Rebirth of Cyber Hegemony

Vol 3 Chapter 646: : Do you really understand e-commerce?

, The fastest update to the latest chapter of the rebirth of the network hegemony!

The visit is naturally not the focus, the focus is on the private exchange with Dong Minzhu after the visit.

However, although the visit is not the focus, the visit still brings a deeper impression to Chen Yu.

For example, the Gree air-conditioning production plant is more orderly than ordinary factories.

According to Dong Minzhu, their factory has adopted a perfect quality management model, which also guarantees Gree Electric's production efficiency and quality.

"Mr. Dong, your quality management system is really broad and profound."

"I came from a marketing background. When I took over Gree, many people thought I could not bring Gree. But I didn’t believe in this evil. I wanted to tell others that even if I had a marketing background, I could lead Gree well. For this reason, I It took a lot of hard work to pay close attention to quality."

"Gree, master the core technology, Mr. Dong, you are a great trick."

Chen Yu gave Dong Minzhu a thumbs up.

Among entrepreneurs, Dong Minzhu is a strong woman, not because of her personality, but because of her actions.

After she took over Gree, Gree was originally a domestic first-class brand, but now it has become the first in the country.

Moreover, she also made a bold statement to be the world's number one.

"Hey, Chen Yu, your sentence is good, how about selling it to me as our Gree advertising slogan?"

Gree, the sentence of mastering core technology made Dong Minzhu's eyes bright.

It was the first time she heard such an evaluation of Gree.

"Advertising?"

Chen Yuzheng wants to say, isn’t this just Gree’s advertising slogan?

But after thinking about it, Chen Yu understood.

Now Gree's advertisement is not this sentence, but "good air-conditioning, made by Gree".

It should be said that [good air-conditioning, made by Gree] is also very good.

He used such advertising slogans in the 90s.

However, after entering the 21st century, this ad slogan was discarded.

Until 2013 after the previous life, "good air-conditioning, made by Gree."

However, when you think that Gree will compete with global air-conditioning brands at this moment, this ad slogan is extremely suitable for Gree.

"Mr. Dong, it's polite. It's a matter of one sentence. If Gree uses this sentence as an advertising slogan, I am happy that it is too late."

Naturally, Chen Yu would not say that I stole you this ad slogan.

If you want to use it, it's best.

"No, no, this ad slogan is too useful for us. Just this ad slogan is worth at least 1 million."

Gree, master core technology.

With these words in his mouth, Dong Minzhu was a little excited.

This ad slogan can be said to be tailor-made for their personality.

You know, even though Dong Minzhu made a rhetoric of challenging the world's number one. But to be honest, there is a lot of pressure inside.

In the area of air conditioners, although Gree air conditioners occupy the first share of the domestic market, in terms of technology, Gree is still quite different from Japan, South Korea, Europe and the United States. This is also true in the eyes of many people, especially the high-end central air conditioner.

Although Dong Minzhu continued to increase R&D investment and constantly narrowed the gap with them, even now the gap is very small. But it is still more difficult to reverse everyone's ideas at once. Gree’s previous advertising slogan is good air-conditioning, although Gree is also good. But most people think Gree air conditioners are not bad, but they are not the best. Can they compare with other Japanese, Korean, European, American air conditioners? This has yet to be verified, but if the advertising slogan is turned into "Gree, master core technology", invisibly, everyone will think that Gree has been on par with Japan and South Korea... This has a huge boost in the high-end market.

Once the high-end market wins, it will feed back the low-end market.

I really want to say, let alone the 1 million advertising slogan, 10 million Dong Minzhu is willing to give it.

"Mr. Dong, you..."

"Okay, that's it. I will notify the finance department to transfer the money to you later."

Dong Minzhu aggressively told Chen Yu to stop discussing the issue of advertising fees.

Since Dong Minzhu insisted, Chen Yu no longer declined.

1 million, in a word, this money is too easy to make.

It seems that if you want to dig into the business in the future, Chen Yu remembers a lot of classic advertising slogans.

This is of course bad taste.

This kind of thing is hard to come by. How could Chen Yu, the president of Huanyu Technology, be able to do this kind of thing professionally?

"Look, Chen Yu, I owe you another favor."

"President Dong, you gave me money and a high hat. No wonder everyone in the industry admires you."

"If you have any admiration, everyone thinks I am a female, so they let me."

At the end of the visit, only Chen Yu and Dong Minzhu were left in the office of the chairman of Gree Electric.

Both of them know that what they are talking about now is the point.

The advertising slogan just now was just an episode, and Chen Yu came to Gree for another purpose.

"Mr. Dong, I heard that Gree has made adjustments in payment settlement recently."

"There is adjustment."

Dong Minzhu nodded: "This is also inspired by you. The settlement of goods is a big problem. If the dealer keeps holding on, we will be passive even if we build more air conditioners. However, we have only adjusted some minor issues. For some large dealers, we can’t do anything about the settlement of the dealer’s payment."

This is what Dong Minzhu regrets.

For example, a national large-scale home appliance supermarket.

Although Dong Minzhu wanted to adjust their payment settlement cycle, it was a seller's market at this time, and Gree still needed these large home appliance supermarkets to occupy the market. Although Gree has achieved the first place in the country, it is not without competitors. Midea, Chigo, even Hisense and TCL have launched a series of air conditioners. Not to mention, there are some large air-conditioning groups such as Japan, South Korea, Europe and the United States.

But even so, Dong Minzhu also knew that he had to eat one bite at a time.

Given her time, Dong Minzhu believed that she would surely win these dealers.

"Large dealers really have a heavy voice."

Chen Yu also nodded.

Huanyu Technology has shares in Yongle Electrical Appliances, and naturally knows the right to speak of the large-scale home appliance supermarket.

If manufacturers want to adjust their payment settlement cycle, then I will devote more resources to other products.

They believe that there are definitely manufacturers willing to sacrifice the payment settlement cycle in exchange for the market.

The last time the Huanyu mobile phone was almost pitted by the dealer.

This is why Chen Yu has to be a sales channel by himself.

"By the way, the weather is getting hotter and hotter, Chen Yu, do you have any activities in Huanyu Mall?"

"President Dong, I am here for this."

Chen Yu said: "Summer is the peak season for air-conditioning home appliances, and we also want to do a wave of promotional activities on the Huanyu Mall."

Huanyu Technology has two major e-commerce platforms.

One is b2c Huanyu Mall.

The other is c2c's Universal Department Store.

Although C2C's Huanyu Department Store had done a promotion before.

However, Huanyu Department Store only focuses on small commodities and has nothing to do with b2c's Huanyu Mall.

Therefore, Huanyu Mall took over Huanyu Department Store, and another wave of promotions is also possible.

Of course, Chen Yu's promotion is not for promotion.

He also aims to target several major competitors.

Currently, Excellence, eBay, and Ali have joined forces.

Although Chen Yu believes that they cannot be his opponent ~www.wuxiaspot.com~, it is impossible to say that they are completely indifferent.

It's just not easy to deal with them.

However, Chen Yu has some tricks.