Rebirth of Hong Kong's tycoons, shorting Eagle Sauce

Paramount TV venue.

The auction was already halfway through.

The TV station threw out some insignificant positions.

Some Internet companies that had just received financing suddenly became a unique landscape at the venue.

They frequently made amazing bids and won advertising positions one by one.

It is not yet the heyday of the Internet, and the funds in their hands are extremely limited.

But they are willing to spend money on advertising, which made some medium-sized physical companies lose in the first few rounds of bidding.

What shocked many guests secretly was that what was thrown out now were just the inserted ads of garbage events, and the ads of less than one minute were sold at a sky-high price of 3 million US dollars.

These positions were originally the private land of some medium-sized potential physical companies.

The competition was originally very fierce, with more than a dozen companies competing for one position.

This year, because of the participation of Internet companies, they took the investors' money and beat them to a pulp.

The positions that could be won within one million US dollars have tripled in price.

Paramount sold 15 of these spots, which will appear in the halftime advertising time of the secondary events.

What made them exclaim shamelessly was that Paramount also came up with the concept of weighting.

Weighted ads will appear more frequently than the other 14, and the taller one will appear among the short ones.

Many heads of advertising departments hurriedly called their bosses.

What?

Pay the money quickly.

The brands that had already won the bidding spots could only apply for funds while cursing.

In the end, the wealthy Amazon Bookstore won the weighted spot at a price of 2 million US dollars.

Shameless, you could have just gone and robbed the money, but Paramount squeezed out an ad for you, and you still have to be grateful to it.

After a night's rest.

The big companies thought Paramount would throw out advertising spots for golden events (basketball, athletics, boxing, tennis, baseball, etc.).

But what caught them off guard was that they auctioned off the opening and closing ceremonies separately.

You should know that the opening ceremony of the Atlanta Olympics in 1996 set a record of 39.77 million viewers.

Wang Lei naturally knows that he understands maximizing benefits.

After the host took out a ratings estimate made by a professional group, the brands below were completely excited.

Such ratings are comparable to the Spring Festival Gala of the United States - Super Bowl!

The Super Bowl finals did not have such high ratings.

The brand realized that this was the highlight of the entire investment promotion conference.

The advertising space of the opening ceremony is more valuable than the golden event.

Many big brands couldn't help but look at their competitors, and their eyes were full of eagerness.

"There will be a total of 5 advertising spaces at the opening ceremony, one of which will be played during prime time. A few dozen seconds of advertising, and the other positions are before the start, after the end..."

Almost all the big brands on the scene received the boss's death order, no matter what, they must take the golden period of the inserted advertising!

That will definitely become the highest bidder of this auction!

What are the benefits of getting the highest bidder?

Tens of millions of exposures are secondary.

They realized that Paramount's advertising investment conference was destined to go down in the history of investment.

It was a good opportunity to advertise for free to make headlines in the world news in a short period of time.

Is there a better way to market than this?

"Adidas Sports Group bids 80 million US dollars!"

"Nike bids 90 million US dollars!"

"Pepsi bids 100 million US dollars!"

...

Nike spends 2 billion US dollars every year as advertising fees, and Adidas spends 3 billion US dollars.

The advertising fees of the old enemies Coca-Cola and Pepsi are even more terrifying.

At one time, it was as high as 4 billion US dollars, and the two companies did not give in.

Now they are even more unwilling to give in when they encounter such a good publicity opportunity.

Now they not only have to compete with friendly competitors in the same industry, but also face the backstabs of other brands in other tracks, and they immediately became blood-thirsty.

Clark, the founder of Netscape, originally wanted to compete, but after seeing the bids from several giant companies, he shrank back with trembling hands.

Adidas' initial bid alone could buy two Netscapes.

Other small companies who came to watch the fun kept gasping for air.

The bids from several major companies were particularly fast.

Coca-Cola's bid had reached 170 million US dollars.

The other companies were obviously hesitant in the bidding process.

Just when everyone thought Coca-Cola would take the prime advertising space.

Unilever suddenly came out and offered:

"We offer 180 million US dollars!"

UnileverThey actually made a bid!

Unilever, the daily necessities company in the United States, has always been the world's largest advertiser, with advertising costs as high as 6 billion US dollars.

A prime-time advertisement of dozens of seconds at the opening ceremony was sold for 180 million US dollars.

The reporters who were lucky enough to attend were all in a trance.

Just when everyone thought the overall situation was settled, L'Oreal was a little impatient.

The Olympics is a national carnival, and female audiences are also their target customers.

"L'Oreal Cosmetics Company, bid 190 million!"

Crazy! Crazy! Is it worth it for a few seconds of advertising time?

Michael, who was sitting in the host seat, was secretly happy. He sold so many in just one position. It might not be an impossible task to recover this year's costs.

The competition for the top bid has not yet ended. The competition between Unilever and L'Oreal has brought the auction price to 250 million US dollars!

"Congratulations, Unilever Daily Products Group won the bid today!"

Hearing Michael's hammer, the business representative of Unilever had the urge to cry. He was desperate for fame.

Michael continued:

"Congratulations to Unilever. This TV station did not expect to pay such a high premium. In order to compensate Unilever, we are willing to broadcast Unilever's advertisements in other daily time slots for one year!"

Hearing this, the people of Unilever cried with joy. Although Paramount TV was just established and had a pitiful number of viewers, it was better than nothing.

L'Oreal and Coca-Cola, these giants, were naturally unwilling to get nothing.

They took other advertising spots at the opening ceremony one after another.

Only with the advertising fees of the opening ceremony, Paramount recovered 600 million US dollars!

Looking at the many head brands who returned with satisfaction, Michael showed an evil smile on his face.

What they may not know is that the opening ceremony is just the beginning. There will be broadcast naming rights, designated beverages, and designated sports brands next...

The bid winner?

Paramount officials never said that prime time was the highest bidder.

Even if they did, they only said it was the highest bidder today.

Michael still had some conscience and spent some money to buy some news headlines for several major advertisers today.