Rebirth of Hong Kong 1981

   Chapter 105 Carrefour

   Several people initially heard that Yang Chen would invest a lot of money, and they couldn't help showing joy.

   As for whether Yang Chen can really come up with so much money, they didn't think about it, anyway, it won't be long before they know.

   It was just that Yang Chen didn't plan to build a large supermarket from the beginning, but started with a small supermarket, which made several people a little conflicted.

   After all, the reason why they came here was because Yang Chen was willing to build a large supermarket. Now Yang Chen wants them to start with a small supermarket and get familiar with Xiangjiang Market.

   This idea is not bad, but as migrant workers, their first consideration is often themselves. If Yang Chen can't fulfill the promise they made when they came, then there is no need for them to stay.

   Seeing the expressions shown by several people, Yang Chen smiled and said: "Of course, I can assure you, even if Xiangjiang is unable to open the large supermarket market, I will expand to the surrounding area.

   Southeast Asia, Wanwan, Korea, Haojiang, and the mainland behind us, these are all places we need to enter.

   At this time, it will not be too late. In three years at most, when the foundation of Xiangjiang is consolidated, I will extend my hand.

   You might as well relax your vision, you people, I don't want one, but all of you.

  Xiangjiang is small, but it can give you a test ground to fully understand the Asian market. Only by understanding here can you truly understand the markets in other parts of Asia.

   At the same time, this is also where you show me your abilities. If your abilities can’t satisfy me, then I can only ask foreign monks to recite sutras for me. "

  ‘Foreign monks can recite sutras’

   Although Yang Chen didn't care about these words, some foreign monks who were able to fully integrate themselves into it were indeed very attractive.

   For example, Buddhism is prevalent in our country. This foreign monk, look, once it is localized, how well he recites sutras, there is no need to say more.

   "Everyone, I'm in a hurry. I don't have time to wait for you to think about it slowly. Whether to stay or go, please give me an answer now."

   Hearing what Yang Chen said, several people looked at each other, and they could see the burning fire in each other's eyes.

   Yang Chen's words have made it very clear, Xiangjiang is just a test ground for them to practice their skills, and a place to show their abilities.

   When they thought that they and others might become the heads of a region in the future, several people already had the answer in their hearts.

   There is no need for Yang Chen to urge him any more, several people bent over to Yang Chen one after another, and unanimously changed their names for Yang Chen.

The identity changed, and the attitudes of the few people naturally changed. Next, Yang Chen did not let them leave directly, but called the three local talents in Xiangjiang with experience in managing large-scale supermarkets that the intermediary company had negotiated earlier. come over.

   With three talents who fully understand the local market in Xiangjiang, Yang Chen and a few subordinates who have assembled together began to discuss how to develop in the future.

   Naturally, the first thing to consider is the name of the company. This Yang Chen didn't think much about it, and he shamelessly plagiarized the name of 'Carrefour' from later generations.

  The whole family is happy and happy. The supermarket focuses on family life, and the things it sells are also closely related to a family.

The name    is simple, atmospheric and environmentally friendly, and it can also clearly reflect the main business of the supermarket.

  Yang Chen doesn't plagiarize it, who will plagiarize it.

   For the name Carrefour, everyone has no opinion, because it really fits the thinking of the Chinese people.

   The name is justified. With a name, the next thing will be easier to handle.

  Because there is no foundation in the retail industry, everything has to be done little by little, so the first thing Yang Chen needs to do is to let a few people open the Xiangjiang market as soon as possible and enter the Xiangjiang market.

  Fortunately, Yang Chen had already asked the intermediary company to help poach people. With the manpower, the company formation is not difficult.

   Xiangjiang has a total of three large areas, Xiangjiang Island, Kowloon Peninsula and the New Territories. In the three places, Yang Chen asked nine people to be distributed in the form of three to three.

   Of course, the three local talents cannot be gathered together, and must be distributed among the other three pairs of foreigners.

  The people who came back from Wal-Mart are all Chinese, but they are not familiar with Xiangjiang. If there is no one who is familiar with the local market in Xiangjiang, it is easy to cause problems.

   In the matter of distribution, the nine people did not argue too much. Although the three areas are good and bad, there is no doubt that Xiangjiang Island is the most prosperous one, but because of this, the competition pressure it faces is also great.

  Compared to Hong Kong Island, the New Territories and Kowloon Peninsula are more likely to score.

   There are advantages and disadvantages, which caused several people to choose the area without any disputes.

   After everything has been planned, it is time to dispatch the people who have been recruited by the intermediary company. The three parties will not let the grassroots employees who have been recruited from Wal-Mart.

   Although Yang Chen asked them to start with small and medium supermarkets first, none of these people are stupid, and they are unwilling to give in to any of these low-level employees who work in large supermarkets.

   This is not only for the sake of the future, but also for the consideration of opening the situation in the future.

  The old leads the new, and there are many old people and experienced people under their hands, so they can develop more rapidly in the future.

  Otherwise, it will take a long time just to cultivate a person.

   Especially Yang Chen's repeated reminder.

'Customer is god'

  Carrefour not only sells things, but also sells services. If anyone can’t do this well, they have to get out.

   At the same time, the word system is also emphasized by Yang Chen repeatedly. From the beginning, various systems have been formulated, and they will be revised and increased little by little in the future.

   Formalization and corporate culture, which are bad things in later generations, have a great effect on large chain stores.

  Imagine that once Carrefour occupies most of the market in Xiangjiang, it will not be a problem of dozens of chain stores, but hundreds of stores.

   If this is negligent in management, the entire company will be in trouble.

   Therefore, the complete management system, reward and punishment system, etc., must be standardized from the very beginning.

  The main business of a supermarket is to sell things, not a place that pays attention to technology. The most important thing for selling things is service. The quality of service determines the sales and reputation of this supermarket.

  Yang Chen intends to build a retail giant like Walmart in the future, so his focus will ultimately fall on service and quality.

   The more service-type companies are, the more attention should be paid to the management system.

   As for corporate culture, the name Carrefour is the corporate culture of this company.

   For every family who comes to Carrefour, the family is happy and happy, this is the corporate culture that Yang Chen wants.

   "Thanks to Qingfeng Qin Yuan for the big reward, thank you for your great support. 》

  ——

   (end of this chapter)