Rebirth of Cyber ​​Hegemony

"Instant noodles?"

Shi Lanfang was obviously taken aback when Chen Yu talked about instant noodles.

"Why, there is a problem with instant noodles?"

Chen Yu asked strangely.

"No, no problem."

Shi Lanfang shook his head, but still said, "But we have actually entered the instant noodle business."

"Oh?"

Chen Yu was a little surprised: "Not bad."

The ability to launch a new business itself is also worthy of advocacy: "How is it, what is the effect?"

"Well, there are some losses at the moment."

"It's okay. There is nothing to lose. Many new products lose money when they first come out."

"The main reason is that our competitors are too strong, and we don't have a particularly suitable entry point."

"That's true."

Although instant noodles are simple, the level of competition is simply overwhelming.

Just making instant noodles, there are Tongyi in China, Master Kong, Baixiang, Hualong, Huafeng... these.

There are also hundreds of brands in a mess in various places.

Putting aside these things, none of the two domestic giants, Uni-President and Master Kong, can compete with them.

Moreover, these two major brands can be said to monopolize the entire instant noodle market.

"Who is in charge of this business?"

"Ye Peng."

"It's him."

Speaking of which, Chen Yu and Ye Peng have not seen each other for a long time.

Speaking of Ye Peng, Chen Yu wanted to see Ye Peng.

"It seems that Ye Peng still has a soft spot for instant noodles."

But this is no wonder.

At the beginning, Ye Peng's family made Nanshan bowl noodles, and this guy had a flexible mind, and he also came up with an innovation of ten packs of ingredients.

However, Nanshan bowl noodles is a local enterprise after all, and its strength is average. In addition, its competitors are too strong to make a name for itself.

Eventually, it was acquired by Duoyuan Group of Huanyu Technology Enterprise, merged into Duoyuan Group, and transformed into rice noodles, pho, and hot-piping businesses.

"That's not right. Ye Peng's family started making instant noodles. Although our rice noodles and pho have been sold well in recent years, Ye Peng has always been interested in instant noodles, and he has set up a laboratory from time to time. Research some new formulas."

"Oh, where is he, why didn't I see him just now."

"It's probably still in his laboratory. It is said that he is working on a new product recently, and he said that if it is developed, it will be able to sell in the future."

"Hahaha...Go, let's go see it together."

New instant noodles?

Chen Yu really has some expectations.

...

After half an hour, Chen Yu and Shi Lanfang came to the laboratory that Ye Peng had set up.

"Yes, yes, this taste is fine."

"This flavor can add to the taste. Don't we want spicy tofu? Let's make it a little bit spicy."

"Also, the taste of this minced eggplant can be improved a bit."

If it weren't for confirming that it was a laboratory, Chen Yu would have thought he had come to some restaurant.

"I said Ye Peng, what are you doing, are you cooking?"

Seeing Ye Peng in front of him tasting and instructing from time to time, Chen Yu walked into the laboratory.

"Ah, Mr. Chen, Mr. Chen, have you replied to Feng Feng?"

Seeing Chen Yu appear, Ye Peng was surprised and delighted.

"Manager Shi, didn't you tell Ye Peng?"

"Uh, I wanted to tell him, but he was in the laboratory all day today."

"It's no wonder."

Chen Yu didn't mind, and then looked at the bowls on the table in front of them, filled with red, green, and green things. Someone said strangely: "Ye Peng, what are you doing?"

"Haha, President Chen, this is a new type of instant noodles I am going to launch."

"New instant noodles?"

Chen Yu was taken aback: "That's it?"

"Yes, President Chen, would you like to eat it?"

"Don't, you introduce it first."

Looking at the red, red, green and green inside, some were still dark. Although Chen Yu didn't think there was anything in it, he really didn't understand what new type of instant noodles Ye Peng made.

"Okay, Mr. Chen, come to see, this is my new type of spicy tofu instant noodles."

"Look, I compressed the tofu we made before and made it into a seasoning. In this way, we can eat real tofu when we eat instant noodles."

I fished it with chopsticks: "Look, this is tofu, the color is a bit darker, but the taste is very good."

"What about this one?"

"This is Roumo eggplant instant noodles. We also make the Roumo eggplant, then compress it into a seasoning, and finally soak it in boiling water. Then we can eat the instant noodles and the Roumo eggplant. Compared to braised sauce Beef noodles and chicken stewed with mushrooms are much better."

