Rebirth of Cyber ​​Hegemony

Vol 3 Chapter 632: : Who said that selling clothes cannot sell home appliances?

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"Lao Cai, how much do you think the sales turnover of Huanyu Technology can break this time?"

"This time the promotion of Huanyu Technology is aimed at clothing brands. I think it is more to promote the number of transactions, rather than the turnover."

In the office, only Ma Yun and Cai Congxin are left.

The two reached a consensus that Ali had no other way but to survive this difficulty.

"The most valuable asset of c2c is the number of transactions, as well as consumers. Unfortunately, we switched to b2c at that time."

With this said, Ma Yun regretted that Chen Yu had started b2c.

"Mr. Ma, no one can figure out the market. At that time, we had been losing money in c2c, and we had no bottom. At least we had done b2c, so that capital could see the potential market for e-commerce."

"That's true."

This is Ma Yun's only comfort.

Of course, for the promotion of Huanyu Technology this time, the industry does not have high expectations for the turnover.

C2c is not the same as b2c.

If you want to break the record, just hit b2c.

Like that kind of household appliances, it costs a few thousand dollars per order, and the transaction volume is hundreds of millions every minute.

But c2c is like those clothes, some are only tens of dollars.

No matter how many clothes are sold, the turnover is not large.

However, people in the industry also know that Huanyu Technology has to do it.

If e-commerce wants to develop, it is impossible to keep calling sellers.

It is all commodities that really go to the market.

Clothes are the ones that everyone has the most potential to buy.

As long as the clothing brand is opened, these users can buy any other products in the future.

However, for Chen Yu, this time his promotion not only requires the number of transactions, but also the amount of transactions.

He really wants to let the public take a look at this promotion.

Who told you that the turnover of c2c is weaker than that of b2c?

Who told you that a piece of clothing for a few tens of dollars can't sell those thousands of dollars for household appliances?

As long as the amount is large, let alone tens of dollars, even if it is a few dollars, Chen Yu has to pile up this transaction amount.

Of course, it is not easy to stack up.

It is 2004 and the e-commerce market has not yet become popular.

The reason for not being popular is that people don’t know much about online shopping.

The other is that the payment channels are not so perfect.

However, for these two, Huanyu Technology is not without solutions.

The first one is naturally to promote and publicize online shopping.

In the past, the practice of Huanyu Technology was to advertise.

It's just that ordinary advertising people don't know much about online shopping.

Everyone still feels unsafe about online shopping.

This time, Chen Yu decided to make a live TV program online shopping with Jiangzhe Defender.

The content of the activity is from the shop owner opening the shop to the consumer buying the product online.

Then the merchant ships the goods, enters the courier company, then logistics and transportation, and finally to your logistics in the area.

Then there is a call to notify the pickup.

For people who are used to online shopping in previous lives, this is naturally nothing.

But for those who have never tried, such an operation must be popularized among them.

Of course, in this popularization, it is also very necessary to introduce the transaction mechanism of online shopping.

The most necessary transaction mechanism is a third-party secured transaction.

In other words, after the user pays for the product, the first amount of money is not given to the merchant, but to Huanyu Technology’s Paypass. Paypass will be kept by the user first. After the user receives the goods, they will confirm the receipt. This mechanism not only protects the interests of consumers, but also protects the interests of shopkeepers.

After all, it's not just consumers who worry about merchants' fraud, merchants also worry about consumers not accepting accounts.

All right.

This program naturally costs money.

He is actually a kind of advertisement, just a disguised advertisement.

However, this disguised advertisement is more effective than the direct advertisement.

The ratings of Jiangsu and Zhejiang Guardians are good. Under such live broadcast, many people have a clearer understanding of online shopping. Even if they did not make a purchase online the first time, they have become potential users.

Especially one part of logistics transportation.

In order to increase the point of view.

Chen Yu especially added a timing link.

That is, the time from when a consumer places an order to when they receive the goods.

Normally, it will take about three days to arrive in some areas in the southeast of the five provinces of Jiangsu and Zhejiang.

However, in this program, the time from placing an order to receiving the goods took only 2 hours.

This is of course hype.

Not all products can be delivered within two hours.

However, the two-hour receiving experience has undoubtedly greatly stimulated a group of potential buyers.

Especially this time, there is no rehearsal or rehearsal for the live broadcast. The whole process is real.

For example, the consumer who received the goods within two hours.

When he was really sure that his goods were delivered to his door, the shock on his face was incredible.

This is replaced by buying in reality, shopping and then buying it back, it may take a few hours.

This is one of them.

The second is to improve the payment system.

In fact, Huanyu Technology has already started its own payment system a long time ago.

Paypass is the most important part of Huanyu Technology.

In addition, through the binding of PayPass and Internet cafes, many users already have the function of online consumption in Internet cafes.

It's just that the online consumption at that time was more about buying snacks in Internet cafes, such as buying a package of melon seed drinks.

At the same time, there are also top-up YY coins and game coins.

This is biased towards the virtual.

But now, Chen Yu has turned the payment system of PayTong into a real online shopping.

However, he is still one step short of realizing payment through online shopping in Internet cafes.

This link is the receiving link.

To ensure the receiving link, it can also ensure the user's sense of security in payment.

Because they know that the goods will be delivered to the Internet cafe after the order is placed.

It is possible to receive the goods in the Internet cafe itself.

However, if the quantity is large, Internet cafes will have a lot of pressure to receive the goods.

To this end, Huanyu Technology negotiated with a group of Internet cafes that it had previously cooperated with, and launched a nationwide Internet cafe express interlocking site.

On the one hand, these Internet cafes can receive and send products for users in their Internet cafes, and they can also serve other non-Internet cafe users.

Once the Internet cafe + express delivery model was launched, UU Reading www.uukanshu.com attracted a lot of Internet cafe owners.

Especially Wang Fatty, as the vice president of the country's largest chain of Internet cafes, he found Chen Yu the first time.

In addition, it signed a contract with Huanyu Technology to officially launch the express delivery service of Internet cafes.

Do this well, almost the promotion of Huanyu Technology will come.

As for the amount of this promotion will be.

Chen Yu doesn't know for now.

But he knows that it will definitely not be lower than the previous promotion done by b2c Huanyu Mall.

Everything is ready, just owe Dongfeng.

All right.

Now Dongfeng doesn’t need it anymore, just wait for the promotion to start.

Chen Yu is looking forward to it.

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