Rebirth of Cyber ​​Hegemony

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"Great, I am waiting for your Huanyu Mall promotion."

Dong Minzhu smiled.

Regarding promotion, it is not only good for Huanyu Mall, but also good for Gree Electric.

It can even be said that Gree Electric has more direct benefits for them.

With such a large platform for promotion, it will allow them to sell more air conditioners.

"However, Mr. Dong, this time our promotion model may be different from before."

"you say."

"We hope that the air conditioners sold on our platform cannot be sold on other platforms."

"Do you mean it can't be on Taobao, Zhuoyue, including eBay?"

"Not only these online platforms, but also offline."

"this……"

Dong Minzhu hesitated, then said, "Chen Yu, I'm afraid we can't agree to this piece."

However, Dong Minzhu is also afraid of Chen Yu’s misunderstanding: "Chen Yu, if it is online, I can promise you, but if it includes offline platforms, our side cannot withstand the pressure of those dealers. You know, The offline large-scale home appliance supermarkets are very strong, and it is impossible for us not to cooperate with them."

To put it simpler.

Regardless of the popularity of online sales, but in terms of sales, it is still selling more in physical stores.

The reason why Dong Minzhu is interested in Chen Yu is just because she feels that the Internet is also a good sales channel.

What's more, it can increase sales.

But if she really wants to choose one of the two, her first choice is offline.

It's not that Dong Minzhu is ruthless, anyone would do it.

Unless, online sales are much larger than physical sales, or physical sales only account for a small part of online sales.

But at present, Huanyu Mall does not have such strength.

As for whether there is a future, let's talk about it in the future.

Of course, Chen Yu was not surprised by Dong Minzhu's refusal.

Not to mention Gree, any business in Chen Yu will not agree to such a condition.

The online trading platform is just a trend, he has not really become popular yet.

"Mr. Dong, I was abrupt, but Mr. Dong, you also misunderstood me."

Chen Yu knew how many catties he was.

Although Huanyu Technology now seems to be large in scale, it has also made a lot of money, in terms of well-known companies whose valuation exceeds many.

But in the eyes of these well-known manufacturing companies, they don't think that Huanyu Technology is so powerful.

At the very least, he has limited influence on the entity.

His influence on employment is limited.

His impact on the economy is also limited.

Even if it is e-commerce, the overall scale at this time, the impact is not particularly large.

The real impact is that the mobile phone business of Huanyu Technology has a greater impact on the entity.

However, what Chen Yu said and what Dong Minzhu understood were different.

Chen Yu explained: "I mean, Gree Electric can manufacture another brand of air conditioner for us in Huanyu Mall alone."

"Mr. Chen, this is also a bit difficult."

Dong Minzhu shook his head: "Each Gree brand of air conditioner has spent a lot of manpower and material resources. It is not impossible to build a brand for you Huanyu Mall alone, but the price is too high."

For example, Gree's Calm King series.

It is really not an easy task to build an air conditioner comparable to the Cool King series.

For this, Chen Yu has made mobile phones and also knows the difficulty of creating a brand.

However, since Chen Yu made this request, Chen Yu had already thought of a strategy to deal with it: "Mr. Dong, you only need to pick a brand name. As for the promotion of this brand, Gree is not responsible."

"OEM?"

"The same can be said."

Dong Minzhu didn't understand something: "Will anyone buy it like this?"

"Of course, as long as the price is right."

Chen Yu continued: "Our previous model sold air conditioners. For example, we sold Cool Kings. We would sell Cool Kings online, and we would also sell them in physical stores. For us, we have no advantage."

The only advantage of online stores is that they are cheap.

But before the low price was made by Huanyu Mall.

When you hit the market, you can post money naturally, but it is impossible to post money every day.

In addition, these air-conditioned color TVs are all major home appliances, each with a sticker of one or two hundred, which is too large to bear.

"Gree only needs to create a separate air-conditioning brand for us. This brand does not need to be promoted by Gree, as long as it can be sold to us. As for whether we can sell or cannot sell, that is our own business."

This style of play is actually the self-operated mode of b2c for later generations.

The so-called self-employment is the marketing of the website platform itself.

Why is there such a model?

In fact, it is the same problem as the current Huanyu Mall.

The physical dealers get 2,000 yuan for the air conditioner from the manufacturer, and the Huanyu Mall gets almost 2,000 yuan for the air conditioner from the manufacturer.

The cost is similar for everyone, and even physical home appliance supermarkets may be able to get the goods even lower than the online stores.

Why is it low?

Because overall, physical sales are still more.

That being the case, what do you use to compete with physical appliance supermarkets?

Can you reduce the price?

Can you keep dropping?

Even if you can drop, the physical store can also drop.

Although physical stores require rent and labor...but online stores also need publicity and promotion costs.

Even if they are tougher, the physical store will drop even worse than you.

This is why you will see that many electronic product prices on the Internet are just a reference in many future generations.

It is cheaper to buy this electronic product in physical form than online.

At that time, let alone online shopping defeated the entity, it is entirely possible for the entity to defeat the online shopping.

Then, the only thing that can lower the price and PK with the entity is self-employment.

I sold an air-conditioning brand that was not available in the physical store, and that was a perfect solution.

Of course, this is also under Gree's.

This brand is not well-known, but the appearance of the parameters is similar to that of a series of physical brand air conditioners.

Most importantly, because Gree air conditioners do not need to promote and publicize themselves, their shipping costs can be reduced to a very low level.

Then, through this model, b2c can establish a model for real competition with physical appliance supermarkets.

No matter how much the cost of getting the goods in the physical store is, the air conditioner I sell is different from yours anyway.

Whether your price is high or low has nothing to do with us.

As for the Internet, will everyone care about the brand?

Although online consumers will also care about brands.

But they care about big brands.

As long as the big brands are the same, the general consumers are not particularly concerned about other small brands under the big brands.

Moreover, many users tend to buy online under the extremely high cost performance.

Especially when you see the explosion of money, consumers will get together to place orders when people buy more.

"Chen Yu, your model is amazing."

Dong Minzhu is no ordinary person.

She was born in marketing, although she didn't understand Chen Yu's intentions just now.

But after Chen Yu explained a little bit, she understood Chen Yu's intentions.

It can be said that as soon as this model comes out, in the future, Huanyu Mall will have the same capital as the physical appliance supermarket.

"This model is okay, but if you can't sell so many air conditioners, we are not responsible for returning them."

"Relax, unless there is a quality problem, otherwise Gree will not find any trouble. Moreover, if Mr. Dong agrees, we are willing to shorten the payment cycle to two months."

"really?"

"President Dong, if it weren't true, I would personally come to Gree to do what."

Chen Yu responded with a smile.

He knows that the last sentence is the real killer ~ www.wuxiaspot.com~ For Gree, their most important thing is to return the money.

Similarly, for all manufacturing industries, the most important thing is to pay back.

If the payment is not recovered, there will be no funds for research and development.

If the payment is not recovered, there will be no funds for promotion.

If the payment is not recovered, the company's treatment cannot be improved.

Shorten the payment cycle by one month and increase the competitiveness of the company by 30%.

The payment cycle was shortened by two months, and the competitiveness of the company increased by 60%.

Shorten the payment cycle by three months, or if there is no such word as payment, you must first pay for the goods.

Then, the competitiveness of enterprises will increase by 200%.

As long as Chen Yu shortens the payment period, Gree’s deadlock will be hit directly, and they cannot fail to agree.