Rebirth of India: Superior

The catering industry has always been an industry that is easily copied. Last year, your Family Portrait No. 10 store sold 4 million. This year, the competition is fierce, so you may not be able to sell 2 million. Last year, the cost was 2 million. This year, the cost is, Or maybe even 1.5 million won’t come down. Moreover, once everyone understands the fresh taste and business methods, don’t worry that no one will learn from you. What’s more, people nowadays are no longer as obsessive about time-honored brands as they were twenty years ago. I am used to liking the new and hating the old.

What's more, Family Port is far from being considered a time-honored brand. It is almost the same as its rival. For a newly emerged catering brand, it is very difficult not to feel bored after everyone is familiar with it. The brand consolidation is far from easy. It's not as easy as imagined - as the old saying goes, it's easy to conquer a country, but it's difficult to sit on it.

Even if we add new stores, the market may not be able to expand much. Even if it expands, operating costs will increase a lot. However, if the original market can not shrink, it is considered good. This is the banking industry's assessment of Family Portrait. Of course, this is the most pertinent assessment. There are also those who make extremely unflattering remarks and those who spend a lot of money, which inevitably contains more or less private goods. Strictly speaking, this evaluation is neither good nor bad. The development of a brand will always go through ups and downs. There will be emergencies and slowdowns, and there will be ups and downs. As long as the general direction is good, it is still worthy of support.

However, the pace of Family Portrait this year is a bit too big. One hundred stores have to unify the decoration and logistics. On average, one store needs 100 million to digest it. This step is too big. , and what’s even worse is that money is tight this year, really tight.

Thinking about that assessment, everyone knew that the market prospects may not be very good. Some people wanted to persuade Feng Song that there is no need to make it so big, but Boss Feng said it back firmly, "This is Mayor Qin." The task assigned to me, if you can persuade Mayor Qin to allocate less money It doesn't matter, do you think I don't mind the heavy task?" Only then did everyone remember that this Feng Song had never been very fond of banks, and the resentment in their hearts became even greater. However, Mayor Qin was so powerful. No one dared to impose a hard cap, saying that they should not delay starting the loan.

But Feng Song is a man of action. Seeing that the bank was not getting enough money, in order to avoid failing to complete the administrative tasks, he also found a way to borrow a lot of funds. Now he is reluctantly engaged in more than 40 decoration and leasing matters. However, as a result, money is a bit tight. What's more terrible is that the turnover of chain stores has declined in varying degrees in the past. After the novelty has passed, coupled with the opening of similar restaurants, it is normal for the turnover to decline. This It has just entered a stable period. If we can keep our composure and manage carefully, and persist for thirty to fifty years, we will not be unable to build a well-known brand.

But Feng Song couldn't hold back his anger and started going to the bank every day. But how could the grievances accumulated over the past few years be resolved in a day or two? When the relationship between everyone eased, they discovered that the family portrait was missing the bank, and they were afraid that they would not be able to have fun anymore. Of course, in addition to banks, it is not impossible to borrow money from finance, but it is very regrettable that at this time, the city's finance is out of money. It is really out of money. The main reason is the reconstruction work after the flood.

In addition, this project has a tendency to become useless, and Feng Song is a bit arrogant in his daily work. Naturally, everyone is unwilling to lend money to other countries, but is urging them to repay the loan. At this time, Feng Song couldn't be more miserable. There were more than 40 o'clock outside waiting for the rice to be cooked, and he had already borrowed almost all the money he could borrow.

His last choice was to raise funds internally. The eleven employees who started the business with him have enjoyed generous dividends in three years. Each of them has three to five million yuan. However, everyone has seen the prospect of Family Portrait. At present, someone Thinking that Mr. Feng would just give up on everyone and be willing to give some appropriate support, most people just thought it was no good and just walked away.

However, there is no need to think about expecting everyone to sell iron and scrape together money. The great development of Family Portrait has given Feng Song a dazzling aura. The group of old officials who started his business also feel that Mr. Feng's temper became increasingly fierce, and he became increasingly arbitrary and domineering. With the feeling of alienation, it is difficult to work together, not to mention that everyone is now rich. It is easier to unite and win when you are barefoot. After putting on shoes, everyone is more willing to sit with the son of a rich man. No more sitting in the hall.

Therefore, Mr. Feng, who really had no choice but to ask for help, turned to Mayor Qin. Mayor Qin didn’t want to smash the sign he held, so he looked for people everywhere to help. Shaklu was one of them, but after a detailed understanding After learning about the situation of the family portrait, Shaklu refused to waste his money on it, but Mayor Qin didn't want to give it up at all.

After thinking about it, Shaklu finally thought of an alternative solution, so he took the initiative to find Mayor Qin: "Mayor Qin, although I have a hotel under my banner, it is not purely in the catering industry. Especially since it has nothing to do with the fast food industry, I don’t plan to invest in the Family Portrait project.”

Seeing Mayor Qin's face gradually sinking, Shaklu said quickly: "But, I am very interested in another state-owned enterprise in your city, and I plan to buy shares or invest in it, but my business method is a bit different. I don’t know if Mayor Qin can accept it.”

To be honest, Mayor Qin was very upset when he heard Shakru refuse to help the family portrait. At his position, few people dared to refuse him directly. However, even if he was unhappy with Shakru, he had no choice. He was not his subordinate and he didn't ask him for help. On the contrary, he needed him to support part of his political achievements. If he only cared about venting his anger and angered him, the situation in Changchun would be a lesson for him. China is so big, can't they invest in other places? In the current situation, how can such a big investor not be welcomed?

Fortunately, this Indian was quite tactful and gave himself a step down, so Mayor Qin asked: "I wonder which state-owned enterprise Mr. Pandit is interested in?"

"Siberian Tiger Park!" Shakru answered word by word.

"What? Siberian Tiger Park? Mr. Pandit, do you like tigers very much?" Mayor Qin asked in extreme surprise, because no matter how he thought beforehand, he would never guess that Shakru would choose to invest in such a project!