the cost all at once.

　　 But the cost is reduced.

　　 But if these phones are not sold, then these phones will have to rot in your hands.

　　 "This is precisely the case, and we should set the guide price low."

　　 "If 399 we all can't compete with Tianyu mobile phones, we won't have a chance at 499."

"But……"

　　 "It's nothing, I have decided."

　　 Xu Ban did not continue to explain.

　　 If you want to grab the market back in front of Huanyu Technology, you must make sacrifices.

　　 Even if Nokia does not make money on ultra-low-end mobile phones, he has to grab this market back.

　　 This is not for short-term benefit.

　　 This is for Nokia's long-term strategy.

　　……

　　 "Mr. Ren, do you really want the price to be so low?"

"if not?"

　　Huawei headquarters.

　　 Yu Chengdong, who is in charge of the Consumer Business Department, came to Ren Zhengfei's office.

　　 Regarding Ren Zhengfei's pricing of a Huawei mobile phone to 299, he has some disagreements.

　　 "But, Mr. Ren, our mobile phone is manufactured by Huanyu Technology. In itself, our cost is higher than that of Huanyu Technology. They sell 299, we also sell 299, we don't make any money at all."

　　 "Sung Dong, can we make money by selling 399?"

　　 Although Ren Zhengfei said that he did not want to enter the mobile phone market before.

　　 But, to be honest, what he values ​​most is the mobile phone market.

　　 It doesn't matter if Huawei hasn't entered the mobile phone market before.

　　 But the last time he was wiped out by the Huanyu Technology Group, he paid more attention to the mobile phone business than anyone else.

　　If not, it is impossible for him to reach a deal with Chen Yu.

　　 Fortunately, Huanyu Technology agreed to their cooperation.

　　 "Look at the long-term perspective. Our Huawei mobile phones can not make money for 10 years, but we must occupy a certain market share."

　　 This is actually an Internet game.

　　 This is also the conclusion reached by Ren Zhengfei after studying Huanyu Technology.

　　In his research, Internet companies rely on first to seize the market, and finally drive others out.

　　 As for whether or not to make money while seizing the market, it does not matter.

　　 As long as the market seizes it, sooner or later it will make money in the future.

　　Look at the instant messaging of Huanyu Technology. Their instant messaging has been losing money back then.

　　 But now that they dominate the country, instant messaging has become one of their most profitable businesses.

　　……

　　 "Chen, Nokia and Huawei will hold a new product launch next week."

"So fast?"

　　 "Well, they might want to get ahead of us."

　　 "They seem to be in a hurry."

　　 Things on the portal side cannot be done overnight.

　　 After confessing to Li Xuelin, Chen Yu returned the focus to his mobile phone.

　　 At this time, it is already December 2003.

　　 next month.

　　 Or it will be a few more days, in 2004.

　　 "When are they exactly?"

　　 "Not sure, but it may be New Year's Day."

　　 "New Year's Day is a good day."

　　 Chen Yu sighed and said, "In that case, let's choose New Year's Day."

"Row."

　　Wu Kai is naturally fine.

　　 Huanyu Technology had already set up a plan before, and he had been waiting for this day.

　　 "Wu Kai, look at your wicked smile, it won't work."

　　 "Hehe, President Chen, do I have one?"

"There's none?"

　　 "Yes, yes, I have."

　　 Wu Kai admitted: "This feeling is so cool, you don't know, when we think of the price of our mobile phones on New Year's Day, I can't wait to see how the two companies reacted."

　　 "Well, you will go to the press conference in person at that time."

　　 "Ok."

　　 Wu Kai did not refuse.

　　He enjoys this feeling very much.

　　 This feeling is not how much money I made.

　　 It doesn’t matter if you make money or not.

　　 But this feeling of defeating opponents and eliminating friends can give people a sense of accomplishment~www.wuxiaspot.com~ This also allows Wu Kai to gradually transform from the original rich second generation to the entrepreneurial side.

　　 It turned out that as long as he can make some money, he can be satisfied with his family's approval.

　　 But now, Wu Kai is completely involved in the company's business.

　　 Time slipped slowly.

　　 In a blink of an eye, 2004 has arrived.

　　 The New Year’s bell rings, and this day is New Year’s Day.

　　 Nokia and Huawei, and of course Tianyu Technology, all three announced in advance that they will hold a new product launch conference

　　 The industry has already paid attention to the press conferences of the three companies.

　　 "Everyone, the three company conferences are about to begin, who do you support?"

　　 "Of course it's Nokia, the Raptors cross the river, not blowing it."

　　 "Although Nokia is awesome, the remaining two are not vegetarian. I support Tianyu Technology."

　　 "Tianyu phones actually don't have any technical content. If you want to talk about technology, I support Huawei."

　　 "Technology can't be used for food. Didn't Huawei make a mobile phone before? It was not destroyed by Tianyu Technology."

　　 "At this moment and then, Huawei is said to have reduced the production cost of mobile phones to the extreme this time, which is a match for Tianyu Technology."

　　 Before the press conference started, a group of industry experts kept commenting on the three companies.

　　 Of course, all three have supporters.

　　 As for which of the three is the real winner, they don't know. .

　　 But they know it is:

　　 After the press conference of the three mobile phone companies today, it may change the pattern of the mobile phone industry in the future.