Although the entire product has not yet been finalized, Ye Peng is full of confidence in the products he makes.

"Look, there are three cups of chicken instant noodles here."

"There are also instant noodles with Mei Cai Kou Pork."

"There are also braised pork instant noodles here."

Pointing to the front, Ye Peng excitedly announced that he had created more than a dozen new types of instant noodles.

"I'll eat it."

After flipping the introduction, Chen Yu almost understood it.

Then he took his chopsticks and ate a few bubble interviews.

"How about it?"

Ye Peng asked expectantly.

"not bad."

Chen Yu nodded.

Don't tell me, it tastes really good.

At least, it's better than braised beef noodles.

"Manager Shi, let me just say it, the new product I've come up with will definitely sell well."

Hearing Chen Yu's good comments, Ye Peng jumped up excitedly.

"Then President Chen, we will start production next month."

As if he had seen a avenue of light, Ye Peng couldn't wait to immediately push out his new instant noodles.

"Hey, don't be so anxious."

Chen Yu patted Ye Peng and said, "Ye Peng, don't be so excited. Although your new type of instant noodles taste good, do you think it will sell well if it tastes good?"

"this……"

This said, Ye Peng hesitated.

If it was said before, Ye Peng would definitely nod his head.

It tastes good, of course it will sell well.

But since joining the Duoyuan Group under Huanyu Technology, he knows deeply that good taste does not necessarily mean good sales.

Take their rice noodles and pho for example.

Is it that the taste of rice noodles and pho is weaker than traditional instant noodles?

Not really.

People who like to eat rice noodles must think that the taste is stronger than instant noodles.

But the market is not judged by your taste.

Some people like rice noodles, but more like instant noodles.

This is why rice noodles are a niche product, no matter how good they are.

No matter how niche products are made, no matter how invincible, he can't sell instant noodles.

"So, let's take a look at the new type of instant noodles you just made. Aside from the taste, its manufacturing cost is definitely higher than that of instant noodles, and it may not be one point or two points."

Instant noodles have developed to the present, because in fact the technical level is not complicated, and there are so many companies competing, its cost can be said to be compressed to the extreme.

Even if the cost is a dime, you may not be able to occupy the market.

Ye Peng’s new instant noodles look good, and they also seem to taste okay. Not to mention whether he can receive the market's likes, even if he receives the market's likes, can he compete with the traditional instant noodles? Only the seasonings, like the braised tofu in the sauce, and the eggplant with minced meat, are made into seasonings, and the cost is huge. Put this on the market, do you sell it for 3 yuan or 5 yuan?

Selling for 3 yuan is at a loss, and selling for 5 yuan will not be bought at all.

"That's the same."

Ye Peng was a little depressed when he heard Chen Yu say this.

Then I looked at the researchers in the previous laboratories, but asked: "Can our seasoning cost be reduced by half?"

"this……"

Several researchers looked around and said embarrassedly: "Mr. Ye, we are about to drop to the extreme."

Obviously.

This does not.

In other words, it is not currently possible.

"Okay, Ye Peng, let's go, I happen to be hungry too, and I will have a meal together later."

Seeing Ye Peng's depressed look, Chen Yu didn't say any more, but he pulled Ye Peng back to Shi Lanfang's office.

"Mr. Chen, didn't you mean eating? Why are you here again?"

"It's for dinner. You will ask someone to pack a few bags and have dinner here."

"How can it be, President Chen, you have finally returned home, how can you just make a bag?"

"What's the matter? I think the packaged dishes are also very delicious. We didn't have this treatment when we were in Xinfeng Industrial Park."

Chen Yu is not a spoiled person, so it is decided.

"Ye Peng, what's the situation, still struggling with the problem of instant noodles just now?"

Seeing Ye Peng frowning along the way, Chen Yu asked.

"No……"

Ye Peng was a little embarrassed: "Mr. Chen, I didn't take the cost into consideration before."

"Nothing, you have this idea, I think it is much better than many corporate leaders."

Although the production cost is there, it is worthy of recognition that such an invention can be thought of.

"By the way, ask the people in your laboratory to continue research and see if they can study more new types of instant noodles."

"what?"

Ye Peng thought he had heard it wrong: "Mr. Chen, continue to study?"

