Rebirth of Cyber ​​Hegemony

The joint efforts of Samsung, Panasonic, Sony, and Nokia are very significant.

Originally, the resistive screen mobile phone was basically the only one of Universal Technology's Pear mobile phone, but with the addition of these brands, the sales of Pear mobile phones have fallen rapidly.

Lizi mobile phone has always been the most important business of Huanyu Technology, not one of them.

It seems that this only affects the business of Lizi Mobile.

But in fact, to suppress Lizi mobile phone is to suppress a series of business of Huanyu Technology.

The Lizi mobile phone is affected, so the system, chip, screen, and the future mobile Internet will be affected. It can be said that the pear mobile phone is definitely moving the whole body.

"Brother Jian, how about Samsung and Panasonic's resistive screen technology?"

"Similar to ours."

"What about the price?"

"The price of their conference is about 5,000 yuan, but this is not the terminal sales price. The terminal sales price is lower than their conference price. The lowest is Nokia. Their terminal retail price has dropped to 4,500. In some areas, there was even 4,300 yuan."

Zhang Jianming reported the information he had to Chen Yu.

High-end mobile phones have always been the most profitable.

Not to mention the previous 5000-6000 yuan, even if the retail price is more than 4000 yuan, the profit is very large.

Therefore, the price cuts for these mobile phones are completely understandable.

"Mr. Chen, I think our pears can also be lowered appropriately."

"no."

Chen Yu directly refused.

Chen Yu naturally understood Zhang Jianming's price cut.

Lizi mobile phone is currently the highest price in the entire network, which is 6000 yuan.

If it was before, 6000 yuan is naturally not high.

Because there is no competition.

Others like Samsung, Sony, and Nokia have not followed up.

Only Pears in the entire network are resistive screen phones.

In other words, only the Pear mobile phone is the most dazzling resistive screen mobile phone in the entire network.

Because although there were also resistive screen mobile phones before, the previous resistive screen is completely different from the current resistive screen.

Pear mobile phone can be said to subvert the concept of traditional resistive screen mobile phone.

This is why the pear mobile phone can sell for such a high price.

But now there is competition.

With almost the same functions, the competitiveness of Lizi phones is much weaker.

But despite this, Chen Yu still refused.

Although the price reduction of Pear mobile phone still has incomparable profits, once the price is reduced, it will affect the brand of Pear mobile phone.

The Pear series is the most high-end brand of Huanyu Technology.

Obviously, the higher-end brands are naturally more expensive.

Have you seen high-end brands with very cheap prices?

This is basically impossible.

"Nokia, Samsung, and Sony's brand strategy is that one brand includes all categories of high, medium and low, but our brand model is different from them. Pear mobile phones must maintain high prices."

Chen Yu has never believed that if the market price is high, the product cannot be sold.

The world market is really too big. As long as your product is good enough, it will definitely have a market.

Even if only 10% or even 20% of people buy your product, you can make an incomparable profit.

"But, Mr. Chen, if we don't cut prices in the current situation, our sales will definitely be lowered."

“It’s normal to pull down temporarily, but it’s not necessarily. We originally made resistive screen phones by our family, but now Samsung, Sony, and Nokia have joined in, and he will also expand the market on the other hand. We Pear The mobile phone is the first company to make a resistive screen mobile phone, not to mention foreign countries, in the eyes of people in the domestic market, everyone still recognizes pears."

"I said so, but Sony, Samsung, Nokia... these brands are also very strong."

Zhang Jianming's worry is not unreasonable.

If you take a general brand, pears can certainly kill in seconds.

But compared with Samsung, Sony and Lizi, Lizi doesn't have many advantages.

Although there are still some people who choose pears.

"In this case, the method we adopted should not be to reduce prices, but to increase brand awareness. If everyone feels that the Pear brand surpasses Sony and Samsung at a glance, isn't it all right?"

"Mr. Chen, is this too difficult?"

Zhang Jianming was a little embarrassed.

to be honest.

Although Lizi is the number one mobile phone brand in China, it has not surpassed Samsung, Sony, and Nokia.

Well, what I said above is pretty polite.

In terms of comprehensive brand power, Lizi is far inferior to Samsung, Sony, and Nokia.

After all, these brands have been influencing people's judgments for decades.

The pear brand has only appeared in recent years.

Even if the Lizi brand is very high-end, but this high-end does not say that it completely exceeds the strength of some foreign brands.

"Is not sleepy, how can I know if I don't try?"

Chen Yu kept smiling.

Although the establishment of the brand seems to take a long time.

But this is not necessarily true.

Under the influence of the new high-tech superposition, the brand awareness of many products can explode in just a few years.

For example, Xiaomi in the previous life.

Many people can't believe that Xiaomi has created the Xiaomi brand as soon as it was launched.

Another example is Huawei.

Can you believe that Huawei's brand power can compete with Apple in China?

Even in terms of high-end mobile phones, Huawei does not lose to Apple at all.

Of course, this is almost impossible for many people at present.

"Brother Jian, bring Wu Kai and Yifei, let's discuss a plan to increase the brand's strength."

The plan to increase brand strength is actually very simple.

One is through product power, and the other is through advertising. Of course, it will take some time.

Currently, the product Huanyu Technology has, and time is temporarily unfavorable for Huanyu Technology. Then, the most important method is advertising.

Although Zhou Yifei and Wu Kai said that Chen Yu's brand power surpassed Samsung ~ www.wuxiaspot.com~ surpassed Sony, they couldn't believe it.

But to be honest, reducing the price of Lizi phones is not a very good response strategy.

Instead of that, it's better to try.

After a group of high-level discussions ended, Lizi's mobile planning department began to produce a series of advertising plans.

However, after reading these plans, Chen Yu was not very satisfied.

Although some of these advertising schemes look good, they are really quite satisfactory, and there is no particular eye-catching feature.

"this is not OK."

"Neither does this."

"This advertisement is too common. At best, this kind of advertisement will increase our sales, but it will not greatly improve our brand power."

"This also doesn't work..."

Chen Yu rejected more than a dozen advertising plans in a row.

Wu Kai has some headaches: "Mr. Chen, these plans have been selected from hundreds of plans. For example, this one, I think it is very good."

Although like an advertising project, Chen Yu will not participate.

But Chen Yu's requirements have always been high. As long as he is involved, he must be the ultimate.

"This doesn't work either, there is no compulsion."

Chen Yu shook his head.

"Forced grid, what is forced grid?"

"It just makes people feel high-end and high-end at a glance."

"This, this..."

Although this statement seems reasonable, it is actually too general.

What kind of plan will be high-end and high-end at a glance?

"Stop this and that, come and see how this plan is..."

After speaking, Chen Yu wrote a sentence on the blank document:

[He...redefined the mobile phone].

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