Rebirth of Hong Kong's tycoons, shorting Eagle Sauce

The news that Unilever won the Olympic advertising bid with 250 million US dollars spread like wildfire.

The huge advertising fee is indeed very eye-catching.

As an enemy of Paramount, NBC's Morning and Late Show publicly ridiculed Unilever's behavior of being a sucker.

NBC's Morning and Late Show is a lively and funny innovative news program with a large number of loyal viewers.

This success made Unilever's spending a lot of money to win Paramount's bid a hot topic at the moment.

The Morning and Late Show made fun of Unilever with reason. As a new radio station, Paramount's ratings share in the United States is less than 1%.

Is such a TV station worthy of 250 million advertising fees?

NBC spared no effort to ridicule Paramount because they were jealous.

Paramount recovered half of its costs for the year just by relying on the advertising space of the opening ceremony and garbage events. This is really too jealous.

Experts analyzed that as long as Paramount continues to operate well, it can completely get back the cost it paid through the next golden event advertising auction.

They said they were not jealous, but that was all false.

Unilever and other advertisers of the opening ceremony were very satisfied with the negative publicity of several major radio stations.

Negative news sometimes also means traffic. Several major radio stations mocked them for being stupid and rich, which is not only a side proof that their group has strong funds, but also the best proof of big brands.

Their user base has long been stable. If they can rely on these negative publicity, even if they can attract 1% of the user base, they will make a lot of money.

With this wave of publicity alone, their advertising expenses will be recovered.

Sometimes things develop so strangely.

The original intention of the four major radio stations was to pour cold water on Paramount's advertising investment promotion meeting, making the next auction unsatisfactory.

What was unexpected was that after a series of exposures, some big brands that were not interested in participating in the bidding were attracted.

Including electronic equipment brands such as Microsoft, Samsung, Intel, and IBM.

It even attracted AOL (America Online), a giant that provides dial-up Internet access!

The response of the four major radio stations made them see that Paramount's advertising investment conference was full of opportunities.

If we really want to talk about the fastest-growing companies in recent years, it is undoubtedly the several large computer manufacturers.

From 1990 to 1995, the proportion of desktop computers in the United States increased from 14% to 30%.

Desktop computers have changed from luxury goods to household products, similar to large appliances such as washing machines and televisions.

Within four years, the number of Internet users has also increased dramatically. People have discovered that computers can do many things that they could not imagine before, such as e-mail. Even if they are thousands of kilometers apart, they can receive each other's letters in one minute.

In just less than 5 years, the United States has added 50 million Internet users.

The fate of these technology giants has made the investment conference that came as scheduled full of uncertainty.

The big advertisers who wanted to continue their efforts could not help but regard them as big enemies.

At this time, Michael started to make things happen again.

The concept of program sponsors was introduced.

The major brands had only heard of program sponsors before, but this was the first time they heard of title sponsors.

After Michael's explanation, they suddenly understood.

That is to say, if you win the naming rights for the Olympic broadcast, you can directly add your brand name in front of the Atlanta Olympics, and it will be constantly mentioned by the TV stations broadcasting the event and the event commentary!

How wide is the coverage of the audience of the Olympic Games? Normally, as long as there is a TV, every family will watch one or two games.

Doesn't that mean that the title sponsor can do a comprehensive and 360-degree publicity without dead ends?

The new giants who joined in were immediately excited.

Originally, they thought they had missed the bid and could only follow behind to drink soup, but they didn't expect that Paramount would also come up with a new advertising space.

The five major brands that won the opening ceremony advertising space two days ago were so aggrieved that they had nowhere to say.

You thought you were the bid winner, on the headlines, and in the limelight, but Paramount created a new advertising space.

An advertising space that is even more awesome than the prime time of the opening ceremony!

What can they do? Just keep fighting!

They are determined to win the title sponsorship. There are not many opportunities to advertise in front of all the people in the United States, and the advertising time will last throughout the entire Olympic season.

Thinking of this, the eyes of major brands are red with excitement.

Michael doesn't need to introduce more. As soon as he finished speaking, Intel raised a sign and said:

"200 million US dollars, Intel will pay 200 million US dollars!"

Is 200 million US dollars great?

"We Samsung Electronics will pay 300 million US dollars!"

How could the Han people miss such a good opportunity to show off.

"We Cayman Capital will invest 400 millionUS dollars!"

The representative of Cayman Capital looked at the many big brands with a proud look, as if to say, in terms of strong capital, who can be more powerful than us Cayman.

It really is!

The president of AOL said loudly:

"We, America Online, will give 400 million US dollars!"

The whole audience was in an uproar. The Internet giants are really rich. When will they increase the speed of the dial-up network?

Just when Michael was about to drop the hammer, the Microsoft business representative raised his hand and said:

"We, Microsoft, will give 500 million US dollars! "

"Wow~"

The whole audience couldn't help but take a breath of cold air.

The world's richest man is so terrifying!

The representatives of Unilever wanted to die. They wanted to make an offer, but the budget was spent on the opening ceremony.

The business representatives of America Online were definitely dissatisfied, but they thought that raising the price further would not be worth the loss, so they could only hold back the urge to continue to bid.

"Congratulations to Microsoft for winning the brand naming rights of the Atlanta Olympics!"

The reporters were crazy. Paramount really knows how to make trouble.

As soon as the naming rights came out, even the world's richest man couldn't help but make a move.

Bill didn't make such a decision on impulse. After several months of continuous stock surges, Microsoft's stock fell for several days.

If there is panic among shareholders, Microsoft's stock price is likely to collapse.

In order to stabilize the stock price, they decided to do a positive publicity.

Is there any more positive publicity than winning the Olympic naming rights?

Wang Lei, who has been paying attention silently, can't help but admire the courage of the richest man.

Microsoft The stock price of Paramount will surely rise sharply in the next few years.

The involvement of the technology giant has made this auction more colorful.

Wang Lei had an idea and asked Michael to come up with the concept of the only cooperative communication equipment for the Olympics.

It made several mobile phone manufacturers crazy.

The four major TV stations that had placed personnel were all confused. Damn, which marketing master did Paramount get advice from?

They all thought that the project would lose money, but they played it out.

What made them speechless was that they actually watched Paramount take away the broadcasting rights of four Olympic Games!