"Why, do you close the lab you did?"

"this……"

Ye Peng would definitely not want to turn it off.

"Haha, what do you do if you turn it off? Although we are making instant noodles, I think that making instant noodles must also have technology and technology research and development. I feel very good in your laboratory, although you have developed a new type of bubble noodles. Although the cost cannot be suppressed for the time being, it is not necessarily that there is no market at all."

"Mr. Chen, do you mean we can try to produce some to see?"

"sure."

Chen Yu nodded affirmatively.

"However, our production cost is so high, how can we compete with traditional instant noodles?"

"Why fight with them?"

Chen Yu smiled and said, "Forget how our rice noodles and pho are made? We can't beat them in the instant noodles field. Then we will make rice noodles and make pho which they haven't done before. In this way, Let's stop fighting with them?"

Not only should you not fight with them, but because it is a new product that staggers the competition, Duoyuan rice noodles and Duoyuan Pho have been very moisturizing.

"But our new type of instant noodles is not rice noodles, it is instant noodles. Since it is instant noodles, it will always compete with traditional instant noodle manufacturers."

"Then we will raise the price. Now that the price of traditional instant noodles sells for 3 yuan a barrel, we will sell it for 5 yuan."

"Mr. Chen, 5 yuan is too expensive."

Ye Peng kept shaking his head.

How can I sell it at the price of 5 yuan?

Not to mention 5 yuan, even if it is 3 yuan, he will defeat a lot of instant noodle companies.

There is no way, the instant noodles is too much competition.

"Of course it has to be more expensive, otherwise how can we compete with these traditional instant noodle companies?"

"Mr. Chen, you are all confused about me. Just now you said that our production cost is too high, and now you say it will sell for 5 yuan."

Not to mention Ye Peng, Shi Lanfang was also dizzy by Chen Yu.

"Actually, it's simple, just change the way of thinking. The price of traditional instant noodles on the market is 3 yuan, but we are not making traditional instant noodles."

"Ours is not traditional instant noodles?"

After blinking, Ye Peng still didn't understand what Chen Yu meant.

We are not traditional instant noodles?

"Mr. Chen, is it our high-tech instant noodles?"

Ye Peng said weakly.

There is some shame.

Although his new type of instant noodles are innovative, there is not much high-tech.

Let alone they can do it, others can do it too.

It's just an idea.

"Haha, high-tech instant noodles, Ye Peng, I said your brains are flexible. However, there is no market for high-tech instant noodles for the time being. Let's change the vocabulary. We are not making high-tech instant noodles, we are making high-end noodles. noodle."

Chen Yu clearly wrote the four characters of high-end instant noodles on A4 paper.

"High-end instant noodles."

Looking at the four words written on the A4 paper, Ye Peng and Shi Lanfang suddenly realized.

Yes.

High-end instant noodles.

Traditional instant noodles are naturally fine for 3 yuan.

If they also sell for 3 yuan, they must lose money.

But they are high-end instant noodles, which can break the 3 yuan limit of the original traditional market.

As long as it is made high-end, let alone 5 yuan, it can be sold for 10 yuan.

"Mr. Chen, you are a genius."

Ye Peng cried out excitedly from time to time.

Originally, according to Ye Peng's thinking, even if this new type of instant noodles were made, it would be dead to push it out.

But.

Change the mindset and position to transform the traditional instant noodles into high-end instant noodles, which has formed a new market.

This not only staggers the competition with the traditional instant noodle giants, but also makes its own brand more effective.

"Mr. Chen, your positioning of high-end instant noodles is really good. There is no high-end instant noodles on the market yet~www.wuxiaspot.com~ Shi Lanfang on the side also said excitedly.

"It's not true, but we will definitely have it in the future. If we enter now, we will seize the opportunity, and it can be regarded as launching a new business."

In the future, with the improvement of people's living standards, people's demand for instant noodles may no longer just satisfy food and clothing.

He may have more pursuits.

Such as taste.

Such as nutrition.

Such as not getting angry... etc.

As long as one of the above points is met, he can be made into a high-end.

Just like the well-known Tang Da people in the past life, a small bucket of 5 yuan, I don't know how popular it is.

Although Ye Peng is not engaged in Tang Da Ren, he can imitate Tang Da Ren's route to create a high-end brand in the instant noodle industry.